Bluehouse
- Company typePrivate
- Founded2001
- HeadquartersHanover, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bluehouse does
Bluehouse GmbH die Content und Video Agentur is a privately held German creative agency headquartered in Hannover (Große Barlinge 70c, 30171) with a secondary office in Hamburg, founded in 2001 and led by three managing directors — Sven Mund, Thorwald Erbslöh, and Marcel Opitz. The firm began as a full-service agency and over time specialized into a Social Media and Video agency, positioning itself around 'Vertrauensmarketing' (trust marketing): authentic, human-centered brand storytelling positioned as a counterweight to algorithmic and automated social media advertising. Its core services include Social Media Management, Video Production (including vertical video and livestreaming), Digital Performance, Corporate Influencer programs, Employer Branding, Creative/Storytelling, Strategy & Consulting, and Mentoring. Supporting offerings such as Web Development, SEO, Online Advertising, Website Maintenance, Website Hosting, and Online Recruiting round out a full-stack digital agency delivery model rather than a modular software product. No proprietary technology platform is disclosed; service delivery is built on standard third-party tools for content creation, video production, and analytics.
The agency's commercial model is professional services delivered through custom project proposals, with billing 'nach Aufwand' (by effort/time invested), monthly billing for ongoing engagements such as website maintenance and SEO, and the contractual right to require up to 50% advance payment. Pricing is not publicly disclosed and cost estimates are non-binding. Distribution is direct sales to enterprise clients, with no marketplace, reseller, or OEM channels. The agency operates in the DACH region (primarily Germany), serves a roster of enterprise clients across energy (EWE, E.ON), retail (ROSSMANN, bonprix, Expert), insurance (Concordia Versicherungen, TÜV Nord), automotive (BYD), cosmetics (lavera), industrial distribution (Sonepar, Maxus, Continental), and public sector (Niedersächsische Staatskanzlei), plus select non-profit engagements (Kinderschutzzentrum Niedersachsen). The company is founder/management-owned with no external investors, no parent company, no subsidiaries, and no disclosed funding rounds.
Bluehouse firmographics
Firmographics- Name
- Bluehouse
- Legal name
- bluehouse GmbH die Content und Video Agentur
- Website
- https://bluehouse.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bluehouse industry classification
Industry- Product category
- Social Media & Video Marketing Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Enterprise & Workplace Communities (BPAMABAJ)
Keywords
Where Bluehouse is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bluehouse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-based Services: Services rendered based on client proposals with billing according to effort/time invested ('nach Aufwand'). Performance marketing, social media management, video production, and consulting delivered as custom project work with defined scopes from formal proposals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom project pricing based on scope and effort |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bluehouse product offering
Product offeringCore offering
Bluehouse is a social media and video agency that produces trust-building marketing content for enterprise brands. The agency delivers integrated services including video production (with vertical video and livestreaming capabilities), social media management, corporate influencer programs, employer branding, creative campaign development, and digital performance management. Services are rendered on a project basis ("nach Aufwand") with custom proposals and scopes, billed to corporate clients across the DACH region.
Product overview
Bluehouse is a content and video agency offering a comprehensive suite of social media and digital marketing services. The agency provides integrated service offerings including Social Media Management (Facebook, Instagram, LinkedIn), Videoproduktion (video production with vertical video and livestreaming capabilities), Digital Performance, Corporate Influencer programs, Employer Branding, Kreation (creative/storytelling), Strategie & Consulting, Mentoring workshops (including AI-comm), Webentwicklung, Suchmaschinenoptimierung (SEO), Online-Werbung (Google Ads, social media advertising), Website-Wartung, Website-Hosting, and Online Recruiting. The portfolio centers on video-first content strategy combined with social media expertise, delivered as a unified service offering rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production (Videoproduktion) Professional video production services ranging from one-person DSLR shoots to full-crew high-budget productions, including vertical video for mobile-first platforms and livestreaming with interactive features such as live polls, comments, and synchronous communication. Targeted at enterprise brand clients seeking authentic visual storytelling for social media and digital campaigns.
- Social Media Management Comprehensive social media account management, content creation, and community engagement across platforms including Facebook, Instagram, and LinkedIn. Includes employer branding support. Targeted at enterprise brands seeking sustained social media presence and authentic audience engagement.
- Corporate Influencer Programs Development and training of internal employee influencers to represent brands authentically on social media platforms. Includes corporate influencer training, content production, and channel strategy. Targeted at organizations wanting to leverage employees as brand ambassadors.
- Digital Performance Campaign management combining real-time analytics, UX optimization, and performance insights to maximize digital marketing effectiveness. Targeted at enterprise clients seeking data-driven campaign optimization alongside creative content production.
- Strategy & Consulting Strategic communication planning including target group definition, persona development, brand promise articulation, and content/campaign conceptualization including storyboard development and design proposals. Targeted at enterprise brands seeking strategic foundations for their social media and content marketing initiatives.
- Kreation (Creative Campaign Development) Creative campaign development, storytelling, and content conception services for brand communication, including creative campaigning and storytelling expertise. Targeted at enterprise brand clients seeking award-winning creative concepts for their marketing initiatives.
- Mentoring & Workshops Expert consultation programs including AI-comm workshops, media training, employer branding, and user-generated content creation workshops. Targeted at organizations building internal capabilities in social media communication.
