Great Plains Precision Ag
Great Plains Precision Ag is a Kansas-based integrated precision agriculture service provider offering soil sampling, variable rate prescriptions, irrigation management, NRCS technical services, and equipment sales to row-crop growers across the state.
- Company typePrivate
- Founded2018
- HeadquartersAlbert, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Great Plains Precision Ag does
Great Plains Precision Ag is a private, Kansas-based integrated precision agriculture service provider focused on row-crop growers across the state, with headquarters in Clay Center and a second office in Great Bend. The firm offers an end-to-end stack of agronomic services including soil and grid sampling, variable rate irrigation (VRI), soil moisture probes, variable rate prescriptions, TSP/NRCS conservation work, and a differentiated IRS Section 180 soil nutrient tax deduction analysis targeted at recent farmland purchasers and conservation-motivated operators. Its technology model is that of a multi-vendor integrator and reseller rather than a developer: it combines at least nine third-party precision agriculture platforms (Precision Planting, Ag Leader, 360 Yield Center, Weed It, Taranis, VariMax, AquaSpy, SurePoint Ag, and SoilOptix) and sells capital equipment such as the Harvest International PB 4030 planter alongside its service offering.
The company generates revenue through a mix of recurring service fees (sampling, prescriptions, irrigation management, NRCS technical services, tax-deduction analysis) and one-time equipment sales, with all pricing quote-based and delivered as custom packages. Go-to-market is consultative and field-led, anchored by direct phone and email access and on-farm service delivery rather than digital self-serve channels. The named team is small (six individuals, all with farming backgrounds and 40+ years of combined precision ag experience), the broader headcount sits in the 11–50 range, and there are no disclosed funding rounds, acquisitions, patents, or third-party awards.
Geographically the business is entirely Kansas-concentrated, leaving it exposed to regional weather and commodity cycles while benefiting from local presence that digital-first competitors cannot easily replicate. AI capability is entirely third-party, delivered through Taranis aerial imagery and Weed It plant detection, with no proprietary models or in-house data science function disclosed.
Great Plains Precision Ag firmographics
Firmographics- Name
- Great Plains Precision Ag
- Legal name
- Great Plains Precision Ag
- Website
- https://greatplainsprecisionag.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Great Plains Precision Ag is a Kansas-based integrated precision agriculture service provider offering soil sampling, variable rate prescriptions, irrigation management, NRCS technical services, and equipment sales to row-crop growers across the state.
- Ownership category
- akta.pro rank
Great Plains Precision Ag industry classification
Industry- Product category
- Precision Agriculture Services
- NAICS
- Crop Production (111)
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
- akta.pro secondary industries
- Precision Crop Protection Services (Spot Spraying, Weed/Stress Detection, Prescription Sprays) (AFACACAH), Precision Nutrient Management Services (Nutrient Modeling, N-Rate Tools, 4R Programs) (AFACACAG), Soil & Terrain Mapping Services (EC/EM Scanning, Topography, Zone Delineation) (AFACACAE), Precision Agriculture & Farm Technology Equipment (IMAHACAH)
Keywords
Where Great Plains Precision Ag is headquartered
LocationHeadquarters
- HQ city
- Albert
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Great Plains Precision Ag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Precision Ag Services: Service fees for soil sampling, prescription services, grid sampling, management zone establishment, soil moisture probe monitoring, NRCS TSP services, and tax deduction analysis. Services provided 'from soil sampling to prescription services' in an all-inclusive model.
- Equipment Sales: Sales of precision agriculture equipment including planters (Harvest International PB 4030) and related technology components. Equipment is customizable with third-party technologies such as Precision Planting, AgLeader, and SurePoint.
