Wimat
WIMAT NV is a Belgian family-owned importer and dealer of agricultural, horticultural, and forestry machinery serving the Benelux region. It distributes multiple international brands alongside its own WIMAT tractor line (18-75 HP), selling new and used equipment and providing maintenance services to farmers, municipalities, and landscaping businesses.
- Company typePrivate
- Founded1995
- HeadquartersMolenbeek-wersbeek, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wimat does
WIMAT NV is a privately-held Belgian family business (Naamloze Vennootschap) founded in 1995 by Willy Schotsmans, headquartered at Tiensebaan 101a in Molenbeek-Wersbeek (Bekkevoort), Belgium. The company operates as an importer, dealer, and service provider of agricultural, horticultural, and forestry machinery, distributing equipment from a roster of international OEMs that includes Ventura, Quivogne, Vigolo, Husqvarna, Flingk, Jourdain, Bauer, NC Engineering, Veneroni, and Kubota. It concurrently sells a private-label tractor range under the WIMAT brand (encompassing AGT, Avenger, LAND X, and TAUROS models in the 18-75 HP segment), which is manufactured in Japan, India, and China and fitted with diesel engines from Kohler, Mitsubishi, or Chinese suppliers, with EU Certificate of Conformity homologation enabling road registration.
The core technology is conventional mechanical agricultural, horticultural, and forestry hardware, encompassing tractors, flail and disc mowers, rotary tillers, plows, seeders, sprayers, fertilizer spreaders, wood splitters, excavators, slurry processing systems, and stable/pasture equipment. WIMAT does not develop proprietary software, embedded electronics, or digital platforms; the technology stack is the physical equipment portfolio and the dealer-side product knowledge required to specify, install, and maintain it. The product catalog covers more than 30 distinct implement categories and is presented through a multilingual (Dutch, French) website that functions as a digital product catalog rather than a transactional e-commerce platform.
WIMAT generates revenue through three streams: new machinery sales (multi-brand and own-brand), used/occasion machinery sales via a dedicated section of the website, and maintenance and repair services. Pricing is quote-based and excluding VAT, with a recent increase in the standard delivery charge from €50 to €75 effective 15 June 2026. Go-to-market is regional and direct: the company operates from its single Bekkevoort location, distributing throughout the Benelux region via walk-in showroom sales, phone/fax/email ordering, and its website. Customers span farmers, horticultural operations, forestry users, private landowners, landscaping companies, and municipalities. The company is entirely family-controlled with no external investment, no subsidiaries, no patents, no awards, and no disclosed revenue figures.
Wimat firmographics
Firmographics- Name
- Wimat
- Legal name
- WIMAT NV
- Website
- https://wimat.be
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WIMAT NV is a Belgian family-owned importer and dealer of agricultural, horticultural, and forestry machinery serving the Benelux region. It distributes multiple international brands alongside its own WIMAT tractor line (18-75 HP), selling new and used equipment and providing maintenance services to farmers, municipalities, and landscaping businesses.
- Ownership category
- akta.pro rank
Wimat industry classification
Industry- Product category
- Agricultural, Horticultural and Forestry Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Tractors & Power Units (IMAHACAA)
- akta.pro secondary industries
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Hay & Bale Handling Equipment (IMAHACAF), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems) (AFAAAAAJ)
Keywords
Where Wimat is headquartered
LocationHeadquarters
- HQ city
- Molenbeek-wersbeek
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Wimat business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- New Machinery Sales: Import and sale of new agricultural, horticultural and forestry machines from branded manufacturers such as Ventura, Quivogne, Vigolo, Husqvarna, Flingk, Jourdain, Bauer, NC Engineering, Veneroni, and Kubota. Also includes own-brand WIMAT tractors.
- Used Machinery Sales: Sale of pre-owned/used agricultural machines through the Occasies section of their website.
- Maintenance and Repair Services: The company explicitly states they import, sell and maintain equipment, indicating service revenue from repairs and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used machinery (Occasies) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Wimat product offering
Product offeringCore offering
WIMAT NV imports, sells and maintains agricultural, horticultural and forestry machinery across the Benelux. Its core offering is the WIMAT-brand tractor line (18–75 HP, sourced from Japan, India and China with engines from Kohler, Mitsubishi and Sinese), complemented by a broad catalog of distributed brands — Husqvarna and Kubota horticultural machines, Ventura forestry equipment, Quivogne and Vigolo agricultural machines, Jourdain and Flingk stable equipment, and Bauer/NC Engineering/Veneroni slurry processing gear — plus a used-machinery outlet and in-house repair services.