- Employer Branding Employer brand communication strategies to attract talent by showcasing authentic company culture and workplace values through social media channels. Targeted at HR departments and corporate communications teams at mid-to-large organizations.
- Online Advertising (Online-Werbung) Social media campaigns on Facebook and Instagram, plus Google Ads campaigns for search engine advertising. Targeted at enterprise clients seeking paid media campaign management as part of integrated digital marketing programs.
Quantifiable outcome
- EWE Smartgeber channel: 25 million views over 9 years with 40,000 loyal fans
- +3 more outcomes
Companies that use Bluehouse
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Bluehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bluehouse partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- abteilung digitalminorPart of Bluehouse's 'agency-friendly' specialized partner network (#spezialisiert im Verbund). Provides complementary digital services in a collaborative agency model.
- alphabetaminorPart of Bluehouse's 'agency-friendly' specialized partner network (#spezialisiert im Verbund). Collaborative agency partnership.
- bytediverminorPart of Bluehouse's 'agency-friendly' specialized partner network (#spezialisiert im Verbund). Digital-focused agency partner.
- dievisionminorPart of Bluehouse's 'agency-friendly' specialized partner network (#spezialisiert im Verbund). Strategic agency partnership.
- EWE AGcoreMain sponsor and long-term client for multiple campaigns including EWE Smartgeber YouTube channel (25M views/9 years), #weekendsessions charity livestream (19M reach), and various energy/environmental campaigns. Multiple DPOK awards won together.
- MalteserminorCharitable partner for ROSSMANN Valentine's Day 'wa(h)re Nächstenliebe' campaign against loneliness in old age. Campaign won dual Gold at DPOK 2025.
- CoronakünstlerhilfeminorCharitable initiative supported by EWE #weekendsessions. Campaign raised 27,000 euros for artists affected by the pandemic.
- ESK Event & BookingminorBooking and production partner for EWE #weekendsessions livestream events, handling artist booking and stage/lighting production.
- Fynn-KliemannminorMusical artist and collaborator on EWE #weekendsessions campaign. Part of the creative lineup including Antilopengang, Fatoni, Razz, and Die Leoniden.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
Bluehouse competitors and assessment
Company assessmentBroad incumbents
- DDB Germany: Berlin-based branch of the global DDB network offering integrated campaigns and digital/social production — competes for the same enterprise creative briefs as Bluehouse but with global scale.
- Jung von Matt: Major Hamburg-headquartered creative network offering integrated campaigns including social/video; competes for the same enterprise CMO budgets as Bluehouse but at significantly greater scale.
- Serviceplan Group: Largest German independent agency group with integrated digital, social, and content capabilities; competes for enterprise CMO budgets across all German-speaking markets.
- Scholz & Friends: Hamburg full-service creative agency with content, social, and employer branding practices; broader scale, same DACH enterprise market as Bluehouse.
- Grabarz & Partner: Hamburg creative agency noted for award-winning brand storytelling — competitive for brand-storytelling and social video mandates targeting large DACH brands.
- Kolle Rebbe: Berlin/Hamburg creative agency with strong track record in brand storytelling and social campaigns; comparable creative positioning and enterprise client focus to Bluehouse.
Direct peers
- Zum goldenen Hirschen: Berlin integrated communications agency with strong social media, content, and employer branding offerings — direct competitor for mid-market and enterprise DACH social mandates.
- achtung! (formerly known as Kolle Rebbe / integrated): Hamburg integrated agency with strong social, content, and brand storytelling practices serving enterprise clients — overlaps materially with Bluehouse's corporate influencer and content production offerings.
- TLGG: Berlin-based digital and social media agency serving enterprise clients with content, campaign, and platform strategy — directly comparable in offering (social-first storytelling for large brands) and DACH focus.
- deepblue networks: Hamburg digital agency focused on brand strategy, digital products, and content marketing for enterprise — comparable in DACH region enterprise customer base and marketing-tech-adjacent creative execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bluehouse social profiles
Digital presenceBluehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluehouse leadership team
Management profileNumber of profiles
Profiles3 records
Bluehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluehouse
What does Bluehouse do?
Bluehouse is a social media and video agency that produces trust-building marketing content for enterprise brands. The agency delivers integrated services including video production (with vertical video and livestreaming capabilities), social media management, corporate influencer programs, employer branding, creative campaign development, and digital performance management. Services are rendered on a project basis ("nach Aufwand") with custom proposals and scopes, billed to corporate clients across the DACH region.
Is Bluehouse a public or private company?
Bluehouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bluehouse founded?
Bluehouse was founded in 2001. It employs 11 to 50 people.
Where is Bluehouse based?
Bluehouse is headquartered in Hanover, Germany, in the Europe region.
How does Bluehouse make money?
One revenue line is on record: project-based Services.
Who are Bluehouse's main competitors?
Broad incumbents on record are DDB Germany, Jung von Matt, Serviceplan Group, Scholz & Friends, Grabarz & Partner and Kolle Rebbe. Direct peers are Zum goldenen Hirschen, achtung! (formerly known as Kolle Rebbe / integrated), TLGG and deepblue networks.
Does Bluehouse have an API?
No public API is recorded for Bluehouse.
What industry is Bluehouse in?
Bluehouse's product category is Social Media & Video Marketing Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51211 and its SIC code is 7812.