PGA of Manitob

What PGA of Manitob does

PGA of Manitoba is a regional professional golf association incorporated as a Zone of PGA of Canada (the national body founded 1911), serving over 125 PGA of Canada Class A professionals operating at 50+ golf facilities throughout Manitoba and Northwestern Ontario. Its core offerings span five pillars: (1) a Tournament Management Program covering the Zone Championship, Senior Championship, Women's Championship, Assistants' Championship, Match Play, Pro Partner, and Pro Junior events; (2) an annual Buying Show held at Red River Exhibition Place that connects vendors with zone professionals for industry procurement; (3) a Professional Recognition Program (PRP) with point-driven categories across participation, education, sport development, contribution, tournaments, promotion, and volunteerism, topped by TaylorMade bonus incentives; (4) a Zone Awards Program with twelve recognition categories including the Distinguished Service Award and national-level nominations; and (5) a Career Development & Job Board plus Member Benefits (Beyond Golf Tours, StretchLab, Impact Canopy, Condor Golf platform). The association operates a website and member portal (pgaofmanitoba.com), Facebook/social channels, and email communications as its primary digital surfaces; there are no proprietary AI/ML systems, with tournament management software outsourced to Golf Genius. Headquarters is at 489 Caithness Street, Portage la Prairie, Manitoba, under Executive Director Deb Pritchard with a volunteer Board of Directors including President Darren Hayden and Vice President Matt Simmons.

Revenue is generated through four streams: (a) recurring membership dues from the 125+ professionals; (b) transaction-based tournament entry fees disclosed on individual event pages (ranging from $50 for the Hodson Financial Senior Championship to $350 per team for the Ping Pro Junior); (c) vendor participation fees and ticket revenue from the annual Buying Show; and (d) tiered corporate sponsorships from Platinum (Callaway, Hodson Financial, Levelwear), Gold (Acushnet/Titleist/FootJoy, Sunice, Cobra Puma, TaylorMade, Mint Green Group), Silver (Sigurdson Financial, Ping, Golf Genius), and Bronze/Minor tiers (Beyond Golf Tours, StretchLab, Impact Canopy, Srixon Cleveland, Nike Golf). The organization is member-governed, has no external investors, does not publicly disclose financials, and operates as a not-for-profit professional association rather than a revenue-driven entity.

Customer concentration sits within two primary segments: PGA professionals (members) and the golf facilities that employ them, with a secondary customer base of equipment/apparel manufacturers and service-provider sponsors. Operating geographies are restricted to Manitoba and Northwestern Ontario, with the parent PGA of Canada providing the national governance framework, education programs, and championship pathway.

Name

PGA of Manitob

Legal name

PGA of Manitoba

Website

https://pgaofmanitoba.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PGA of Manitoba is a regional professional golf association and Zone of PGA of Canada, serving over 125 certified PGA professionals operating at 50+ golf facilities throughout Manitoba and Northwestern Ontario through tournaments, professional development, certification pathways, and the annual Buying Show trade event.

Ownership category

akta.pro rank

Product category

Professional Golf Association

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

Keywords

• Professional golf association
• Tournament management
• Golf member services
• Professional development programs
• Career development

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: PGA of Manitoba generates revenue through membership dues from its over 125 PGA professionals operating at golf facilities throughout Manitoba and Northwestern Ontario.
2. Tournament Entry Fees: Revenue generated from tournament entry fees including Zone Championships, Senior Championships, Pro Partner events, Pro Junior tournaments, and other competitive events throughout the season.
3. Buying Show: Annual buying show at Red River Exhibition Place generates revenue through vendor participation fees and attracts PGA professionals and facility delegates for industry procurement.
4. Corporate Sponsorships: Partnership tiers including Platinum, Gold, Silver, Bronze sponsorships, hole sponsorships, and Pro Junior sponsorships from golf equipment manufacturers and service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PGA of Manitoba is the provincial zone of PGA of Canada serving over 125 PGA professionals and 50+ golf facilities throughout Manitoba and Northwestern Ontario. The association delivers tournament management across multiple championship formats (Zone Championship, Senior, Women's, Assistants', Junior), administers the annual PGA of Manitoba Buying Show trade event, runs the Professional Recognition Program and Zone Awards, and provides career development, employment services, member benefits, and the Playing Ability Test (PAT) certification pathway.

Product overview

PGA of Manitoba is a professional golf association serving over 125 members operating at 50+ golf facilities throughout Manitoba and Northwestern Ontario. The organization offers a comprehensive suite of programs and services including tournament management (Zone Championship, Senior, Women's, Assistants' Championship, Match Play, Pro Partner, and Pro Junior events), the annual PGA of Manitoba Buying Show (merchandise trade show at Red River Exhibition Place), the Professional Recognition Program (PRP) for member achievement tracking, Zone Awards Program recognizing excellence across 12 award categories, Career Development & Job Board services, Member Benefits Program (Beyond Golf Tours, StretchLab, Impact Canopy), and Playing Ability Test administration. The association maintains a website and member portal as its primary platform for member services, tournament registration, and resource access.

