Launchd

What Launchd does

Launchd is an Adelaide, Australia-headquartered talent-first creator economy group that operates a connected network of specialist businesses connecting brands with exclusive creators, athletes, and speakers for commercial partnerships. Across its six subsidiaries — Pickstar (talent booking marketplace), ICMI (speakers bureau), W Sports And Media (athlete/sports media representation), Huume (creator talent management), Hoozu (creator economy innovation studio), and WeAreTENZING (purpose-led talent agency) — the group manages 248 exclusive talent, has worked with 12,600+ talent, and serves 2,700+ brand partners across 6 countries, with 136M+ audience reach and 17,000+ campaigns delivered to date.

The group's central technology platform is Pickstar Works, an operating system for commercial partnerships that converts complex partnership agreements into trackable workflows with real-time visibility into deliverables, live dashboards, and sponsor-ready reporting. It is offered both via direct enterprise sales and as a self-serve product, and integrates with social and performance data tools. The platform is positioned as an end-to-end solution spanning strategy, content, and measurement.

Launchd's revenue model combines transaction fees on talent bookings and speaker engagements, recurring management fees and revenue share from representing online creators, and subscription/platform fees from Pickstar Works serving rights holders, brands, and agencies. Pricing is quote-based and not publicly disclosed. As of April 2026 the network reports $540M+ in cumulative booked revenue across its companies, with $25M+ paid out to talent in 2025. The company is privately held, founder-led, with no disclosed institutional funding rounds and has grown primarily through acquisition.

Name

Launchd

Legal name

Launchd

Website

https://launchd.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Launchd is an Australian talent-first creator economy group operating a network of six specialist subsidiaries (Pickstar, ICMI, W Sports And Media, Huume, Hoozu, WeAreTENZING) that connect 2,700+ brands with exclusive creators, athletes, and speakers across Australia-New Zealand through its Pickstar Works commercial partnership platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Representation and Booking: Revenue from connecting brands with exclusive creators, athletes and speakers for campaigns, events and partnerships. Booked in revenue of $540M+ across the network.
2. Talent Management Services: Management fees and revenue share from building and managing careers for online creators and talent.
3. Platform and Technology Services: Commercial partnership management platform services through Pickstar Works for rights holders, brands and agencies.
4. Speaker Bureau Services: Premier speakers bureau services for events and speaking engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Launchd operates a talent-first creator economy group that connects brands with exclusive creators, athletes and speakers through a network of specialist businesses. The company combines talent representation and booking services (Pickstar, ICMI, W Sports And Media, Huume, Hoozu, WeAreTENZING) with a proprietary SaaS platform, Pickstar Works, that manages commercial partnership workflows, deliverable tracking, and sponsor-ready reporting.

Product overview

Launchd is a talent-first creator economy group operating as a platform connecting brands to exclusive creators, athletes, and speakers. The portfolio consists of the core Pickstar talent booking marketplace and Pickstar Works commercial partnership management platform, supported by six acquired subsidiary brands: ICMI (speakers bureau), W Sports And Media (athlete/sports representation), Huume (creator talent management), Hoozu (creator economy innovation), and WeAreTENZING (purpose-led talent agency). The network combines strategy, content, and technology to deliver talent-led campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Pickstar: The leading talent booking marketplace for athletes, creators and experts
• ICMI
• W Sports And Media
• Huume
• Hoozu
• WeAreTENZING
• Pickstar Works

Products and services

• Pickstar A talent booking marketplace connecting brands with athletes, creators and experts for campaigns and commercial partnerships. Part of the Launchd network.
• Pickstar Works An operating system for modern commercial partnerships that helps rights holders, brands and agencies deliver commercial deals with precision, efficiency, and proof through centralised fulfilment, workflow automation, live dashboards, and sponsor-ready reporting.
• ICMI Speakers Bureau Australia's premier speakers bureau, integrated into a full-service talent ecosystem. Provides premier speaker booking services for events and speaking engagements.
• W Sports And Media Specialist athlete and sports media representation agency with deep industry ties, providing talent representation for athletes and sports media personalities.
• Huume Leading talent management agency building meaningful and sustainable careers for online creators through management services and revenue share arrangements.
• Hoozu Creator economy innovation studio for social commerce, gamified content, and creative activations, providing influencer agency and campaign services.
• WeAreTENZING Talent agency representing purpose-led creators who use their voice and platforms to drive real change, connecting them with brands that care about more than clicks.

