Periscopix
Periscopix is a London-based specialist PPC and Analytics agency founded in 2004, employing 51-100 staff to deliver paid media management, search advertising, and digital analytics services primarily to UK-based clients.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Periscopix does
Periscopix is a London-based specialist pay-per-click (PPC) and Analytics agency, founded in 2004. The firm employs between 51 and 100 staff and operates from a single London headquarters, targeting clients seeking paid media management, search advertising, and digital analytics services. The firmographic record identifies at least one Director (Marc) associated with the company, and the firm maintains a standalone web presence at periscopix.co.uk. As a privately held for-profit company, Periscopix operates within the UK digital marketing services market.
The aggregated source material does not document proprietary technology platforms, packaged software products, or a distinct technology stack attributable to Periscopix itself. The broader data corpus references Merkury (an enterprise customer data platform) and LoyaltyPlus (a loyalty management system), along with extensive enterprise platform partnerships covering Adobe, Salesforce, AWS, Snowflake, Google, Braze, Shopify, Qualtrics, and others—but these are attributed to Merkle, a separate customer experience agency operating as a subsidiary of dentsu. The relationship between Periscopix and Merkle/dentsu (parent, sister entity, acquirer, or unrelated) is not explicitly disclosed in the available source material, and this firmographic-data mismatch is a material limitation for any analysis grounded strictly in the input.
Pricing models, customer segmentation, named client logos, and revenue mechanics specific to Periscopix are not disclosed in the input. The firm's revenue model is presumed to be professional services fees from PPC campaign management and analytics engagements, consistent with a specialist digital marketing agency of its size, but no disclosed figures, contract structures, customer logos, or geographic distribution are provided for Periscopix specifically. Data on headcount trends over time, funding history, recent product launches, and strategic moves attributable to Periscopix is also absent, limiting the depth of any quantitative assessment.
Periscopix firmographics
Firmographics- Name
- Periscopix
- Website
- https://periscopix.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Periscopix is a London-based specialist PPC and Analytics agency founded in 2004, employing 51-100 staff to deliver paid media management, search advertising, and digital analytics services primarily to UK-based clients.
- Ownership category
- akta.pro rank
Periscopix industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industry
- Program & Project Management (PMO) Consulting (BPAHACAL)
Keywords
Where Periscopix is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Periscopix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting and Professional Services: Merkle generates revenue primarily through consulting engagements, implementation services, and professional consulting for enterprise digital transformation and customer experience initiatives. These are typically long-term, contract-based engagements with global enterprise clients.
- Platform and Technology Services: Revenue derived from platform-specific services, integrations, and managed services related to enterprise technology platforms including Adobe, Salesforce, AWS, and other strategic partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Periscopix product offering
Product offeringCore offering
Periscopix is a specialist PPC and Analytics agency based in London. The firm delivers paid search advertising management and digital analytics services to business clients. Founded in 2004, it operates within the Merkle/dentsu ecosystem, leveraging broader enterprise platform relationships to serve client engagements.
Product overview
Merkle is a customer experience (CX) agency and technology company that operates as a unified platform-plus-services model. The core technology portfolio includes Merkury, an enterprise customer data platform for unified customer experiences, and LoyaltyPlus, a loyalty management platform. These products are complemented by consulting and implementation services across experience design, analytics, engagement, and platform engineering capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Merkury: Enterprise marketing platform and data infrastructure solution
- LoyaltyPlus™
Products and services
- Pay-Per-Click (PPC) Management Services Paid search advertising management service covering campaign setup, bidding, optimization, and ongoing management of PPC programs for business clients.
- Analytics Services Digital analytics service providing measurement, insight generation, and reporting on digital marketing performance for business clients.
Quantifiable outcome
- Reduced tech costs and engineered guest experiences for Six Flags post-merger
- +1 more outcomes
Companies that use Periscopix
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
Periscopix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature2 records
Periscopix partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- AdobecoreMerkle is a strategic implementation partner for Adobe Experience Cloud, offering industry-specific CX solutions powered by Adobe technology. The partnership enables Merkle to deliver personalized customer experiences using Adobe's enterprise marketing and experience platforms.
- SalesforcecoreMerkle serves as an implementation and consulting partner for Salesforce platforms, helping enterprises leverage Salesforce CRM and marketing cloud capabilities for customer engagement and experience initiatives.
- AWScoreAmazon Web Services partnership enables Merkle to build and deploy enterprise-scale cloud infrastructure for customer data platforms and experience solutions.
- SnowflakecoreSnowflake partnership provides data cloud infrastructure capabilities for Merkle's customer analytics and data management solutions, enabling scalable data processing for enterprise clients.
