Webtrac Solucoes em Rastreamento

Name

Webtrac Solucoes em Rastreamento

Legal name

Webtrac Soluções em Rastreamento

Website

https://webtrac.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fleet Telematics and Management

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Fleet telematics solutions
• Vehicle tracking systems
• GPS tracking devices
• Video telemetry platform
• Fleet management software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Assinatura de Monitoramento e Telemetria: Recurring subscription-based monitoring services for vehicle tracking, telematics, and fleet management through a modular platform approach
2. Venda de Hardware (Rastreadores e Sensores): Sale of tracking devices including Satellite Apparatus, Basic Apparatus, Telemetry Apparatus, Temperature Sensor devices, RFID Identification devices, Logistics Keyboard, and Spoken Rotogram
3. Serviços de Instalação e Suporte Técnico: Field installation and maintenance services provided throughout Brazil by specialized technical teams

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Webtrac sells a unified vehicle and asset telematics platform that combines GPS tracking hardware devices (satellite, cellular, RFID, and temperature-enabled trackers) with a modular software suite covering maintenance, fueling, travel, work-hour compliance, fine management, field reporting, and video monitoring. The offering targets fleet operators, agribusiness, passenger transport, food and beverage distribution, and construction companies across Brazil, sold primarily through recurring monitoring subscriptions, hardware sales, and field installation services.

Product overview

Webtrac is a vehicle and asset telematics and fleet management platform organized as a unified platform with modular add-on components. The core consists of a family of tracking hardware devices (Aparelho Satelital, Aparelho Básico, Aparelho para Telemetria, Aparelho com Sensor de Temperatura, Aparelho com Identificação RFID, Teclado Logístico, and Rotograma Falado) that feed real-time location, telemetry, and event data into the Webtrac platform. On top of this, the platform offers seven software modules — Módulo de Manutenção, Módulo de Abastecimento, Módulo de Viagens, Módulo Jornada de Trabalho, Módulo Gestão de Multas, and Módulo de Apontamentos — plus a Video Monitoramento (Câmera Dash G4) add-on for video telemetry. The platform targets fleet operators, agribusiness, passenger transport, and construction sectors across Brazil, monitoring over 1,000 companies and 30,000 vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Aparelho Satelital (Satellite Tracking Device) Satellite-based tracking device providing real-time location and continuous monitoring for operations in regions with little or no conventional cellular coverage across Brazil.
• Aparelho Básico (Basic Tracking Device) Entry-level tracking device offering real-time location, speed monitoring, and ignition status with 4G communication and 2G fallback, suitable for basic fleet visibility.
• Aparelho para Telemetria (Telemetry Device) Telemetry device that monitors speed, distance, hours worked, and usage behavior with integration of RPM, odometer, and hour-meter data for improved operational clarity.
• Aparelho com Sensor de Temperatura (Temperature Sensor Device) Temperature sensor device that monitors cargo and environment temperature in real time via Bluetooth and system/app, with configurable alerts for out-of-range conditions, ideal for cold chambers and refrigerated vehicles.
• Aparelho com Identificação RFID (RFID Identification Device) RFID-enabled tracking device that records which operator used each asset, enabling real-time usage tracking and precise control over schedules and utilization, with support for up to 5,000 permitted drivers.
• Teclado Logístico (Logistics Keyboard) Logistics keyboard device that validates operational steps, tracks equipment usage, and releases operations based on structured checklists, supporting driver identification via RFID.
• Rotograma Falado (Spoken Rotogram) Advanced tracking and telemetry system with CAN bus integration for real-time access to RPM, fuel consumption, and engine temperature data, including driver identification, utilization control, and intelligent alerts.
• Módulo de Manutenção (Maintenance Module) Maintenance module that manages preventive and corrective maintenance activities, scheduling reviews, tracking completed services and replaced parts, with automatic review scheduling and cost control per asset.
• Módulo de Abastecimento (Fuel Management Module) Fuel management module that monitors fuel consumption based on real operational data, cross-referencing refueling events with vehicle usage to identify deviations and cost savings opportunities.
• Módulo de Viagens (Travel Module) Travel module that tracks routes, stop points, schedules, and operational performance in real time, enabling route monitoring, geofencing control, and reduction of operational deviations.
• Módulo Jornada de Trabalho (Work Hours Module) Work journey module that records start times, breaks, and end times, ensuring compliance with defined policies and supporting management of personnel and operational processes.
• Módulo Gestão de Multas (Fine Management Module) Fine management module that centrally organizes all occurrences, registers and tracks fines, and identifies behavioral patterns to support preventive action and reduce new incidents.
• Módulo de Apontamentos (Field Reporting Module) Field reporting module that digitally records field activities in a structured format, integrated with operations, eliminating reliance on manual controls and providing a reliable data base for faster, more accurate decision-making.
• Videotelemetria (Video Telemetry Platform) Video telemetry platform combining vehicle-mounted cameras (360-degree view) with real-time monitoring and AI-driven event detection (speeding, distraction, dangerous driving) to improve safety, security, and operational efficiency for fleets and agricultural machines.
• Câmera Dash G4 (Dash Camera) Dash camera that records daily driving situations, automatically detecting incidents such as speeding, distraction, and dangerous driving, and sending high-definition recordings to the cloud for behavioral analysis and driver coaching, including cell phone usage detection.
• Field Installation and Maintenance Services Field installation and maintenance services for tracking devices, sensors, and dash cameras delivered by specialized technical teams deployed across Brazil throughout the customer lifecycle.