- Variable Rate Prescriptions: Variable rate prescriptions for seed, fertilizer, and irrigation application based on management zones. Revenue generated through prescription development and ongoing program management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom service packages tailored to individual grower operations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Great Plains Precision Ag product offering
Product offeringCore offering
Great Plains Precision Ag is an all-inclusive precision agriculture service provider offering soil sampling adapted to management zones, variable rate prescriptions for seed, fertilizer, and irrigation, NRCS Technical Service Provider (TSP) services, soil moisture probe management, and IRS Section 180 soil nutrient tax deduction analysis. The company also sells precision agriculture equipment such as the Harvest International PB 4030 planter and integrates third-party technologies from brands including Precision Planting, Ag Leader, 360 Yield Center, Taranis, AquaSpy, SoilOptix, and SurePoint Ag. Services are delivered on-farm across Kansas through a consultative field-based sales model.
Product overview
Great Plains Precision Ag is an all-inclusive precision agriculture service provider offering a comprehensive portfolio of technology products, equipment, and field services. The portfolio consists of third-party precision ag technology brands (Precision Planting, Ag Leader, 360 Yield Center, Weed It, Taranis, VariMax, AquaSpy, SurePoint Ag, SoilOptix), equipment (Harvest International planters), and a full range of service offerings including soil sampling, prescription services, TSP services for NRCS programs, variable rate applications, and irrigation management. The company uses latest technology to help growers make data-driven decisions, save time and money, and achieve higher yields.
Differentiator
Problem solved
Functional benefit
Products and services
- Grid Sampling Services
- Technical Service Provider (TSP) Services
- Soil Nutrient Tax Deduction Services
- Management Zone Establishment and Sampling
- Variable Rate Seed, Fertilizer, and Irrigation Services
- Soil Moisture Probe Management
- Harvest International PB 4030 Planter
Quantifiable outcome
- Saves time through comprehensive precision ag services in one location
- +2 more outcomes
Companies that use Great Plains Precision Ag
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Great Plains Precision Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Great Plains Precision Ag partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Precision PlantingcoreGPPA is a reseller and integrator of Precision Planting technology, including row-by-row control systems for planters. The partnership enables GPPA to offer Precision Planting equipment with customization options for growers.
- Ag LeadercoreGPPA integrates Ag Leader technology for precision planting and application equipment. Ag Leader enables farmers to 'plan, plant, apply and harvest more efficiently and accurately.'
- 360 Yield CentercoreGPPA offers 360 Yield Center products developed by a team of experienced farmers, agronomists, and engineers to maximize yield efficiently.
- WeeditminorGPPA offers Weedit plant detection technology that applies chemical only to living plants, reducing glyphosate use by sampling ground 40,000 times per second.
- TaranisminorGPPA offers Taranis AI-powered aerial imagery for leaf-level precision and broad acre coverage with AI-driven insights for agronomic decision-making.
- VariMax SystemsminorGPPA offers VariMax System for nitrogen management, providing information needed to apply the exact amount of Nitrogen at opportune times for optimal crop yield.
- AquaSpyminorGPPA offers AquaSpy soil moisture probes for real-time irrigation decisions, enabling growers to control irrigation based on actual soil moisture data.
- SurePoint AgminorGPPA offers SurePoint Ag products for control and application of liquid and dry fertilizer and chemical, helping farmers apply inputs with precision.
- SoilOptixminorGPPA offers SoilOptix high-resolution top soil mapping technology for accurate soil analysis that 'sets a new standard for accuracy in precision agriculture.'
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Great Plains Precision Ag competitors and assessment
Company assessmentBroad incumbents
- Climate FieldView (Bayer): Leading digital agriculture platform offering variable rate prescriptions, field-level data analytics, and imagery tools. Adjacent competitor to GPPA's data-driven service offering, though delivered as SaaS rather than hands-on agronomy.
- WinField United (Land O'Lakes): National agronomy and precision ag services arm of Land O'Lakes offering variable rate prescriptions, tissue sampling, and Answer Plot data. Comparable to GPPA as a full-service precision ag provider, but operates at vastly larger scale and serves multiple states.