Product overview
WIMAT NV is a Belgian family business (founded by Willy Schotsmans) that imports, sells, and maintains agricultural, horticultural, and forestry machines across the Benelux region. The product portfolio centers on WIMAT's own tractor brand (18-75 HP, sourced from Japan, India, and China with engines from Kohler, Mitsubishi, or Sinney) alongside distributed tractor brands including AGT, AVENGER, LAND X, and TAUROS. The comprehensive implement range covers vegetation management (flail mowers, hedge cutters), soil preparation (rotary tillers, plows, cultivators, rotary harrows, land rollers), planting and seeding (seeders, maize planters), crop treatment (sprayers, fertilizer spreaders), material handling (wood splitters, saw tables, excavators, loaders), and specialized equipment for slurry treatment, stable/pasture management, hay operations, potato cultivation, and forestry. WIMAT also offers used/occasion machines alongside the new equipment portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- WIMAT Tractor (own-brand family: AGT, Avenger, LAND X, TAUROS) Compact and mid-range agricultural tractors (18–75 HP) covering the WIMAT and co-branded AGT, Avenger, LAND X and TAUROS models, manufactured in Japan, India and China and fitted with 3- or 4-cylinder diesel engines from American Kohler, Japanese Mitsubishi or Chinese Sinese. Features include independent electrically engaged PTO, disengageable 4-wheel drive, foldable roll bar, HST or manual transmission variants, and EU COC homologation enabling road registration across the Benelux. Targeted at farmers, contractors, municipalities and private landowners needing a versatile compact/mid-range tractor.
- Agricultural, Horticultural and Forestry Implements (Quivogne, Vigolo and WIMAT own-line implements) Broad implement catalog spanning flail and verge mowers (FUNNY, FLIPPER, TS40, CENTURION, CP, TE, TM, RM, TGM, LEVANTE, DISCO, TS140H), seeders and maize planters (ROTEX, Maisplanter MP, ZAAP), fertilizer spreaders (GMT TS, FS AG, AC2, P series), rotary harrows and tillers (RPL, RPM, RPZ, RPH Hydro, ROTEX, RTA/RTS, Zwenkrotoreg, SM, SC/SA/SB, YEL, FL, MDV, HRAT, TL, L, DTV, FLASH, THUNDER, HOLIDAY RS, SEL, URT ED/HF, TANGO), plows and spading machines (RM, RMD, SE, SP), sprayers and mist blowers (AGS, AGSP, AGST, AGP), hay/forage equipment, cultivators (VT/VTF/VTGV/VTG, TR, WL/WM/WZF), rotary harrows, land rollers (LR 32/60), earth augers, 3-point excavators/loaders, sweepers, levellers/graders, potato machinery, mowers/disc/drum/bar/lawn/brush, hedge cutters, grain/beet mills, concrete mixers and trailers/tipper wagons for Benelux farmers and contractors.
- Horticultural Machines (Husqvarna and Kubota lines) Full lines of professional and consumer garden, turf and groundcare machines from Husqvarna and Kubota, distributed under WIMAT's Benelux dealer authorization for horticulture businesses, garden centers, landscaping companies and municipalities.
- Forestry Machinery (Ventura line) Heavy forestry equipment from Ventura including heavy forestry mulchers, chipper mulchers, mowers, biomass recycling equipment (houthakselaars), forest winches (KGV, KGVH), wood tongs/drumrotators, meadow mowers, mini-loader mulchers and weidebloters for forestry contractors and land-clearance operators.
- Slurry Processing Equipment (Bauer, NC Engineering, Veneroni) Manure and slurry processing equipment from Bauer, NC Engineering and Veneroni including slurry pumps (NC Engineering) and treatment systems for managing livestock waste on Benelux dairy and livestock farms.
- Stable and Pasture Equipment (Jourdain and Flingk) Stable and barn outfitting from Jourdain including cattle housing elements, feeding troughs, hay racks, stable partitions, slatted floors, water troughs, pasture gates, plus Flingk machine-built stable equipment (stalinrichting), and meadow drags/levellers for pasture management.
- Used/Pre-owned Machinery (Occasies) Pre-owned agricultural and horticultural machines (e.g., the 2015 Valtra T193 Ultimate) offered through WIMAT's Occasies outlet at varying prices based on condition and specifications, targeted at hobby farmers, smaller operators and price-sensitive buyers.
- Maintenance and Repair Services In-house after-sales maintenance and repair service for the full range of agricultural, horticultural and forestry machines WIMAT sells, providing regional service and parts availability to Benelux customers across both own-brand WIMAT tractors and distributed brands.
Companies that use Wimat
Customer profileSegments6 records
Ideal customer profiles5 records
Wimat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wimat partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- HusqvarnacoreWimat is an authorized dealer for Husqvarna horticultural machines in the Benelux region, offering their full range of garden and landscaping equipment through their product catalog.
- KubotacoreWimat offers Kubota horticultural machines through their distribution network in Belgium.
- Ventura MaqcoreWimat is a distributor for Ventura forestry machines, including heavy forestry mulchers, chipper mulchers, mowers, and biomass recycling equipment.
- QuivognecoreWimat distributes Quivogne agricultural equipment, a French manufacturer of farm machinery.
- VigolocoreWimat distributes Vigolo agricultural machines, an Italian manufacturer.
- Flingk MachinebouwminorWimat offers Flingk machine building products including stable equipment (stalinrichting).
- JourdaincoreWimat distributes Jourdain stall and pasture equipment (stalinrichting) for livestock operations, offering gates, feed bunks, hay racks, stable equipment, stall grates, and water barrels.
