What Caring Capital does

Caring Capital, founded in 2009 and headquartered in Morris County, New Jersey, designs and delivers custom charitable team-building experiences for corporate clients. The company's core product is a catalog of more than 60 project kits spanning textiles, paper, and wood crafts that employee teams assemble and then donate to partner nonprofit organizations. Service delivery takes three forms: on-site Guided Events facilitated by Master Artists, turn-key Self-Guided Events shipped with instructions, and Remote Team-Building kits distributed to distributed workforces with video call facilitation. Curated nonprofit partnerships (Reach Out and Read, Ronald McDonald House, Homeless Solutions, Children's Aid and Family Services, Dress for Success) enable charity matching aligned to client-selected causes.

The business is service-based with no proprietary software platform; the underlying technology consists of kit design, sourcing, packaging, and shipping logistics, supplemented by a website with project catalog, case studies, and contact forms for quote requests. Pricing is custom and enterprise-oriented, typically structured as multi-year contracts with billing tied to event specifications (participant count, project type, service level).

Caring Capital targets corporate HR departments, corporate event planners, and organizations with remote or distributed workforces. The named customer roster includes more than 40 enterprise logos across financial services, pharmaceuticals, consumer goods, hospitality, healthcare, retail, real estate, and technology. The company operates with 11-50 employees under President Kathleen Collins, following the retirement of founder Susie Schub. Reported cumulative metrics include 53,172 employees engaged, 141,502 people in need reached, and 684 events executed, with stated capacity to scale engagements from 20 to 10,000 participants globally.

Name

Caring Capital

Legal name

Caring Capital

Website

https://caringcap.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Caring Capital is a New Jersey-based service company that designs and delivers custom charitable team-building experiences for corporate clients, combining employee engagement with donations to partner nonprofits through a catalog of 60+ project kits.

Ownership category

akta.pro rank

Product category

Corporate Team-Building Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Corporate team-building
• Charitable event planning
• Employee engagement programs
• Social impact activities
• Custom project kits

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Team-Building Event Services: Caring Capital generates revenue by designing and delivering custom team-building experiences for corporate clients. Services include project kit design and shipping, event facilitation (both self-guided and guided with Master Artists), and charity matching. The company works with HR departments and corporate event planners to create scalable events adapted to client goals, size, and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Caring Capital designs and delivers charitable team-building experiences in which employees handcraft gifts that are then donated to people in need. The company maintains a catalog of more than 60 project kits spanning paper, textile, and wood craft categories, and offers events in both guided (facilitated, virtual or in-person) and self-guided formats with kits shipped globally.

Product overview

Caring Capital offers a service-based platform centered on charitable team-building experiences. The core offering is the Project Kits product line—a portfolio of over 60 distinct craft and gift-making kits (textiles, paper products, and wood items) that companies use for employee engagement events. These include Project Kits for various team-building occasions, Remote Team-Building delivered via video call with shipped materials, Guided Events with on-site Master Artists, and Self-Guided Events with turn-key kits. The Hero Gift Bundles product supports healthcare workers with face masks and care packages. The various individual products (Animal Clock, Baby Onesie Set, Backpack Gift Set, Blanket & Pillow Set, Bookcase, Communal Collage, Communal Diversity Tree, Flower Pot, Garden Bench, Holiday Card, Journal, Keepsake Box, Keepsake Frame, Magic Carpet, Mosaic Table, Night Light, Pillow, Pillowcase, Storage Crate, Sturdy Tote, Toy Box, Water Bottle, and others) form the catalog of craft projects employees create during events, all designed to be donated to people in need.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Kits (Charitable Craft Kit Catalog)

Quantifiable outcome

• 53,172 employees engaged through team-building events
• +3 more outcomes

Named customers32 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Reach Out and ReadcoreStrategic or Co-development PartnerNonprofit partnership for early childhood literacy programs. Caring Capital helps corporate clients build bookcases and provide children's books through ROR chapters in at-risk communities. Pediatricians donate books during check-ups and prescribe daily reading aloud.
• Ronald McDonald HousecoreStrategic or Co-development PartnerPartnership for Night Light projects where children visiting corporate family days create night lights to donate to Ronald McDonald House families.
• Homeless SolutionscoreStrategic or Co-development PartnerLocal nonprofit serving low-income women. Corporate teams create gifts supporting the organization's clients.
• Children's Aid and Family ServicescoreStrategic or Co-development PartnerAgency serving girls ages 8-12. Corporate volunteers build and decorate toy boxes for children served by the organization.
• Dress for SuccesscoreStrategic or Co-development PartnerNonprofit helping women achieve economic independence. Corporate ERG groups decorate journals for Dress for Success clients.
• A.J. O'Connor AssociatesminorChannel Partner/ Reseller/ DistributorExecutive coaching firm partnership where AJO executive coaches use Caring Capital's philanthropic team-building toolkit with their corporate clients.
• Daily RecordminorGTM or Marketing PartnerRegional New Jersey newspaper that has covered Caring Capital events and company founder Susie Schub, providing press coverage and visibility.
• News 12 Spotlight New JerseyminorGTM or Marketing PartnerRegional TV news segment featuring Caring Capital's ConnectOne Bank Community Connections event.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Outback Team Building: Outback Team Building is a corporate team-building provider offering customizable in-person and virtual events with charity and CSR-themed options. Comparable to Caring Capital in customer base (corporate HR), event catalog breadth, and facilitation-led service model.
• CityHunt: CityHunt designs custom scavenger-hunt and team-building events for corporate groups, including charitable variants. Comparable to Caring Capital on custom event design for HR/corporate buyers and the experience-led, in-person service model.
• The Go Game: The Go Game designs and runs custom corporate team-building events, scavenger hunts, and virtual experiences for enterprise HR and event-planning buyers. Closely comparable to Caring Capital on custom event design, in-person/remote delivery, and direct-to-corporate sales motion.
• TeamBonding: TeamBonding is a leading corporate team-building and employee engagement company offering hundreds of in-person and virtual events for enterprise clients, with a charitable-giving component through its philanthropic programs. Directly comparable to Caring Capital in B2B team-building services, event customization, and corporate HR buyer targeting.
• Surf Office: Surf Office runs remote and hybrid team-building experiences for globally distributed teams, including virtual events and shipped kits. Directly comparable to Caring Capital's Remote Team-Building product and target buyer (HR teams at distributed enterprises).

Broad incumbents

• Benevity: Benevity is a leading corporate social responsibility and employee engagement software platform powering giving, volunteering, and grant programs for large enterprises. Comparable as a broader CSR-platform incumbent addressing overlapping buyer (corporate CSR/HR leaders) and cause-area markets.
• O.C. Tanner: O.C. Tanner is an established employee recognition and workplace culture platform serving large enterprises with software, services, and awards programs. Comparable as a broader incumbent in the employee engagement category that Caring Capital's programs feed into.

Others

• Limeade: Limeade is an employee experience software platform focused on engagement, well-being, and inclusion for mid-market and enterprise customers. Adjacent in addressing the same enterprise HR buyer but operating in software rather than services.
• VolunteerMatch: VolunteerMatch is a nonprofit volunteer-engagement platform connecting corporate volunteer programs with causes. Adjacent ecosystem player in the same corporate-volunteering value chain that Caring Capital's nonprofit partnership model touches.

Emerging players

• Confetti: Confetti is a virtual team-building and corporate events platform offering curated experiences for distributed teams, often with self-serve purchasing. Comparable in remote/virtual team-building focus but more productized and tech-mediated than Caring Capital's bespoke design approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caring Capital