PROTEINHOUSE
PROTEINHOUSE is a Las Vegas-based fast-casual restaurant chain operating 20-plus franchised locations across the United States, UAE, and Thailand, serving fitness enthusiasts and health-conscious consumers with high-protein, gluten-free meals, shakes, and branded apparel and accessories.
- Company typePrivate
- Founded2012
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PROTEINHOUSE does
PROTEINHOUSE is a Las Vegas-based fast-casual restaurant chain founded in 2012 by IFBB Pro Figure champion Larissa Reis and Andrew Bick. The company sells nutritious, gluten-free meals and protein shakes designed for fitness enthusiasts, athletes, vegans, vegetarians, and other health-conscious consumers. Menu items include high-protein burgers, wraps, bowls, salads, breakfast items, protein shakes ($6-$10), and açaí bowls ($8-$10), with per-item pricing typically in the $6-$17 range. The brand extends beyond food through an e-commerce storefront selling branded apparel (t-shirts, hoodies, hats) and accessories such as insulated water bottles at $30-$50 price points.
The company operates through a combination of company-owned and franchised restaurant locations, totaling 20+ units across multiple US states (Arizona, California, Florida, Iowa, Kansas, Massachusetts, Minnesota, Missouri, Nevada, North Dakota, Texas, Wisconsin) and international markets including the UAE (Dubai and Ras al Khaimah) and Thailand (Bangkok). Revenue derives from four streams: restaurant food and beverage sales (the primary stream), merchandise sales through the website, catering services (booked via ezCater for non-Las Vegas locations and the company's own catering page for Las Vegas), and franchise fees and royalties. Distribution channels include dine-in, takeout, online ordering (via order.online for Las Vegas), catering, and a digital gift card program hosted by CardFoundry. There are no proprietary technology platforms, APIs, mobile applications, or AI/ML capabilities referenced — PROTEINHOUSE operates as a traditional restaurant and food-service business with a standard WooCommerce e-commerce layer.
The franchise program, launched in 2016 in partnership with Upside Group Franchise Consulting, has signed agreements for 33+ North American locations and represents the primary growth lever. Marketing is centered on the founder's fitness credibility, athlete endorsements (including UFC fighter Cris Cyborg), content marketing, and community-driven campaigns such as "Push Ups with Purpose" fundraising for Feeding America. No external funding rounds, patents, certifications, or technology investments are disclosed in the available data, and the company is privately held by its founders with no parent company or institutional ownership indicated.
PROTEINHOUSE firmographics
Firmographics- Name
- PROTEINHOUSE
- Legal name
- PROTEINHOUSE
- Website
- https://protein-house.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PROTEINHOUSE is a Las Vegas-based fast-casual restaurant chain operating 20-plus franchised locations across the United States, UAE, and Thailand, serving fitness enthusiasts and health-conscious consumers with high-protein, gluten-free meals, shakes, and branded apparel and accessories.
- Ownership category
- akta.pro rank
PROTEINHOUSE industry classification
Industry- Product category
- Healthy Fast-Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
- akta.pro secondary industry
- Smoothie & Protein Shake Bars (THAFAKAB)
Keywords
Where PROTEINHOUSE is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
PROTEINHOUSE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food and Beverage Sales: Primary revenue stream from selling nutritious, high-protein meals, protein shakes, smoothies, açaí bowls, and other healthy food items directly to consumers at restaurant locations. Menu items include breakfast items, burgers, bowls, wraps, salads, and desserts.
- Merchandise Sales: E-commerce sales of branded merchandise including apparel (t-shirts, hoodies) and accessories (hats, water bottles) through the company website.
- Catering Services: Catering menu offered for events including weddings, parties, corporate functions, with vegan and vegetarian options available.
- Franchise Fees: Revenue from franchising operations, selling franchise rights to open new PROTEINHOUSE locations. The company offers franchise opportunities with support including marketing assistance and vendor support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restaurant Menu Items |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
PROTEINHOUSE product offering
Product offeringCore offering
PROTEINHOUSE operates a fast-casual restaurant chain selling nutritious, high-protein meals, protein shakes, smoothies, açaí bowls, breakfast items, burgers, wraps, salads, and desserts made from unprocessed, non-GMO, gluten-free ingredients with exclusive use of olive oil. The company supplements dine-in and takeout restaurant sales with meal prep, catering, a branded merchandise e-commerce shop, gift cards, a customer loyalty program, and online ordering, and grows primarily through franchising across the US, UAE, and Thailand.
Product overview
PROTEINHOUSE is a healthy fast-casual restaurant chain offering nutritious, all-natural meals designed with the professional athlete and fitness lifestyle in mind. The core offering is the restaurant dining experience with a menu of protein-rich items including burgers, wraps, bowls, salads, pancakes, and protein shakes, complemented by meal prep, catering, and loyalty programs. The company also operates an e-commerce shop selling branded apparel (t-shirts, hoodies, hats) and accessories (water bottles). Online ordering and gift card services support the customer experience.
Differentiator
Problem solved
Functional benefit
Products and services
- PROTEINHOUSE Restaurant Dining Fast-casual healthy restaurant dining experience offering nutritious, all-natural meals including protein shakes, high-protein burgers, wraps, bowls, salads, breakfast items, and desserts with vegan, vegetarian, and gluten-free options for fitness-focused and health-conscious consumers.
- Meal Prep
Quantifiable outcome
- 33+ franchise agreements signed within first few years of operation
- +1 more outcomes
Companies that use PROTEINHOUSE
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
PROTEINHOUSE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PROTEINHOUSE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Upside Group Franchise ConsultingcorePartnership with Upside Group Franchise Consulting for franchise development and expansion strategy. The partnership contributed to signing franchise agreements for over 30 locations throughout North America.
- Nutrex ResearchminorTop fitness and supplement brand partner. PROTEINHOUSE utilizes Nutrex Research products and maintains a partnership for cutting-edge nutrition knowledge.
- Cyclone CupminorFitness supplement brand partnership contributing to the company's nutrition expertise and product offerings.
- SHRDDminorStrategic partner in fitness and nutrition space, with menu items branded with SHRDD name (e.g., SHRDD Veggie Omelette, SHRDD Salad).
- Feeding AmericaminorCharitable partnership through Push Ups with Purpose campaign. PROTEINHOUSE raises funds for Feeding America, demonstrating community commitment.
- Amazon Services LLC Associates ProgramminorAffiliate advertising program participant. PROTEINHOUSE earns advertising fees by linking to Amazon.com products.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
PROTEINHOUSE competitors and assessment
Company assessmentDirect peers
- CAVA: Fast-casual Mediterranean bowl/wrap concept with a health-forward, customizable menu and a comparable price-per-meal band; competes for the same lunch occasion and lifestyle-driven guest.
- Sweetgreen: Public fast-casual chain focused on healthy, fresh, ingredient-transparent bowls and salads targeting similar health-conscious urban consumer segments; directly competes for the same customer wallet share as PROTEINHOUSE.
- Freshii: Healthy fast-casual franchise offering salads, bowls, wraps, smoothies and protein-rich items under a similar customizable build-your-own model and franchised growth strategy.
- Jamba: National smoothie and better-for-you food chain with franchised locations and a strong protein-shake offering; competes on the beverage and snack occasion for PROTEINHOUSE.
- Tropical Smoothie Cafe: Franchised fast-casual concept centered on smoothies and protein-forward menu items with a large franchised footprint; overlaps directly with PROTEINHOUSE's protein-shake and franchise-growth playbook.
- CoreLife Eatery: Fast-casual concept specifically positioned around high-protein bowls, grain bowls, and fitness-lifestyle nutrition; nearly identical target customer and menu to PROTEINHOUSE.
- Clean Juice: Certified-organic juice and food bar franchise similarly targeting the health-conscious, active-lifestyle consumer with a smaller but comparable unit footprint.
Broad incumbents
- Subway: Global franchised sandwich chain positioned around fresh, protein-rich customizable meals; broadly competes in the same healthy quick-serve meal occasion and franchise model.
- Panera Bread: Large established fast-casual chain with a broadly health-forward menu, catering programs and loyalty app that dwarf PROTEINHOUSE's footprint and shape category expectations for healthy fast-casual.
Emerging players
- Muscle Maker Grill: Smaller US-based franchise concept explicitly branded around muscle-building, high-protein, fitness-focused American food; matches PROTEINHOUSE's bodybuilding-community positioning and franchised growth profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
PROTEINHOUSE social profiles
Digital presencePROTEINHOUSE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROTEINHOUSE leadership team
Management profileNumber of profiles
Profiles2 records
PROTEINHOUSE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROTEINHOUSE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROTEINHOUSE
What does PROTEINHOUSE do?
PROTEINHOUSE operates a fast-casual restaurant chain selling nutritious, high-protein meals, protein shakes, smoothies, açaí bowls, breakfast items, burgers, wraps, salads, and desserts made from unprocessed, non-GMO, gluten-free ingredients with exclusive use of olive oil. The company supplements dine-in and takeout restaurant sales with meal prep, catering, a branded merchandise e-commerce shop, gift cards, a customer loyalty program, and online ordering, and grows primarily through franchising across the US, UAE, and Thailand.
Is PROTEINHOUSE a public or private company?
PROTEINHOUSE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PROTEINHOUSE founded?
PROTEINHOUSE was founded in 2012. It employs 11 to 50 people.
Where is PROTEINHOUSE based?
PROTEINHOUSE is headquartered in Las Vegas, United States, in the North America region.
How does PROTEINHOUSE make money?
Four revenue lines are on record. Restaurant Food and Beverage Sales are the primary driver. The others are merchandise Sales, catering Services and franchise Fees.
Who are PROTEINHOUSE's main competitors?
Direct peers on record are CAVA, Sweetgreen, Freshii, Jamba, Tropical Smoothie Cafe, CoreLife Eatery and Clean Juice. Broad incumbents are Subway and Panera Bread. Muscle Maker Grill is listed as an emerging player.
Does PROTEINHOUSE have an API?
No public API is recorded for PROTEINHOUSE.
What industry is PROTEINHOUSE in?
PROTEINHOUSE's product category is Healthy Fast-Casual Restaurant. Its primary akta.pro industry code is THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly), with a secondary code of THAFAKAB, Smoothie & Protein Shake Bars. Its NAICS code is 722513 and its SIC code is 5810.