- BauercoreWimat distributes Bauer slurry processing equipment (mestverwerking) for managing livestock waste.
- NC EngineeringcoreWimat offers NC Engineering slurry pumps and slurry processing machinery for agricultural applications.
- VeneroniminorWimat distributes Veneroni slurry processing equipment, an Italian manufacturer.
- AGT (Agricultural Tractors)coreWIMAT tractors includes AGT brand tractors from 18-75 HP range, manufactured in India with reliable diesel engines.
- Avenger TractorscoreWIMAT tractors includes Avenger brand compact tractors with American Kohler diesel engines, available with various transmission options.
- LAND XcoreWIMAT tractors includes LAND X brand tractors, part of their tractor portfolio.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Wimat competitors and assessment
Company assessmentBroad incumbents
- CLAAS: German manufacturer and one of Europe's leading agricultural equipment brands, with strong positions in harvesting, hay/forage, and tractors. CLAAS competes with WIMAT in hay/forage implements and tractors and operates its own Benelux sales and service organization.
- John Deere: Global agricultural equipment leader with full-line tractor, harvesting, and grounds care offerings. John Deere competes with WIMAT on full-size and compact tractors and operates its own extensive Benelux dealer network that overlaps with Wimat's customer base.
- AGCO Corporation: Global manufacturer of Massey Ferguson, Fendt, Valtra, and other tractor brands covering the full agricultural equipment spectrum. AGCO's Valtra tractors (including used models sold via Wimat's Occasies section) compete across multiple power segments served by WIMAT.
- CNH Industrial (Case IH / New Holland): Global agricultural and construction equipment major behind Case IH, New Holland Agriculture, and Steyr. Competes broadly with WIMAT across tractors, hay/forage, tillage, and grounds care, and runs an established Benelux dealer network overlapping with Wimat.
Direct peers
- Kioti (Daedong): Korean manufacturer of compact tractors (22-90 HP) and utility vehicles with growing European distribution. Competes head-to-head with WIMAT in the small-to-mid compact tractor category with similar value-versus-premium positioning.
- Mahindra & Mahindra (Farm Equipment): Indian tractor manufacturer with a strong value-positioning in compact and small-HP tractors globally, including active distribution in Europe. WIMAT's private-label tractor line (manufactured in India among other countries) targets the same price-sensitive compact tractor segment, making Mahindra a direct competitive peer.
- BCS Group: Italian manufacturer of compact and specialty tractors, motor mowers, and grounds care equipment. BCS's compact tractor and two-wheel tractor ranges compete directly with WIMAT tractor offerings and the company's agricultural/horticultural implement portfolio.
- Antonio Carraro: Italian specialty tractor maker focused on compact, articulated, and isodiametric tractors for vineyards, orchards, and hillside operations. Comparable product positioning to WIMAT's compact tractor line and a recognized European brand in the same smallholder/compact segment.
- Iseki & Co. Japanese manufacturer specializing in compact tractors (18-75 HP range), mowers, and grounds care equipment - the exact power band and category overlap with WIMAT tractors. Iseki sells across Europe via dealer networks that compete with Wimat's customer base.
Emerging players
- TYM Tractors: Korean compact and mid-size tractor maker expanding European presence through dealer networks. Targets the same sub-100 HP compact segment as WIMAT private-label tractors but is still building brand awareness in Western Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wimat social profiles
Digital presenceWimat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wimat leadership team
Management profileNumber of profiles
Profiles1 record
Wimat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wimat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wimat
What does Wimat do?
WIMAT NV imports, sells and maintains agricultural, horticultural and forestry machinery across the Benelux. Its core offering is the WIMAT-brand tractor line (18–75 HP, sourced from Japan, India and China with engines from Kohler, Mitsubishi and Sinese), complemented by a broad catalog of distributed brands — Husqvarna and Kubota horticultural machines, Ventura forestry equipment, Quivogne and Vigolo agricultural machines, Jourdain and Flingk stable equipment, and Bauer/NC Engineering/Veneroni slurry processing gear — plus a used-machinery outlet and in-house repair services.
Is Wimat a public or private company?
Wimat is a private company. It is classified as family owned and is currently operating.
When was Wimat founded?
Wimat was founded in 1995. It employs 11 to 50 people.
Where is Wimat based?
Wimat is headquartered in Molenbeek-wersbeek, Belgium, in the Europe region.
How does Wimat make money?
Three revenue lines are on record. New Machinery Sales are the primary driver. The others are used Machinery Sales and maintenance and Repair Services.
Who are Wimat's main competitors?
Broad incumbents on record are CLAAS, John Deere, AGCO Corporation and CNH Industrial (Case IH / New Holland). Direct peers are Kioti (Daedong), Mahindra & Mahindra (Farm Equipment), BCS Group, Antonio Carraro and Iseki & Co.. TYM Tractors is listed as an emerging player.
Does Wimat have an API?
No public API is recorded for Wimat.
What industry is Wimat in?
Wimat's product category is Agricultural, Horticultural and Forestry Machinery Distribution. Its primary akta.pro industry code is IMAHACAA, Tractors & Power Units, with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 42382 and its SIC code is 3523.