The Event Space
The Event Space is an integrated creative events agency in Sydney delivering end-to-end concept, design, production, and on-site management for enterprise clients including global brands, retail property managers, luxury venues, and corporations.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Event Space does
The Event Space Pty Ltd is an integrated creative events agency headquartered in Brookvale, Sydney, Australia, operating globally from a 14-person team. The firm delivers end-to-end event solutions spanning concept development, creative design, strategy, production, and on-site experience management across four explicit service categories: Brand Events, Corporate Events, Retail Activations, and Public Activations. Core production capabilities include custom set builds, immersive installations (projections, soundscapes, art installations, video content), interactive activations, bespoke signage and theming, furniture and styling, and complex multi-venue event coordination, as evidenced by the Nike FIFA Women's World Cup 2023 deployment across 13 locations in 7 cities.
The client base is concentrated in enterprise accounts across eight identifiable industries: global consumer brands (Nike, lululemon, Disney, Mont Blanc, Ben & Jerry's), retail property managers and shopping centre landlords (Westfield, GPT Group, Vicinity, Lendlease/Darling Square, Mirvac, QIC, Stockland), luxury hospitality (Crown Sydney, Crown Melbourne), transportation hubs (Sydney Airport), and corporate clients (Mirvac, Dexus, Fuji Xerox). Several clients are repeat anchors, including lululemon (four activations), Westfield (four-plus activations), Nike (two activations), Eastland (two activations), and Crown (two activations). Notable strategic collaborators include Amigo & Amigo (large-scale public artists), Bowie Wong (international couture atelier), Two Good Co. (social enterprise), and individual artists including Rox De Luca.
The revenue model is professional services with quote-based pricing determined per project. No standard pricing tiers or public fee schedules are disclosed; clients submit briefs through a website form ([email protected]) or direct phone contact for custom proposals. Go-to-market is enterprise field sales, leveraging the firm's public case study portfolio on its website, active Instagram and LinkedIn presence, and direct outreach to brand and property marketing teams. The company is privately held with no disclosed investors, parent entity, or external funding, and operates as a single Pty Ltd entity in New South Wales, Australia.
The Event Space firmographics
Firmographics- Name
- The Event Space
- Legal name
- The Event Space Pty Ltd
- Website
- https://theeventspace.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Event Space is an integrated creative events agency in Sydney delivering end-to-end concept, design, production, and on-site management for enterprise clients including global brands, retail property managers, luxury venues, and corporations.
- Ownership category
- akta.pro rank
The Event Space industry classification
Industry- Product category
- Experiential Event Production Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where The Event Space is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Event Space business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Event Planning and Management Services: Full-service event agency revenue through concept development, strategic planning, event production, and on-site management for corporate events, brand activations, retail experiences, and public installations. Revenue generated through project-based professional services fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event solutions - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Event Space product offering
Product offeringCore offering
The Event Space is an integrated creative events agency that delivers end-to-end event solutions spanning concept, design, strategy, production, and on-site experience management. It produces brand activations, corporate events, retail and shopping centre campaigns, and public installations for enterprise clients including global brands, retail property managers, and luxury venues.
Product overview
The Event Space is an integrated creative events agency offering a unified service portfolio spanning concept, design, strategy, production, and experience execution. The company's service offering is organized into four main categories: Brand Events (corporate brand activations), Corporate Events (business events and celebrations), Retail Activations (shopping centre and retail campaigns), and Public Activations (public space installations). These services are delivered as a single integrated offering rather than as separate modular products, with each engagement combining creative concept development through to full production and on-site experience delivery. Notable clients include lululemon, Nike, Westfield, GPT Group, Crown Sydney, and Darling Square/Lendlease, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Events Corporate brand events and brand activation experiences, including product launches, brand experiences, and promotional campaigns for global and local brand clients.
- Corporate Events Corporate event services covering conferences, company celebrations, corporate parties, and executive experiences for business clients.
- Retail Activations Retail mall and shopping centre activations, including retail campaigns, centre events, and foot-traffic-driving promotional experiences for shopping centre landlords and retail tenants.
- Public Activations Public-facing events, community activations, and public space installations designed to engage general audiences in public venues and precincts.
Companies that use The Event Space
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles5 records
The Event Space technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Event Space partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- Amigo & AmigocoreCollaboration with large scale public artists Amigo & Amigo for Darling Square Lunar New Year Lucky Lunar Lamp Post immersive experience featuring interactive light poles with Rat-themed installations.
