Stead Lane
Stead Lane (now Arkhi) is a Brisbane-based Australian digital agency delivering Shopify Plus eCommerce builds, digital marketing campaigns, and growth strategy services to SMB and mid-market consumer brands across food, fashion, health, and home verticals.
- Company typePrivate
- Founded2009
- HeadquartersSurfers Paradise, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stead Lane does
Stead Lane, now operating as Arkhi, is a privately held Australian digital agency founded in 2009 and headquartered in Brisbane with a secondary office on the Gold Coast. The firm delivers an integrated three-pillar service offering — Strategy, eCommerce, and Digital Marketing — targeted at SMB and mid-market eCommerce brands primarily in Australia. Its service model combines hypothesis-driven strategic advisory, Shopify Plus store builds, custom UX/UI development, platform migrations (including WordPress-to-Shopify Plus), paid social campaigns on Meta, and ongoing retention programmes via Klaviyo, ReCharge, and Tapcart integrations.
The underlying technology stack is anchored on the Shopify Plus ecosystem, supplemented by a curated partner layer including Klaviyo for email and SMS automation, ReCharge for subscriptions, Tapcart for mobile commerce, Okendo for reviews, Gorgias for customer support, Celigo for iPaaS/ERP connectivity, and Meta for paid advertising. Named client engagements include Macro Mike (a 10x ROAS improvement), ATP Science (a WordPress-to-Shopify Plus migration with conversion uplift), Charcoal Clothing, Living by Design, and Elite Eleven, spanning food and beverage, health and wellness, apparel, and home and interiors verticals.
Arkhi generates revenue through a mix of recurring retainer agreements (digital marketing campaigns, strategic advisory) and one-time project fees (eCommerce builds, platform migrations), with all engagements scoped on a quote-based model following inbound leads via a 'Let's Talk' contact form. The firm distributes exclusively through direct client engagement and the Shopify Plus Partner referral channel, with no third-party resellers. The business is independently operated under director Adam Stead, with no disclosed institutional funding or parent company.
Stead Lane firmographics
Firmographics- Name
- Stead Lane
- Legal name
- Arkhi
- Website
- https://steadlane.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stead Lane (now Arkhi) is a Brisbane-based Australian digital agency delivering Shopify Plus eCommerce builds, digital marketing campaigns, and growth strategy services to SMB and mid-market consumer brands across food, fashion, health, and home verticals.
- Ownership category
- akta.pro rank
Stead Lane industry classification
Industry- Product category
- Digital Marketing & eCommerce Agency Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Stead Lane is headquartered
LocationHeadquarters
- HQ city
- Surfers Paradise
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Stead Lane business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Ongoing digital marketing campaigns, paid advertising (Meta/paid social), content strategy, and campaign management billed on a retainer or project basis. Revenue is recurring through retainer agreements with existing clients and one-time project fees for new engagements.
- eCommerce Consulting & Implementation: Shopify Plus store setup, UX/UI optimization, custom integrations, and platform migration services (e.g., WordPress to Shopify Plus). Delivered as fixed-price projects or scoped engagements, typically one-time with potential for follow-on retainer support.
- Strategy & Growth Advisory: Ongoing strategic advisory retainer covering digital growth planning, conversion rate optimization, and business intelligence. Provided as recurring retainer engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based project engagements — pricing scoped per engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Stead Lane product offering
Product offeringCore offering
Stead Lane (trading as Arkhi) is an Australian digital agency providing integrated strategy, eCommerce, and digital marketing services to Shopify Plus-based brands. Core deliverables include digital growth strategy consulting using a hypothesize-test-review-optimize methodology, Shopify Plus store builds with custom UX/UI development and integrations (Klaviyo, ReCharge, Tapcart, Gorgias, Okendo, Celigo), platform migrations such as WordPress to Shopify Plus, and ongoing paid digital campaign management across Meta and content channels.
Product overview
Stead Lane (now operating as Arkhi) is a digital agency offering a unified suite of services rather than a discrete product portfolio. The company provides three interconnected service pillars: Strategy Services (hypothesis-driven growth planning), eCommerce Services (Shopify Plus-focused website development and optimization), and Digital Marketing Services (campaign management and content marketing). These services are designed to work together to deliver end-to-end digital growth solutions for eCommerce brands, with specialization in the Shopify Plus ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Digital growth strategy consulting service built around a hypothesize, test, review, optimise, repeat methodology. Delivered as ongoing retainer engagements providing evolving game plans for client growth, conversion rate optimization, and digital business intelligence.
- eCommerce Services
- Digital Marketing Services
Quantifiable outcome
- Macro Mike achieved a 10x improvement in ROAS (Return on Ad Spend) following Arkhi's digital marketing and eCommerce engagement.
- +1 more outcomes
Companies that use Stead Lane
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Stead Lane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Stead Lane partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Shopify PluscoreArkhi is a certified Shopify Plus Partner. Shopify Plus is the enterprise-tier eCommerce platform at the core of Arkhi's service offering. As a certified partner, Arkhi builds, migrates, and optimises Shopify Plus stores for clients, leveraging the platform's multi-channel, headless, and multi-currency capabilities.
