Tao Kae Noi
Taokaenoi (TKN) is a Thailand-listed seaweed snack manufacturer holding over 70% domestic market share, selling Crispy, Roasted, and Grilled seaweed products through e-commerce, marketplaces, and 7-Eleven, and exporting to China and other international markets.
- Company typePublic
- Founded2012
- HeadquartersLat Lum Kaeo, Thailand
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tao Kae Noi does
Taokaenoi Food & Marketing Public Company Limited, traded on the Stock Exchange of Thailand under ticker TKN and marketed as Tao Kae Noi, is a Thai public limited company that manufactures and distributes processed seaweed snacks. The company operates from its headquarters in Nonthaburi and runs two production facilities — the Nopphawong Factory in Pathum Thani and the Rojana Factory in Phra Nakhon Si Ayutthaya — supporting a product portfolio built around three processing formats: Crispy (fried), Roasted (seasoned), and Grilled seaweed, with multiple SKUs across flavors such as Classic, Spicy, Tom Yum, Kimchi, Japanese Sauce, and Corn Soup. Recent launches extend the portfolio into Popcorn Cheese and Topping Seaweed variants (Shiitake, Seafood) for rice accompaniment, broadening the consumption occasion beyond snacking. A wholly-owned Taokaenoi Restaurant & Franchise Company Limited provides an adjacent out-of-home brand extension.
The company sells primarily to individual consumers through an omnichannel Thai distribution stack comprising owned e-commerce (shoponline.taokaenoi.co.th), three online marketplaces (Shopee, Lazada, JD.co.th), 7-Eleven convenience stores, and Foodpanda delivery. It also exports to international markets, with disclosed 4Q2025 revenue of 1,376M THB split between domestic sales (616M THB, 45%) and export sales (760M THB, 55%), including a 303M THB China stream that was supported by a November 2025 Chen Zheyuan celebrity endorsement campaign. Pricing is unit-based at the retail level (THB 49–234 per pack) with separate wholesale carton pricing.
The business is family-controlled through the Peeradechanpan Group, which holds 55.89% of shares as of December 30, 2024, with registered paid-up capital of THB 345,000,000. Taokaenoi reports over 70% domestic market share in Thai seaweed snacks and holds ISO 14064 greenhouse gas verification and Private Sector Collective Action Against Corruption (CAC) certifications. In 2026, the company established a wholly-owned foreign subsidiary (announced 2026-06-22) and appointed a new director (2026-05-14), signaling continued international expansion and governance refresh.
Tao Kae Noi firmographics
Firmographics- Name
- Tao Kae Noi
- Legal name
- Taokaenoi Food & Marketing Public Company Limited
- Website
- https://taokaenoi.co.th
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Taokaenoi (TKN) is a Thailand-listed seaweed snack manufacturer holding over 70% domestic market share, selling Crispy, Roasted, and Grilled seaweed products through e-commerce, marketplaces, and 7-Eleven, and exporting to China and other international markets.
- Ownership category
- akta.pro rank
Tao Kae Noi industry classification
Industry- Product category
- Seaweed Snack Manufacturing
- NAICS
- Seafood Product Preparation and Packaging (311710)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)
Keywords
Where Tao Kae Noi is headquartered
LocationHeadquarters
- HQ city
- Lat Lum Kaeo
- HQ country
- Thailand
- HQ region
- Asia
Offices3 records
Markets served
Tao Kae Noi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Seaweed snack product sales: Manufacturing and distribution of processed seaweed snacks including Crispy, Roasted, and Grilled product lines. Revenue generated from domestic Thai market (45% of sales) and export markets (55% of sales).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail individual packs |
| Unit Pricing | Pay-as-you-go | Wholesale/bulk orders |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Tao Kae Noi product offering
Product offeringCore offering
Taokaenoi Food & Marketing Public Company Limited manufactures and distributes processed seaweed snacks under the Taokaenoi (TKN) brand, offering three core processing lines — Crispy (fried), Roasted (seasoned), and Grilled seaweed — across multiple flavor variants and formats including Big Sheet, Big Roll, and rice Topping. The company also operates a wholly owned restaurant and franchise business and has expanded into adjacent snacks such as Popcorn Cheese. Products are sold in Thailand and exported to international markets through owned e-commerce, online marketplaces, and convenience-store retail.
Product overview
Taokaenoi Food & Marketing Public Company Limited is a Thai food manufacturing company specializing in processed seaweed snacks. The company operates as a single unified product line focused on seaweed-based snacks with three main processing styles: Crispy (fried), Roasted (seasoned), and Grilled. Key product formats include Big Sheet crispy seaweed sheets, Big Roll grilled seaweed rolls, and Topping seaweed for rice. The products are marketed under the Taokaenoi (TKN) brand and the company claims over 70% market share in Thailand. The company also operates a Restaurant & Franchise business under Taokaenoi Restaurant & Franchise Company Limited.
Differentiator
Problem solved
Functional benefit
Products and services
- Crispy Seaweed (สาหร่ายทอด) Crispy fried seaweed snack available in Classic, Spicy, Tom Yum, Japanese Sauce, Kimchi, Seafood, Corn Soup, and Sour Cream & Onion flavors; sold as an individual snack pack to consumers across Thailand and international markets.
- Roasted Seaweed (สาหร่ายอบ) Seasoned roasted seaweed snack made from Korean seaweed, coated with seasoning powders; offered in Spicy, Original, and Classic flavors for individual consumers.
- Grilled Seaweed (สาหร่ายย่าง) Japanese-style dried, roasted, and seasoned grilled seaweed snack sold in Classic and Spicy Big Roll format to individual consumers.
