RentMaster
RentMaster, Inc. is a privately held software company that develops vertical-specific rental management software — five desktop editions plus a web-based booking platform — for SMB party, event, equipment, university outdoor recreation, and family entertainment center operators, sold via perpetual license and 30-day free trial.
- Company typePrivate
- Founded2003
- HeadquartersGlendale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RentMaster does
RentMaster, Inc. is a privately held software company that develops vertical-specific rental management software for small-to-medium party, event, and equipment rental businesses. Founded in 2003 and headquartered in Glendale, California, the company offers five desktop editions — Standard, ER (event/decor rentals), OR (outdoor recreation programs at universities), FEC (family entertainment centers), and EQ (long-term equipment rentals) — alongside a separate web-based e-commerce reservation platform called RentMaster Online. The technology is built primarily as a Windows desktop application with PHP/MySQL-based web components and supports over 90 payment gateways plus native integrations with QuickBooks, Microsoft Outlook, Google Maps, and LDAP authentication for university deployments.
The company's business model is one-time perpetual licensing, with desktop editions priced from $1,695 (Standard Single User) to $5,295 (OR Multi-User) and RentMaster Online priced at $4,995. Distribution is product-led through a 30-day free trial downloadable from the website, supplemented by toll-free phone and fax ordering, and supported by memberships in three industry associations: ARA, IAAPA, and AORE. Revenue mix is dominated by one-time license purchases plus optional add-on integration modules; no subscription or recurring revenue is disclosed. The customer base is distributed across five vertical segments with party/event rentals as the primary segment, and the company's recognition on the Capterra Rental Software Shortlist 2023 indicates ongoing market visibility among SMB buyers in North America.
RentMaster firmographics
Firmographics- Name
- RentMaster
- Legal name
- RentMaster, Inc.
- Website
- https://rentmaster.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RentMaster, Inc. is a privately held software company that develops vertical-specific rental management software — five desktop editions plus a web-based booking platform — for SMB party, event, equipment, university outdoor recreation, and family entertainment center operators, sold via perpetual license and 30-day free trial.
- Ownership category
- akta.pro rank
RentMaster industry classification
Industry- Product category
- Rental Management Software
- NAICS
- General Rental Centers (5323), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Consumer Goods Rental (53228)
- SIC
- Services-Prepackaged Software (7372), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)
- akta.pro secondary industries
- Equipment & Tool Leasing (Consumer) (FSAKANAF), Toy Rentals & Subscription Boxes (CRALAFAK)
Keywords
Where RentMaster is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RentMaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- On-premise Software Licenses: One-time perpetual license purchases for desktop software editions. Each edition available in Single User and Multi-User versions. Includes free updates until next major version.
- Web-based Online Reservation System: RentMaster Online Edition at $4,995 includes 180 days toll-free technical support, 1 year free support via Live Remote Assistance, free security updates, no yearly maintenance fees. One-time purchase for lifetime license.
- Optional Add-on Modules: Optional modules available for additional integrations with 3rd party APIs including GMail, Google Calendar, Google Maps, Microsoft Graph, Sertifi, Mailgun, and 90+ credit card processing gateways.
- Financing Programs: Equipment financing programs available through Marlin Equipment Finance and AP Equipment Financing for customers needing payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Single User - $1,695 |
| One time/ perpetual license | Multi-year contract | Standard Multi-User - $3,695 |
| One time/ perpetual license | Multi-year contract | ER Single User - $2,295 |
| One time/ perpetual license | Multi-year contract | ER Multi-User - $4,495 |
| One time/ perpetual license | Multi-year contract | OR Single User - $2,695 |
| One time/ perpetual license | Multi-year contract | OR Multi-User - $5,295 |
| One time/ perpetual license | Multi-year contract | FEC Single User - $2,495 |
| One time/ perpetual license | Multi-year contract | FEC Multi-User - $4,495 |
| One time/ perpetual license | Multi-year contract | Online Edition - $4,995 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
RentMaster product offering
Product offeringCore offering
RentMaster develops and sells a suite of desktop-based rental management software editions designed specifically for party, event, equipment, and outdoor recreation rental businesses. The product line includes the Standard Edition for small party and equipment rentals, the ER Edition for event/decor rentals, the OR Edition for university outdoor recreation programs, the FEC Edition for family entertainment centers, the EQ Edition for long-term equipment rentals, and RentMaster Online — a web-based e-commerce reservation platform that integrates with any desktop edition for real-time inventory synchronization and online order processing. Software is sold as one-time perpetual licenses (no annual fees) with a 30-day free trial available for direct download.
