Webedia Creators

What Webedia Creators does

Webedia Creators is the influence marketing division of Webedia Group, operating from Levallois-Perret, France, and functioning as a full-service agency that connects consumer brands with content creators and consumers for multi-platform marketing campaigns. The company's core product is the myCreators platform, a creator management and matchmaking system spanning Instagram, TikTok, YouTube, Twitch, Snapchat, and Spotify, complemented by Sampleo, a consumer activation platform that connects brands with a proprietary database of 1.5 million profiled consumers for product testing and user-generated content generation. A third sub-brand, Talent Web Academy, delivers ARPP-certified influence training in collaboration with France's advertising regulator to address compliance with the June 9, 2023 French influencer law.

The business operates primarily as a professional services agency with project-based, quote-based pricing tailored to campaign scope, target audience size, and platform mix. Revenue is generated through three streams: influence marketing agency services (creator sourcing, strategy, campaign execution), the Sampleo consumer testing platform (brands pay to access qualified consumer panels for product testing and UGC), and content creator management (talent representation and monetization support). The go-to-market is sales-led, with mid-funnel webinars, industry conferences (notably the annual Creators Day), thought-leadership content via the blog.myCreators editorial hub, and direct enterprise outreach supported by case studies.

The customer base is concentrated in French consumer brands, particularly in Beauty & Personal Care (L'Oréal, Garnier, Mixa, Filorga) and Food & Beverage (Nestlé, Danone, McDonald's, SoShape), with additional forays into senior-focused paramedical products and emerging verticals such as luxury and travel. Strategic platform partnerships with Meta, YouTube, TikTok, Snapchat, Twitch, and Spotify/Megaphone provide co-marketing visibility and early access to platform product updates. The company is privately held, owned by Webedia Group, with operations housed within SAMPLEO SAS.

Name

Webedia Creators

Legal name

SAMPLEO (SAS)

Website

https://webedia-creators.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Webedia Creators is a French influence marketing agency connecting consumer brands with content creators via the myCreators platform and a 1.5M-consumer Sampleo product testing panel, serving enterprise clients across beauty, food, and lifestyle verticals with multi-platform campaigns and ARPP-certified compliance training.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Creator Management & Talent Representation (BPAFAHAB), Creator Marketplaces & Booking Platforms (MPACAGAB), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Influencer marketing services
• Creator management platform
• Consumer testing campaigns
• User-generated content
• Brand activation agency

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influence Marketing Agency Services: Full-service influence marketing agency providing brand campaigns through creator partnerships, strategy consulting, and campaign execution across social platforms.
2. Consumer Testing Platform (Sampleo): Platform connecting brands with targeted consumers for product testing campaigns. Brands send products to qualified consumers who generate authentic reviews and UGC content.
3. Content Creator Management (myCreators): Platform managing content creator relationships, helping talents develop their presence, creativity, and monetization strategies across platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Webedia Creators is a full-service influence marketing agency that connects consumer brands with content creators across major social platforms (Instagram, TikTok, YouTube, Twitch, Snapchat, Spotify). It operates the myCreators platform for creator talent management and the Sampleo platform, which taps a database of 1.5 million qualified consumers to run targeted product testing and user-generated content campaigns for enterprise brand clients.

Product overview

Webedia Creators operates as an influence marketing agency with a multi-product portfolio. The core offering is the myCreators platform, which connects brands with content creators for influence marketing campaigns. Supporting this is Sampleo, a consumer testing and activation platform that generates authentic user-generated content through targeted product testing. Additionally, the company maintains Blog myCreators as an editorial content hub providing industry insights, trends, and thought leadership on influence marketing and social media strategies.

Differentiator

Problem solved

Functional benefit

Brands

• SAMPLEO: Consumer testing and product sampling platform enabling brands to connect with targeted consumers for product testing campaigns
• Talent Web Academy
• myCreators

Products and services

• myCreators Platform

Quantifiable outcome

• L'Oréal achieved +48M impressions and +7.8% engagement rate across 81 campaigns with 3,070 creators
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Meta (Facebook/Instagram)coreGTM or Marketing Partner · 23 April 2025Creators Day event partnership where Meta shared platform updates on Reels, Edits app, and monetization features for Facebook and Instagram creators.
• YouTubecoreGTM or Marketing Partner · 23 April 2025Creators Day event partnership where YouTube shared platform updates on Shorts, video formats, and monetization tools for creators.
• TikTokcoreGTM or Marketing Partner · 23 April 2025Creators Day event partnership where TikTok shared updates on Shop, creator monetization, and e-commerce integration features.
• SnapchatminorGTM or Marketing Partner · 23 April 2025Creators Day event partnership where Snapchat shared updates on Spotlight, Stories, AR Lenses, and Snap Star monetization program.
• TwitchminorGTM or Marketing Partner · 23 April 2025Creators Day event partnership where Twitch shared updates on live streaming engagement, subscriptions, and monetization tools.
• FavikonminorStrategic or Co-development Partner · 1 January 2021Joint conference on influence marketing trends featuring Favikon CEO Jeremy Boissinot and Raphaël Demnard (Director General Webedia Creators Network), discussing multi-platform strategies and creator economy evolution.
• ARPP (Autorité de Régulation Professionnelle de la Publicité)coreStrategic or Co-development PartnerCollaborative partnership for ARPP-certified influence training programs. Webedia Creators and ARPP work together to certify content creators in responsible influence practices, ensuring compliance with French influence marketing regulations including the June 9, 2023 law.
• Spotify (via Megaphone)minorGTM or Marketing PartnerPodcast ecosystem partnership through Fred Moussa (Head of Podcast Publisher Solutions at Megaphone/Spotify France). Collaborative content exploring podcast as influence format and creator monetization channel.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brand and Celebrities (B&C): Paris-based influencer marketing agency specializing in celebrity and macro-influencer campaigns for major brands. Comparable French competitor with overlap on the enterprise client roster and agency-led model.
• Influence4You: French influencer marketing platform combining a creator marketplace with self-service campaign tools for brands. Direct competitor in the French market with comparable SMB and mid-market positioning.
• Kolsquare: Paris-based SaaS platform for influencer marketing campaign management, providing creator discovery, analytics, and reporting for brands and agencies. Direct competitor in the French market with a more software-led monetization model.
• Reech: French influencer marketing agency and SaaS platform that helps brands identify, activate, and measure creator campaigns. Direct competitor operating in the same French market with overlapping enterprise and mid-market clients.
• Hivency: Paris-based influencer marketing platform that connects brands with creators and provides campaign management and analytics tools. Direct French competitor with a similar B2B agency-platform model and comparable enterprise brand client base.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding group with influencer marketing capabilities embedded across its agencies (e.g., Publicis Media, Leo Burnett). Represents the broad incumbent competitor that large enterprise clients may consolidate spend with instead of specialist agencies.
• GroupM: WPP-owned media investment group that includes influencer marketing capabilities through agencies such as Mindshare, Wavemaker, and Essence. Broad incumbent competing for the same enterprise influencer marketing budgets as Webedia Creators.
• CreatorIQ: Global enterprise influencer marketing platform providing creator discovery, workflow, and analytics to large brands and their agencies. Represents the global platform incumbent that enterprise procurement teams may prefer over regional specialists.
• Traackr: Global influencer marketing SaaS platform used by enterprise brands and agencies for creator discovery, relationship management, and campaign measurement. Comparable global incumbent that French brands and holding companies often deploy in parallel with local agency partners.

Regional players

• SamyRoad: Madrid-based influencer marketing agency with pan-European coverage, particularly strong in Spain and Italy. Comparable European specialist operating a similar agency-plus-platform model for enterprise consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WebediaFR
• YouTubeyoutube.com/@bengib
• LinkedInlinkedin.com/showcase/82964903
• Instagraminstagram.com/my_creators

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webedia Creators