ultracar

What ultracar does

Ultracar is a privately-held Brazilian software company that provides a cloud-based management system (ERP) for automotive workshops. Founded approximately in 1996 and headquartered in Belo Horizonte, Minas Gerais, the company serves more than 3,000 workshops across Brazil with a 100% online platform accessible via smartphone, tablet, or computer with no installation required. Its product portfolio comprises more than 430 functionalities delivered through two core subscription tiers: Ultra Plus (R$324/month, up to 5 users) and Ultra Master (R$494/month, unlimited users), with an additional Ultra On plan for multi-CNPJ operations. The platform spans financial management (cash flow, accounts payable/receivable, DRE), fiscal compliance (NF-e, SAT/MF-e, Sintegra, SEFAZ integration), inventory control, service orders with digital signatures, CRM, scheduling, and integrations with Brazilian-specific systems including parts catalogs (PartsLink24, Catálogo Fraga), payment processing (Stone), and quoting platforms (Cília, Soma, Audatex, I360). The system follows LGPD data protection guidelines.

The company distributes through a hybrid model combining direct website self-service with a 7-day free trial, inside sales via phone and WhatsApp, network partner referrals, and union partnerships. Ultracar is the homologated management system for three major Brazilian automotive workshop networks—Bosch Car Service, Centro Automotivo Porto Serviço, and ZF—giving it preferred-vendor positioning across their franchisees. It also maintains strategic partnerships with SENAI, SEBRAE, FIEPA, Grupo Oficina Brasil, and multiple Sindirepa union chapters for market reach into the independent workshop segment. Ultracar employs between 101 and 250 people and is led by CEO Fábio Moraes, who has approximately 25 years of workshop management experience and serves as an auditor at the Instituto de Qualidade Automotiva (IQA) and consultant at the IAA. No external institutional investors or funding rounds are disclosed in available sources.

Name

ultracar

Legal name

Ultracar

Website

https://ultracar.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Ultracar is a Brazilian cloud-based SaaS provider of management software for automotive workshops, serving 3,000+ SMB customers through tiered subscription plans Ultra Plus and Ultra Master, with 430+ functionalities covering financial, fiscal, inventory, and CRM operations.

Ownership category

akta.pro rank

Product category

Automotive Workshop Management Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Professional Services Automation (PSA) & Services ERP (HDAEAEAF), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Workshop management software
• Automotive ERP system
• Cloud workshop platform
• Service order management
• Auto parts inventory

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription - Ultra Plus: Monthly subscription plan (R$324/month) providing access to core workshop management features including 5 users, financial dashboard, management dashboard, fiscal management for parts and services, email marketing, CRM features (birthday reminders, collections, satisfaction surveys), and future service reminders. Support via chat and phone included.
2. Software Subscription - Ultra Master: Premium monthly subscription plan (R$494/month) with unlimited users and full feature access including fiscal, legal, and financial management, hourly cost tracking, scheduling, material delivery reports, quotation, integrations, and advanced features. Support via chat, phone, and WhatsApp included.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ultracar provides a cloud-based management system (ERP) for automotive workshops in Brazil, covering the full operational workflow from vehicle entry to exit. The platform delivers financial management, parts inventory control, fiscal document issuance (NF-e, SAT/MF-e), service order management, CRM, scheduling, and quotation features through two tiered monthly subscriptions (Ultra Plus and Ultra Master). It is offered as the official homologated management system for major Brazilian workshop networks including Bosch Car Service, Centro Automotivo Porto Serviço, and ZF, serving over 3,000 workshops across Brazil.

Product overview

Ultracar is a comprehensive automotive workshop management system (ERP) offered as a cloud-based SaaS platform with multiple plan tiers. The product portfolio includes two main subscription plans—Ultra Plus (entry-level at R$324/month for 5 users) and Ultra Master (premium at R$494/month with unlimited users)—along with integrated operational modules covering Registrations/Cadastros, Inventory/Estoque, Financial/Financeiro, Tax/Fiscal, Customer Relationship (CRM), and Sales & Yard/Vendas e Pátio. The platform serves small, medium, and large workshops as well as specialized networks, and is positioned as the homologated system of major automotive chains including Bosch, Centro Automotivo Porto Serviço, and ZF.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra Plus: Entry-to-mid tier subscription plan for small and medium workshops at R$324/month, includes 5 users, financial dashboard, NF management, email marketing, and customer management features.
• Ultra Master
• Ultra On