- OkendocoreOkendo is a Shopify reviews and customer ratings platform integrated into client stores built by Arkhi. It provides social proof tools that improve conversion rates on eCommerce storefronts.
- Meta (Facebook & Instagram)coreMeta (Facebook and Instagram) is a core advertising and social commerce platform used by Arkhi to run paid campaigns for clients. Arkhi leverages Meta's ad platform, pixel tracking, and Instagram shopping integrations as part of its digital marketing service offering.
- ReChargecoreReCharge is a subscription and recurring billing platform integrated with Shopify Plus. Arkhi uses ReCharge to build subscription commerce capabilities for clients in categories such as health supplements and food & beverage.
- KlaviyocoreKlaviyo is a leading email and SMS marketing automation platform for eCommerce. Arkhi leverages Klaviyo for client campaigns including automated flows, segmentation, and revenue-driving email programmes integrated with Shopify Plus stores.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Stead Lane competitors and assessment
Company assessmentBroad incumbents
- AMP Agency: Full-service digital agency offering strategy, media, creative, and eCommerce services for consumer brands. Comparable as a broader-portfolio alternative for clients seeking integrated digital and commerce support beyond what a boutique Shopify-focused agency can deliver.
- R/GA: Global digital agency network offering brand strategy, experience design, and connected commerce services. Comparable as a credible alternative for brands seeking end-to-end digital and eCommerce support, but at significantly larger scale and with broader capabilities.
- Wpromote: Large US-based full-service digital marketing agency offering paid media, SEO, and eCommerce strategy across multiple platforms. Comparable in performance-marketing capability and eCommerce focus, but with a much broader service portfolio and enterprise scale.
- WebFX: Large US digital marketing agency delivering SEO, paid media, and eCommerce services with proprietary MarTech tooling. Comparable in performance-driven digital marketing services for SMB and mid-market eCommerce clients, with broader reach and a larger team.
- Isobar Australia: Australia arm of Dentsu's global Isobar network, delivering digital experience, commerce, and marketing transformation services. Comparable as a competitive incumbent for mid-market and enterprise eCommerce clients in Australia, with substantially greater scale.
Direct peers
- Bluegg: UK-based Shopify Plus partner agency offering design, build, and digital marketing services to consumer eCommerce brands. Comparable in Shopify Plus ecosystem depth and SMB/mid-market positioning, though operating in a different geography.
- Disruptive Advertising: Performance-focused digital marketing agency specialising in paid social, Google Ads, and conversion optimisation for eCommerce brands. Closely comparable in the paid-campaign and ROAS-driven value proposition that underpins Arkhi's Macro Mike case study.
- OuterBox: eCommerce-focused digital agency delivering Shopify and BigCommerce design, development, and digital marketing services to consumer brands. Directly comparable in eCommerce platform specialism and end-to-end strategy-to-marketing capability.
- Loop Agency: Australian digital agency providing eCommerce, web development, and digital marketing services to consumer brands. Directly comparable in geography, client tier (SMB/mid-market), and integrated strategy-build-market service model.
- The Remarkable Group: Australian Shopify Plus-focused eCommerce agency serving consumer brands across similar SMB-to-mid-market tiers. Directly comparable in services mix (Shopify builds, paid social, retention) and target customer profile in the Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stead Lane social profiles
Digital presenceStead Lane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stead Lane leadership team
Management profileNumber of profiles
Profiles1 record
Stead Lane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stead Lane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stead Lane
What does Stead Lane do?
Stead Lane (trading as Arkhi) is an Australian digital agency providing integrated strategy, eCommerce, and digital marketing services to Shopify Plus-based brands. Core deliverables include digital growth strategy consulting using a hypothesize-test-review-optimize methodology, Shopify Plus store builds with custom UX/UI development and integrations (Klaviyo, ReCharge, Tapcart, Gorgias, Okendo, Celigo), platform migrations such as WordPress to Shopify Plus, and ongoing paid digital campaign management across Meta and content channels.
Is Stead Lane a public or private company?
Stead Lane is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stead Lane founded?
Stead Lane was founded in 2009. It employs 1 to 10 people.
Where is Stead Lane based?
Stead Lane is headquartered in Surfers Paradise, Australia, in the Oceania region.
How does Stead Lane make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are eCommerce Consulting & Implementation and strategy & Growth Advisory.
Who are Stead Lane's main competitors?
Broad incumbents on record are AMP Agency, R/GA, Wpromote, WebFX and Isobar Australia. Direct peers are Bluegg, Disruptive Advertising, OuterBox, Loop Agency and The Remarkable Group.
Does Stead Lane have an API?
No public API is recorded for Stead Lane.
What industry is Stead Lane in?
Stead Lane's product category is Digital Marketing & eCommerce Agency Services. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 541810 and its SIC code is 7310.