NIORD

Name

NIORD

Website

https://niord.io

Company type

Private

Founded year

2022

Headcount range

1–10 employees

Short description

NIORD is a privately held SaaS startup (founded 2022, 1–10 employees) that markets an AI-powered lead generation solution to help other companies increase their inbound lead volume.

Ownership category

akta.pro rank

Product category

Sales and Marketing Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• AI lead generation
• Sales automation software
• SaaS lead platform
• Marketing technology tools
• Customer acquisition software

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Core offering

NIORD is an AI-powered SaaS solution that helps businesses increase the volume of incoming leads. The software is designed to support companies seeking to improve their customer acquisition pipeline through AI-driven lead generation capabilities delivered as a cloud-based subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• NIORD AI Lead Generation Platform An AI-powered SaaS solution that increases the incoming amount of leads for businesses, designed for companies seeking to grow their customer acquisition pipeline.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• HubSpot: Leading inbound marketing, CRM, and lead-generation platform with growing AI capabilities. A scaled incumbent competing for the same AI-driven lead-gen use case.
• Salesforce (Sales Cloud / Einstein): Enterprise CRM with embedded AI (Einstein) for lead scoring, prioritization, and generation. Broad incumbent whose AI roadmap competes directly in NIORD's target category.
• Outreach: Enterprise sales engagement platform with AI-driven lead prioritization and sequencing. Competes in the same AI-for-sales category at a much larger scale.
• Salesloft: Sales engagement and revenue orchestration platform with AI features for lead prioritization. Adjacent competitor serving B2B sales teams with overlapping AI-driven lead-generation capabilities.
• ZoomInfo: Large-scale B2B lead intelligence and go-to-market platform. Overlaps with NIORD's lead-generation thesis at a much broader and more established scale.

Direct peers

• Cognism: AI-augmented B2B sales intelligence and lead-generation platform. Comparable as a SaaS solution helping companies source and convert qualified leads.
• Apollo.io: AI-powered B2B sales intelligence and lead-generation platform. Directly comparable to NIORD as a SaaS solution helping companies identify and convert inbound/outbound leads.
• Instantly.ai: AI-powered cold email and lead outreach automation platform. Comparable as a lean SaaS offering focused on scaling inbound/outbound lead volume for B2B customers.
• Lemlist: AI-assisted cold outreach and lead-generation SaaS for B2B sales teams. Comparable in product category (AI-augmented lead gen) and target customer (SMB/mid-market sales teams).
• Smartlead: AI-driven cold outreach and lead-generation SaaS. Directly comparable product category and target customer to NIORD's positioning.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIORD