VisitForm

What VisitForm does

VisitForm Technology AB is a Swedish-registered private limited company (org. 559412-8612), founded mid-2020, that builds a cloud-based SaaS visitor and access management platform purpose-built for gated residential communities, master-planned HOAs, and other controlled-entry points. Since CEO and co-founder Neil Mastellone (a former NYPD detective and ex-security-firm operator) joined in 2021, the product has been steered strictly toward the gatehouse workflow, delivering a Gatehouse Desktop for attendants, a Resident Portal app, and an Attendant Mobile app for QR scanning, mail/parcel OCR, and mobile LPR capture. The platform runs on Microsoft Azure with Azure SQL, complemented by an on-site VisitForm Edge software component that keeps gates operational during network outages, and integrates with a broad hardware ecosystem (ANPR cameras, intercoms, barrier gates, scanners, and label printers from vendors such as 2N, DoorKing, LiftMaster, Zebra, Brother, and Dahua).

The company's revenue model is anchored in a tiered SaaS subscription priced per community size (1-200, 200-500, 500-1000, 1000+ units), with a publicly listed Standard tier at $199/month and an Ultimate tier sold via direct sales quotes. A 30-day free trial and a self-guided Live Demo support a product-led evaluation motion alongside the primary sales-led quote/demo funnel, while a Value Added Reseller program targeting security firms and guard companies (with MCI Security as a named flagship partner on Long Island) extends reach through existing guard-service relationships. VisitForm also offers engineered/custom software services in access control, parking management, ERP/CMS, tolls, ANPR/LPR/CCTV, and UHF/RFID applications as a secondary revenue stream. The company reports 25+ installations primarily in the United States and has shipped nine product additions since March 2022 (including TapApprove resident approval, Parking Permits/Violations, Documents & News, Mail & Parcel Management, and In-App Messaging), indicating sustained product investment despite remaining small and bootstrapped.

Name

VisitForm

Legal name

VisitForm Technology AB

Website

https://visitform.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

VisitForm Technology AB is a Swedish-incorporated SaaS company that provides cloud-based visitor and access management software for gated communities and other controlled entry points, serving HOA boards, gatehouse attendants, and residents through web, mobile, and edge components with broad hardware integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Jefferson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (per unit tier): Recurring monthly or annual subscription priced per community size (1-200, 200-500, 500-1000, 1000+ units). All plans include unlimited attendants, check-ins and residents. A 30-day free trial is offered, a $199/month Standard tier is publicly listed, and the Ultimate tier is individually priced via sales. Onboarding, configuration, data import, training and support are bundled into the subscription.
2. Reseller / Channel Revenue: Value Added Reseller program allows security firms and guard companies to resell VisitForm to their own gated community clients, generating indirect channel revenue.
3. Engineered / Custom Software Solutions: In addition to turnkey SaaS, VisitForm Technology offers custom software development services across access control, parking management, ERP/CMS, tolls, ANPR/LPR/CCTV, and UHF/RFID applications, delivered as on-premise or cloud software projects.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

VisitForm is a cloud-based SaaS visitor and access management platform purpose-built for gated communities, residential complexes, and controlled entry points. The platform combines a Gatehouse Desktop interface, an Attendant Mobile App (iOS, Android, Windows), and a Resident Portal App (iOS, Android, Windows, Web) to streamline visitor check-in, resident pre-authorization, vendor and contractor management, automatic admit via LPR/QR/RFID/transponder, mail and parcel handling, parking enforcement, and security patrols. The platform integrates out-of-the-box with a broad hardware ecosystem of ANPR cameras, intercoms, barrier gates, scanners, and printers, and is kept online via VisitForm Edge Software during network outages.

Product overview

VisitForm is a single unified cloud-based SaaS platform (the VisitForm Platform) purpose-built for gated communities, residential complexes, and controlled entry points. It is delivered through three coordinated interfaces: the VisitForm Gatehouse Desktop (web/tablet UI used by attendants and management), the VisitForm Attendant App / VisitForm Mobile (iOS, Android, Windows app for QR scanning, OCR mail processing, and Mobile LPR), and the VisitForm Resident Portal App (Android, iOS, Windows, Web portal for residents). On top of this core platform VisitForm offers a set of add-on modules that can be enabled per community, including TapApprove (resident-driven visitor approval), Parking Permits & Violations, Patrol / Security Rounds, Documents & News, Mail & Parcel Management, Task Management, and Rental Units support. The platform integrates out-of-the-box with a broad hardware ecosystem — ANPR/LPR cameras (InvidTech, Speco, Provision ISR, Amcrest, Dahua), intercoms (2N), access control/gate vendors (DoorKing, LiftMaster, TransCore, Paxton, Rosslare, PDK, TagMaster, ECI, Bosch), barcode scanners (Zebra, Chainway), and label/ receipt printers (Zebra, Brother, DYMO, Epson, Star Micronics) — coordinated locally by the VisitForm Edge Software so the gate continues to function during network outages.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitForm Platform Cloud-based SaaS visitor and access management platform purpose-built for gated communities, residential complexes, and controlled entry points. Delivered through a Gatehouse Desktop interface, Attendant Mobile App (iOS, Android, Windows), and Resident Portal App (iOS, Android, Windows, Web) running on Microsoft Azure with Azure SQL. Provides visitor/vendor check-in, resident-controlled admit lists, automatic admit via LPR/QR/RFID/transponder, mail and parcel handling, parking permits and violations, security patrols, tasks and shifts, and incident management. Subscribed per community size tier with a Standard tier at $199/month publicly listed and an Ultimate tier priced individually via sales.
• VisitForm Engineered Solutions Custom software development services delivered by VisitForm Technology across access control, parking management, ERP/CMS, tolls, ANPR/LPR/CCTV, and UHF/RFID applications. Projects are scoped, built, and delivered as on-premise or cloud software solutions for organizations requiring bespoke integrations or functionality beyond the standard VisitForm Platform.

