ButterflyMX
ButterflyMX is a New York-based provider of cloud-based property access hardware and software, including video intercoms, QR-code entry, keypads, access control, cameras, and smart lock integrations, serving over 20,000 multifamily, commercial, student housing, and gated community properties primarily in the United States and Canada.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What ButterflyMX does
ButterflyMX is a New York-based provider of cloud-based property access and security hardware and software, founded in 2014 and operating as a private Delaware corporation. The company sells a unified platform that combines video intercoms (8-inch and 12-inch models in surface and recessed configurations), a QR Code Intercom launched in July 2025, keypads, card readers, keyfobs, dome and bullet security cameras, vehicle access readers, elevator controls, package room solutions, a Front Desk Station software console, and smart lock integrations (Yale, dormakaba, Kwikset UNITE). All products are managed through a single mobile app (iOS and Android) and a cloud dashboard, with integrations into leading property management platforms (Yardi, RealPage, Entrata, Rent Manager) and resident experience providers (Livly, Tour24, Rently).
The company generates revenue from three streams: hardware product sales (intercoms, keypads, access readers, cameras, vehicle readers, and mounting hardware) distributed via direct sales and a certified dealer/installer network; software subscriptions for the cloud platform and mobile app, priced per Order Form with annual renewal terms and permitted price escalators; and technical support services delivered by phone, email, and maintenance programs. Pricing is quote-based and not publicly disclosed; a two-year hardware warranty is included for end customers. Go-to-market combines an enterprise field sales organization targeting property owners, managers, developers, and HOAs with a global certified dealer/installer channel for mid-market and project-driven sales.
ButterflyMX has scaled to 20,000+ deployed properties and 2 million+ users across multifamily, HOA/condo, gated communities, commercial/office, student housing, senior living, non-profit, and industrial verticals, primarily in the United States and Canada. The company is venture-backed across five primary funding rounds totaling approximately $108M+ (2017 seed through 2021 Series D of $50M led by JMI Equity), with a January 2025 growth equity investment from FTV Capital. Named institutional investors include JMI Equity, Volition Capital, Egis Capital, RiverPark Ventures, Fifth Wall, and Lead Edge Capital. The company has made at least one acquisition (Cloudkeyz, May 2022) and maintains a leadership team led by CEO Aaron Rudenstine, founder and Executive Chairman Cyrus Claffey, co-founder and advisor Kunal Shah, and CTO Benjamin Trent.
ButterflyMX firmographics
Firmographics- Name
- ButterflyMX
- Legal name
- ButterflyMX, Inc.
- Website
- https://butterflymx.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ButterflyMX is a New York-based provider of cloud-based property access hardware and software, including video intercoms, QR-code entry, keypads, access control, cameras, and smart lock integrations, serving over 20,000 multifamily, commercial, student housing, and gated community properties primarily in the United States and Canada.
- Ownership category
- akta.pro rank
ButterflyMX industry classification
Industry- Product category
- Property Access Control Systems
- NAICS
- Communications Equipment Manufacturing (3342), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Multi-Family & Property Management Access Solutions (Common Area & Unit Access) (HSAHAEAE)
Keywords
Where ButterflyMX is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ButterflyMX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Products: Sale of physical products including video intercoms, keypads, access readers, security cameras, vehicle access readers, and related mounting hardware. Products sold through dealers and directly to property owners.
- Software Subscriptions: Subscription-based cloud platform providing access to the ButterflyMX property access software, mobile app, and ongoing updates. Subscription terms set per Order Form with annual price increases permitted.
- Technical Support Services: Technical support including phone support (571-480-6579 from 6am to 10pm EST), email support ([email protected]), and ongoing maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on property size and requirements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
ButterflyMX product offering
Product offeringCore offering
ButterflyMX manufactures and sells a cloud-based property access and security platform that combines IP video intercoms, QR code intercoms, keypads, access readers, security cameras, vehicle and elevator controls, package room systems, smart lock integrations, and a mobile app, sold as hardware plus a recurring software subscription to property owners, managers, developers, and HOAs across multifamily, commercial, student housing, and gated community properties.
