Omnium Circus

What Omnium Circus does

Omnium Circus (legally CircuSense Inc.) is a 501(c)(3) nonprofit circus company founded in New York in October 2020 by Lisa B. Lewis during the COVID-19 pandemic. The organization produces live and virtual circus performances featuring multi-abled performers, with comprehensive accessibility built into every show — including ASL interpretation, audio description, captioning, tactile experiences, relaxed seating, Braille programs, and bilingual (English/ASL) presentation. Over 26% of its cast, crew, front-of-house staff, and executive team come from the disability community, far exceeding the U.S. federal 7% standard.

The company's core offerings are the "I'Mpossible" live touring production and the "A Celebration of Diversity" virtual show, supplemented by educational programs (school workshops, residencies, assembly programs, and the STREB x Omnium Circus Arts Residency), corporate DEAIB training experiences, branded merchandise, and the "Send a Kid to the Circus" donation-gifting program. Performances tour U.S. theaters and fairgrounds (Capital One Hall, Warner Theatre, Lincoln Center, The New Victory Theater, Arizona State Fair) and are booked through Harmony Artists. Distribution combines direct website sales, venue box offices, and Eventbrite.

The revenue model is a hybrid nonprofit mix: one-time ticket purchases ($20-$95 per ticket), recurring donations, grants from arts councils (NYSCA, NEA) and foundations (MDRT Foundation, Howard Gilman Foundation, Zankel Music Fund), corporate sponsorships (AARP as presenting sponsor, Enterprise, LAZ Parking NYC, Fairfax County BID), educational program fees (NYC Schools via FAMIS), and merchandise sales via Threadless. The organization has cumulatively served more than 140,000 people across live shows, educational outreach, and digital media since 2020.

Name

Omnium Circus

Legal name

CircuSense Inc

Website

https://omniumcircus.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Omnium Circus is a 501(c)(3) nonprofit circus company that produces live and virtual inclusive performances featuring multi-abled performers, serving families, schools, and community organizations across the United States.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus & Physical Theatre (MPAGABAL)

akta.pro secondary industries

Circus, Magic & Variety Shows (THAJAFAH), Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Inclusive circus entertainment
• Live circus performances
• Circus arts education
• Accessible performing arts
• Nonprofit circus company

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from live show tickets, virtual show tickets, and group sales. Prices range from $25-$95 for live shows with VIP packages available.
2. Donations: Donations supporting the nonprofit mission of inclusive entertainment, education, and employment. 'Send a Kid to the Circus' program allows donors to gift tickets to children from families who cannot afford attendance.
3. Grants and Sponsorship: Funding from government arts councils (NYSCA, NEA), foundation grants (MDRT Foundation), corporate sponsors (AARP, Enterprise), and organizational sponsors supporting the nonprofit mission.
4. Merchandise Sales: Swag and merchandise sold through Threadless online store, with proceeds supporting the nonprofit mission.
5. Educational Programs: Fees for school workshops, residencies, assembly programs, and virtual show access for educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Omnium Circus is a nonprofit circus company that produces live and virtual circus shows featuring multi-abled performers in a bilingual English/ASL presentation with comprehensive accessibility accommodations at every performance. The organization also delivers circus arts educational programs (workshops, residencies, assembly programs) for schools, camps, and community organizations, as well as corporate experiential workshops for Diversity, Equity, Accessibility, Inclusion, and Belonging (DEAIB) training.

