Storemapper
Storemapper is a SaaS store locator platform that enables omnichannel brands, multi-location retailers, and dealer networks to display and manage physical retail locations on their websites. It serves over 22,000 users across 20+ e-commerce platforms with tiered subscription plans.
- Company typePrivate
- Founded2012
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Storemapper does
Storemapper is a SaaS-based, customizable store locator application that enables businesses to display and manage maps of physical retail locations, dealer networks, or distribution points on their websites. The platform serves primarily omnichannel e-commerce brands, multi-location retailers, wholesale/distribution networks, and franchise operators across verticals including fashion/apparel, beauty, food & beverage, lighting, automotive accessories, and consumer products. Notable customers include Beardbrand, FLOS, Untuckit, Ezpz, Angelus Shoe Polish, and Cobble Hill Puzzle Co. The product supports over 22,000 users managing approximately 7.1 million locations globally.
The underlying technology is a cloud-based SaaS platform hosted on Amazon Web Services, integrating Google Maps Platform for geocoding, mapping, and autocomplete search. Alternative map provider Mapbox is also supported. The product is distributed as a JavaScript embed or native plugin across 20+ platforms including Shopify (with a 4.9-star app store listing and one-click install), WordPress, WooCommerce, BigCommerce, Wix, Squarespace, and Magento. Core features include bulk location management via CSV, Google Sheets, and Google Business Profile import, advanced filtering, multi-map workflows for regions/products/channels, custom CSS branding, multi-language localization, location clustering, and analytics with heat maps. Recent product launches (2024–2025) include multi-user team access, a mobile theme update, and an enhanced bulk uploader.
The business model is tiered subscription SaaS, with monthly or annual billing processed via Stripe (or via Shopify for Shopify merchants). Plans range from Micro ($24.99/month, up to 100 locations) to Pro ($39.99/month, up to 1,000 locations), Premium ($69.99/month, up to 10,000 locations), and Corporate ($199.99/month, unlimited locations). A 7-day free trial with no credit card required supports a self-serve product-led growth motion, augmented by an agency/reseller partner program, an affiliate program, and content marketing. The company is fully owned by SureSwift Capital Inc., a Canadian holding company incorporated in British Columbia, with US headquarters in Edina, Minnesota.
Storemapper firmographics
Firmographics- Name
- Storemapper
- Legal name
- SureSwift Capital Inc.
- Website
- https://storemapper.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Storemapper is a SaaS store locator platform that enables omnichannel brands, multi-location retailers, and dealer networks to display and manage physical retail locations on their websites. It serves over 22,000 users across 20+ e-commerce platforms with tiered subscription plans.
- Ownership category
- akta.pro rank
Storemapper industry classification
Industry- Product category
- Store Locator Software
- akta.pro primary industry
- Key-Value Stores (HDAEAAAH)
Keywords
Where Storemapper is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Storemapper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (SaaS): Tiered monthly or annual subscription plans based on number of locations. Plans range from Micro (100 locations) to Corporate (unlimited locations). Revenue is recurring with automatic renewal. Subscriptions are billed in advance via Stripe on credit card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Micro Plan - Up to 100 locations |
| Subscription | Monthly | Pro Plan - Up to 1,000 locations |
| Subscription | Monthly | Premium Plan - Up to 10,000 locations |
| Subscription | Monthly | Corporate Plan - Unlimited locations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Storemapper product offering
Product offeringCore offering
Storemapper provides a SaaS-based customizable store locator application that enables brands with multiple physical locations, dealers, or distributors to embed searchable maps on their websites. The platform supports bulk location management via CSV uploads, Google Sheets sync, and Google Business Profile import, with features including advanced filtering, location clustering, custom branding, multi-language localization, and analytics. Customers subscribe to tiered plans (Micro, Pro, Premium, Corporate) ranging from $24.99 to $199.99 per month, billed monthly or annually with location-count limits from 100 to unlimited.
Product overview
Storemapper is a SaaS-based customizable store locator application designed for brands with multiple locations, dealers, or stockists. The product is offered as a unified platform with tiered pricing plans (Micro, Pro, Premium, Corporate) that scale from 100 to unlimited locations. Core capabilities include map display powered by Google Maps or Mapbox, bulk location management via CSV/Google Sheets/Google Business Profile import, advanced filtering and search, custom branding with CSS support, multi-language localization, location clustering, analytics with heatmaps, Facebook Pages integration, and team collaboration features. The Shopify-specific version is distributed through the Shopify App Store with simplified installation. The platform also offers a tiers feature for prioritizing certain locations in search results.
Differentiator
Problem solved
Functional benefit
Products and services
- Storemapper Store Locator A cloud-based SaaS store locator application that lets brands with multiple physical locations, dealers, or distributors create customizable, searchable maps embedded on their websites. It includes bulk location management via CSV/Google Sheets/Google Business Profile import, advanced filtering and search with Google autocomplete, location clustering, multi-language support, custom branding with CSS, analytics with heat maps, white-label options, and integrations with Google Maps Platform and Facebook Pages. Plans are tiered from Micro (up to 100 locations, $24.99/month) to Corporate (unlimited locations, $199.99/month), deployed via one-click install on Shopify or JavaScript embed on 20+ platforms.
Quantifiable outcome
- 22,000 total users managed on platform
- +3 more outcomes
Companies that use Storemapper
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Storemapper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature11 records
Storemapper partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- Google Maps PlatformcoreStoremapper uses Google Maps to display store locations, enable address search and geolocation, show store details and directions. Requires customers to set up their own Google Maps API key. 99% of Storemapper customers fit within Google's free quota of approximately 10,000-15,000 map loads per month.
- Google Business ProfilecoreIntegration allows importing store locations directly from Google Business Profile. Customers can sync their GBP data with Storemapper for seamless location management.
- Google Sheets / Google DrivecoreGoogle Drive sync feature allows customers to manage store locations via Google Sheets. Changes sync automatically to Storemapper. Available on Premium and Corporate plans.
- StripecorePayment processing provider for all subscriptions. Supports Visa, Mastercard, and Amex credit cards. Stripe handles subscription billing, invoicing, and payment collection.
- ShopifyflagshipFeatured app listing on Shopify App Store. One-click install available. Shopify-specific billing integration where Shopify handles payment for Shopify merchants. Rated 4.9 stars.
- Amazon Web ServicescoreCloud infrastructure provider hosting Storemapper. Data center located in North Carolina, USA. AWS provides scalability, reliability, and security for the SaaS platform.
- WordPress, WooCommerce, BigCommerce, Wix, Squarespace, Magento, and 15+ other platformscoreNative plugins and integrations for 20+ e-commerce and website platforms. Enables deployment across virtually any website builder or e-commerce platform via copy-paste embed code or native plugins.
- SureSwift CapitalflagshipParent company of Storemapper. Canadian corporation incorporated in British Columbia. Owns and operates Storemapper as part of its portfolio of SaaS businesses.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Storemapper competitors and assessment
Company assessmentEmerging players
- Whitespark: Local SEO tools and listing management for multi-location businesses, primarily serving agencies and SMBs. Comparable in serving the SMB/multi-location locator use case with a focus on local search optimization.
- Rio SEO: Enterprise multi-location SEO and listings platform. Adjacent overlap with Storemapper's locational data use case, typically serving larger multi-location retailers with more comprehensive SEO bundling.
Broad incumbents
- Mapbox: Mapping and location platform that Storemapper integrates with as an alternative to Google Maps. Comparable as a foundational mapping technology vendor serving similar retail/location-discovery use cases across multiple industries.
- Birdeye: Multi-location business listings, reviews, and local SEO platform serving enterprise and mid-market. Overlaps with Storemapper where it provides store locator/listings tools as part of a broader local-marketing stack.
- Yext: Enterprise location data and digital presence platform with broader listings management scope. Comparable as a higher-end multi-location management solution that overlaps with Storemapper's enterprise Corporate plan positioning.
- Uberall: Multi-location marketing and location data platform serving mid-market and enterprise. Provides store locator capabilities within a broader presence-management suite, comparable to Storemapper's Premium/Corporate tier feature set.
Direct peers
- Stockist: Shopify-native store locator app focused on helping Shopify merchants display retail locations. Highly comparable because both target Shopify SMB merchants with embedded, one-click store locator apps priced by location count.
- Storepoint: Store locator SaaS for multi-location retailers and Shopify merchants. Comparable business model with tiered pricing and bulk location management, competing head-to-head for the same SMB and mid-market retailer segments.
- Bold Store Locator: Bold Commerce's store locator application for Shopify and other platforms. Direct competitor addressing the same multi-location retail use case with comparable features like bulk upload and analytics.
- StoreRocket: Shopify store locator app offering location maps, search, and customization for small merchants. Directly competes with Storemapper in the same Shopify App Store category with similar tiered SaaS pricing models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Storemapper social profiles
Digital presenceStoremapper compliance and trust
Trust signalCompliance2 records
Storemapper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storemapper leadership team
Management profileNumber of profiles
Storemapper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storemapper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storemapper
What does Storemapper do?
Storemapper provides a SaaS-based customizable store locator application that enables brands with multiple physical locations, dealers, or distributors to embed searchable maps on their websites. The platform supports bulk location management via CSV uploads, Google Sheets sync, and Google Business Profile import, with features including advanced filtering, location clustering, custom branding, multi-language localization, and analytics. Customers subscribe to tiered plans (Micro, Pro, Premium, Corporate) ranging from $24.99 to $199.99 per month, billed monthly or annually with location-count limits from 100 to unlimited.
Is Storemapper a public or private company?
Storemapper is a private company. It is classified as corporate owned and is currently operating.
When was Storemapper founded?
Storemapper was founded in 2012. It employs 1 to 10 people.
Where is Storemapper based?
Storemapper is headquartered in Minneapolis, United States, in the North America region.
How does Storemapper make money?
One revenue line is on record: subscription Plans (SaaS).
Who are Storemapper's main competitors?
Emerging players on record are Whitespark and Rio SEO. Broad incumbents are Mapbox, Birdeye, Yext and Uberall. Direct peers are Stockist, Storepoint, Bold Store Locator and StoreRocket.
Does Storemapper have an API?
No public API is recorded for Storemapper.
What industry is Storemapper in?
Storemapper's product category is Store Locator Software. Its primary akta.pro industry code is HDAEAAAH, Key-Value Stores.