techconsult

What techconsult does

techconsult GmbH is a German research and analyst house founded in 1992 in Kassel, operating as a wholly-owned subsidiary of Heise Gruppe since 2012. The firm conducts market research and consulting services for the DACH IT industry, executing more than 35,000 interviews annually with IT and business decision-makers, application experts, end consumers, and technology providers, including approximately 25,000 interviews in the ITK-Anwenderlandschaft. Its core research methodology is the Professional User Rating (PUR), an independent multi-category user-sourced provider comparison system covering Managed Services, SAP Services, Engineering Solutions, Cloud Business Solutions, IT Operations, and Security Solutions, which evaluates providers across 60+ criteria per software area and features vendors as PUR Diamond Champions.

The company operates a portfolio of self-service assessment tools for German SMEs including the Digitalisierungsindex (digital transformation benchmarking), DSGVO Index (GDPR compliance), Security Bilanz (IT security benchmarking), Digital Knowledge Analyzer, Rechenzentrums Benchmark, IoT Reifecheck, Prozesstransformation, and Customer Relationship Check, alongside the annual IT-Invest-Monitor and the Technology Research Hub publishing platform co-developed with MBmedien. Consulting service lines include Research und Analytics, Business Development, Content-Marketing, Intent Data, datengestützte IT-Auswahlberatung (IT selection consulting), and Informationssicherheit & Datenschutz.

techconsult's revenue model is professional services-based with no publicly disclosed pricing. Revenue streams include commissioned multi-client market studies sponsored by IT vendors (disclosed sponsors include Fujitsu, Deutsche Telekom AG, Bechtle AG, Infinidat, ManageEngine, Neptune Software, Citrix, Bitdefender, DATEV), PUR study publications and Diamond Champion positioning, strategic consulting for digital transformation and IT selection, and go-to-market support for ITK providers. The firm targets two primary segments: ITK providers seeking market intelligence and marketing support, and IT/business decision-makers seeking independent benchmarking and vendor selection. With approximately 25 employees and a Munich branch supplementing the Kassel headquarters, techconsult serves enterprise, mid-market, and government customers (Microsoft, Adobe, Lufthansa, IONOS, Syntax Systems, IHK) within the German-speaking market.

Name

techconsult

Legal name

techconsult GmbH

Website

https://techconsult.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

techconsult is a German research and analyst firm conducting 35,000+ annual interviews and providing PUR provider ratings, benchmarking tools, and consulting for IT vendors and decision-makers in the DACH market, operating as a Heise Gruppe subsidiary.

Ownership category

akta.pro rank

Product category

IT Market Research and Analytics

NAICS

Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• IT market research
• Analyst advisory services
• Professional user rating
• IT benchmarking tools
• Digital transformation consulting

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Research Studies: techconsult conducts commissioned market studies for technology vendors and industry partners. These multi-client studies provide market intelligence and benchmarks. Sponsors include companies like Infinidat, ManageEngine, Neptune Software, Citrix, Fujitsu, Bechtle AG, Deutsche Telekom AG, and others who fund research in exchange for findings and positioning.
2. Professional User Rating (PUR) Studies: Annual user satisfaction surveys rating IT providers and software solutions. Published studies serve as marketing assets for leading vendors who are featured as Champions in the PUR Diamond rankings.
3. Consulting Services: Strategy and implementation consulting for digital transformation, IT selection, and business optimization for both providers and user companies.
4. Go-to-Market Support: Marketing and sales support services for ITK providers including research-based content generation, lead generation campaigns, and positioning as trusted advisors in target markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

techconsult GmbH is a research and analyst house that has been operating since 1992 in the DACH region, conducting over 35,000 interviews annually with IT and business decision-makers. The firm delivers market intelligence through commissioned market studies, the proprietary Professional User Rating (PUR) provider-comparison methodology, a portfolio of self-service assessment and benchmarking tools (Digitalisierungsindex, DSGVO Index, Security Bilanz, Digital Knowledge Analyzer, IoT Reifecheck, Prozesstransformation, Rechenzentrums Benchmark, Customer Relationship Check), and strategic consulting covering business development, content marketing, intent data, IT selection advisory, and information security and data protection.

