What LPgenerator does

LPgenerator is a Russian SaaS platform that operates an AI-assisted landing page and single-page website constructor. Founded in 2011 and legally organized as ООО «ФЕНИКС-МАРКЕТИНГ» (Feniks-Marketing LLC), the company is headquartered in Moscow and serves primarily CIS-region entrepreneurs, SMBs, web studios/agencies, and info-business owners. The platform combines an AI Constructor that auto-generates page structure, design, colors, and copy from a business description, a visual drag-and-drop editor, an HTML/CSS editor, a Figma import tool, and a library of 400+ niche-specific templates. The company reports 590,000+ registered users and operates with a 1–10 person team.

The technology stack also encompasses built-in CRM with cross-channel analytics, A/B testing, online chat automation, and an API supporting integrations with the Russian commercial ecosystem (Bitrix24, RetailCRM, Yandex.Metrica, Roistat, MailChimp, GetResponse, Unisender, Alfa-Bank, CDEK, Russian Post, Yandex.Delivery). Distribution is primarily self-serve via lpgenerator.ru with a freemium entry tier, supplemented by a partner/reseller program, a templates marketplace, a Telegram MiniApp extension, and a professional services arm (LPgenerator Digital) that offers landing-page design, layout, and CRO services.

Revenue is generated through tiered monthly and annual subscription plans — Basic (419 RUB/mo), Advanced (1,662 RUB/mo), Unlimited (2,799 RUB/mo), Corporate (11,011 RUB/mo) — plus new plans (Про, Запуск, Бизнес+) added around 2024–2025. Annual billing discounts of up to 52–61% indicate a focus on contract lengthening. Customers range from named enterprise references (Aviasales, Ford, Skyeng) to a long tail of SMB self-serve users, with case studies pointing to outcomes such as 40% conversion-rate uplift and 3x faster page production. The company is privately held, bootstrapped, and shows no disclosed funding rounds, parent company, M&A, or leadership changes in the available data.

Name

LPgenerator

Legal name

Общество с ограниченной ответственностью «ФЕНИКС-МАРКЕТИНГ»

Website

https://lpgenerator.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

LPgenerator is a Russian SaaS platform offering an AI-powered landing page constructor with a visual editor, 400+ templates, built-in CRM, A/B testing, and Figma import. It primarily serves SMBs, web studios, and info-business owners across the CIS region.

Ownership category

akta.pro rank

Product category

Landing Page Builder Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Landing page builder
• Website builder software
• AI website generator
• SaaS landing pages
• Conversion optimization tools

Headquarters

HQ city

Obninsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Subscription SaaS: Monthly and annual subscription plans with tiered pricing based on features and site limits. Higher tiers offer more domains, published pages, premium templates, client subaccounts, and advanced features like CRM and analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LPgenerator is a cloud-based SaaS platform that lets users create landing pages, single-page websites, quizzes, and small online stores without coding. It offers an AI-powered constructor that automatically generates page structure, design, colors, texts and blocks from a business description, combined with a visual drag-and-drop editor, 400+ ready-made templates, Figma import, built-in CRM/analytics, A/B testing, and online chat automation.

Product overview

LPgenerator is a cloud-based landing page and single-page website constructor platform. The core offering consists of an AI-powered landing page constructor that automatically generates pages based on business descriptions, combined with a visual drag-and-drop editor supporting 400+ templates and HTML/CSS customization. The platform includes integrated modules for CRM and analytics, A/B testing, and online chat automation. Users can create landing pages, quizzes, and online stores. Pricing tiers include Basic (1 domain), Advanced (2 domains), Unlimited (unlimited), and Corporate (enterprise with team collaboration). Additional services under LPgenerator Digital cover landing page layout, design, and CRO optimization.

Differentiator

Problem solved

Functional benefit

Brands

• LPgenerator Digital: Landing page layout, design, and conversion rate optimization services

Products and services

• LPgenerator AI Constructor Platform Core SaaS platform with an AI constructor that automatically generates landing page structure, design, colors, texts and blocks based on a user's business description, combined with a visual drag-and-drop editor supporting 400+ templates and HTML/CSS customization. Targeted at SMBs, entrepreneurs, freelancers, web studios, and info-businesses needing to launch conversion-optimized landing pages quickly without developers.
• LPgenerator Digital Services Separate professional services offered under the LPgenerator Digital sub-brand, including landing page layout/coding (verstka.lpgenerator.ru), landing page design (design.lpgenerator.ru), and conversion rate optimization (cro.lpgenerator.ru). Targeted at businesses that need custom design, development, or CRO work delivered by the LPgenerator team.

Quantifiable outcome

• Landing pages can be created 3x faster for agency clients
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Bitrix24coreTechnology or IntegrationNative integration with Bitrix24 CRM for automatic lead transfer from landing pages to CRM system in convenient format without manual processing
• RetailCRMcoreTechnology or IntegrationIntegration with RetailCRM for automatic order and lead management from landing pages

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carrd: Carrd is a simple, low-cost landing page and one-page website builder targeting individuals and small businesses. Comparable to LPgenerator's lower-tier plans in pricing and feature simplicity.
• ClickFunnels: ClickFunnels builds sales funnels and landing pages for online businesses and info-marketers, with tiered subscriptions and an emphasis on conversion. Overlaps directly with LPgenerator's SMB and info-business customer segments.
• Leadpages: Leadpages is a direct competitor offering drag-and-drop landing page creation, templates, A/B testing, and lead generation tools targeting small businesses and entrepreneurs, closely mirroring LPgenerator's value proposition.
• Instapage: Instapage (now part of the Salesforce-owned ecosystem) provides enterprise-grade landing page creation with personalization and A/B testing. It competes with LPgenerator's Corporate plan offerings targeting larger customers.
• GetResponse: GetResponse is a marketing automation platform with native landing page builder, email marketing, and CRM features. Listed as an LPgenerator integration partner, it offers competing landing page functionality within a broader marketing suite.
• Unbounce: Unbounce is a leading dedicated landing page builder with AI-powered features (Smart Traffic), A/B testing, and conversion optimization tools. It competes head-to-head with LPgenerator in the SMB and agency segment for landing page creation and CRO.

Broad incumbents

• Webflow: Webflow is a leading visual no-code website builder with CMS and AI features, serving SMBs through enterprises. It competes with LPgenerator at the higher end of the market with deeper customization and broader scope.
• Wix: Wix is a global website builder with AI Site Generator, templates, CRM, and marketing tools. As a broad incumbent, it competes across the entire landing page and small-business website segment where LPgenerator operates.
• Squarespace: Squarespace is a global design-focused website builder with AI Design Intelligence features, templates, and integrated commerce. It competes with LPgenerator for SMB landing page and single-page site use cases at the broader end of the market.

Regional players

• Tilda Publishing: Tilda is a Russian-founded no-code website and landing page builder with strong brand recognition in CIS markets and a template library. It is the closest regional competitor to LPgenerator and competes in the same Russian-speaking SMB segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lpgenerator
• YouTubeyoutube.com/user/LandingPageGenerator
• Facebookfacebook.com/lpgenerator
• LinkedInlinkedin.com/company/lpgenerator-ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LPgenerator