Product overview
ButterflyMX is a cloud-based property access and security platform that provides a unified suite of hardware and software products. The core platform centers on video intercoms (with 8-inch and 12-inch models available in surface and recessed mounts) and a QR Code Intercom as the primary entry devices. These are augmented by an access control system (keypads, card readers, keyfobs), security cameras (dome and bullet), vehicle access readers, elevator controls, smart lock integrations (Yale, dormakaba, Kwikset UNITE), package room solutions, self-guided touring, and a front desk station software. All products are managed through a single mobile app and web dashboard, with integrations into property management systems (Yardi, RealPage, Entrata, Rent Manager) and access control hardware manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Intercoms IP-based video intercom hardware and software that lets visitors initiate video calls to residents via a mobile app, supporting remote door/gate unlock and live video verification for property owners, managers, and developers of multifamily, commercial, student housing, and gated community properties.
- QR Code Intercom Hardware intercom panel supporting QR-code-based property access, enabling residents and visitors to unlock doors via smartphone-generated QR codes without traditional keycards or hardware fobs, targeted at multifamily, commercial, and gated properties.
- Access Control System Comprehensive access control platform covering keypads, card readers, keyfobs, and audit logging that manages building entry permissions across doors and amenity areas for property owners and managers.
- Package Room Integrated package management solution that enables secure delivery access and resident notification for package rooms, consolidating package entry with visitor access in a single platform for multifamily and commercial properties.
- Security Cameras Dome and bullet security cameras integrated with the ButterflyMX platform, providing property surveillance and access event documentation for buildings.
- Keypads Standalone keypad access readers that enable PIN-code-based entry for residents and staff at doors, gates, and amenity areas.
- Vehicle Access Control Gate and garage vehicle access readers that enable residents to open community gates and parking garage doors from their smartphones for gated communities, multifamily, and commercial properties.
- Smart Locks Integration offering with third-party smart lock brands (including Yale, dormakaba, and Kwikset UNITE) that enables residents to control unit door access directly from the ButterflyMX mobile app.
- Elevator Controls Elevator control integration that restricts floor access to authorized residents and visitors, with elevator panel control managed through the ButterflyMX platform.
- Self-Guided Tours Self-guided apartment touring feature that enables prospective residents to schedule and conduct property tours with identity verification, integrated with the ButterflyMX access platform.
- Front Desk Station Software-based front desk management console that enables property staff to manage visitor access, resident directories, and building entry from a centralized dashboard.
Quantifiable outcome
- Properties using ButterflyMX score higher on resident feedback surveys compared to non-equipped properties
- +2 more outcomes
Companies that use ButterflyMX
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles2 records
ButterflyMX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature13 records
ButterflyMX partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Kwikset (Assa Abloy Group)coreIntegration partnership connecting Kwikset UNITE Bluetooth and RFID-enabled electronic locks to the ButterflyMX cloud-based property access platform. Enables residents to unlock unit doors through the ButterflyMX app without requiring managed Wi-Fi networks or connectivity hubs. Targets multifamily, student housing, commercial, and gated communities.
- YardicoreIntegration with Yardi property management software platform for streamlined property operations.
- RealPagecoreIntegration with RealPage property management platform.
- EntratacoreIntegration with Entrata property management platform.
- YalesupportingSmart lock integration partner for property access solutions.
- SaltoKSsupportingAccess control integration partner.
- Rent ManagersupportingIntegration with Rent Manager property management platform.
- DormakabasupportingAccess control and door hardware integration partner.
- LivlysupportingResident experience and property management integration partner.
- Tour24supportingSelf-guided tour integration partner.
- RentlysupportingSelf-guided touring technology integration partner.
