OnBoard
OnBoard (onboard Srl) is a privately held, South Tyrol-based cloud HR SaaS company offering modular Recruiting and Talent Management software with an AI assistant, primarily serving hospitality, corporate, and public sector customers across 10+ DACH and Alpine region countries.
- Company typePrivate
- Founded2013
- HeadquartersBogen I Ofoten, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OnBoard does
OnBoard, legally onboard Srl (Italy) / onboard GmbH (Germany), is a privately held cloud-based HR software company headquartered in Lana, South Tyrol, Italy. Founded in 2013 as Looptec New Media Srl, the company pivoted in 2016 to focus exclusively on HR software and rebranded to its current identity. The company offers a modular SaaS platform built around two core modules — Recruiting and Talent Management — that can be purchased individually or as a bundle, supplemented by add-on modules (Employee Referral Programme, Target & Competence Management, eSignature), a mobile employee app (iOS and Android), and a REST API for third-party integrations. The platform is built on cloud-native SaaS architecture with AES-256 encryption, ISO 27001-certified hosting on EU-based servers, native integrations with WhatsApp, DeepL Pro, SSO providers, and payroll offices, and is compliant with GDPR and eIDAS regulations. In 2024, OnBoard launched the onboard Companion, a generative AI virtual assistant for creating and improving HR communications and job postings. The product is offered as a quote-based annual subscription with pricing tied to company size, a one-time installation fee, a 14-day free trial, and bundled discounts for multi-module purchases.
The company's go-to-market combines a consultative enterprise sales motion centered on free online demos (15-minute mini and 45-minute full sessions) with a self-service trial motion, supported by channel partnerships with the major hospitality industry associations in the DACH region (DEHOGA Bayern, HGV, ÖHV, HOGAST) that recommend OnBoard to their member businesses. OnBoard targets three primary verticals: hotel and tourism businesses (its strongest vertical), corporate/enterprise companies across automotive, manufacturing, logistics, technology, and retail, and public administration/government institutions. The customer base spans more than 10 countries — primarily Italy, Germany, Austria, and Switzerland — with named customers including Sportler, Quellenhof Luxury Resort, Mila - Bergmilch Südtirol, GKN Driveline, SASA, TopControl, La Perla, LignoAlp, Medizinische Universität Innsbruck, Durst Group, Eurac, Adler Spa Resorts & Lodges, Universität Bozen, Stanglwirt, Alperia, Südtiroler Volksbank, Gruber Logistics, and HYPO Vorarlberg.
OnBoard is an owner-managed, independent company founded by Johannes Troger, Hannes Staffler, and Thomas Gostner, with Thomas Gostner and Johannes Troger serving as legal representatives. The company reports a 98.7% renewal rate, scales from customers with as few as 8 employees to those with approximately 10,000 employees, and processes hundreds of thousands of applicant and employee records. It holds TÜV SÜD ISO/IEC 27001 certification and operates as a self-funded business with no disclosed external institutional investors.
OnBoard firmographics
Firmographics- Name
- OnBoard
- Legal name
- onboard Srl
- Website
- https://onboard.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnBoard (onboard Srl) is a privately held, South Tyrol-based cloud HR SaaS company offering modular Recruiting and Talent Management software with an AI assistant, primarily serving hospitality, corporate, and public sector customers across 10+ DACH and Alpine region countries.
- Ownership category
- akta.pro rank
OnBoard industry classification
Industry- Product category
- Human Resources Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
- akta.pro secondary industry
- Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)
Keywords
Where OnBoard is headquartered
LocationHeadquarters
- HQ city
- Bogen I Ofoten
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
OnBoard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Recruiting Module: Annual subscription fee for the Recruiting module, which includes all features within that module (job postings, multiposting, applicant management, communication, reporting, security features, and support). The fee is based on company size and is charged annually.
- SaaS Subscription - Talent Management Module: Annual subscription fee for the Talent Management module, which includes all features (employee file management, payroll integration, attendance management, communication, reminder management, and more). The fee is based on company size and is charged annually.
- Installation/Setup Fee: One-time setup and installation fee, calculated based on the customer's company size. Includes system configuration, data migration assistance, and training.
- Add-on Modules (Referrals, Target & Competence Management, eSignature): Optional add-on modules available for additional functionality, including the Employee Referral Programme, Target and Competence Management, and advanced electronic signature capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Recruiting Module - Annual subscription with all features included |
| Subscription | Annual | Talent Management Module - Annual subscription with all features included |
| Subscription | Annual | Combined Package - Both modules with package discount |
| Subscription | Annual | Add-on Modules - Referrals, Target & Competence, eSignature |
| Other | Multi-year contract | One-time Installation Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
OnBoard product offering
Product offeringCore offering
OnBoard sells a modular cloud-based HR software-as-a-service platform consisting of a Recruiting module (job postings, multiposting, applicant management, communication) and a Talent Management module (digital employee files, onboarding/offboarding, attendance, payroll office integration, shift scheduling), augmented by an AI-powered virtual assistant ("onboard Companion"), add-on modules for referrals, target/competence management and eSignature, a mobile Employee App, and a REST API for integrations. The software is sold on annual subscriptions sized to company size, with optional one-time installation fees, primarily to enterprise and mid-market customers in hospitality, corporate, and public administration verticals across the DACH region and Italy.
Product overview
OnBoard is a cloud-based HR software company offering a modular SaaS platform centered on two core modules — the Recruiting Module and the Talent Management Module — which can be purchased individually or together as a bundle. Both modules share a unified platform with integrated AI support through the onboard Companion, and are supplemented by add-on modules including an Employee Referral Programme, Target & Competence Management, Performance & eSignature, and a mobile Employee App. The platform also exposes a REST-API for custom integrations. The company targets hotel/tourism businesses, corporate clients, and public administration organizations, primarily in the DACH (Germany, Austria, Switzerland) region and Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Recruiting Module
Quantifiable outcome
- 98.7% renewal rate
- +5 more outcomes
Companies that use OnBoard
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
OnBoard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature12 records
OnBoard partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- DEHOGA BayerncoreOfficial cooperation and convention partner for DEHOGA Bayern members. DEHOGA (Deutscher Hotel- und Gaststättenverband) is the German Hotel and Gastronomy Association. OnBoard is recommended to DEHOGA members as a preferred HR software solution.
- HGV (Hoteliers- und Gastwirteverband)coreOfficial cooperation and convention partner for HGV members (South Tyrol Hotel and Gastronomy Association). OnBoard serves as a recommended HR software provider for HGV's member businesses in South Tyrol.
- HOGAST (Hotel Gastro Pool)coreOfficial cooperation and convention partner for Hotel Gastro Pool / HOGAST members. HOGAST is a purchasing and marketing association for the hospitality industry in Austria.
- ÖHV (Austrian Hotel Association)coreOfficial cooperation and convention partner for ÖHV members. ÖHV is the Austrian Hotel Association representing hotels and tourism businesses.
- Fair Job HotelsminorOfficial cooperation partner of Fair Job Hotels, a certification organization for fair working conditions in the hotel industry. Shared focus on improving the employer-employee relationship in hospitality.
- Hotel Gastro PoolcoreOfficial cooperation and convention partner for Hotel Gastro Pool members, providing HR software benefits to the purchasing group's member hotels.
- AsixminorOfficial partner of Asix, a management system for occupational health and safety, quality, and environmental protection. Integration and partnership focused on comprehensive workplace management.
- ATRACTminorOfficial cooperation partner of ATRACT, a business/organization (details limited from source).
- Karriere SüdtirolminorCertified service partner for OnBoard based in South Tyrol. Provides local implementation, consulting, and support services for OnBoard customers in the region.
- ueberall. GmbHminorCertified service partner for OnBoard. Provides implementation and consulting services for OnBoard customers.
- Raiffeisenverband SüdtirolminorOfficial cooperation partner for member cooperatives of Raiffeisenverband Südtirol, the South Tyrol Raiffeisen association. OnBoard is recommended to member businesses.
- HGC GroupminorOfficial cooperation partner of HGC Group, a business organization (details limited).
- Excellent CompaniesminorOfficial cooperation partner for companies of the Excellent Companies group.
- KAJ hotel networksminorOfficial cooperation partner of KAJ hotel networks, a network of hotels. OnBoard is recommended to member hotels.
- Hotelier Verein ZermattminorOfficial cooperation partner of Hotelier Verein Zermatt, a hotel association in Zermatt, Switzerland.
- Außerfern / Zukunft AusserfernminorOfficial cooperation partner with Zukunft Ausserfern, a regional development initiative in the Außerfern region of Tyrol, Austria.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
OnBoard competitors and assessment
Company assessmentDirect peers
- Personio: Munich-based HR SaaS for SMB and mid-market in Europe. Closest direct competitor to OnBoard in the DACH HR software category, with substantially larger funding and broader product surface.
- Kenjo: Berlin-based HR software targeting SMBs with recruiting, employee management, and shift scheduling. Direct overlap with OnBoard's hospitality-leaning SMB and mid-market positioning in Germany.
- HiBob: Modern HRIS platform for mid-market companies with strong presence in Europe. Competes for the same multi-vertical, mid-sized employer buyer that OnBoard targets with its Recruiting and Talent Management modules.
- HRworks: German cloud HR platform for payroll, time management, and recruiting. Direct SMB/mid-market competitor to OnBoard in Germany with similar modular SaaS positioning.
- rexx systems: DACH HR software vendor focused on recruiting, talent management, and HR administration. Overlaps directly with OnBoard's Recruiting + Talent Management modules in the German-speaking market.
- Haufe HR Services: Established German provider of HR software and compliance content for SMB and mid-market. Competes with OnBoard in the DACH HR administration and recruiting space.
Broad incumbents
- Workday: Global enterprise HCM and recruiting cloud. Broad incumbent competing for larger employers OnBoard also targets; represents both an expansion threat and a credible upmarket benchmark.
- SAP SuccessFactors: Enterprise HR and talent management suite within SAP's broader portfolio. Competes for the corporate and public-sector accounts that OnBoard also serves in DACH.
Regional players
- SD Worx: European payroll and HR services provider with strong Benelux, DACH, and broader EU footprint. Competes in payroll-integrated HR administration similar to OnBoard's payroll-office integration story.
- Cegid (HR): European HR and payroll software vendor primarily serving France and surrounding markets. Regional peer with comparable payroll-integrated HR administration offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OnBoard social profiles
Digital presenceOnBoard compliance and trust
Trust signalCompliance3 records
OnBoard financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnBoard leadership team
Management profileNumber of profiles
Profiles3 records
OnBoard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnBoard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnBoard
What does OnBoard do?
OnBoard sells a modular cloud-based HR software-as-a-service platform consisting of a Recruiting module (job postings, multiposting, applicant management, communication) and a Talent Management module (digital employee files, onboarding/offboarding, attendance, payroll office integration, shift scheduling), augmented by an AI-powered virtual assistant ("onboard Companion"), add-on modules for referrals, target/competence management and eSignature, a mobile Employee App, and a REST API for integrations. The software is sold on annual subscriptions sized to company size, with optional one-time installation fees, primarily to enterprise and mid-market customers in hospitality, corporate, and public administration verticals across the DACH region and Italy.
Is OnBoard a public or private company?
OnBoard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnBoard founded?
OnBoard was founded in 2013. It employs 11 to 50 people.
Where is OnBoard based?
OnBoard is headquartered in Bogen I Ofoten, Norway, in the Europe region.
How does OnBoard make money?
Four revenue lines are on record. SaaS Subscription - Recruiting Module is the primary driver. The others are saaS Subscription - Talent Management Module, installation/Setup Fee and add-on Modules (Referrals, Target & Competence Management, eSignature).
Who are OnBoard's main competitors?
Direct peers on record are Personio, Kenjo, HiBob, HRworks, rexx systems and Haufe HR Services. Broad incumbents are Workday and SAP SuccessFactors. Regional players are SD Worx and Cegid (HR).
Does OnBoard have an API?
Yes. onboard REST-API is listed as a configuration and security feature under the Recruiting module and also mentioned in the Talent Management module. It enables programmatic access to onboard data and workflows. No further technical details such as authentication method, rate limits, versioning, or sandbox availability are provided in the source material.
What industry is OnBoard in?
OnBoard's product category is Human Resources Management Software. Its primary akta.pro industry code is BPACAKAG, Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops), with a secondary code of BPAEAIAD, Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings). Its NAICS code is 5132 and its SIC code is 7372.