Xtrim
- Company typePrivate
- Founded1986
- HeadquartersGuayas, Ecuador
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Xtrim does
Xtrim is an Ecuadorian private telecommunications provider operating under the legal entity Servicios de Telecomunicaciones Setel S.A. (RUC 1791847652001), headquartered in Quito. The company delivers residential and business internet services primarily over 100% GPON fiber-to-the-home infrastructure, with Hybrid Fibre-Coaxial (HFC) used as fallback in areas without fiber coverage. Xtrim reports 150,000+ connected households across more than 15 cities spanning 15 Ecuadorian provinces, supported by a network of 35+ branded experience centers (CEX) and authorized local distributors.
The product portfolio is organized into tiered fiber plans (300 Mbps, 500 Mbps, 800 Mbps across multiple variants, up to 1000 Mbps) plus a 200 Mbps HFC option, all priced between $17.85 and $30/month after payment-method discounts. Plans are differentiated through bundled streaming content — proprietary Zapping OTT platform, Disney+, Paramount+, and Liga Ecuabet football — alongside free installation, a free router with bank payment, a fourth-month-free promotion, and a $100 switching bonus targeting customers migrating from Netlife, Claro, CNT, Celerity, and Fibramax. A separate enterprise segment (empresa.xtrim.com.ec) addresses commercial customers with dedicated connectivity and telecom services.
Go-to-market combines digital channels (xtrim.com.ec self-serve checkout, WhatsApp sales on 096 8600 400, call center 6004000), physical retail at experience centers, and an authorized-distributor network of local entrepreneurs. Revenue mechanics are predominantly monthly recurring residential subscriptions, supplemented by streaming add-ons (Zapping standalone tiers), limited hardware revenue, and a developing enterprise book. The company holds ISO 37001 certification for its ethics channel and operates under Ecuador's LOPDP data protection regime, with no disclosed parent company, funding rounds, or M&A activity.
Xtrim firmographics
Firmographics- Name
- Xtrim
- Legal name
- Servicios de Telecomunicaciones Setel S.A.
- Website
- https://xtrim.com.ec
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Xtrim industry classification
Industry- Product category
- Residential Broadband Internet Services
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Hybrid Fiber-Coaxial (HFC) Cable Operators (HDAIACAA), Cable Internet ISPs (HFC Retail Providers) (HDAIADAF)
Keywords
Where Xtrim is headquartered
LocationHeadquarters
- HQ city
- Guayas
- HQ country
- Ecuador
- HQ region
- Latin America
Offices16 records
Markets served
Xtrim business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Residential Internet Subscription: Monthly recurring subscription fees for fiber optic and HFC internet plans ranging from 200 Mbps to 1000 Mbps, with tiered pricing based on speed and included benefits.
- Streaming Add-ons (Zapping, Paramount+, Disney+, Liga Ecuabet): Additional subscription revenue from streaming content packages added to base internet plans, including live TV channels, sports content (Liga Ecuabet), and video-on-demand platforms.
- Router and Equipment: Free router provided with credit card or bank account payment; router additional rental/sale for other payment methods.
- Business Enterprise Services: Dedicated business segment (empresa.xtrim.com.ec) providing internet and telecommunications services to commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan Essential 300 Mbps - Entry-level fiber optic plan |
| Subscription | Monthly | Plan Advanced 500 Mbps - Mid-tier with streaming |
| Subscription | Monthly | Plan Elite Paramount 800 Mbps - Premium with Paramount+ |
| Subscription | Monthly | Plan Elite Plus 800 Mbps - Premium with Disney+ |
| Subscription | Monthly | Plan Elite Pro 800 Mbps - Premium with Liga Ecuabet |
| Subscription | Monthly | HFC Essential 200 Mbps - Coaxial connection option |
| Subscription | Monthly | Zapping Add-on Plans |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Xtrim product offering
Product offeringCore offering
Xtrim sells residential and business fiber optic internet subscriptions (200-1000 Mbps) under tiered plans, bundled with its proprietary Zapping streaming platform and partner content including Paramount+, Disney+, HBO Max and Liga Ecuabet football. Service is delivered via 100% GPON fiber-to-the-home with HFC coaxial backup, supported by a 35+ location experience center network, call/WhatsApp sales, and an authorized distributor channel across Ecuador.
Product overview
Xtrim is an Ecuadorian telecommunications company (legally Servicios de Telecomunicaciones Setel S.A.) offering residential and business internet services primarily via 100% GPON fiber optic and Hybrid Fibre Coaxial (HFC) coaxial technology. The product portfolio consists of multiple internet plan tiers organized by speed (300 Mbps, 500 Mbps, 800 Mbps, and 1000 Mbps), differentiated by bundled streaming services (Paramount+, Disney+, Zapping, Liga Ecuabet). Plans are sold as standalone internet services or with bundled streaming add-ons. The core offering spans: Plan Essential (300 Mbps fiber), Plan Advanced (500 Mbps fiber), Plan Elite Paramount (800 Mbps + Paramount+), Plan Elite Plus (800 Mbps + Disney+), Plan Elite Pro (800 Mbps + Liga Ecuabet), plus HFC coaxial plans at 200 Mbps. Zapping is the company's own OTT TV streaming platform available as an add-on across all plans, while Mi Xtrim is the customer-facing self-service portal for account management.
Differentiator
Problem solved
Functional benefit
Brands
- Zapping: Streaming and live TV channel service offered as an add-on to internet plans, featuring channels and sports content
Products and services
- Plan Essential 300 Mbps (Fibra óptica) Entry-level 100% fiber optic GPON plan for residential customers offering 300 Mbps symmetrical speeds with Zapping Plan Esencial streaming included. Priced from $17.85/month (with payment-method discount; regular $30.00), includes free installation, free fourth bill, and a 40% discount.
- Plan Advanced 500 Mbps (Fibra óptica) Mid-tier 100% GPON fiber optic plan delivering 500 Mbps symmetrical speeds, bundled with Zapping Plan Esencial (40+ live TV channels) and streaming support for 5 simultaneous 4K screens. Priced from $19.13/month with credit card/savings/checking; $22.50 cash.
- Plan Elite Paramount 800 Mbps (Fibra óptica) Premium 100% GPON fiber optic plan with 800 Mbps symmetrical speeds, Zapping Plan Esencial (40+ channels), and Paramount+ streaming including access to 104 World Cup matches. Free router with credit/debit card payment. Priced $22.10-$23.80/month by payment method; $28.00 cash.
- Plan Elite Plus 800 Mbps (Fibra óptica) High-tier 100% GPON fiber optic plan with 800 Mbps symmetrical speeds, Zapping Plan Esencial (40+ channels), and Disney+ Plan Premium streaming included. Priced at $25.50/month with credit card or bank payment; $30.00 cash.
- Plan Elite Pro 800 Mbps (Fibra óptica) Sports-oriented 100% GPON fiber optic plan with 800 Mbps symmetrical speeds, Zapping Plan Pro (40+ channels), Liga Ecuabet football content, and Paramount+ streaming. Priced at $30.00/month across all payment methods.
- HFC Internet Plans (200 Mbps) Hybrid Fibre-Coaxial broadband internet at 200 Mbps available in areas not yet served by GPON fiber. Includes fourth-month-free promotion and free installation. A 200 Mbps 'Mundialista' variant bundles Paramount+, Liga Ecuabet sports, Zapping Plan Esencial, and 104 World Cup match viewings.
- Zapping (OTT Streaming Service) Xtrim's proprietary over-the-top (OTT) streaming platform offering live TV channels, sports (Liga Ecuabet), and on-demand series and movies. Available in three tiers - Plan Esencial, Plan Fan (with Disney+ and Paramount+), and Plan Premium (100+ channels) - either bundled with internet plans or as a standalone streaming add-on ($11.90-$28.90/month).
- Mi Xtrim (Self-Service Portal & App) Customer self-service web portal and mobile application for managing billing, payments, service requests, plan upgrades, and account management across Xtrim internet subscriptions.
- Xtrim Empresas (Business Internet Services) Dedicated enterprise telecommunications and internet services for commercial customers in Ecuador, served through the empresa.xtrim.com.ec portal with business-grade connectivity and dedicated connections.
Quantifiable outcome
- 150,000+ households connected to Xtrim network
- +3 more outcomes
Companies that use Xtrim
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Xtrim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Xtrim partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Disney+coreDisney+ Plan Premium is included as a bundled benefit in the Plan Elite Plus, providing streaming access to Disney+ content as part of the internet subscription package.
- Paramount+coreParamount+ access is included in Plan Elite Paramount for viewing 104 World Cup matches and additional Paramount+ content. Also available in other plans and Zapping add-ons.
- Liga EcuabetcoreLiga Ecuabet football content is connected through Xtrim and included in premium plans (Elite Pro, Zapping Full/Premium), providing live football match viewing.