- Nutrien Ag Solutions: Largest direct-to-grower ag retailer in North America, offering Loveland precision ag products, variable rate prescriptions, and soil sampling. Direct overlap with GPPA's service portfolio at a national scale.
Regional players
- Heartland Co-op: Iowa-based ag cooperative providing precision agronomy, soil sampling, and prescription services across a multi-county Iowa footprint. Similar consultative precision ag service model to GPPA.
- Agtegra Cooperative: Upper Midwest ag cooperative offering precision agriculture services, variable rate prescriptions, and agronomy support to growers. Operates similar full-service retail-and-advisory model to GPPA, though its footprint spans North and South Dakota rather than Kansas.
- Ceres Solutions: Indiana-based ag cooperative offering agronomy, precision ag, and crop advising services. Closely mirrors GPPA's model of bundling soil sampling, prescriptions, and equipment support for growers.
- MKC (Mid Kansas Cooperative): Kansas-headquartered ag cooperative providing agronomy services, precision ag, and crop inputs directly competing with GPPA across the same Kansas geography for the same row-crop customer base.
Direct peers
- Premier Crop Systems: Independent agronomic services firm providing variable rate prescriptions, data management, and analytics to growers and ag retailers in the Midwest. Closely comparable business model to GPPA — service-led, prescription-driven precision ag.
Emerging players
- AgriGold / AgriGold Precision Services: Seed and agronomy company offering zone-based soil sampling and variable rate scripts through regional service teams. Comparable to GPPA in offering whole-acre prescription services to row-crop farmers.
- Soil Health Partners / Ag Solutions Network: Independent precision ag service provider offering soil sampling, variable rate prescriptions, and agronomic consulting in the Midwest. Closely aligned with GPPA's service-led operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Great Plains Precision Ag social profiles
Digital presenceGreat Plains Precision Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Plains Precision Ag leadership team
Management profileNumber of profiles
Profiles6 records
Great Plains Precision Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Plains Precision Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Plains Precision Ag
What does Great Plains Precision Ag do?
Great Plains Precision Ag is an all-inclusive precision agriculture service provider offering soil sampling adapted to management zones, variable rate prescriptions for seed, fertilizer, and irrigation, NRCS Technical Service Provider (TSP) services, soil moisture probe management, and IRS Section 180 soil nutrient tax deduction analysis. The company also sells precision agriculture equipment such as the Harvest International PB 4030 planter and integrates third-party technologies from brands including Precision Planting, Ag Leader, 360 Yield Center, Taranis, AquaSpy, SoilOptix, and SurePoint Ag. Services are delivered on-farm across Kansas through a consultative field-based sales model.
Is Great Plains Precision Ag a public or private company?
Great Plains Precision Ag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Great Plains Precision Ag founded?
Great Plains Precision Ag was founded in 2018. It employs 11 to 50 people.
Where is Great Plains Precision Ag based?
Great Plains Precision Ag is headquartered in Albert, United States, in the North America region.
How does Great Plains Precision Ag make money?
Three revenue lines are on record. Precision Ag Services are the primary driver. The others are equipment Sales and variable Rate Prescriptions.
Who are Great Plains Precision Ag's main competitors?
Broad incumbents on record are Climate FieldView (Bayer), WinField United (Land O'Lakes) and Nutrien Ag Solutions. Regional players are Heartland Co-op, Agtegra Cooperative, Ceres Solutions and MKC (Mid Kansas Cooperative). Premier Crop Systems is listed as a direct peer. Emerging players are AgriGold / AgriGold Precision Services and Soil Health Partners / Ag Solutions Network.
Does Great Plains Precision Ag have an API?
No public API is recorded for Great Plains Precision Ag.
What industry is Great Plains Precision Ag in?
Great Plains Precision Ag's product category is Precision Agriculture Services. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFACACAH, Precision Crop Protection Services (Spot Spraying, Weed/Stress Detection, Prescription Sprays). Its NAICS code is 111 and its SIC code is 700.