- Big Sheet Crispy Seaweed Large-sheet format crispy seaweed snack at approximately 3.2-3.5g per sheet, sold in multiple flavors to consumers.
- Big Roll Grilled Seaweed Japanese-style grilled seaweed in roll format at approximately 2.5-3g per roll, packaged for individual consumer snacking.
- Popcorn Cheese Crispy cheese-flavored popcorn snack introduced as a new product extension by Taokaenoi; targeted at the same consumer-snacking occasion as the seaweed portfolio.
- Topping Seaweed Shiitake Flavor Seaweed topping for rice with shiitake mushroom flavor; packaged for at-home use by consumers to flavor rice dishes.
- Topping Seaweed Seafood Flavor Seaweed topping for rice with seafood flavor; sold as a meal accompaniment for consumer use.
- Taokaenoi Restaurant & Franchise Operations Restaurant and franchise business operated through wholly owned subsidiary Taokaenoi Restaurant & Franchise Company Limited, offering branded Taokaenoi-themed dining and franchise opportunities in Thailand and internationally.
Companies that use Tao Kae Noi
Customer profileSegments2 records
Ideal customer profiles2 records
Tao Kae Noi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tao Kae Noi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- ShopeeminorOnline marketplace distribution partner for Taokaenoi products in Thailand through taokaenoiland store
- LazadaminorOnline marketplace distribution partner for Taokaenoi products in Thailand through LazMall official store
- JD.co.thminorOnline marketplace distribution partner for Taokaenoi products in Thailand
- 7-Eleven ThailandminorConvenience store retail distribution partner for Taokaenoi products across Thailand
- Foodpanda ThailandminorFood delivery platform partner for Taokaenoi product delivery to consumers
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Tao Kae Noi competitors and assessment
Company assessmentRegional players
- Sempio Foods: Korean food manufacturer with seaweed (gim) and condiment products in its portfolio; directly comparable to Taokaenoi's seaweed offerings but primarily operating in its Korean home market.
Broad incumbents
- Nongshim: Major Korean food company best known for instant noodles but with broader snack offerings; comparable as a scaled Asian-branded food manufacturer competing for similar convenience-store shelf space.
- Ottogi: Korean packaged food manufacturer with a broad portfolio including snack and convenience food lines; comparable to Taokaenoi as an Asian-branded food manufacturer with strong retail penetration.
- Want Want Group: Pan-Asian branded snack and dairy conglomerate with deep distribution in China and Southeast Asia; competes for the same snack shelf space and convenience-store real estate as Taokaenoi.
- Orion Group: Major Korean snack and confectionery company with broad distribution in Asia; overlaps with Taokaenoi in mass-market snack channels, particularly in China and Southeast Asia.
- Calbee: Leading Japanese snack manufacturer with diversified portfolio including savory snacks; comparable to Taokaenoi as a scaled Asian snack manufacturer with international reach.
- CJ CheilJedang (Hetbahn / Snack division): Large Korean food conglomerate with a broad snack portfolio including seaweed products; overlaps with Taokaenoi in Asian snack aisles but operates across many categories beyond seaweed.
Direct peers
- Kim Nori: Korean-origin seaweed snack brand selling roasted and seasoned seaweed products globally; competes directly with Taokaenoi in the same product category, serving overlapping consumer occasions and retail channels.
Emerging players
- SeaSnax: US-based premium roasted seaweed snack brand; directly comparable to Taokaenoi's Roasted seaweed line and competes in the same plant-based, healthier-snack positioning.
- gimMe Snacks: US-based seaweed snack brand focused on organic, non-GMO roasted seaweed products; comparable to Taokaenoi's Roasted and Grilled product lines and serves the same health-conscious snacking occasion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tao Kae Noi social profiles
Digital presenceTao Kae Noi compliance and trust
Trust signalCompliance2 records
Tao Kae Noi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tao Kae Noi leadership team
Management profileNumber of profiles
Tao Kae Noi subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tao Kae Noi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tao Kae Noi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tao Kae Noi
What does Tao Kae Noi do?
Taokaenoi Food & Marketing Public Company Limited manufactures and distributes processed seaweed snacks under the Taokaenoi (TKN) brand, offering three core processing lines — Crispy (fried), Roasted (seasoned), and Grilled seaweed — across multiple flavor variants and formats including Big Sheet, Big Roll, and rice Topping. The company also operates a wholly owned restaurant and franchise business and has expanded into adjacent snacks such as Popcorn Cheese. Products are sold in Thailand and exported to international markets through owned e-commerce, online marketplaces, and convenience-store retail.
Is Tao Kae Noi a public or private company?
Tao Kae Noi is a public company. It is classified as public and is currently operating.
When was Tao Kae Noi founded?
Tao Kae Noi was founded in 2012. It employs 51 to 100 people.
Where is Tao Kae Noi based?
Tao Kae Noi is headquartered in Lat Lum Kaeo, Thailand, in the Asia region.
How does Tao Kae Noi make money?
One revenue line is on record: seaweed snack product sales.
Who are Tao Kae Noi's main competitors?
Sempio Foods is listed as a regional player. Broad incumbents are Nongshim, Ottogi, Want Want Group, Orion Group, Calbee and CJ CheilJedang (Hetbahn / Snack division). Kim Nori is listed as a direct peer. Emerging players are SeaSnax and gimMe Snacks.
Does Tao Kae Noi have an API?
No public API is recorded for Tao Kae Noi.
What industry is Tao Kae Noi in?
Tao Kae Noi's product category is Seaweed Snack Manufacturing. Its primary akta.pro industry code is AFAKAIAI, Seaweed & Dried Vegetable Snacks Manufacturing. Its NAICS code is 311710 and its SIC code is 2090.