Quantifiable outcome

• 50-75% decrease in the amount of phone calls to the gatehouse within weeks of implementation
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability3 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• DoorKingcoreTechnology or IntegrationDoorKing is highlighted on the homepage as an integrated gate/access control partner and the integrations page names DoorKing alongside LiftMaster as a typical barrier gate vendor VisitForm integrates with.
• LiftMastercoreTechnology or IntegrationNamed on the integrations page as a typical barrier gate vendor that VisitForm can integrate with, alongside DoorKing.
• Zebra TechnologiescoreTechnology or IntegrationSupported scanner partner — VisitForm recommends Zebra TC2x handheld scanners for the Attendant App, listed on the hardware/integrations page. Zebra ZD421 printer is also recommended.
• TransCore (Toll Tags)coreTechnology or IntegrationReferenced across multiple industry pages as a supported access technology — VisitForm integrates with TransCore Toll Tags alongside ANPR, RFID, Barcode and Keypad PIN systems for unattended gate access.
• Microsoft AzureflagshipTechnology or IntegrationVisitForm runs as a SaaS on Microsoft Azure using Microsoft Azure servers and Microsoft Azure SQL, with data stored in the United States. This is the foundational cloud and database platform for the product.
• Community Associations Institute (CAI)minorOthersVisitForm is a member of the Community Associations Institute (CAI) and has exhibited at CAI Illinois events including the 40th Annual IL Condo-HOA Conference & Expo (2022).
• MCI Security (Michael Casale Investigations)flagshipChannel Partner/ Reseller/ DistributorMCI Security is a VisitForm reseller and security partner, providing 24/7 security to gated communities in Nassau and Suffolk counties, NY. Their testimonial positions VisitForm at the forefront of digital solutions for the security industry, and they were voted Best Security Guard Company on Long Island in 2021 and 2022.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kisi: Kisi is a cloud-based physical access control and visitor management platform used across offices, coworking, and multi-tenant buildings. It is comparable as a competitor for VisitForm's commercial/offices and high-rise segments, with stronger brand recognition and a similar cloud-first architecture.
• Brivo: Brivo is a large-scale cloud access control and visitor management platform serving commercial real estate, multifamily, and mixed-use properties. As one of the most established access-control SaaS players, Brivo is a frequent substitute in evaluations where VisitForm's hardware-agnostic integrations are pitched.
• Openpath (Avigilon Alta): Openpath, now Avigilon Alta under Motorola Solutions, is a leading cloud-native access control and visitor management platform used by enterprise offices and multi-tenant residential buildings. It is comparable to VisitForm in delivery model (cloud + mobile credentials) and competes for similar multifamily/high-rise opportunities.
• Envoy Visitors: Envoy is a broad workplace visitor management platform serving offices and commercial real estate, with a much larger enterprise footprint than VisitForm. While primarily office-focused, Envoy is a credible substitute buyer evaluation in property categories adjacent to VisitForm and competes for the same IT/operations buyer in mixed-use and commercial buildings.
• Proxyclick (by Salto): Proxyclick is an enterprise visitor management platform used by corporate offices and facilities worldwide, now part of the SALTO Group. It overlaps with VisitForm's commercial/offices segment and brings SALTO's deep access-control distribution, putting pressure on VisitForm in any non-gated residential deals.

Direct peers

• DwellingLIVE: DwellingLIVE provides visitor management, resident communication, and access control software for HOAs, condos, and gated communities, with resident portals, gatehouse management, and amenity booking. It directly competes with VisitForm in the same HOA/gated-community vertical with comparable gatehouse and resident workflows.
• BuildingLink: BuildingLink is a resident management and visitor management platform widely used by condo, co-op, and HOA buildings for package tracking, resident directories, and visitor/guest management. It overlaps with VisitForm on resident-controlled guest lists, mail/package tracking, and front-desk workflows in residential properties.
• Gatewise: Gatewise is a cloud-based visitor and access management system specifically built for homeowner associations and gated communities, featuring resident-controlled guest lists, LPR-based entry, and QR passes. It is one of the closest direct competitors to VisitForm in the gated-community subsegment.
• ButterflyMX: ButterflyMX is a leading visitor and access management platform for apartments, condos, and gated residential properties, offering smartphone-based guest entry, video intercoms, and resident-controlled access. It is the most direct competitor to VisitForm in the residential visitor management category, with a much larger installed base and similar resident-portal workflow.

Emerging players

• Lobbytrack: Lobbytrack is a visitor management and lobby security solution used by schools, healthcare facilities, and corporate offices. It is a partial competitor in the office/building entrance use cases VisitForm supports, but its primary verticals (education, healthcare) differ from VisitForm's gated-community core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visitform
• YouTubeyoutube.com/watch?v=mZOQC-3onRc
• LinkedInlinkedin.com/company/visitform

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisitForm