iCert

What iCert does

iCert Limited is a New Zealand-based software company that provides a cloud-based compliance certification platform for electricians and gas fitters. The system enables registered tradespeople to create, digitally sign, store, and retrieve legally required electrical certificates (Certificate of Compliance/CoC, Electrical Safety Certificate/ESC, Record of Inspection/RoI) and gas certificates (GSC, CoC) from any internet-connected device, with automated email backup and integration into the simPRO job management platform. Supporting modules include a customer portal for property owners and tenants to view certificates, health and safety advisory content, and version-controlled certificate templates. The product is built on a pay-per-active-user subscription model in which tradies are charged monthly only when they actually produce a certificate, with unlimited certificate volume per paying user.

The company was founded in 2016 by tradies and operates with a founder-led, bootstrapped structure. Early-stage R&D was funded through a Callaghan Innovation government grant, and the company has grown to over 650 active tradie users in New Zealand. Distribution is primarily product-led with self-service 30-90 day free trials, a referral program, and direct phone sales support. Property and facility managers receive free access, positioning iCert as a two-sided platform that connects certificate-producing tradies with the parties who verify their compliance output. The business is geographically concentrated entirely in New Zealand and has not disclosed pricing, ARR, headcount, or external funding beyond the initial innovation grant.

Name

iCert

Legal name

iCert Limited

Website

https://icert.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

iCert Limited is a New Zealand-based SaaS company providing cloud-based compliance certification software for electricians and gas fitters, enabling them to create, sign, store, and retrieve electrical and gas certificates from any device, with a free portal for property and facility managers.

Ownership category

akta.pro rank

Product category

Trades Compliance Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)

Keywords

• Electrical compliance software
• Gas certification platform
• Trades compliance SaaS
• Certificate of compliance tools
• Job management integration

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Per Active User: Monthly subscription fee with pay-per-active-user model. Only charges for users who create certificates in a given month - no use, no fee. Supports both credit card and invoice payment options.
2. Free Tier for Property/Facility Managers: Property managers, facility managers, hotels, and government agencies receive free access to iCert to encourage adoption of iCert-approved tradies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

iCert is a cloud-based online compliance software platform built for New Zealand electricians and gas fitters. It enables tradies to create, electronically sign, store, retrieve, and email compliance certificates (Certificate of Compliance, Electrical Safety Certificate, Record of Inspection, and Gas Safety Certificate) from any internet-connected device, with a customer portal for property and facility managers to track job progress 24/7.

Product overview

iCert is a single unified cloud-based compliance software platform for trades professionals in New Zealand. The core iCert Platform provides online fillable and electronically signable certificates including Certificate of Compliance (CoC), Electrical Safety Certificate (ESC), Electrical Inspection (RoI), and Gas Certification (GSC, CoC). Additional modules include the Customer Portal (free for property/facility managers) for 24/7 client access to certificates and job tracking, and the Job Management Portal for facility managers. The platform integrates with simPRO for job management synchronization and is accessible from any internet-connected device 24/7 with forever online storage.

Differentiator

Problem solved

Functional benefit

Products and services

• iCert Platform Cloud-based online compliance software for New Zealand electricians and gas fitters. Provides certificate creation, electronic signing, storage, retrieval, and email delivery from any internet-connected device 24/7, with forever online storage.
• Certificate of Compliance (CoC) Online fillable and electronically signable compliance certificate for electrical work, the legally required documentation for electrical installations in New Zealand.
• Electrical Safety Certificate (ESC) Electronically signable certificate documenting electrical safety compliance, available for completion on mobile devices in the field.
• Electrical Inspection (RoI)

Quantifiable outcome

• Completing certificates takes half the time it used to
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• simPROcoreTechnology or IntegrationsimPRO is a job management software provider. iCert has integrated with simPRO to allow users to link their iCert account to their simPRO job management system. This integration saves users from having to rekey data between systems. Users can navigate to the Integration menu, enter their simPRO web address, and authorize the connection.
• Callaghan InnovationminorOthersCallaghan Innovation is New Zealand's innovation agency. iCert received government-funded research and development support through Callaghan Innovation, contributing to product development.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Fergus: New Zealand-headquartered job management software for trades and service businesses. Competes with iCert for the same tradie SMB segment and offers workflow tools that could subsume compliance features.
• Tradify: New Zealand-based job management SaaS targeting electricians, plumbers, and other tradies. Direct competitor to iCert in the NZ trades-software market with overlapping SMB electrician customer base.
• Housecall Pro: US-based field service software for home service professionals with similar PLG, SMB-focused positioning. Comparable business model and target segment to iCert though operating in a much larger US market.
• Jobber: North American SaaS for home service businesses covering job management, quoting, and customer communication. Functionally comparable SMB tradie platform that represents the template iCert could scale against or face competition from.
• ServiceM8: Australian field-service management app for trades and service businesses. Targets the same tradie SMB customers as iCert across Australia/NZ with comparable job-management and compliance-adjacent features.

Broad incumbents

• AroFlo: Australia/New Zealand field-service operations platform serving electrical, plumbing, HVAC, and fire-protection trades. Broader incumbent in the ANZ tradie SaaS market with overlapping customer profile.
• ServiceTitan: US-headquartered end-to-end software platform for residential and commercial trades. Massive broad incumbent whose expanding international footprint could threaten iCert's niche compliance positioning.
• simPRO: Australia/New Zealand-based field service and job management platform for trades and contractors. Currently an iCert integration partner but a much broader incumbent whose scope overlaps with compliance workflows.

Regional players

• Ascora: Australia-based job management and CRM software for trade and service businesses. Comparable ANZ regional SaaS peer serving small-to-mid trade businesses with workflow and documentation tools.

Emerging players

• Connecteam: Mobile-first operations and workforce management platform with growing trade-industry adoption. Represents an emerging player whose mobile-first field workflows could overlap with iCert's tradie mobile use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/icert.co.nz
• LinkedInlinkedin.com/company/icert-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCert