SecureAZ

What SecureAZ does

SecureAZ Limited is a privately held New Zealand cybersecurity awareness training vendor founded in 2020 in Auckland, serving primarily New Zealand and Australian organisations. The company delivers a cloud-based platform comprising twelve animated training modules (phishing, social engineering, ransomware, AI threats, mobile scams and others) and a phishing simulation engine with more than fifty NZ-localised templates referencing IRD, NZ Police, NZ Post and local bank scams. The architecture is browser-delivered, uses password-free magic-link authentication, and includes an automated campaign scheduler with per-person tracking, auto-enrolment of clickers in remedial training, and exportable compliance reports mapped to NZISM, NCSC, PSR, Essential Eight, APRA CPS 234, ISO 27001 A.6.3, SOC 2 and the NZ/AU Privacy Acts.

SecureAZ monetises through flat-rate monthly subscriptions tiered by user count (NZ$29 to NZ$199/month across Starter to Scale, Enterprise priced on application), a NZ$29/month phishing add-on and a NZ$9/month white-label branding add-on, plus custom penetration testing engagements. Go-to-market combines a self-serve 45-day free trial with no credit card for SMBs, a sales-assisted motion for enterprise and pen-test deals, and an MSP/reseller programme enabling NZ IT providers to white-label and resell the platform from a single partner portal. Customer segments are SMB and mid-market NZ/AU businesses (1–250 employees), NZ government agencies, registered charities, regulated-industry buyers and software development teams; revenue is bootstrapped with 1–10 employees and no external funding disclosed.

Name

SecureAZ

Legal name

SecureAZ Limited

Website

https://secureaz.co.nz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SecureAZ is a New Zealand-based cybersecurity awareness training and phishing simulation platform serving SMB, mid-market, government and MSP channel customers across New Zealand and Australia, with localised content and compliance-aligned reporting.

Ownership category

akta.pro rank

Product category

Cybersecurity Awareness Training

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDABAGAK

Secure Collaboration & Communication Tools Training (Chat, File Sharing, Video)

Education/Corporate Training & Professional Development/Cybersecurity Awareness & Secure Practices Training

SECONDARYEDABAGAN

Secure Software & DevOps Awareness (Secure Coding Basics)

Education/Corporate Training & Professional Development/Cybersecurity Awareness & Secure Practices Training

SECONDARYEDABAGAE

Secure Remote Work, BYOD & Mobile Device Security Training

Education/Corporate Training & Professional Development/Cybersecurity Awareness & Secure Practices Training

Keywords

• Cybersecurity awareness training
• Phishing simulation platform
• Security compliance training
• Employee security training
• Penetration testing services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Training Platform): Flat-rate subscription plans priced by team size tier (Starter to Enterprise). Annual billing saves ~15% vs monthly. All plans include full platform access, training library, reporting, and cyber insurance documentation. Plans: Starter (10 users, NZ$29/mo annual), Growth (25 users, NZ$49/mo), Business (50 users, NZ$79/mo), Pro (100 users, NZ$129/mo), Scale (250 users, NZ$199/mo), Enterprise (250+ users, POA).
2. Phishing Simulation Add-on: Optional add-on to any paid plan. Flat rate of NZ$29/mo regardless of team size. Includes unlimited automated phishing campaigns, 50+ NZ-localised templates, auto remedial training. Included free on Scale plan (≤250 users).
3. Custom Branding Add-on: White-label option for NZ$9/mo. Branded emails, admin portal, user portal, and reports with organisation's logo and colours instead of SecureAZ branding.
4. Penetration Testing Services: Custom engagement-based penetration testing services for web applications, networks, and social engineering assessments. Priced per engagement based on scope, targets, and complexity. Fixed-price quotes provided after scoping discussion.
5. MSP/Reseller Programme: Managed Service Providers resell SecureAZ to their client base. MSPs pay wholesale rates, set their own client pricing, and keep the margin. Single invoice from SecureAZ to MSP.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SecureAZ provides a cloud-based cybersecurity awareness training platform with New Zealand-localised phishing simulations and compliance reporting, designed for SMBs and mid-market organisations. The company also delivers manual penetration testing services and offers a developer-focused AI security training track.

Product overview

SecureAZ is a New Zealand-based cybersecurity awareness training platform built for NZ and Australian businesses. The core offering consists of the SecureAZ Platform hosting Security Awareness Training (12 animated video modules) and Phishing Simulations as an add-on. The portfolio also includes a Penetration Testing service, a Developer Track for AI security training, an MSP/Reseller Programme for partners, and a Custom Branding add-on. All training follows NCSC NZ guidelines and NZISM, with cyber insurance-approved documentation included across plans.

Differentiator

Problem solved

Functional benefit

Brands

• SecureAZ MSP Programme: Managed Service Provider programme allowing IT providers to resell SecureAZ cybersecurity awareness training to their NZ client base under white-label arrangement.

Products and services

• SecureAZ Security Awareness Training Platform Cloud-based cybersecurity awareness training platform with NZ-localised phishing simulations, compliance reporting, and real-time dashboards for SMB and mid-market organisations.
• Phishing Simulations

Quantifiable outcome

• 91% of cyberattacks start with a phishing email
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• AccreditAZminorStrategic or Co-development PartnerAccreditAZ is a New Zealand compliance platform helping organisations work through NZISM, ISO 27001, and Essential Eight certifications. SecureAZ works alongside AccreditAZ as complementary specialists in the partner network. When client projects extend beyond training, AccreditAZ provides structured compliance certification services.
• WyzAZminorStrategic or Co-development PartnerWyzAZ is a lightweight training platform for staff onboarding, operational, and role-specific training. SecureAZ recommends WyzAZ alongside cyber awareness training as complementary solutions. When client needs extend beyond cybersecurity awareness training, WyzAZ provides broader staff training capabilities.
• MSP Partners (Managed Service Providers)coreChannel Partner/ Reseller/ DistributorManaged Service Providers in New Zealand resell SecureAZ cybersecurity awareness training and phishing simulations to their entire client base. Partners white-label the platform under their own brand, manage multiple client organisations from a single portal, and set their own pricing. Examples include HarbourTech Ltd, Atlas Group NZ, Southern Cross Logistics, and Northbridge IT.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ninjio: Security awareness training provider using short, animated video episodes similar in style to SecureAZ's animated modules. Competes for customers seeking engaging, video-led awareness content.
• Phished: Belgian security awareness and phishing simulation platform with a similar SaaS-led approach. Comparable in offering automated phishing campaigns, training modules, and reporting dashboards to SMB and mid-market customers.
• KnowBe4: Global market leader in security awareness training and phishing simulation. Closest direct competitor with an overlapping product set of training content, simulated phishing, and compliance reporting.
• Terranova Security: Security awareness and phishing simulation vendor with a comparable content library, simulation engine, and compliance reporting offering. Competes for similar mid-market and regulated-industry customers.
• Hoxhunt: Security behaviour change platform combining AI-personalised phishing simulations with gamified training. Directly competes with SecureAZ on the phishing simulation and auto-remediation workflow.
• Cyber Risk Aware: Security awareness and phishing simulation platform covering training, simulated attacks, and reporting. Comparable product scope to SecureAZ including the SMB to enterprise progression.

Regional players

• SoSafe: European security awareness and phishing platform with a similar automated, behaviour-change-led approach. Operates primarily in DACH and broader Europe rather than competing directly in NZ today.

Broad incumbents

• Kaspersky Security Awareness: Broad cybersecurity vendor offering security awareness training as part of a wider portfolio. Competes for the same awareness budget, particularly with international customers, though NZ presence is limited.
• Proofpoint Security Awareness: Broad cybersecurity incumbent offering security awareness training within a wider email security and compliance portfolio. Competes for the same enterprise training budget but bundles with a much larger platform.

Emerging players

• Living Security: Behavioural security company combining awareness training with human risk scoring. Overlaps with SecureAZ's phishing and training modules while adding deeper analytics around human risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/secure_az
• Facebookfacebook.com/getsecureaz
• LinkedInlinkedin.com/company/secure-az

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SecureAZ