- ApplesupportingiOS mobile app integration for ButterflyMX resident access control.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
ButterflyMX competitors and assessment
Company assessmentDirect peers
- Latch: Latch builds smart access hardware and software for apartments, including video intercoms, smart locks, and resident apps. It is the closest direct competitor in the multifamily mobile-access category.
- Brivo: Brivo offers cloud-based access control for commercial and multifamily properties with mobile credentials, readers, and a unified management platform. Overlaps directly with ButterflyMX on cloud-managed mobile access for buildings.
- Openpath (Motorola Solutions): Openpath, now part of Motorola Solutions, provides mobile credential-based access control for offices and multifamily. Direct competitor in the smartphone-based, cloud-managed access category.
- Kisi: Kisi delivers cloud-managed access control with mobile credentials and integrations aimed at commercial real estate and multi-tenant buildings. Competes on cloud-first access for similar enterprise customers.
- RemoteLock: RemoteLock provides cloud-based access control supporting smart locks and readers across multifamily, commercial, and short-term rental. Comparable mobile-first, multi-site access platform.
- Swiftlane: Swiftlane offers face-recognition and mobile-credential intercoms and access control for commercial and multifamily properties. Adjacent tech approach with overlapping target customers.
Broad incumbents
- August Home (ASSA ABLOY): August, owned by ASSA ABLOY/Yale, provides consumer and multifamily smart locks with mobile credentials. A broader incumbent in the smart-lock category that ButterflyMX integrates with (and increasingly competes against for unit doors).
- Allegion: Allegion is a global access-control and lock manufacturer (Schlage, Von Duprin) serving commercial, multifamily, and institutional markets. Competes at the hardware layer across ButterflyMX's verticals.
- Honeywell Building Technologies: Honeywell's building technologies division offers enterprise access control, video, and intercom solutions for commercial real estate and large multi-site operators. Competes at the enterprise/portfolio level.
- Ring (Amazon): Ring, owned by Amazon, sells video doorbells and broader smart-home access products into residential and small commercial. Adjacent at the consumer/small-building layer; competitive at the low end of ButterflyMX's multifamily funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ButterflyMX social profiles
Digital presenceButterflyMX compliance and trust
Trust signalCompliance2 records
ButterflyMX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ButterflyMX leadership team
Management profileNumber of profiles
Profiles6 records
ButterflyMX funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ButterflyMX M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ButterflyMX
What does ButterflyMX do?
ButterflyMX manufactures and sells a cloud-based property access and security platform that combines IP video intercoms, QR code intercoms, keypads, access readers, security cameras, vehicle and elevator controls, package room systems, smart lock integrations, and a mobile app, sold as hardware plus a recurring software subscription to property owners, managers, developers, and HOAs across multifamily, commercial, student housing, and gated community properties.
Is ButterflyMX a public or private company?
ButterflyMX is a private company. It is classified as venture growth investor backed and is currently operating.
When was ButterflyMX founded?
ButterflyMX was founded in 2017. It employs 251 to 500 people.
Where is ButterflyMX based?
ButterflyMX is headquartered in New York, United States, in the North America region.
How does ButterflyMX make money?
Three revenue lines are on record. Hardware Products are the primary driver. The others are software Subscriptions and technical Support Services.
Who are ButterflyMX's main competitors?
Direct peers on record are Latch, Brivo, Openpath (Motorola Solutions), Kisi, RemoteLock and Swiftlane. Broad incumbents are August Home (ASSA ABLOY), Allegion, Honeywell Building Technologies and Ring (Amazon).
Does ButterflyMX have an API?
No public API is recorded for ButterflyMX.
What industry is ButterflyMX in?
ButterflyMX's product category is Property Access Control Systems. Its primary akta.pro industry code is HSAHAEAE, Multi-Family & Property Management Access Solutions (Common Area & Unit Access). Its NAICS code is 3342 and its SIC code is 3822.