- GooglecoreGoogle partnership enables Merkle to leverage Google Cloud Platform and Google's advertising and analytics technologies for customer experience and marketing technology implementations.
- BrazesecondaryBraze customer engagement platform partnership enables real-time customer messaging and personalization capabilities within Merkle's CX solutions.
- ContentfulsecondaryContentful headless CMS partnership enables content management capabilities for Merkle's digital experience implementations.
- FigmasecondaryFigma design collaboration tool partnership supports Merkle's experience and product design capabilities.
- MiraklsecondaryMirakl marketplace platform partnership enables commerce and marketplace capabilities within Merkle's digital commerce solutions.
- PegasecondaryPega CRM and customer engagement platform partnership provides enterprise automation and customer management capabilities.
- QualtricscoreQualtrics experience management partnership enables customer experience measurement and feedback capabilities within Merkle's solutions.
- ShopifysecondaryShopify commerce platform partnership supports Merkle's digital commerce and retail customer experience implementations.
- SitecoresecondarySitecore CMS and experience platform partnership enables content management and digital experience capabilities.
Scale indicators2 records
Recent moves3 records
Periscopix competitors and assessment
Company assessmentDirect peers
- Brainlabs: Independent UK digital media agency specializing in PPC, SEO, and programmatic, known for its data-led and engineering-driven approach. Closest peer to Periscopix in scale, geography, and PPC-analytics focus.
- iProspect: Dentsu's global performance marketing agency; effectively Periscopix's sister brand within the same parent network. Direct peer in paid search and digital performance, with global scale that Periscopix can leverage or compete against regionally.
- Acceleration Partners: Global performance marketing agency specializing in affiliate, paid search, and partner marketing with strong analytics orientation. Comparable mid-sized competitor with similar boutique-agency positioning.
- Code3: Performance marketing agency offering paid media, SEO, and commerce media services. Comparable mid-market peer with overlapping PPC and analytics capabilities serving similar brand clients.
- Croud: UK-based digital marketing agency specializing in paid search, SEO, and programmatic. Direct competitor to Periscopix in the UK performance marketing space with similar boutique-to-mid-market positioning.
- ForwardPMX: Stagwell Global performance marketing agency offering paid media, analytics, and commerce activation. Comparable mid-sized competitor with similar enterprise client orientation and digital performance focus.
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, analytics, and content. Comparable mid-sized competitor with strong PPC and analytics capabilities and similar enterprise client mix.
Broad incumbents
- Digitas: Publicis Groupe's global connected marketing agency offering paid media, analytics, and customer experience services. Overlapping capabilities with Periscopix via parent Merkle, but operates at significantly larger scale.
- GroupM Nexus: WPP's performance marketing activation network spanning multiple agencies (including Neo Media World and Essence). Larger incumbent in the same paid-media and analytics space, with broader portfolio and global scale.
Regional players
- Resolution Digital: Australia-based performance marketing agency (part of global Resolution network) specializing in paid search, SEO, and analytics. Comparable PPC-analytics focus but operates primarily in APAC rather than competing directly in the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Periscopix social profiles
Digital presencePeriscopix compliance and trust
Trust signalCompliance1 record
Periscopix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Periscopix leadership team
Management profileNumber of profiles
Profiles1 record
Periscopix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Periscopix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Periscopix
What does Periscopix do?
Periscopix is a specialist PPC and Analytics agency based in London. The firm delivers paid search advertising management and digital analytics services to business clients. Founded in 2004, it operates within the Merkle/dentsu ecosystem, leveraging broader enterprise platform relationships to serve client engagements.
Is Periscopix a public or private company?
Periscopix is a private company. It is classified as corporate owned and is currently operating.
When was Periscopix founded?
Periscopix was founded in 2004. It employs 51 to 100 people.
Where is Periscopix based?
Periscopix is headquartered in London, United Kingdom, in the Europe region.
How does Periscopix make money?
Two revenue lines are on record. Consulting and Professional Services are the primary driver. The others are platform and Technology Services.
Who are Periscopix's main competitors?
Direct peers on record are Brainlabs, iProspect, Acceleration Partners, Code3, Croud, ForwardPMX and Jellyfish. Broad incumbents are Digitas and GroupM Nexus. Resolution Digital is listed as a regional player.
Does Periscopix have an API?
No public API is recorded for Periscopix.
What industry is Periscopix in?
Periscopix's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAHACAL, Program & Project Management (PMO) Consulting. Its NAICS code is 5418 and its SIC code is 8742.