Product overview
RentMaster is a suite of rental management software products consisting of four desktop editions (Standard, ER, OR, FEC, and EQ) and one cloud-based online reservation platform (RentMaster Online). The Standard Edition serves as the core product for small-to-medium party and event rental businesses, while specialized editions add features tailored to event/decor rentals (ER), outdoor recreation/university programs (OR), family entertainment centers (FEC), and long-term equipment rentals (EQ). All desktop editions are sold as one-time purchase lifetime licenses available in single-user and multi-user versions. RentMaster Online is a separately priced web-based e-commerce platform that integrates with any desktop edition for real-time inventory synchronization and online order processing.
Differentiator
Problem solved
Functional benefit
Brands
- RentMaster Standard: Most popular version for party rentals, small tool and equipment rentals. Available in single and multi-user versions.
- RentMaster ER Edition
- RentMaster OR Edition
- RentMaster FEC Edition
- RentMaster EQ Edition
- RentMaster Online
Products and services
- RentMaster Standard Edition The most popular desktop edition of RentMaster, designed for rental businesses involved in party rentals, event planning, and equipment rentals. Manages inventory, customer databases, orders, quotes, reservations, payments, and delivery tracking. Available in single-user ($1,695 lifetime license) and multi-user ($3,695 lifetime license) versions with free updates until the next major version release.
- RentMaster ER Edition Desktop rental management software designed for event and decor rental businesses handling corporate events, weddings, and special occasions. Includes multiple contact persons per client, separate bill-to/deliver-to contacts, duration-based item pricing, and time-stamped internal office notes. Available as single-user ($2,295) and multi-user ($4,495) lifetime licenses.
- RentMaster OR Edition Desktop rental management software designed for outdoor recreation programs at universities and colleges and rental businesses dealing with walk-in customers. Supports multiple price levels by customer type (students, faculty/staff, general public), duration-based item pricing, integration with campus database servers via student card swipe or ID entry, and trip/event registration with participant tracking. Available as single-user ($2,695) and multi-user ($5,295) lifetime licenses, each including 1 year of toll-free technical support.
- RentMaster FEC Edition Desktop rental management software designed for indoor Family Entertainment Centers offering private rooms for birthday parties and open play for walk-in guests. Includes party room availability checking, birthday child and guest information storage, open-play player tracking, and simple POS for snacks and party supplies. Available as single-user ($2,495) and multi-user ($4,495) lifetime licenses.
- RentMaster EQ Edition Desktop rental management software designed for companies offering long-term rentals with daily, weekly, monthly, or seasonal pricing options, recurring billing, and multiple delivery/pick-ups per order. Suitable for construction equipment/tool rentals, heavy equipment rentals, HVAC rentals, and mobile restroom rentals.
- RentMaster Online Web-based e-commerce online reservation solution that lets website visitors check real-time item availability and place orders online 24 hours a day. Integrates with any edition of RentMaster desktop software to automatically exchange order information in real-time. Priced at $4,995 as a one-time purchase for a lifetime license, including 180 days of toll-free technical support, 1 year of free Live Remote Assistance, and free security updates with no yearly maintenance fees. Custom website design layout is included.
Quantifiable outcome
- 30-day free trial period with fully functional software
- +1 more outcomes
Companies that use RentMaster
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
RentMaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
Feature9 records
RentMaster partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- American Rental Association (ARA)minorAssociate Member of the American Rental Association. ARA is the leading trade association for the equipment rental industry. Membership provides industry credibility and visibility among rental business owners.
- IAAPAminorMember of IAAPA (International Association of Amusement Parks and Attractions). Membership connects RentMaster with family entertainment centers and amusement park operators.
- Association of Outdoor Recreation and Education (AORE)minorVendor Member of AORE. Association connecting outdoor recreation programs, including university and college outdoor recreation departments which are the target market for RentMaster OR Edition.