Product overview

Omnium Circus operates as a single unified nonprofit circus entertainment brand offering live and virtual productions centered on the "I'Mpossible" show and "A Celebration of Diversity" virtual experience. The company provides comprehensive circus arts education programs including workshops, residencies, and assembly programs for schools and communities. Additional offerings include the "Send a Kid to the Circus" donation program and branded merchandise. All productions feature bilingual English/ASL presentation and full accessibility accommodations as standard features, not optional add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• I'Mpossible Omnium Circus's flagship live circus production featuring multi-abled performers presenting gravity-defying aerial acts, contortion, acrobatics, comedy, and dance in a bilingual English/ASL presentation with full accessibility accommodations at every performance.
• A Celebration of Diversity Virtual circus production available in English, American Sign Language, and Spanish, featuring interviews with performers, STEAM/CRSE curriculum supplements, and comprehensive accessibility features including audio description, captioning, and pay-what-you-can pricing.
• Circus Arts Education Programs Comprehensive educational offerings including virtual shows, in-person workshops, residencies, and assembly programs for schools, camps, and community organizations, aligned with STEAM/DEI curriculum and Culturally Responsive-Sustaining Education framework. Available through NYC Schools FAMIS vendor system.

Quantifiable outcome

• 140,000+ people served since 2020
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• AARPflagshipGTM or Marketing Partner · 17 February 2025AARP serves as the presenting sponsor for Omnium's Washington, D.C. show at the Warner Theatre on February 22. The mission of both Omnium and AARP are perfectly aligned as both organizations seek to empower people to live their fullest lives. This is the first organization to serve as presenting sponsor for Omnium.
• Lerner EnterprisescoreStrategic or Co-development PartnerLerner Enterprises partnered with Omnium for the live world premiere under the big top tent at Tysons III in Tysons, Virginia from November 18 - January 9. Founded by Theodore N. Lerner in 1952, Lerner is a respected leader in Washington, D.C. area real estate development and owner of the Washington Nationals.
• EnterpriseminorGTM or Marketing PartnerEnterprise serves as a corporate sponsor of Omnium Circus.
• Fairfax County BIDminorGTM or Marketing PartnerFairfax County Business Improvement District serves as a sponsor of Omnium Circus.
• LAZ Parking NYCminorGTM or Marketing PartnerLAZ Parking NYC serves as a sponsor of Omnium Circus.
• The Washington Group Special Care Planning TeamminorGTM or Marketing PartnerThe Washington Group Special Care Planning Team serves as a sponsor, helping dreams take flight for disability inclusion.
• StoryTapestriescoreStrategic or Co-development PartnerStoryTapestries is a nonprofit partner that harnesses the power of collaboration and the arts to create accessible programs for people of all ages and abilities. Proudly sponsored in part by Story Tapestries.
• Dandelion EntertainmentminorStrategic or Co-development PartnerDandelion Entertainment serves as a partner supporting Omnium Circus.
• Scythia FilmsminorStrategic or Co-development PartnerScythia Films serves as a partner supporting Omnium Circus.
• The ArccoreStrategic or Co-development PartnerThe Arc is a partner organization advocating for people with intellectual and developmental disabilities. Omnium has hired staff through partnerships with organizations like The Arc.
• Boys & Girls Clubs of AmericacoreStrategic or Co-development PartnerBoys & Girls Clubs of America serves as a partner organization for Omnium Circus community programs.
• Easterseals DC MD VAcoreStrategic or Co-development PartnerEasterseals DC MD VA is a partner organization providing services to individuals with disabilities. Hosted events and collaborations with Omnium Circus.
• International Association of Accessibility Professionals (IAAP)coreStrategic or Co-development PartnerIAAP is a professional member partner supporting accessibility expertise for Omnium Circus. Omnium's founder has professional membership in IAAP.
• Daniel's Music FoundationcoreStrategic or Co-development PartnerDaniel's Music Foundation is a partner that funds free music programs and is focused on breaking down barriers for people with disabilities. Their initiative 'Just Call Me By My Name' is a boutique record label promoting music by artists with disabilities.
• Disability:IN DC MetrocoreStrategic or Co-development PartnerDisability:IN DC Metro serves as a business partner for disability inclusion, partnering with Omnium Circus.
• Best BuddiescoreStrategic or Co-development PartnerBest Buddies is a partner organization, with front of house staff being hired through partnerships with Best Buddies among other organizations.
• National Federation for the BlindcoreStrategic or Co-development PartnerNational Federation for the Blind is a partner organization, with hiring through partnerships with NFB and similar organizations.
• Down Syndrome Association of Northern VirginiacoreStrategic or Co-development PartnerDown Syndrome Association of Northern Virginia is a partner organization, with front of house staff being hired through partnerships with DSA of Northern Virginia.
• Even Though I'm BlindminorStrategic or Co-development PartnerEven Though I'm Blind is a partner organization supporting Omnium Circus mission.
• Eyes Like MineminorStrategic or Co-development PartnerEyes Like Mine is a partner organization supporting Omnium Circus.
• RollinminorStrategic or Co-development PartnerRollin is a partner organization supporting Omnium Circus accessibility initiatives.
• Zero ProjectflagshipStrategic or Co-development PartnerZero Project recognizes innovative solutions that advance the rights of persons with disabilities worldwide. Omnium Circus was selected as recipient of the 2026 International Zero Project Art Award, chosen from initiatives from 168 countries.
• STREBcoreStrategic or Co-development PartnerSTREB and Omnium Circus Arts Residency: 'A Bold New Circus Experience' - an inclusive, high-impact movement collaboration blending STREB's PopAction technique with Omnium's fully accessible, multi-abled circus model.
• Harmony ArtistscoreChannel Partner/ Reseller/ DistributorHarmony Artists handles booking for Omnium Circus for presenters. Omnium is booked through their artist roster for venue performances across the US.
• Ryan Seacrest FoundationminorStrategic or Co-development PartnerOmnium Circus visited Ryan Seacrest Foundation studios nationwide as part of their foundation's programming at children's hospitals.
• Moms In MotionminorStrategic or Co-development PartnerMoms In Motion serves as a sponsor of Omnium Circus.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Parallel Exit: NYC-based circus-theater company producing original family shows that combine circus and theatrical storytelling. Comparable in production style (live touring family entertainment) and target market (NY metropolitan families, schools, and presenters).
• Big Apple Circus: New York-based circus company founded in 1976 and known for its Circus of the Senses program for sensory-inclusive audiences. Omnium's founder Lisa B. Lewis previously served as Director of Community Programs at Big Apple Circus, and the two share the same NY base and inclusive-performance DNA.
• Bindlestiff Family Cirkus: New York-based, independent circus variety arts company offering live shows, education, and community programming. Comparable in scale and mission orientation, with a similar mix of public performances and educational outreach in the NYC area.