Quantifiable outcome

• $540M+ booked in revenue across the network
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• WeAreTENZINGcoreStrategic or Co-development Partner · 18 March 2026Launchd acquired WeAreTENZING, one of New Zealand's most respected talent agencies, as part of its expansion in the Australia-New Zealand creator economy market. WeAreTENZING will continue operating under its existing brand led by CEO Dan Sing and its Auckland-based team, gaining broader commercial access into the Australian market through Launchd's network. The acquisition leverages rapid growth of influencer marketing where brands are increasingly investing in talent-led channels.
• PickstarcoreOthersThe leading talent booking marketplace for athletes, creators and experts. Part of the Launchd network of companies.
• ICMIcoreOthersAustralia's premier speakers bureau, now integrated into a full-service talent ecosystem. Part of the Launchd network of companies.
• W Sports And MediacoreOthersSpecialist athlete and sports media representation with deep industry ties. Part of the Launchd network of companies.
• HuumecoreOthersLeading talent management agency building meaningful and sustainable careers for online creators. Part of the Launchd network of companies.
• HoozucoreOthersCreator economy innovation studio for social commerce, gamified content, and creative activations. Part of the Launchd network of companies.
• WSM TalentcoreOthersPart of the Launchd network of companies following previous acquisition, specialist in athlete and sports representation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• United Talent Agency (UTA): Major global talent agency with growing creator economy division. Comparable to Launchd's ICMI speakers bureau and broader talent representation across creators, athletes, and entertainment personalities.
• Endeavor (WME): Global talent representation and sports entertainment holding company. Comparable to Launchd as a parent of multiple talent and sports representation businesses, though Endeavor operates at massive scale with deeper sports rights and content capabilities.
• Creative Artists Agency (CAA): Global talent and sports agency representing athletes, entertainers, and creators. Comparable to Launchd's W Sports And Media and ICMI subsidiaries, though operating at vastly larger scale across traditional entertainment and emerging creator verticals.

Direct peers

• Open Influence: Global influencer marketing agency and platform providing campaign management, talent discovery, and analytics. Comparable to Launchd's brand-talent matching and campaign execution capabilities across creator and athlete verticals.
• Viral Nation: Global influencer marketing agency and creator management firm with proprietary technology platform. Closest comparable to Launchd as a multi-vertical creator agency combining talent representation, campaign execution, and SaaS tooling for brand-creator partnerships.
• IZEA Worldwide: Influencer marketing technology platform connecting brands and creators through software (IZEA Flex). Comparable to the Pickstar Works platform component of Launchd's offering, though more software-pure and less agency-driven.
• Gleam Futures: UK-based talent management agency representing digital creators and influencers. Comparable to Launchd's Huume and WeAreTENZING subsidiaries in providing exclusive talent representation for online creators with brand partnership brokering.
• Whalar: Creator management agency and influencer marketing company operating the Whalar Creator Community. Comparable to Launchd in combining talent representation, brand partnership brokering, and proprietary creator economy technology (e.g., Whalar House).

Emerging players

• Traackr: Influencer marketing platform providing creator discovery, relationship management, and campaign analytics. Comparable to the analytics and reporting layer of Pickstar Works, though focused purely on software rather than talent representation.

Regional players

• The Influencer Agency: Australia-based influencer marketing agency serving enterprise brands. Comparable to Launchd's campaign activation and brand partnership business, though operating primarily in ANZ without the exclusive talent management depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/launchdteam

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launchd