Product overview

techconsult GmbH is a research and analyst house operating since 1992, providing market research, benchmarking services, and strategic consulting for the IT industry. The company offers a portfolio of assessment tools (Digitalisierungsindex, DSGVO Index, Security Bilanz, Rechenzentrums Benchmark, IoT Reifecheck, Prozesstransformation, Customer Relationship Check, Digital Knowledge Analyzer), a multi-category provider rating methodology called Professional User Rating (PUR) covering Managed Services, IT Operations, Cloud Business Solutions, Digital Solutions, Security, SAP Services, and Engineering Solutions, and core consulting services including Research und Analytics, Business Development, Content-Marketing, Intent Data, IT-Auswahlberatung, and Informationssicherheit & Datenschutz. The company also publishes the Technology Research Hub content platform and conducts the annual IT-Invest-Monitor survey. With approximately 25 employees and over 35,000 annual interviews, techconsult serves as an independent research partner for technology providers and business decision-makers in the German-speaking market.

Differentiator

Problem solved

Functional benefit

Brands

• Professional User Rating (PUR): An independent provider comparison where users rate vendors for IT services and solutions in the German-speaking region.
• Technology Research Hub
• Digitalisierungsindex
• Digital Knowledge Analyzer
• DSGVO Index
• Security Bilanz Deutschland
• IT-Invest-Monitor

Products and services

• Professional User Rating (PUR) Independent multi-category provider comparison methodology where application experts rate IT service providers and software vendors across more than 60 criteria per category, covering Managed Services, SAP Services, Engineering Solutions, Cloud Business Solutions, IT Operations, Digital Solutions, and Security Solutions in the DACH region.
• Research und Analytics Commissioned market research and analytics services that identify technology trends driving industries and help companies assess their market positioning relative to competitors in the DACH IT market.
• Business Development Strategic consulting for developing new business models or optimizing existing ones by aligning them precisely with partner and customer needs, primarily for ITK providers in the German-speaking market.
• Content-Marketing Research-based content marketing services that help ITK providers identify market deficits, define go-to-market strategies, and implement optimization measures through thought-leadership content.
• Intent Data Data-driven services leveraging intent signals from surveyed IT and business decision-makers to identify and target prospective customers showing active purchase intent for technology solutions.
• Datengestützte IT-Auswahlberatung Data-driven IT selection consulting service that supports organizations in making informed procurement decisions for technology solutions, drawing on techconsult's proprietary benchmark and PUR databases.
• Informationssicherheit & Datenschutz Consulting services focused on information security and data protection compliance, including GDPR readiness and IT security posture assessment for organizations.
• Digitalisierungsindex Self-service digital maturity benchmarking tool that enables companies to evaluate and compare their digitalization status against industry standards and peers.
• Digital Knowledge Analyzer Self-assessment tool for analyzing and benchmarking digital competencies and knowledge levels within organizations.
• DSGVO Index Self-assessment tool for evaluating GDPR compliance posture and benchmarking it against industry standards for German organizations.
• Security Bilanz IT security self-assessment and benchmarking tool that evaluates a company's security measures and compares them against study benchmarks across German companies.
• Rechenzentrums Benchmark Self-service data center benchmarking tool for evaluating infrastructure performance and efficiency against industry peers.
• IoT Reifecheck IoT maturity assessment tool that enables enterprises to evaluate their IoT readiness and benchmark against industry peers.
• Prozesstransformation Process transformation assessment tool that enables organizations to evaluate and optimize their business processes against industry benchmarks.
• Customer Relationship Check Assessment tool for evaluating and benchmarking the digitization of customer relationship management processes within organizations.
• Technology Research Hub Smart publishing platform serving as a central knowledge resource for IT and business decision-makers, developed jointly by techconsult and MBmedien under the ReachIT initiative of the Heise Gruppe.
• IT-Invest-Monitor Annual IT investment monitoring report tracking technology spending trends in the German SME market, distributed as a downloadable study report.

Quantifiable outcome

• 35,000+ interviews conducted annually providing market intelligence basis
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor.

