Pga Of Alberta

What Pga Of Alberta does

PGA of Alberta is a not-for-profit professional association founded in 1964 and headquartered in Calgary, Alberta, serving more than 700 men and women golf professionals who operate at over 180 golf facilities across the province. It functions as the provincial chapter of the PGA of Canada (founded 1911) and delivers value to members through approximately 30 tournaments per year, education programs (Spring Seminar, Teaching Summits, Professional Development Series), two signature annual events (The SHOW consumer show and the Buying Show trade show), scholarship and bursary programs, a Mentorship Program, and awards including the Hall of Fame, Lifetime Achievement Award, and Top 100 recognition. Revenue is generated principally through annual membership fees, sponsorship tiers (Premier, Core, Minor), and event-related income from exhibitors and attendees; specific pricing is not publicly disclosed. The organization is governed by a 12-member Board of Directors plus a separate Assistants' Board, with day-to-day operations led by CEO Robert Rousselle and a small staff team. Technology plays only an operational role — Golf Genius Software powers tournament scoring and results — and there is no proprietary technology product or AI component disclosed in the data. The association operates exclusively within Alberta, with no disclosed international footprint.

Name

Pga Of Alberta

Legal name

PGA of Alberta

Website

https://www.pgaofalberta.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1–10 employees

Short description

PGA of Alberta is a not-for-profit provincial golf professionals' association, founded in 1964 and headquartered in Calgary, serving 700+ members across 180+ Alberta facilities through tournaments, education, trade events, scholarships, and awards.

Ownership category

akta.pro rank

Product category

Professional Golf Association Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf professional association
• Professional golf development
• Golf tournament organization
• Golf education programs
• Membership association

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Membership Fees: The PGA of Alberta generates revenue through annual membership fees paid by its more than 700 members. Each member pays an annual fee that supports a wide range of training and development programs, workshops, accreditation pathways, and industry seminars.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The PGA of Alberta is a not-for-profit professional association that supports and advances the careers of golf professionals living and working throughout the province of Alberta. It delivers value to its more than 700 members through the organization of approximately 30 tournaments annually, education seminars, trade shows (the Buying Show), consumer events (The SHOW Golf, Pickleball & Lifestyle Show), scholarships, bursaries, mentorship programs, and industry recognition (Hall of Fame, Lifetime Achievement Awards, Top 100 Program).

Product overview

The PGA of Alberta is a not-for-profit professional association supporting and advancing the careers of golf professionals throughout Alberta. Founded in 1964 and serving more than 700 members, the organization operates a unified suite of member services rather than a modular software platform. The core offerings include tournament organization (approximately 30 tournaments annually including Players Tour, Seniors' Division, Assistants' Championship, and Tournament of Champions), comprehensive education programs (Spring Seminar, Teaching Summits, Professional Development Series), signature consumer and trade events (The SHOW Golf/Pickleball/Lifestyle Show and the Buying Show), and the Play Golf Alberta Junior Masters junior development tournament. Supporting programs include scholarship and bursary initiatives, the Mentorship Program for new professionals, the Top 100 recognition program, Play Ability Testing for certification, Hole-In-One insurance services, and an annual Awards program. These services collectively support PGA of Canada professionals across Alberta's golf industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Tournament Services The PGA of Alberta organizes and hosts approximately 30 tournaments annually, including the Players Tour, Seniors' Division, Assistants' Championship, Tournament of Champions, Club Professional Championship, and various Pro-Am events that allow PGA of Alberta professionals to compete and showcase their skills.
• PGA of Alberta Buying Show An annual trade show bringing golf professionals together with leading suppliers to explore new products, innovations, and business opportunities for the year ahead. Held at the Calgary BMO Centre.
• PGA of Alberta Golf, Pickleball & Lifestyle Show (The SHOW) An annual consumer show connecting members directly with the public to unofficially launch the golf season each spring, featuring exhibitors, lessons, junior activities, and lifestyle programming.
• Education Programs Comprehensive professional development including Spring Seminar, Teaching Summits, Professional Development Series, and Buying Show Education sessions that provide golf professionals with technical golf skills, business management strategies, and industry knowledge.
• Play Golf Alberta Junior Masters A 54-hole invitational junior championship featuring Alberta's top 40 boys and top 20 girls, providing high-performance junior athletes competitive opportunities and World Amateur Golf Ranking (WAGR) points.
• Scholarship and Bursary Programs Financial support programs including the Junior Scholarship Program offering awards for junior golfers, and Bursary Program providing $1,000 bursaries for Apprentice Professionals and Class A Professionals, including the $2,500 Jim Jempson Bursary.
• Mentorship Program Program developed in conjunction with the Assistants' Board pairing experienced PGA of Alberta members with newcomers to provide guidance, support, and professional direction for career development.
• Top 100 Program Recognition program honoring outstanding PGA of Alberta professionals based on tournament performance, education participation, and professional contributions throughout the year.
• Play Ability Test (PAT) Certification pathway allowing aspiring professionals to demonstrate their playing ability to become Apprentice Professionals of the PGA of Canada.
• Hole-In-One Insurance Program Insurance program providing members and non-members affordable coverage for hole-in-one prizes at club, corporate, and charity events with prize limits from $500 to $50,000.
• Awards Program Annual recognition including Lifetime Achievement Award, Patron of the Year, and various professional category awards celebrating excellence among PGA of Alberta members.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

35 partnerships are on record, tiered premier, core and minor.

• Play Golf AlbertapremierStrategic or Co-development Partner · 28 April 2026Play Golf Alberta has expanded its partnership with PGA of Alberta, increasing investment in junior golf development. The partnership includes title sponsorship of the Junior Masters (extended to 3 rounds in 2026-2027), sponsorship of the Assistants' Championship, and a $5,000 scholarship for young professionals to attend PGA of America Buying Show in Orlando.
• Gordon Food ServicecoreGTM or Marketing Partner · 4 May 2024Since 2019, Gordon Food Service has been a Champion partner of PGA of Alberta as the Official Food Supplier and exclusive title sponsor in the Food Service category. They provide food services for the Buying Show, Member Reception, and Spring Seminar.
• TaylorMade Golf CanadacoreGTM or Marketing Partner · 19 February 2024TaylorMade has been a valued partner since 2001. They sponsor the PGA of Alberta Top 100 Professionals program and the Spring Seminar. Previously served as title sponsor of the PGA of Alberta Championship.
• COBRA PUMA GOLFcoreGTM or Marketing Partner · 18 January 2024COBRA PUMA GOLF sponsors the PGA of Alberta Championship and previously the Assistants' Championship.
• Duca del CosmaminorGTM or Marketing Partner · 11 October 2023New partnership announced with Duca del Cosma for 2023.
• VUEDminorGTM or Marketing Partner · 11 October 2023VUED joined as Exclusive Digital Display Provider for the PGA of Alberta.
• TagmarshalminorGTM or Marketing Partner · 26 July 2023New partnership formed with Tagmarshal for tournament operations.
• Travel CraftminorGTM or Marketing Partner · 6 June 2023New partnership with Travel Craft added to the tournament schedule for Pro-Junior events.
• Triple Bogey Brewing Co.minorGTM or Marketing Partner · 30 September 2022Partnership with Triple Bogey Brewing Co. for Buying Show Cocktail Reception.
• adidas GolfpremierGTM or Marketing Partneradidas Golf is recognized as a premier partner within the PGA of Alberta's official sponsor program, sponsoring Pro-Am events.
• EFW RadiologycoreGTM or Marketing PartnerEFW Radiology sponsors the Pro-Lady events and Buying Show Education.
• LevelwearcoreGTM or Marketing PartnerLevelwear supports PGA of Alberta throughbursary sponsorship and support for junior golf.
• Srixon / Cleveland Golf CanadacoreGTM or Marketing PartnerSrixon / Cleveland Golf sponsors the Team Match Play Championship.
• Sunice / Bobby JonescoreGTM or Marketing PartnerSunice / Bobby Jones sponsors the Tournament of Champions Pro-Am competition.
• Sundog Eyewear / Blue TeescoreGTM or Marketing PartnerSundog Eyewear / Blue Tees is presenting sponsor for the Pro-Pro Scramble.
• Callaway Golf CanadacoreGTM or Marketing PartnerCallaway Golf Canada extends partnership for Pro-Assistant Championship and is Patron of the Year sponsor.
• Golf Genius SoftwarecoreTechnology or IntegrationGolf Genius Software sponsors the Awards Night Celebration and provides tournament management software used for results.
• PING CanadacoreGTM or Marketing PartnerPING Canada sponsors the Club Professional Championship.
• Nike GolfcoreGTM or Marketing PartnerNike Golf sponsors the Team Match Play Championship presented by Nike Golf.
• Coldstream Clear DistilleryminorGTM or Marketing PartnerColdstream Clear Distillery joined for the 2025 season, bringing their Peach Iced Tea RTD beverage for event sampling.
• 365 GOLFcoreGTM or Marketing Partner365 GOLF presents the Wildrose Showdown and supports mentorship tournament.
• PLYR AthleticscoreGTM or Marketing PartnerPLYR Athletics presents the Wildrose Showdown in Banff.
• The Grizzly Paw Pub & Brewing CompanyminorGTM or Marketing PartnerFounded in Canmore in 1996, The Grizzly Paw is title sponsor of the Long Drive Competition at the 2026 SHOW, celebrating their 30th anniversary.
• Golf Away ToursminorGTM or Marketing PartnerLuxury golf travel provider presenting Sponsor of the Pro-Pro Best Ball event at Pinebrook Golf and Country Club.
• Sunday Session Golf CocktailsminorGTM or Marketing PartnerAlberta's home-grown golf cocktail brand sponsoring the PGA of Alberta Awards Cocktail Reception.
• KAILANIcoreGTM or Marketing PartnerKAILANI sponsors the Pro-Pro Scramble titles and awards.
• Ahead, LLCminorGTM or Marketing PartnerAhead, LLC sponsors the Pro Junior events.
• G&G BrandscoreGTM or Marketing PartnerG&G Brands (G&G Golf Company) sponsors Pro-Pro Best Ball titles.
• The Cart LockerminorGTM or Marketing PartnerThe Cart Locker sponsors the cocktail reception following the first round of Pro-Assistant Championship.
• MobilicabminorGTM or Marketing PartnerMobilicab partnered with COBRA PUMA GOLF for PGA of Alberta Championship sponsorship.
• FG Club SolutionsminorGTM or Marketing PartnerPartner supporting PGA of Alberta initiatives.
• Impact Canopy Canada Inc.minorGTM or Marketing PartnerImpact Canopy Canada extended partnership for two years.
• NFP Canada Corp.minorGTM or Marketing PartnerNFP Canada Corp. (formerly Foster Park Brokers) partnered for Hole-In-One insurance program.
• PGA of CanadacoreStrategic or Co-development PartnerPGA of Alberta complements the programs and services provided by the Professional Golfers' Association of Canada (PGA of Canada), which was founded in 1911. PGA of Alberta advocates daily for PGA of Canada professionals.
• Alberta GolfcoreStrategic or Co-development PartnerAlberta Golf is the governing body for amateur golf in the province, partnering with PGA of Alberta on various initiatives.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Club Management Association of America (CMAA): U.S. professional association for club managers, with similar education, certification, and chapter structures. Functionally analogous organization addressing the management and operations side of the clubs where PGA of Alberta members work.
• National Golf Course Owners Association Canada: Industry trade association representing golf course owners and operators in Canada. Ecosystem peer operating in the same facility base (the 180+ Alberta courses) but representing the owner side rather than the professional side.

