WeAreTENZING

What WeAreTENZING does

WeAreTENZING is a New Zealand-based talent agency specializing in influencer marketing, content creation, and talent management. Founded in 2016 in Auckland, the company represents a curated roster of purpose-driven creators — including Olympic medallist Ruby Tui, 2021 Young New Zealander of the Year Jazz Thornton, parenting creator HowToDad (6M+ followers), Torrell Tafa (2.3M+), and Louis Davis (2.7M+) — connecting them with brands seeking authentic influencer partnerships. The agency operates a six-step campaign process covering brief intake, talent matching, concept development, posting, and performance reporting.

The company's core products are talent representation services and end-to-end influencer marketing campaign management, delivered via a consultative sales-led motion. Revenue is generated through transaction fees and commissions on brand-creator partnerships, with pricing bespoke to each campaign's scope, talent profile, and reach. There is no proprietary technology stack disclosed; the website runs on WordPress and there is no API, app, or SDK. Distribution is direct-to-brand, with no intermediary resellers prior to acquisition.

In March 2026, WeAreTENZING was acquired by Launchd, an Australian talent-first creator economy group. The company continues to operate under its existing brand and Auckland-based team led by CEO Dan Sing, while gaining commercial access into the Australian market through Launchd's broader network. Prior to acquisition, WeAreTENZING served brands regionally across New Zealand; post-acquisition, its addressable market effectively extends to Australia, where influencer marketing spend is projected to exceed AU$1 billion in 2025 with AU$830M spent in the prior 12 months at 13.5% year-on-year growth.

Name

WeAreTENZING

Legal name

WeAreTENZING

Website

https://wearetenzing.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

WeAreTENZING is a New Zealand talent agency founded in 2016 that represents purpose-driven content creators — including Olympic medallist Ruby Tui and HowToDad — connecting them with brands for influencer marketing campaigns. It generates revenue through commissions on brand-creator partnerships and is now a subsidiary of Australian creator economy group Launchd.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Employment Agencies (7361)

akta.pro primary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

akta.pro secondary industries

Creator Management & Talent Representation (BPAFAHAB), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Influencer marketing services
• Talent representation
• Content creator management
• Creator marketing agency
• Brand partnership services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation and Influencer Marketing Services: WeAreTENZING generates revenue by representing content creators and connecting them with brands for influencer marketing campaigns. As a talent agency, they earn fees or commissions for facilitating partnerships between their roster of talent and brands seeking to engage influencers for marketing purposes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WeAreTENZING operates as a talent agency that represents purpose-driven content creators and influencers, connecting them with brands seeking authentic influencer marketing partnerships. The agency manages end-to-end campaign execution through a six-step process covering brief creation, creator matching, concept development, content posting, and performance reporting. Revenue is generated through fees and commissions on facilitating talent-brand partnerships.

Product overview

WeAreTENZING is a talent agency offering two interconnected core offerings: talent representation services and influencer marketing campaign services. The company represents a diverse collective of creators and storytellers (including Ruby Tui, Jazz Thornton, HowToDad, Torrell Tafa, and Louis Davis) and connects them with purpose-driven brands through structured 6-step campaign workflows spanning talent matching, brief creation, content production, posting, and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services Talent representation services covering a roster of purpose-driven creators including Olympic medallist Ruby Tui, 2021 Young New Zealander of the Year Jazz Thornton, HowToDad, Torrell Tafa, and Louis Davis, with combined following exceeding 15 million.
• Influencer Marketing Campaign Services End-to-end influencer marketing campaign management for brands, spanning a structured six-step process: brand goal understanding, creator matching, brief creation, concept development with creator input, content posting and marketing, and performance reporting.

Quantifiable outcome

• Featured talent collectively reaches over 15 million combined followers across platforms

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LaunchdcoreStrategic or Co-development Partner · 18 March 2026Australian talent-first creator economy group Launchd has acquired WeAreTENZING, extending Launchd's footprint in New Zealand following previous acquisitions of WSM Talent, Huume, Hoozu, and ICMI. WeAreTENZING will continue operating under its existing brand led by CEO Dan Sing and its Auckland-based team, while gaining broader commercial access into the Australian market through Launchd's network. Commercial terms of the acquisition remain undisclosed.

Scale indicators3 records

Direct peers

• Hoozu: Australian influencer marketing platform and agency, also part of the Launchd group. Comparable in offering brand-creator campaign management with a larger Australian footprint, making it the primary cross-Tasman peer.
• WSM Talent: New Zealand talent agency also acquired by Launchd, representing creators across social and entertainment. Operates within the same parent portfolio and is the most direct internal peer given overlap in market and business model.
• ICMI: New Zealand creator economy company acquired by Launchd, working with influencers and brands on content campaigns. Direct peer given shared market, parent ownership, and campaign-led business model.
• Gleam Futures: UK-based talent management and influencer marketing agency representing digital creators and brokering brand partnerships. Directly comparable business model: exclusive creator representation plus campaign execution for purpose-led brands.
• Huume: Australia/New Zealand influencer marketing agency acquired by Launchd, focused on connecting brands with creators. Direct competitor operating under the same parent and offering overlapping campaign services.
• The Goat Agency: Global influencer marketing agency representing creators and running brand campaigns end-to-end. Comparable in offering managed campaign services and creator representation at greater scale.

Broad incumbents

• Aspire (AspireIQ): Established influencer marketing platform serving enterprise brands with creator discovery, campaign management, and analytics. A broader incumbent that competes for the same brand budgets with a software-driven, rather than agency-led, model.
• Open Influence: Global influencer marketing platform combining technology with managed campaign services for major brands. Broader incumbent in the same category, illustrating the larger, tech-enabled end of the market WeAreTENZING operates in.

Regional players

• Shine Talent Management: New Zealand-based talent management agency representing creators and entertainers. Comparable regional peer focused on representation rather than campaign execution, providing a benchmark for local talent management dynamics.
• Wild Talent Group: New Zealand talent management agency representing local creators and personalities. Regional peer operating in the same Auckland market for creator representation, though not a Launchd portfolio company.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearetenzing
• Facebookfacebook.com/wearetenzing
• LinkedInlinkedin.com/company/wearetenzing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeAreTENZING