What Price Property Management does

Price Property Management is a privately held, family-operated residential property management and real estate brokerage founded in 2014 by Donavan and Briana Price and headquartered in Upland, California. The company manages more than 300 residential and commercial units across the Inland Empire region of Southern California, spanning San Bernardino, Riverside, Los Angeles, and Orange counties, with a portfolio that includes single-family residences, townhomes, condos, and apartment complexes. Its services include tenant placement, rent collection, quarterly property inspections, maintenance coordination, and financial reporting, complemented by a separate real estate sales brokerage that handles buyer and seller representation with professional photography, drone imagery, virtual staging, and email marketing to an 8,000-plus buyer database.

The company's core technology is the AppFolio property management platform, which underpins a Resident Portal (web and iOS/Android apps) for rent payment and maintenance requests, and an Owner Portal for financial statements, tax documents, and reserve payments. The platform integrates with the company's rental listings website, enabling online applications and tenant screening. Pricing is unit-based for rentals (ranging from $1,695 to $9,500 per month) and transaction-based for real estate sales commissions; property management fees are not publicly disclosed.

Price Property Management operates with a seven-person team that includes a third-generation broker, a 17-year veteran realtor, and a broker associate with over four decades of regional experience. Revenue is generated through three streams: recurring property management fees, transaction-based real estate sales commissions, and pass-through rental income processed on behalf of owners. The company is privately held with no disclosed external funding or parent company.

Name

Price Property Management

Legal name

Price Property Management

Website

https://pricepropertymanagement.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Price Property Management is a privately held, family-operated property management and real estate brokerage in Upland, California that manages over 300 residential and commercial units across the Inland Empire region, serving individual property owners, tenants, and home buyers and sellers.

Ownership category

akta.pro rank

Product category

Residential Property Management

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Residential property management
• Real estate brokerage
• Rental property services
• Tenant placement services
• Home sales services

Headquarters

HQ city

Upland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Ongoing management fees from property owners for overseeing residential and commercial rental properties. The company manages over 300 units in the Inland Empire region.
2. Real Estate Sales Commissions: Commission-based revenue from buying and selling residential properties. The company provides full-service real estate brokerage including professional photography, drone photography, virtual staging, and marketing across major real estate platforms.
3. Rental Income from Managed Properties: The company collects rent from tenants on behalf of property owners, processing payments through the online portal and forwarding to owners after deducting management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Price Property Management is a full-service property management and real estate brokerage serving the Inland Empire region of Southern California. The company manages over 300 residential and commercial rental units on behalf of property owners, providing tenant placement, rent collection, quarterly inspections, and maintenance coordination. It also operates a real estate brokerage (Price Real Estate Group) handling home buying and selling with professional photography, drone imagery, virtual staging, and multi-platform marketing.

Product overview

Price Property Management operates as a full-service property management and real estate brokerage offering two core service lines. The Property Management Services include rental collection, quarterly property inspections, repairs and maintenance coordination, and an Owner Portal for financial tracking. The Real Estate Sales Services encompass buyer/seller representation, professional photography, drone photography, virtual staging, and marketing across major real estate platforms. Both services are supported by a Resident Portal and Owner Portal accessible via web and mobile applications, powered by the AppFolio property management platform. The company manages over 300 residential units including single-family homes, townhomes, condos, and apartment complexes across the Inland Empire region.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationAppFolio provides the property management software platform powering Price Property Management's resident portal, owner portal, online rent collection, maintenance request system, and property listings. AppFolio's platform enables the company to offer technology-enabled property management services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mynd Management: Tech-enabled residential property management company focused on small SFR portfolios for individual investors. Comparable customer base and service offering, but with significantly more capital, proprietary technology, and geographic reach than Price.
• TurboTenant: Landlord- and tenant-facing platform offering free/low-cost PM tools plus optional full-service tiers. Comparable target user (individual landlords of 1–50 doors) and represents a competitive threat as SMB owners increasingly self-manage rather than pay traditional PM fees.
• Hemlane: Software-plus-services platform enabling small landlords to self-manage with optional local agent support. Comparable target customer (small SFR owners) but competes with traditional PM firms by reducing or replacing the need for a full-service manager like Price.

Broad incumbents

• Coldwell Banker Property Management: Established national real estate brand offering residential property management alongside brokerage. Comparable dual-revenue model (commission + management fees) and customer overlap (buy/sell clients converting to managed landlords).
• Keller Williams Property Management: National brokerage franchise with property management offerings inside many local offices. Comparable because it bundles brokerage and property management services for individual owners, though operating at vastly larger scale and as part of a broader real estate platform.

Direct peers

• Green Residential: Texas-based residential property management firm managing thousands of single-family homes. Comparable business model — recurring management fees on SFR portfolios for individual and small-portfolio investors, with owner/tenant portals and brokerage-adjacent services.
• Real Property Management (RPM): National franchise network of residential property management offices. Highly comparable to Price because both serve small/mid-market residential owners with full-service property management across local U.S. markets using standardized tech stacks.
• Compass Property Management: Independent residential property management firm serving California owners. Directly comparable in customer base (SFR and small multifamily investors) and service scope (tenant placement, rent collection, maintenance, owner reporting).

Others

• Buildium: Property management software platform serving residential and small multifamily managers. Comparable ecosystem player; an alternative platform Price could adopt, and a direct competitor to AppFolio in supplying the back-office system for firms like Price.
• AppFolio: Property management software platform powering Price's resident, owner, and listings portals. Comparable because AppFolio's customer base is precisely the same small/mid residential PM firms Price operates alongside, and the platform's roadmap directly shapes Price's service capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Property Management