Broad incumbents

• PGA of Australia: Australia's national PGA body running a comparable member-services, tournament, and education model. International broad incumbent with similar mission and structural parallels to a provincial section.
• PGA of America: U.S. national PGA body with member sections analogous to provincial chapters. Larger, broader incumbent offering the same professional-association model — tournaments, education, member benefits — across the United States.
• PGA of Canada: National professional body (founded 1911) that the PGA of Alberta complements and is affiliated with. Operates the same category at national scale, including national awards and certification frameworks.
• The PGA (Great Britain & Ireland): UK & Ireland's national PGA association serving club professionals. Comparable professional-association structure with tournament circuits, education, and member services, but at much larger national scale.

Emerging players

• Canadian Society of Club Managers: Adjacent professional association serving club general managers and senior club staff in Canada. Comparable membership-based professional-development model targeting a closely related population within the same club facilities PGA of Alberta members serve.

Direct peers

• PGA of Ontario: Another Canadian provincial section of the PGA of Canada serving golf professionals in Ontario. Direct structural peer — same mandate, membership model, tournament portfolio, and education programs at provincial scale.
• PGA of Quebec: Quebec's PGA of Canada section (Association des Professionnels de Golf du Québec). Direct provincial peer running parallel professional development, tournament, and member-benefit programs.
• PGA of British Columbia: Provincial PGA of Canada section for BC golf professionals. Closest geographic and demographic counterpart to PGA of Alberta, with the same member-services, tournament, and education mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PGAofAlberta-v8w
• Facebookfacebook.com/pgaofab
• LinkedInlinkedin.com/company/professional-golfers%27%E2%80%8B-association-of-alberta?trk=ppro_cprof
• Instagraminstagram.com/pgaofalberta

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pga Of Alberta