Quantifiable outcome

• 89% reduction in theft of agricultural inputs
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Autotrac: Brazilian fleet tracking and freight management pioneer with GPS telematics for trucks and asset tracking; directly comparable as a domestic Brazilian telematics provider serving fleet operators and logistics customers.
• Lytx: Video telematics and driver safety specialist using dashcam AI to detect risky driving behaviors; directly comparable to Webtrac's Câmera Dash G4 / Videotelemetria offering on the AI-driven video safety side.
• TOTVS (with Onixsat/Sascar legacy telematics): Brazil's largest enterprise software company that acquired Onixsat and Sascar to build a domestic fleet telematics and asset tracking offering; the most directly comparable Brazilian competitor combining local distribution with a broader software suite.

Broad incumbents

• Verizon Connect: Global fleet management platform offering GPS tracking, vehicle diagnostics, and fleet productivity software; competes with Webtrac in the broader fleet telematics category and has been expanding into Latin America.
• Omnitracs: Large North American fleet management and transportation platform offering telematics, routing, and compliance tools; broadly comparable as a multi-module fleet technology platform targeting commercial vehicle operators.
• Samsara: Cloud-based IoT fleet management platform combining vehicle telematics, video-based safety, and equipment monitoring; comparable to Webtrac across fleet telematics, dashcam AI, and modular software subscriptions.
• Geotab: Global fleet telematics leader with a GPS tracking and analytics platform serving enterprise fleets; directly comparable as a fleet telematics platform with similar GPS, driver behavior, and routing capabilities, but with vastly greater scale.
• Trimble Transportation: Fleet telematics, mobility, and transportation management suite used by enterprises to track vehicles and assets; offers overlapping functionality with Webtrac's tracking, journey, and maintenance modules as part of a broader stack.

Emerging players

• Nauto: AI video telematics platform that uses in-cab cameras and computer vision to identify driver distraction and risk; comparable to Webtrac's AI-enabled dashcam capability while remaining focused on video-first fleet safety.

Others

• Queclink Wireless Solutions: Global manufacturer of telematics hardware (trackers, LTE/4G/5G modules, sensors) commonly white-labeled or integrated by fleet telematics providers; comparable as an upstream hardware component supplier serving the same GPS/location market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/webtrac
• LinkedInlinkedin.com/company/webtrac-solucoes-em-rastreamento
• Instagraminstagram.com/webtrac_solucoes
• Xx.com/webtrac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webtrac Solucoes em Rastreamento