- Payment Gateway Partners (65+ desktop, 90+ online)coreReal-time credit card processing integrations including PayPal, Amazon Payments, Google Checkout, 2Checkout, eWay, Beanstream, Barclaycard, BluePay, SagePay, WorldPay, and 90+ others. Critical for e-commerce functionality.
- QuickBooks IntegrationcoreExport of orders, customers, and inventory lists to Intuit QuickBooks format. Enables accounting workflow integration for customers.
Scale indicators3 records
Recent moves5 records
Expansion highlights8 records
RentMaster competitors and assessment
Company assessmentDirect peers
- GoodShuffle Pro: Rental software specifically designed for event rental companies (tents, tables, decor). Direct competitor to RentMaster ER Edition, focused on the corporate/wedding event rental vertical.
- Quipli: Cloud-based rental software designed for SMB rental businesses with online booking and contract management. Direct competitor offering a modern cloud alternative to RentMaster's desktop products.
- Booqable: Online rental software for businesses of all sizes, with strong e-commerce booking functionality. Direct competitor to RentMaster Online, serving the same SMB rental market with a cloud-first approach.
- EZRentOut: Equipment rental software with online booking, asset tracking, and reservations. Direct competitor to RentMaster Standard and EQ Editions in the general equipment rental vertical.
- Alert EasyPRO: Long-standing Windows-based rental management software for equipment and party rental businesses. Closest direct peer to RentMaster in terms of legacy desktop architecture and SMB rental target market.
- Rentman: Cloud-native rental management software for AV, event, and production rental companies. Direct competitor to RentMaster in the event/equipment rental software space, with similar vertical focus but a modern SaaS architecture.
- Current RMS: Cloud-based rental management software targeting AV, event, staging, and equipment rental businesses. Direct competitor offering modern subscription-based alternative to RentMaster's desktop editions.
- Flex Rental Solutions: Enterprise-grade rental management software for AV, event, broadcast, and production rental companies. Direct competitor serving an overlapping event rental customer base with broader enterprise functionality.
Broad incumbents
- Point of Rental Software: Established, larger-scale rental management software serving equipment rental companies with broader functionality. A more mature incumbent in the equipment rental vertical that RentMaster EQ Edition competes against.
Emerging players
- Rental Essentials (by TrackAbout): Cloud-based rental management solution with mobile-first design, targeting SMB rental operators. Emerging competitor with modern architecture challenging legacy desktop solutions like RentMaster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
RentMaster social profiles
Digital presenceRentMaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentMaster leadership team
Management profileNumber of profiles
RentMaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentMaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentMaster
What does RentMaster do?
RentMaster develops and sells a suite of desktop-based rental management software editions designed specifically for party, event, equipment, and outdoor recreation rental businesses. The product line includes the Standard Edition for small party and equipment rentals, the ER Edition for event/decor rentals, the OR Edition for university outdoor recreation programs, the FEC Edition for family entertainment centers, the EQ Edition for long-term equipment rentals, and RentMaster Online — a web-based e-commerce reservation platform that integrates with any desktop edition for real-time inventory synchronization and online order processing. Software is sold as one-time perpetual licenses (no annual fees) with a 30-day free trial available for direct download.
Is RentMaster a public or private company?
RentMaster is a private company. It is classified as unknown and is currently operating.
When was RentMaster founded?
RentMaster was founded in 2003. It employs 11 to 50 people.
Where is RentMaster based?
RentMaster is headquartered in Glendale, United States, in the North America region.
How does RentMaster make money?
Four revenue lines are on record. On-premise Software Licenses are the primary driver. The others are web-based Online Reservation System, optional Add-on Modules and financing Programs.
Who are RentMaster's main competitors?
Direct peers on record are GoodShuffle Pro, Quipli, Booqable, EZRentOut, Alert EasyPRO, Rentman, Current RMS and Flex Rental Solutions. Point of Rental Software is listed as a broad incumbent. Rental Essentials (by TrackAbout) is listed as an emerging player.
Does RentMaster have an API?
No public API is recorded for RentMaster.
What industry is RentMaster in?
RentMaster's product category is Rental Management Software. Its primary akta.pro industry code is HSACAFAL, Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits), with a secondary code of FSAKANAF, Equipment & Tool Leasing (Consumer). Its NAICS code is 5323 and its SIC code is 7372.