PureTalk Business

Name

PureTalk Business

Legal name

PureTalk Holdings, Inc.

Website

https://puretalk.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PureTalk Business is a privately held US mobile virtual network operator (MVNO) that resells AT&T's nationwide 5G network to budget-conscious consumers, families, military and first responders, and small businesses via no-contract plans ($15-$65/month), device financing, and an attach ecosystem spanning Allstate protection products and the PureTalk Ranger medical alert.

Ownership category

akta.pro rank

Product category

Mobile Wireless Telecommunications

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Wireless service plans
• Mobile virtual network operator
• Business cell phone plans
• 5G mobile service
• Prepaid wireless provider

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Wireless Service Plans: Recurring monthly subscription revenue from wireless service plans. Plans range from $24.99-$64.99/month for personal; $15-$30/month for business. Includes unlimited talk/text and various data tiers. Tax and fees additional.
2. Device Sales: One-time revenue from smartphone sales including iPhones and Samsung devices. Devices available with 0% financing over 36 months. Device discounts up to $300 with qualifying plan.
3. Allstate Device Protection: Monthly add-on service at $8-10/month providing device protection against drops, spills, and breakdowns. Claims have deductibles of $49-$149.
4. Allstate Identity Protection: Monthly identity protection service in partnership with Allstate. Plans from $4.99-$9.99/month for individual/family coverage including credit monitoring, fraud support, and up to $1M expense coverage.
5. Add-on Services: Additional revenue from international roaming credits, international calling credits, mobile hotspot add-ons, and data top-ups.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PureTalk is a Mobile Virtual Network Operator (MVNO) that sells no-contract wireless voice, text, and 5G data service to U.S. consumers and small businesses by reselling AT&T's nationwide GSM network. Personal plans run $24.99-$64.99/month with 7GB to unlimited data; business plans run $10-$30/line/month with 1GB, 20GB, or data-only options. The portfolio also includes eSIM and physical SIM cards, smartphones from Apple and Samsung, a medical alert device (PureTalk Ranger), and add-on services such as international calling, international roaming, Allstate device and identity protection, and an Apple Watch cellular plan.

Product overview

PureTalk is a Mobile Virtual Network Operator (MVNO) that provides wireless mobile services primarily to budget-conscious consumers and small businesses. The core offering is cell phone service plans utilizing AT&T's nationwide 5G network. Personal plans range from $24.99-$64.99/month with varying data allocations (7GB to unlimited) and include features like international calling to 100+ countries and roaming in 80+ destinations. The product portfolio includes core service plans (Personal and Business), add-on services (Second Number, International Calling/Roaming, Mobile Hotspot), device protection (Allstate Device and Identity Protection), emergency services (PureTalk Ranger medical alert), and connectivity options (eSIM/physical SIM, Apple Watch cellular). PureTalk differentiates through no contracts, 100% US-based customer support, and veteran-led values with partnerships supporting military communities.

Differentiator

Problem solved

Functional benefit

Products and services

• PureTalk Personal Cell Phone Plans No-contract wireless service plans for individual consumers on AT&T's nationwide 5G network, with 7GB, Unlimited Basic (50GB), Unlimited Plus, Unlimited Premium, and Unlimited Elite tiers ranging $24.99-$64.99/month. Plans include unlimited talk and text, mobile hotspot, and travel-ready features in 80+ countries.
• PureTalk Business Plans Wireless plans designed for small and growing businesses on AT&T's 5G network, with Business Basic (1GB, $15/line), Business Plus (20GB with 5GB hotspot and free calling to 100+ countries, $30/line), and Business Data Only (5GB data-only, $10/line). All include unlimited talk and text and 100% U.S.-based support with no contracts.
• PureTalk Ranger Medical Alert Service A mobile medical alert service for older adults and at-risk individuals, pairing the Belle X mPERS device (GPS, fall detection, two-way voice) with a $25/month service plan and a caregiver app for 24/7 emergency response.
• eSIM Service Embedded SIM (eSIM) service that lets customers activate a PureTalk line digitally without waiting for a physical SIM to ship, available for iPhone 13+ and select Samsung devices with dual-SIM support.
• Apple Watch Cellular Service Add-on cellular plan for Apple Watch GPS+ Cellular models that lets the watch place and receive calls, texts, and use apps independently from the user's iPhone.
• Allstate Device Protection Monthly device protection plan ($8-$10/month) offered with Allstate that covers accidents (drops, spills, cracked screens, liquid damage) and product breakdowns, with deductibles of $49-$149 per claim and 24/7 online claims.
• Allstate Identity Protection Monthly identity protection service offered in partnership with Allstate for individuals ($4.99-$6.99/month) and families, including privacy monitoring, financial monitoring, 24/7 U.S.-based fraud support, and up to $1M in expense reimbursement.