- ZappingcoreProprietary streaming platform included in all plans providing +40 to +100 live TV channels, series, movies on demand, and sports content. Available as standalone streaming service or bundled with internet plans.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Xtrim competitors and assessment
Company assessmentBroad incumbents
- CNT (Corporación Nacional de Telecomunicaciones): State-owned Ecuadorian telecom incumbent offering fixed broadband, pay-TV, and mobile services nationwide; named by Xtrim as a competitor from which it actively poaches subscribers via switching bonuses.
- Movistar Ecuador (Telefónica): Multi-play operator from Telefónica offering fiber and HFC broadband plus mobile; competes with Xtrim in Ecuador's major cities as a large incumbent with broader portfolio.
- Claro Ecuador (América Móvil): Incumbent quad-play operator (mobile + fixed broadband + TV) backed by América Móvil; competes with Xtrim across residential fiber/HFC and bundled entertainment, with substantially greater scale and mobile cross-sell.
Direct peers
- Netlife (Ecuador): One of Ecuador's largest fiber ISPs offering FTTH residential plans; Xtrim explicitly names Netlife in its switching-bonus program as a direct competitor for high-speed broadband subscribers in the same Ecuadorian cities.
- Megadatos (Utelcorp): Ecuadorian corporate and residential fiber ISP with presence in Quito and other major cities; competes directly with Xtrim's residential fiber and enterprise segments.
- Celerity Ecuador: Fiber ISP operating in Ecuador named by Xtrim in its switching-bonus program; directly comparable as a residential broadband competitor in overlapping service areas.
- TVCable (Grupo TVCable): Ecuadorian cable/HFC broadband and pay-TV operator offering bundled internet and TV in Quito, Guayaquil, and other cities — a direct competitor for both Xtrim's fiber and HFC product lines.
- PuntoNet Ecuador: Ecuadorian ISP offering fiber and HFC residential broadband across multiple provinces; a comparable mid-tier fiber challenger targeting similar residential customers to Xtrim.
Regional players
- Etapa (Empresa Pública Municipal de Telecomunicaciones de Cuenca): Municipal telecom operator providing fiber-to-the-home in Cuenca and surrounding areas; competes with Xtrim in a specific Ecuadorian geography rather than nationwide.
Others
- DirecTV Latin America: Satellite pay-TV and streaming provider in Ecuador; adjacent competitor for the streaming/Zapping bundle side of Xtrim's offering rather than the fiber pipe itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Xtrim social profiles
Digital presenceXtrim compliance and trust
Trust signalCompliance2 records
Xtrim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtrim leadership team
Management profileNumber of profiles
Xtrim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtrim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtrim
What does Xtrim do?
Xtrim sells residential and business fiber optic internet subscriptions (200-1000 Mbps) under tiered plans, bundled with its proprietary Zapping streaming platform and partner content including Paramount+, Disney+, HBO Max and Liga Ecuabet football. Service is delivered via 100% GPON fiber-to-the-home with HFC coaxial backup, supported by a 35+ location experience center network, call/WhatsApp sales, and an authorized distributor channel across Ecuador.
Is Xtrim a public or private company?
Xtrim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xtrim founded?
Xtrim was founded in 1986. It employs 1,001 to 5,000 people.
Where is Xtrim based?
Xtrim is headquartered in Guayas, Ecuador, in the Latin America region.
How does Xtrim make money?
Four revenue lines are on record. Residential Internet Subscription is the primary driver. The others are streaming Add-ons (Zapping, Paramount+, Disney+, Liga Ecuabet), router and Equipment and business Enterprise Services.
Who are Xtrim's main competitors?
Broad incumbents on record are CNT (Corporación Nacional de Telecomunicaciones), Movistar Ecuador (Telefónica) and Claro Ecuador (América Móvil). Direct peers are Netlife (Ecuador), Megadatos (Utelcorp), Celerity Ecuador, TVCable (Grupo TVCable) and PuntoNet Ecuador. Etapa (Empresa Pública Municipal de Telecomunicaciones de Cuenca) is listed as a regional player. DirecTV Latin America is listed as an others.
Does Xtrim have an API?
No public API is recorded for Xtrim.
What industry is Xtrim in?
Xtrim's product category is Residential Broadband Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIACAA, Hybrid Fiber-Coaxial (HFC) Cable Operators. Its NAICS code is 517111 and its SIC code is 4841.