• MBmedienminorStrategic or Co-development PartnerJoint partnership for the Technology Research Hub initiative under the ReachIT initiative of heise Gruppe. MBmedien collaborates with techconsult to operate a smart publishing platform and central knowledge resource for IT and business decision-makers.
• InfinidatminorStrategic or Co-development PartnerCommissioned techconsult to study the impact of the pandemic on IT cost structures, priorities, and projects in German companies. Study titled 'Entwicklung der Budgets und Projekte in der IT deutscher Unternehmen' (102 IT and business decision-makers surveyed).
• Neptune Software GmbHminorStrategic or Co-development PartnerCollaborated with techconsult on study 'Entwicklung moderner SAP-Apps mit Low-Code' examining how Low-Code platforms support SAP application development. 151 user companies with 200+ employees surveyed.
• ManageEngineminorStrategic or Co-development PartnerCommissioned study on vulnerability management in German enterprises. 'Effizientes Schwachstellenmanagement in dynamischen IT-Infrastrukturen' surveyed 150 IT managers from companies with 2,000+ employees.
• CitrixminorStrategic or Co-development PartnerCommissioned study on Filesharing solutions in enterprises. 'Filesharing – Sicherer und effizienter Datenaustausch' surveyed 432 companies across industries.
• Bechtle AGminorStrategic or Co-development PartnerCo-sponsored multi-client study 'My Modern Workplace' examining requirements of employees on their workplace. Study conducted with 800 workers in 2019.
• Deutsche Telekom AGminorStrategic or Co-development PartnerCo-sponsored multi-client study 'My Modern Workplace' examining modern workplace requirements. Combined with Bechtle AG as study sponsors.
• MODUS Consult GmbHminorStrategic or Co-development PartnerCollaborated on study 'Digitalisierung, die passt: Ziele und Potenziale im Blick' examining digitalization status in German companies. 200 decision-makers from various industries surveyed.
• BitdefenderminorStrategic or Co-development PartnerStudy sponsor for Security Bilanz Deutschland along with DATEV, Hewlett Packard Enterprise, msg systems, Jakobsoftware, Net at Work, Micro Focus, and TeleTrust.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ISG (Information Services Group): ISG is a global technology research and advisory firm with a strong European IT services practice (following its acquisition of PAC). It directly competes with techconsult on IT services benchmarking, sourcing advisory, and digital transformation research for DACH enterprise buyers.
• Lünendonk & Hossenfelder: Lünendonk is a German management and IT services research firm publishing annual rankings of leading IT service providers in DACH. It is comparable to techconsult as a DACH-focused B2B research house producing vendor rankings, market studies, and consulting for IT services buyers and providers.
• Bitkom Research: Bitkom Research is the research arm of Germany's digital industry association Bitkom, publishing annual studies on digital transformation, IT spending, cloud, AI, and security in German enterprises. It is comparable to techconsult for DACH IT market surveys, decision-maker studies, and policy-facing technology research.
• Experton Group: Experton Group is a Germany-based IT analyst firm (formerly independent, now under Avanis/ISG) producing vendor ratings and market studies for cloud, security, and digital workplace in DACH. Comparable to techconsult as a DACH-focused IT analyst house delivering user-rating-style vendor evaluations and digital transformation advisory.
• Forrester Research: Forrester is a global research and advisory firm that publishes syndicated IT and digital research, conducts large-scale enterprise surveys, and sells advisory services. It directly competes with techconsult for DACH enterprise IT buyer subscriptions and for technology vendor sponsored research partnerships.
• Pierre Audoin Consultants (PAC / ISG): PAC was a Paris- and DACH-focused IT analyst firm that was acquired by ISG (Information Services Group); the combined entity now covers European IT services, cloud, and digital transformation research. Comparable to techconsult for vendor benchmarking, end-user studies, and regional IT services research in French- and German-speaking markets.
• IDC Germany (IDC Central Europe): IDC's Central European operations provide syndicated IT market research, vendor tracking, and buyer surveys across Germany, Austria, and Switzerland. IDC competes head-to-head with techconsult for IT vendor sponsorship dollars and enterprise IT decision-maker mind share in the DACH region.
• BARC GmbH: BARC (Business Application Research Center) is a Germany-based analyst firm covering BI, analytics, CRM, ERP, and data management software for the European market. It is directly comparable to techconsult as a DACH-focused IT analyst house producing user surveys, vendor ratings, and benchmarking studies for enterprise software buyers and vendors.

Broad incumbents

• Statista: Statista is a Hamburg-based data and business intelligence platform aggregating statistics, reports, and consumer/IT market data. While broader than techconsult in scope, Statista overlaps on DACH enterprise and technology market intelligence, syndicated studies, and content marketing monetization with vendors.
• Gartner: Gartner is the largest global IT research and advisory firm with deep coverage across infrastructure, software, cloud, and security. While its DACH presence is significant, Gartner operates as a broad incumbent whose Magic Quadrant, Hype Cycle, and enterprise advisory sit alongside — and compete with — techconsult's PUR and consulting offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/techconsult.de
• LinkedInlinkedin.com/company/techconsult-gmbh
• Instagraminstagram.com/techconsult_de
• Xx.com/techconsult_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about techconsult