Quantifiable outcome

• Save up to $149.97 with promotional pricing vs regular plan prices
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• America's Warrior PartnershipcoreStrategic or Co-development PartnerPureTalk partners with America's Warrior Partnership to deliver real help to Veterans at the local level. PureTalk and customers have donated $796,106. The 'Deeds Not Words' initiative provides practical assistance like help with medical bills or finding jobs when an AWP member faces urgent needs.
• MikeRoweWorks FoundationcoreStrategic or Co-development PartnerPartnership supports education, trades, and people who make the country work. Initiatives include paying off trade school student loans for a fighter jet technician, funding a Blacksmithing Forge for Veterans with PTSD, and donating $100K in scholarship funds.
• K9s for WarriorsminorStrategic or Co-development PartnerService dog nonprofit pairing trained dogs with Veterans living with invisible wounds including PTSD. Supported their mission because care should not end when service does.
• Allegiance Flag SupplyminorStrategic or Co-development PartnerPartnership honored 1,000 nominated Veterans with a premium, 100% made-in-America flag as a symbol of sacrifice and pride.
• ForgiveCocoreStrategic or Co-development PartnerPartnership to eliminate Veteran debt. Together with customer support, PureTalk helped eliminate $10 million in Veteran debt to give Veterans breathing room and stronger foundation.
• Allstate (Device Protection)coreGTM or Marketing PartnerAllstate provides device protection plans for PureTalk customers covering accidents like drops/spills and product breakdowns. Plans include 4.5-star rated service with fast repairs/replacements and 24/7 online claims.
• Allstate (Identity Protection)coreGTM or Marketing PartnerAllstate provides identity protection plans (individual and family) for PureTalk customers. Plans include credit monitoring, fraud support, and up to $1M expense coverage with 24/7 US-based experts and 98% customer satisfaction.
• AT&TcoreTechnology or IntegrationAT&T is the underlying carrier network for PureTalk's wireless service. PureTalk operates on AT&T's GSM network covering 99% of Americans with 5G capability.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AT&T: Owner of the underlying GSM network PureTalk relies on, and operator of Cricket Wireless prepaid brand that competes directly with PureTalk. Relevant as both a wholesale partner dependency and a competitive incumbent in the value wireless segment.

Direct peers

• Consumer Cellular: MVNO focused on seniors, veterans, and AARP members, offering low-cost plans on AT&T and T-Mobile networks. Highly comparable given overlapping veteran/military customer focus, AT&T network usage, and value-tier positioning.
• Tracfone: Verizon-owned prepaid MVNO distributed through Walmart and other retailers, offering low-cost wireless on multiple underlying networks. Comparable in scale and value-tier positioning, though with broader retail distribution than PureTalk.
• Mint Mobile: Direct MVNO competitor offering low-cost 5G wireless plans on T-Mobile's network, targeting budget-conscious consumers with a digital-first, promo-led GTM nearly identical to PureTalk's positioning. Now T-Mobile-owned, making it the closest comparable in product, model, and target customer.
• Metro by T-Mobile: T-Mobile-owned prepaid brand offering no-contract unlimited plans targeting value-conscious consumers. Comparable prepaid/MVNO-style model competing for the same customer segment as PureTalk, though with larger retail distribution.
• Cricket Wireless: AT&T-owned prepaid wireless brand offering no-contract plans on AT&T's network. Directly comparable MVNO/prepaid model operating on the same underlying network as PureTalk, with similar budget-conscious consumer targeting.
• Visible: Verizon-owned MVNO offering unlimited 5G plans with digital activation and party-pay features. Direct competitor in the digital-first, no-physical-store, value-positioned wireless segment overlapping PureTalk's target customer.
• Boost Mobile: Dish-owned prepaid wireless provider offering unlimited plans with no contracts, targeting value-conscious consumers. Comparable MVNO-style prepaid model in the same competitive space as PureTalk.

Emerging players

• US Mobile: Fast-growing digital-first MVNO offering customizable plans on Verizon and T-Mobile networks with strong online reviews. Comparable digital GTM and value positioning to PureTalk, but with a younger brand and tech-forward customer base.
• Republic Wireless: Smaller MVNO offering low-cost wireless plans with Wi-Fi-first calling features on T-Mobile's network. Comparable budget-tier digital MVNO model, though with smaller scale and narrower feature set than PureTalk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/puretalk
• YouTubeyoutube.com/channel/UC6IvCGfzhBzANVt6No0ZzEQ
• Facebookfacebook.com/puretalk
• Instagraminstagram.com/puretalk
• LinkedInlinkedin.com/company/pure-talk-holdings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureTalk Business