Holes Luque
Hoyos Luque is a privately held Colombian real estate firm in Bogotá offering project structuring and gerencia, residential brokerage, rental administration, and the Domus residential and Dammai Lifestyle Hotel developments, serving individual buyers, property owners, renters, and fractional real estate investors.
- Company typePrivate
- Founded2004
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Holes Luque does
Hoyos Luque SAS is a privately held, family-owned Colombian real estate company founded in 2004 in Bogotá, operating under a Sociedad por Acciones Simplificada structure and serving individual property buyers, property owners (arrendadores), renters, and real estate investors in the domestic Colombian market. The firm runs four business lines under a single platform: project structuring and management (including the establishment of fiducia inmobiliaria vehicles with Alianza Fiduciaria), construction project direction (gerencia de proyectos), property brokerage and rental contract administration, and — since 2025 — the Dammai Lifestyle Hotel asset, which is syndicated to outside investors via fiduciary fractions starting at 150 million Colombian pesos with projected 11-13% effective annual returns.
Its product surface centers on the Domus residential sub-brand (Domus 106, Domus 104, Domus San Patricio) targeting premium Bogotá neighborhoods, complemented by the Dammai hotel targeting corporate tourism. The underlying business model combines transaction-based brokerage commissions, recurring rental administration fees (including tenant selection, contract management, and rent collection), professional services fees for project gerencia, and a self-described 40% co-investment stake in projects like Dammai that aligns the firm's capital with that of outside investors.
The go-to-market is sales-led and domestic-only, using a corporate website, WhatsApp Business, project-specific microsites (proyectodomus.com, hoteldammai.com), Instagram (@hoyosluque_), the SIMI MLS database, and blog-driven content marketing. Headcount is in the 11-50 band and no external institutional investors, PE/VC backing, or public listing are disclosed; the company self-funds and syndicates via fiduciary structures rather than raising capital from third-party investors.
Holes Luque firmographics
Firmographics- Name
- Holes Luque
- Legal name
- Hoyos Luque SAS
- Website
- https://hoyosluque.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoyos Luque is a privately held Colombian real estate firm in Bogotá offering project structuring and gerencia, residential brokerage, rental administration, and the Domus residential and Dammai Lifestyle Hotel developments, serving individual buyers, property owners, renters, and fractional real estate investors.
- Ownership category
- akta.pro rank
Holes Luque industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- New Development / Declarant Transition Management (BPAJAHAK)
- akta.pro secondary industry
- Multifamily (Apartment) Property Management (BPAJAGAD)
Keywords
Where Holes Luque is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Holes Luque business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Real Estate Sales and Brokerage: Sale of residential and commercial properties including new construction projects. Company structures, manages, and commercializes real estate development projects.
- Rental Administration: Property rental management including tenant selection, contract management, and rent collection services.
- Hotel Investment (Dammai): Hotel fractional investment model offering fiduciary fractions in Dammai Lifestyle Hotel project with returns between 11-13% annually.
- Project Structuring and Management: Gerencia de proyectos including construction project direction, real estate structuring, and investor coordination for development projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Dammai Hotel Fiduciary Fraction |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Holes Luque product offering
Product offeringCore offering
Hoyos Luque is a Bogotá-based real estate company that structures, manages, and commercializes construction projects through an integrated service portfolio. Its core offerings include project structuring with real estate fiduciary (fiducia inmobiliaria) setup, construction project direction, residential property sales brokerage (including the Domus 106, Domus 104, and Domus San Patricio developments), and rental administration covering tenant selection, contract management, and rent collection. The company also develops hospitality projects such as the Dammai Lifestyle Hotel, offering fractional fiduciary investments starting at 150 million Colombian pesos with projected 11–13% effective annual returns.
Product overview
Hoyos Luque is a real estate company offering an integrated portfolio of services and projects. The core offering consists of four product lines: (1) Project Structuring and Management services for construction projects including investor relations and real estate trust establishment; (2) the Domus residential brand with three projects (Domus 106, Domus 104, and Domus San Patricio) featuring modern apartment buildings in exclusive Bogotá neighborhoods; (3) the Dammai Lifestyle Hotel targeting corporate tourism with fractional investment opportunities; and (4) comprehensive property services including rental administration and sales brokerage. The company operates three main business lines: project structuring and sales, real estate investment (buy/sell), and rental/crokerage services.
Differentiator
Problem solved
Functional benefit
Brands
- Domus: A housing brand under Hoyos Luque, featuring modern and sophisticated residential projects including Domus, Domus 104, and Domus San Patricio.
- Dammai Lifestyle Hotel
Products and services
- Domus 106
Quantifiable outcome
- Projected 11-13% effective annual returns for Dammai hotel investment
- +1 more outcomes
Companies that use Holes Luque
Customer profileSegments5 records
Ideal customer profiles5 records
Holes Luque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holes Luque partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Holes Luque competitors and assessment
Company assessmentEmerging players
- La Haus: Colombian proptech enabling new-build property sales online. Comparable at the intersection of new development and digital brokerage, but younger, tech-led, and not a full-service broker/developer.
- Properati: Latin American online real estate marketplace active in Colombia. Comparable as a property listing and discovery channel, but digital-only and focused on marketplace rather than development or full-service brokerage.
Direct peers
- Constructora Bolívar: One of Colombia's largest residential developers with multi-decade Bogotá presence. Directly comparable as a Colombian real estate developer structuring and selling residential projects, but at materially larger scale.
- Arquitectura y Concreto (AyC): Colombian construction and real estate developer active across multiple market segments. Comparable in offering vertically integrated development, sales, and project management services in Colombia.
- Marval (Grupo Marval): Colombian residential developer with active Bogotá pipeline. Directly comparable in residential project development and sales targeting Colombian homebuyers.
- Prodesa: Colombian construction and real estate developer with significant Bogotá and national presence. Comparable as a Colombian developer-sales operator with diversified project portfolio.
- Jaramillo Mora Constructora: Long-standing Bogotá-based residential developer with brand-led projects. Comparable as a Colombian family-style developer focused on residential project structuring and sales.
- Inmobiliaria Cusezar: Bogotá-based residential developer with brand-led premium projects in northern Bogotá. Closely comparable business model (project structuring, development, sales) and target market (mid-to-high income Bogotá buyers).
Broad incumbents
- Century 21 Colombia: International real estate franchise with Colombian operations offering brokerage and property management. Comparable in rental administration and sales brokerage services but as part of a global network.
- Coldwell Banker Colombia: International brokerage franchise operating in Colombia with broader geographic and service coverage. Comparable on brokerage and property management functions, but operates at materially larger scale and as a franchise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Holes Luque social profiles
Digital presenceHoles Luque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holes Luque leadership team
Management profileNumber of profiles
Profiles2 records
Holes Luque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holes Luque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holes Luque
What does Holes Luque do?
Hoyos Luque is a Bogotá-based real estate company that structures, manages, and commercializes construction projects through an integrated service portfolio. Its core offerings include project structuring with real estate fiduciary (fiducia inmobiliaria) setup, construction project direction, residential property sales brokerage (including the Domus 106, Domus 104, and Domus San Patricio developments), and rental administration covering tenant selection, contract management, and rent collection. The company also develops hospitality projects such as the Dammai Lifestyle Hotel, offering fractional fiduciary investments starting at 150 million Colombian pesos with projected 11–13% effective annual returns.
Is Holes Luque a public or private company?
Holes Luque is a private company. It is classified as family owned and is currently operating.
When was Holes Luque founded?
Holes Luque was founded in 2004. It employs 11 to 50 people.
Where is Holes Luque based?
Holes Luque is headquartered in Bogotá, Colombia, in the Latin America region.
How does Holes Luque make money?
Four revenue lines are on record. Real Estate Sales and Brokerage is the primary driver. The others are rental Administration, hotel Investment (Dammai) and project Structuring and Management.
Who are Holes Luque's main competitors?
Emerging players on record are La Haus and Properati. Direct peers are Constructora Bolívar, Arquitectura y Concreto (AyC), Marval (Grupo Marval), Prodesa, Jaramillo Mora Constructora and Inmobiliaria Cusezar. Broad incumbents are Century 21 Colombia and Coldwell Banker Colombia.
Does Holes Luque have an API?
No public API is recorded for Holes Luque.
What industry is Holes Luque in?
Holes Luque's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAHAK, New Development / Declarant Transition Management, with a secondary code of BPAJAGAD, Multifamily (Apartment) Property Management. Its NAICS code is 53131 and its SIC code is 6531.