Products and services

• Ultra Plus Entry-level monthly subscription plan (R$324/month) of the Ultracar cloud-based workshop management platform, designed for small and medium workshops that want to professionalize their operations. Includes 5 users, financial dashboard, management dashboard, NF management for parts and services, email marketing, and customer management features such as birthday alerts, collections, and satisfaction surveys. Support is provided via chat and phone, and the plan includes free implementation and training after purchase.
• Ultra Master Premium monthly subscription plan (R$494/month) of the Ultracar cloud-based workshop management platform, designed for workshops requiring complete strategic management, integrations, and high performance. Includes unlimited users, comprehensive fiscal/legal/financial management, hourly cost tracking, scheduling, material delivery reports, quotation features, and integrations. Support is provided via chat, phone, and WhatsApp, with free implementation and training included.

Quantifiable outcome

• Reduce operational errors through integrated data and optimized management
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bosch Car ServicecoreChannel Partner/ Reseller/ DistributorMajor workshop network franchise. Ultracar is the homologated/official management system for Bosch Car Service workshops in Brazil, providing standardized management software to the network's franchisees.
• Centro Automotivo Porto ServiçocoreChannel Partner/ Reseller/ DistributorMajor automotive workshop network. Ultracar serves as the official management system for Porto Serviço network workshops, enabling standardized operations across the franchise.
• ZFcoreChannel Partner/ Reseller/ DistributorGlobal automotive technology company. Ultracar is the homologated management system for ZF-affiliated workshops in Brazil.
• SENAIminorStrategic or Co-development PartnerBrazilian national industrial training service. Strategic partner for workforce development and training initiatives in the automotive sector.
• SEBRAEminorStrategic or Co-development PartnerBrazilian micro and small business support service. Strategic partner for supporting small workshop development and entrepreneurship programs.
• FIEPAminorStrategic or Co-development PartnerFederation of Industries of the State of Pará. Strategic partner for industry development initiatives.
• Grupo Oficina BrasilminorStrategic or Co-development PartnerWorkshop business group and portal. Strategic partner for market visibility and workshop owner community.
• Sindirepa (multiple state chapters)minorGTM or Marketing PartnerUnion partnerships with multiple Sindirepa chapters (FEDERATION, Campos Gerais, MG, SP, PA, Brasil) representing independent repair shops. Partnerships created to assist in business and member development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fullbay: Heavy-duty truck and shop management software serving commercial repair operations with work orders, inventory, and billing. Operates in an adjacent vertical but with the same core workshop-management ERP product.
• GaragePlug: Cloud-based garage management software targeting independent automotive workshops with job cards, invoicing, inventory, and customer management. Direct SaaS-comparable peer in the same product niche.
• Shop-Ware: Cloud-based shop management platform for independent auto repair shops, offering job workflow, technician productivity, and customer communication. Direct functional competitor in the workshop management SaaS category.
• R.O. Writer: Shop management software for auto repair facilities with work orders, parts inventory, customer history and accounting. Direct peer in dedicated auto-repair shop management software.
• Workshop Software: Cloud-based workshop management SaaS serving auto repair shops worldwide. Closely comparable product category (job cards, invoicing, inventory, CRM for repair shops) and SMB subscription model.

Broad incumbents

• TOTVS: Brazil's largest enterprise software/ERP vendor serving multiple verticals. Could serve as a broader incumbent competitor in Brazil if it chooses to deepen automotive aftermarket vertical suites, and represents the most direct Brazilian enterprise software reference point for valuation.
• Identifix: Provides direct-hit diagnostics, repair information, and shop management solutions for automotive service businesses. A broader automotive-services incumbent that overlaps with Ultracar in workshop workflow tooling.
• Mitchell1 (ShopKey): Long-established provider of automotive repair information, shop management, and estimating software for the North American aftermarket. Larger incumbent with broader portfolio including diagnostics, repair procedures, and estimating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBNdJUmqZRgaqlvw4MSVHwQ
• Facebookfacebook.com/UltracarLtda
• LinkedInlinkedin.com/company/ultracarweb
• Instagraminstagram.com/ultracarltda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ultracar