- Two Good Co.corePartnership for American Express Delicious Month Out event at Darling Quarter. Two Good Co. is a social enterprise that creates employment opportunities for women living in crisis, with proceeds from ticketed dining experiences raising life-changing funds. The Event Space collaborated on al fresco dining experience design and execution.
- Champagne Dame (Kyla Kirkpatrick)minorPartnership for Eastland Black Friday campaign featuring champagne bar experience with oversized connect 4 game. Champagne Dame provided expertise for elegant in-centre bar experience complementing the retail campaign.
- Bowie Wong Couture Fashion AtelierflagshipRare collaboration with international couture fashion atelier for Crown Sydney Lunar New Year installations. Bowie Wong contributed high-fashion expertise for elevated brand experience featuring 500m tulle, 5kg crystals, and custom couture elements.
- Rox De LucaminorCollaboration with prolific local artist Rox De Luca for Westfield Hurstville 'Sea-stainable' sustainable art workshops educating community on ocean and river sustainability.
- MeccaminorPartnership with beauty retailer Mecca for Eastland Mother's Day 'Beauty Studio' featuring makeup masterclasses and gift bags with Mecca products.
- QT Gold CoastminorVenue partnership for lululemon Gold Coast Marathon Clubhouse activation at QT Gold Coast rooftop, with The Event Space integrating brand elements into existing venue infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Event Space competitors and assessment
Company assessmentRegional players
- Lateral Event Design: Australian event design and production company delivering brand activations, corporate events, and themed experiences. Comparable as a Sydney-based production-led peer serving similar enterprise clients.
- LEAD Marketing Agency: Australian brand experience and integrated marketing agency producing events, activations, and campaigns for major consumer brands. Comparable as a domestic experiential peer operating in similar client verticals.
- Drum: Australian event and brand experience agency with capabilities in conferences, incentives, and activations. Comparable in domestic-market focus and service mix for corporate and brand clients.
Direct peers
- Amplify: Sydney-based brand experience agency offering strategy, design, production, and experiential marketing for global brands including Nike, Google, and Meta. Directly comparable to The Event Space in service mix, Australian HQ, and enterprise brand client base.
- MKG: New York-based creative experiential agency producing brand activations, immersive events, and cultural programming for major consumer brands. Closely comparable craft-and-creative-led boutique model serving similar enterprise brand clients.
- Paperchase: Australian event production and brand activation agency based in Sydney, delivering conferences, launches, and activations for major brands. Comparable as a domestic peer with similar service breadth and enterprise client focus.
Others
- Thinkerbell: Australian creative agency applying 'measured magic' to brand, PR, and experiential work for major Australian and global clients. Adjacent comparable rather than direct experiential peer, but competes for some of the same enterprise creative briefs.
Broad incumbents
- MCI Group: Global events, meetings, and association management group operating across 30+ countries. Overlaps with The Event Space on corporate event and conference production, but at significantly larger scale and with broader association-management services.
- Jack Morton Worldwide: Global brand experience agency (IPG-owned) producing large-scale experiential campaigns, events, and sponsorships. Comparable as a much larger incumbent operating across the same brand-activation category that The Event Space serves at boutique scale.
- George P. Johnson Experience Marketing: One of the world's largest independent experiential marketing agencies, working across enterprise B2B and consumer brand activations. Comparable service offering and target client base to The Event Space, but at global scale across multiple offices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Event Space social profiles
Digital presenceThe Event Space financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Event Space leadership team
Management profileNumber of profiles
Profiles14 records
The Event Space funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Event Space M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Event Space
What does The Event Space do?
The Event Space is an integrated creative events agency that delivers end-to-end event solutions spanning concept, design, strategy, production, and on-site experience management. It produces brand activations, corporate events, retail and shopping centre campaigns, and public installations for enterprise clients including global brands, retail property managers, and luxury venues.
Is The Event Space a public or private company?
The Event Space is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Event Space founded?
The Event Space was founded in 2013. It employs 11 to 50 people.
Where is The Event Space based?
The Event Space is headquartered in Sydney, Australia, in the Oceania region.
How does The Event Space make money?
One revenue line is on record: event Planning and Management Services.
Who are The Event Space's main competitors?
Regional players on record are Lateral Event Design, LEAD Marketing Agency and Drum. Direct peers are Amplify, MKG and Paperchase. Thinkerbell is listed as an others. Broad incumbents are MCI Group, Jack Morton Worldwide and George P. Johnson Experience Marketing.
Does The Event Space have an API?
No public API is recorded for The Event Space.
What industry is The Event Space in?
The Event Space's product category is Experiential Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 711 and its SIC code is 7311.