Regional players

• New England Center for Circus Arts: Brattleboro, Vermont-based circus arts school and performance organization offering classes, workshops, and community shows. Comparable on the education and community-programming side rather than the touring-show side, and serves a complementary northeast geography.
• Circus Center: San Francisco-based circus arts school and presenting organization offering training, youth programs, and ticketed shows. Comparable through its educational programming and inclusive community outreach, serving a West Coast geography not covered by Omnium.

Broad incumbents

• Cirque Dreams: U.S.-based circus entertainment company producing touring Broadway-style cirque shows for family audiences. Comparable in operating model (touring live ticketed circus shows) and target audience (U.S. families and presenters).
• Ringling Bros. and Barnum & Bailey: Historic American circus that relaunched in 2023 with a traditional touring tent format. Comparable in terms of large-scale accessible family entertainment, and a potential competitor if it leans into disability-inclusive programming.
• Cirque du Soleil: Global contemporary circus entertainment leader that operates a portfolio of live shows and resident productions. Comparable in core offering (ticketed circus entertainment) but vastly larger scale; represents a potential entrant into inclusive programming that could compete with Omnium over time.

Others

• The Connector: Disability-led arts and consulting organization that designs and delivers inclusive cultural programming. Comparable as an ecosystem partner/enabler rather than a direct competitor, intersecting with Omnium on disability-led arts programming and corporate DEI training.

Emerging players

• Hearts on Fire Company: Disability-led performing arts company producing live shows and educational residencies featuring disabled performers. Comparable in mission and programmatic offering (multi-abled performers, education, inclusive live shows) but currently at a smaller scale than Omnium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OmniumCircus

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnium Circus