Differentiator

Problem solved

Functional benefit

Products and services

• Tournament Management Program Annual series of professional and competitive golf tournaments including the Zone Championship, Senior Championship, Women's Championship, Assistants' Championship, Junior Tour, and Mini Tour events, providing PGA professionals and competitive amateurs with structured competitive opportunities and Player of the Year points.
• PGA of Manitoba Buying Show Annual trade show event that connects golf industry vendors and suppliers with PGA professionals, golf facility operators, and club managers across Manitoba and Northwestern Ontario for product showcases, networking, and procurement.
• Career Development & Job Board Employment services and job board matching PGA professionals with career opportunities at golf facilities, including resume placement, networking events, and facility-employer connections across Manitoba and Northwestern Ontario.
• Member Benefits Program Discounts and benefits program provided to PGA of Manitoba members through partnerships with approved vendors including Beyond Golf Tours (travel), StretchLab (wellness), and Impact Canopy (equipment/structures).
• Playing Ability Test (PAT) Program Standardized Playing Ability Test (PAT) administered to prospective candidates seeking entry into PGA of Canada's professional apprenticeship and certification pathway toward PGA of Manitoba membership.

Quantifiable outcome

• Over 125 PGA professionals serve 50+ golf facilities
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor, platinum, gold, silver, bronze and core.

• Red River Exhibition PlaceminorOthers · 1 January 2026Venue host for 2026 PGA of Manitoba Buying Show
• Hodson FinancialplatinumGTM or Marketing PartnerPlatinum sponsor of PGA of Manitoba, provides title sponsorship for the Senior Championship tournament
• Callaway GolfplatinumGTM or Marketing PartnerPlatinum sponsor providing title sponsorship for Zone Championship and Women's Championship tournaments
• LevelwearplatinumGTM or Marketing PartnerPlatinum sponsor and apparel partner for PGA of Manitoba
• Acushnet (Titleist/FootJoy)goldGTM or Marketing PartnerGold sponsor providing golf balls and equipment for tournaments
• SunicegoldGTM or Marketing PartnerGold sponsor providing apparel for Pro Lady Tournament
• Cobra Puma GolfgoldGTM or Marketing PartnerGold sponsor providing title sponsorship for Pro Pro Skins Game and Pro Pro Tournament
• TaylorMadegoldGTM or Marketing PartnerGold sponsor contributing bonus incentives to Professional Recognition Program winners
• Mint Green GroupgoldGTM or Marketing PartnerGold sponsor and event sponsor for PGA of Manitoba tournaments
• Sigurdson FinancialsilverGTM or Marketing PartnerSilver sponsor providing title sponsorship for Fall & Assistants' Championship
• PingsilverGTM or Marketing PartnerSilver sponsor providing title sponsorship for Pro Junior Tournament and tee gifts
• Golf GeniussilverTechnology or IntegrationSilver sponsor providing tournament management software for Player of the Year standings and events
• Beyond Golf ToursbronzeGTM or Marketing PartnerBronze sponsor and exclusive travel partner providing golf trip opportunities for members at no cost while generating income for professionals
• StretchLabminorGTM or Marketing PartnerPartner offering discounted stretch sessions for PGA professionals at Winnipeg locations, with complimentary sessions at Player of the Year events
• Impact CanopyminorGTM or Marketing PartnerPartner providing custom canopy tents and branding solutions at preferred pricing for members
• Srixon Cleveland GolfminorGTM or Marketing PartnerTitle sponsor for Pro Partner tournament with territory representative on-site providing tee gifts
• Nike GolfminorGTM or Marketing PartnerPresenting sponsor for Pro Partner tournament
• PGA of CanadacoreStrategic or Co-development PartnerParent national association providing education programs, national championships, member benefits, and governance framework
• Golf CanadacoreStrategic or Co-development PartnerNational golf governing body for junior golf, women's golf, and community golf development
• Golf ManitobacoreStrategic or Co-development PartnerProvincial golf association for amateur golf in Manitoba
• NGCOA (National Golf Course Owners Association)minorStrategic or Co-development PartnerIndustry association for golf course owners providing conference and trade show opportunities
• First Tee CanadaminorStrategic or Co-development PartnerJunior golf development organization for sport development programs

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Golf Manitoba: Provincial amateur golf association in the same Manitoba geography. Overlaps with PGA of Manitoba on junior golf development, tournament promotion, and First Tee Canada delivery, and explicitly listed as a strategic partner.

Direct peers

• PGA of Quebec: French-language sister zone of PGA of Canada operating the same professional association model for Quebec-based PGA members. Comparable governance, education, and tournament programming.
• PGA of Alberta: Another PGA of Canada zone with the same zone-level structure: membership, tournament calendar, sponsor tiers, awards, and Buying Show. Direct structural and operational peer.
• PGA of Saskatchewan: Neighbouring prairie zone of PGA of Canada serving a smaller comparable regional member base of golf professionals. Closest structural peer by geographic and population scale.
• PGA of Ontario: A fellow provincial zone of the PGA of Canada serving golf professionals in Ontario. Operates an identical model of membership, tournaments, awards, and education programming in a larger adjacent market.
• PGA of British Columbia: Western Canadian PGA zone with the parallel zone charter including tournaments, PRP-equivalent recognition, and buying show. Comparable in mandate and member-services portfolio.

Broad incumbents

• PGA of America: The U.S. counterpart national professional golf association with an analogous zone/section structure. Comparable operating model (member certification, tournaments, education, partner activation) at a much larger scale.
• PGA of Canada: The national parent association of which PGA of Manitoba is a regional zone. Directly comparable as the apex professional golf body governing certification, education, and tournaments for PGA professionals across Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pgaofmb
• Xx.com/PGAofManitoba
• LinkedInlinkedin.com/company/e-4ae9-a9f7-49f5fb59bbad

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PGA of Manitob