Hovercode
- Company typePrivate
- Founded2022
- HeadquartersWickford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Hovercode firmographics
Firmographics- Name
- Hovercode
- Legal name
- Hovercode Ltd.
- Website
- https://hovercode.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hovercode industry classification
Industry- Product category
- QR Code Management Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Hovercode is headquartered
LocationHeadquarters
- HQ city
- Wickford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hovercode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with monthly and annual billing. Annual billing provides 2 months free (12 months for price of 10). Four tiers: Free (permanent, 3 dynamic QR codes), Pro ($12/mo), Business ($39/mo), Business Plus ($99/mo). Revenue from recurring subscription fees.
- Dynamic QR Code Limits: Free plan includes 3 dynamic QR codes in total. Paid plans increase to 100 total (Pro), 600 per month (Business), or 2,000 per month (Business Plus). Users needing more must upgrade.
- Premium Features: Advanced features gated to paid tiers: custom domains (1 on Pro, 10 on Business, 50 on Business Plus), analytics history length, API access, webhooks, GPS tracking, bulk QR generation, CSV exports, team management, multiple workspaces.
- Non-profit Discounts: Non-profit organizations can contact Hovercode for discounted pricing on paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever - 3 dynamic QR codes, unlimited static codes, basic features |
| Subscription | Monthly | Pro - $12/month - 100 dynamic QR codes, advanced analytics, 1 custom domain |
| Subscription | Monthly | Business - $39/month - 600 dynamic QR codes per month, API access, team management |
| Subscription | Monthly | Business Plus - $99/month - 2,000 dynamic QR codes per month, 50 custom domains, webhooks |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Hovercode product offering
Product offeringCore offering
Hovercode is a SaaS platform that generates dynamic and static QR codes with redirect-based editing, scan analytics, and extensive design customization. Beyond QR codes, it bundles a link shortener, micro landing pages, a form builder, custom-domain redirects, bulk generation tools, and a developer API. It also produces GS1 Digital Link QR codes for retail packaging and integrates with design and data platforms such as Canva, Figma, Chrome, and Airtable.
Product overview
Hovercode is a unified QR code management platform offering dynamic and static QR code generation with customization, tracking, and analytics capabilities. The core product includes the QR Code Generator with various QR types (PDF, vCard, WiFi, App Store, GS1 Digital Link). Related products include a Link Shortener and Micro Landing Pages for multi-link sharing, a Form Builder for collecting responses via QR, and free utility tools (UTM Builder, QR Scanner, Google Review Link Generator). The platform supports custom domains, bulk generation, team collaboration, and a Developer API for programmatic access. All plans include logo customization and design templates.
Differentiator
Problem solved
Functional benefit
Products and services
- QR Code Generator Core platform for creating static and dynamic QR codes with design templates, logo embedding, color and pattern customization, and edit-after-print capability via redirect links. Used by SMBs, marketers, agencies, and brands for marketing campaigns, packaging, signage, and customer engagement.
Quantifiable outcome
- 3 dynamic QR codes never expire on free plan (vs competitors requiring subscriptions or limiting scans)
- +2 more outcomes
Companies that use Hovercode
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Hovercode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature16 records
Hovercode partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CanvacoreHovercode offers a 'Dynamic QR Codes' app in the Canva App Marketplace. Allows users to create, customize, and manage dynamic QR codes directly within Canva designs without leaving the design tool. The integration is available on any Canva plan.
- FigmacoreHovercode has a community plugin in Figma for creating stylish dynamic QR codes from within Figma designs. Users can customize QR codes further using Figma's advanced design tools.
- AirtablecoreHovercode QR Code Generator available in Airtable Marketplace. Generates QR codes directly from Airtable databases for inventory tracking, product management, or record organization.
- GS1coreHovercode supports GS1 Digital Link standard for QR codes, encoding GS1 product identifiers (GTIN, SSCC, GLN, etc.) per GS1 standards. Supports Sunrise 2027 initiative for retail 2D barcode transition.
Scale indicators3 records
Expansion highlights5 records
Hovercode competitors and assessment
Company assessmentDirect peers
- Rebrandly: Branded link management platform with custom domains, analytics, and QR code generation. Targets similar marketing teams and overlaps with Hovercode's link shortener + QR offering.
- Bitly: Market-leading link shortener that has expanded into dynamic QR code generation with analytics and custom domains. Hovercode explicitly positions itself as a 'Bitly alternative' focused on QR codes with a superior free tier.
- Beaconstac: Enterprise-focused dynamic QR code platform with strong analytics, API, and integrations. Targets similar SMB-to-enterprise customers and competes directly in the dynamic QR and GS1 Digital Link space.
- The QR Code Generator: Established QR code platform offering dynamic and static QR codes, analytics, and business-oriented features. Directly competes with Hovercode for SMB and marketing customers.
- QRCode Monkey: Free and paid QR code generator offering static and dynamic codes with custom designs. Competes with Hovercode primarily on the static and SMB dynamic QR generation use cases.
- QR Tiger: Direct QR code SaaS competitor offering dynamic and static QR generation, bulk creation, analytics, and branded designs. Competes head-to-head with Hovercode in SMB marketing and CPG packaging use cases.
- Flowcode: Dynamic QR code platform focused on consumer engagement, analytics, and enterprise marketing campaigns. Directly comparable to Hovercode's dynamic QR and analytics positioning.
- Uniqode (formerly Scanova): QR code management platform offering dynamic codes, analytics, team management, and enterprise security features. Directly comparable to Hovercode on the dynamic QR and SaaS dimensions.
- Short.io: Link shortener with custom domains and analytics that has expanded into branded QR code generation. Overlaps with Hovercode on the short-link and dynamic QR proposition.
Others
- YOURLS: Open-source self-hosted URL shortener often extended with QR code plugins. Relevant as an alternative to Hovercode for technical users who prefer self-hosted link management with QR generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hovercode social profiles
Digital presenceHovercode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hovercode leadership team
Management profileNumber of profiles
Hovercode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hovercode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hovercode
What does Hovercode do?
Hovercode is a SaaS platform that generates dynamic and static QR codes with redirect-based editing, scan analytics, and extensive design customization. Beyond QR codes, it bundles a link shortener, micro landing pages, a form builder, custom-domain redirects, bulk generation tools, and a developer API. It also produces GS1 Digital Link QR codes for retail packaging and integrates with design and data platforms such as Canva, Figma, Chrome, and Airtable.
Is Hovercode a public or private company?
Hovercode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hovercode founded?
Hovercode was founded in 2022. It employs 1 to 10 people.
Where is Hovercode based?
Hovercode is headquartered in Wickford, United Kingdom, in the Europe region.
How does Hovercode make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are dynamic QR Code Limits, premium Features and non-profit Discounts.
Who are Hovercode's main competitors?
Direct peers on record are Rebrandly, Bitly, Beaconstac, The QR Code Generator, QRCode Monkey, QR Tiger, Flowcode, Uniqode (formerly Scanova) and Short.io. YOURLS is listed as an others.
Does Hovercode have an API?
Yes. REST API (v2) enabling programmatic creation and management of dynamic QR codes, short links, forms, and GS1 Digital Link codes. Features include QR creation/update/deletion, vCard generation, template management, analytics retrieval, short link CRUD operations, form response fetching, GS1 product/link management, and scan webhooks. Requires Business plan or higher; token-based authentication via Authorization header. Available SDKs in Python, PHP, Node.js, Java, Ruby, and Java with code samples provided. Developer documentation is at hovercode.com/api.
What industry is Hovercode in?
Hovercode's product category is QR Code Management Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 541511.