EAEF

What EAEF does

EAEF (Employee Assistance European Forum) is an independent, not-for-profit professional association headquartered in Brussels, Belgium, that serves as the recognised pan-European body for the Employee Assistance (EA) profession. Its primary constituents are individual EA practitioners, EA programme managers, and organisational EA service providers across European jurisdictions. The organisation's core functions are professional membership, convening, standard-setting, and policy representation.

EAEF's product surface is that of a traditional professional association rather than a technology company. It operates a tiered individual membership scheme (Student €25/year, Professional €132/year, Organisational €330/year), publishes Standards of Practice and a Code of Ethics for the European EA profession, and runs an annual conference that rotates across European venues — XXII in Prague (2024), XXIII in Ljubljana (2026), and XXIV in the Azores (2027). The organisation also maintains formal collaboration partnerships with peer associations including EAPA (US) and APEAR (lusophone/Portuguese-speaking). There is no proprietary software platform, no disclosed data infrastructure, and no AI/ML capability.

Commercially, EAEF generates revenue from three streams: individual and organisational membership dues, conference delegate registrations and sponsorships, and tiered corporate sponsorship (Emerald, Gold, Silver, Bronze) anchored by major EAP vendors such as TELUS Health and Compsych. The organisation also engages in EU-level advocacy and pan-European communications on occupational health and workplace wellbeing policy from its Brussels base, reinforcing its position as the European voice of the EA profession.

Name

EAEF

Legal name

EAEF (Employee Assistance European Forum)

Website

https://eaef.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

EAEF is a Brussels-based, not-for-profit professional association serving as the pan-European voice of the Employee Assistance profession through membership tiers, annual rotating conferences, published Standards of Practice and Code of Ethics, and EU-level policy advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership dues from three categories: Professional members (€132/year with full voting rights), Organizational members (€330/year), and Student members (€25/year). Membership financial year runs January to December.
2. Conference Revenue: Revenue generated from annual conferences including registration fees. Sponsorships from multiple tiers (Emerald, Gold, Silver, Bronze) and collaboration partners provide additional funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EAEF is an independent, not-for-profit professional association that operates as the European voice of Employee Assistance (EA). It sells annual memberships in three categories (Professional at €132/year, Organisational at €330/year, and Student at €25/year), hosts annual pan-European conferences, develops Standards of Practice and Codes of Ethics for the EA profession, and provides members with networking, market research, training guidance, and pan-European policy advocacy.

Product overview

EAEF (Employee Assistance European Forum) is a not-for-profit professional membership organization that serves as the European voice of Employee Assistance. Rather than a technology product company, EAEF offers membership services (Professional, Organisational, and Student tiers), annual conferences (the XXII, XXIII, and XXIV EAEF conferences), professional development resources (Standards of Practice, Codes of Ethics, training programmes), and sponsorship opportunities. The organization focuses on defining EA competence boundaries, developing standards, facilitating networking, and influencing public policy for employee assistance professionals across Europe.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, emerald, patron, gold, silver, bronze and collaboration.

• LeqturecoreGTM or Marketing PartnerMain Conference Sponsor for EAEF events. Leqture is a conference sponsorship partner.
• TELUS HealthemeraldGTM or Marketing PartnerEmerald level annual sponsor for 2026. TELUS Health is a major employee health and wellness technology provider.
• DUCISpatronGTM or Marketing PartnerConference Patron for EAEF events. DUCIS is a collaboration partner.
• EAP AlliancepatronGTM or Marketing PartnerConference Patron and collaboration partner for EAEF events.
• EAPExpertpatronGTM or Marketing PartnerConference Patron for EAEF events.
• EAP MasipatronGTM or Marketing PartnerConference Patron for EAEF events.
• CCSgoldGTM or Marketing PartnerGold level annual sponsor for 2026. CCS is an EAP services provider.
• CompsychgoldGTM or Marketing PartnerGold level annual sponsor for 2026. Compsych is an EAP and wellness services provider.
• Pulso GroupgoldGTM or Marketing PartnerGold level annual sponsor for 2026. Pulso Group is an employee wellness provider.
• MovissilverGTM or Marketing PartnerSilver level annual sponsor for 2026. Movis is an EAP services provider based in Switzerland.
• AvitabronzeGTM or Marketing PartnerBronze level annual sponsor for 2026.
• CCA IncbronzeGTM or Marketing PartnerBronze level annual sponsor for 2026.
• EAP InstitutbronzeGTM or Marketing PartnerBronze level annual sponsor for 2026.
• HellasEAPbronzeGTM or Marketing PartnerBronze level annual sponsor for 2026.
• MindFibronzeGTM or Marketing PartnerBronze level annual sponsor for 2026.
• PME FamilienservicebronzeGTM or Marketing PartnerBronze level annual sponsor for 2026.
• APEARcollaborationGTM or Marketing PartnerCollaboration Partner for EAEF. APEAR is an EA professional association.
• EAPAcollaborationGTM or Marketing PartnerCollaboration Partner for EAEF. EAPA is the Employee Assistance Professionals Association.
• GW4WcollaborationGTM or Marketing PartnerCollaboration Partner for EAEF.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TELUS Health: A major global employee health and wellness technology provider and EAEF's sole Emerald-tier sponsor. Comparable as a broader incumbent operating in the EAP space EAEF serves, with significant scale and resources that dwarf EAEF's membership body.
• ComPsych: A large US-rooted EAP and wellness services provider and Gold-tier sponsor of EAEF. Comparable as a major industry incumbent whose interests in EA standards and policy directly intersect with EAEF's mission.

Regional players

• Employee Assistance Society of North America (EASNA): The North American regional membership association for EA professionals. Directly comparable in mission and structure to EAEF, but operating in a different geography (US/Canada), serving as a useful analogue for benchmarking EAEF's pan-European positioning.
• EAP Adria: An EAP provider serving the Adriatic region and the Conference Host for EAEF events. Comparable through shared EA ecosystem participation, though primarily a service provider rather than a membership association.

Direct peers

• DUCIS: A collaboration partner of EAEF operating in the European employee assistance / workforce wellbeing space. Comparable as a regional EA-focused industry body providing practitioner networking and policy engagement.
• GW4W (Global Work Wellbeing): A collaboration partner of EAEF focused on workplace wellbeing. Comparable as a membership/community organization addressing the same practitioner audience, with overlapping conference and advocacy activities.
• Employee Assistance Professionals Association (EAPA): The global professional membership association for the EA field, serving as the US-rooted counterpart to EAEF. Directly comparable in mission (standards, networking, advocacy) and member-base structure, and explicitly listed as an EAEF Collaboration Partner.
• APEAR: A professional EA association partnering with EAEF. Comparable as a membership-based EA practitioner organization serving a defined geography, with overlapping stakeholder base and conference/membership offerings.
• EAPExpert: An EA-focused organization listed as a Conference Patron and collaboration partner of EAEF. Comparable in serving the European EA professional community with networking, training, and standards-adjacent content.
• EAP Alliance: A collaboration partner of EAEF and an EA industry group representing EAP providers and professionals across Europe. Comparable in advocacy, networking, and industry representation focus, with overlapping sponsor and member ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eaef
• Xx.com/EAEFtweet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAEF