Z Event
Z Event AS is a Norwegian full-service event agency delivering event production, corporate travel, and destination management services to mid-sized and large enterprises and associations, operating from offices in Oslo, Trondheim, and Bergen.
- Company typePrivate
- Founded2007
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Z Event does
Z Event AS is a Norwegian full-service event agency founded in 2007 and headquartered in Oslo, operating across three offices in Oslo, Trondheim, and Bergen with approximately 65 full-time employees as of late 2024/early 2025. The company delivers end-to-end event production—strategy, concept, content (film, photo, animation), technical production, stage design, registration, logistics, and travel—for mid-sized and large Norwegian enterprises, business associations, and select public-sector and NGO clients. Named engagements span Telenor (B2E event, 2,000 attendees), Bouvet (music-festival B2E for 2,000 employees), NHO (Årskonferanse, 1,400 participants), TINE, McDonald's Norge, Oslo Freedom Forum, Digitaliseringsdirektoratet, Selvaag, Volue, and others, with the firm producing 350+ events per year.
The business operates three integrated service lines under the Z Event brand: Event (the core conferences, kick-offs, leadership gatherings, awards, trade shows, launches, and Christmas parties offering), Bedriftsreiser / Corporate Travel (group trips domestically and abroad), and Z DMC, a dedicated destination management subsidiary targeting inbound international corporate groups seeking Norway experiences. Pricing is quote-based and project-by-project; contracts span single events to multi-year engagements (e.g., NHO renewed through 2027). Revenue model is professional services, with the company reporting 309M NOK in 2024 and targeting approximately 500M NOK in 2025.
Z Event is privately held by DSD Explore, a Norwegian family-owned investment group (with roots dating to 1855) whose portfolio also includes Y Story, Reisverket, Fjord Travel Norway, Go Fjords, XXLofoten, and Crazy Coyote. In 2024 Z Event merged with Kite Kommunikasjon og Event (Oslo) and with Fyrverk (Trondheim), converting the firm from a single-city Oslo agency into a nationwide operation. The company holds Miljøfyrtårn (Eco-Lighthouse) certification, including "Green Events," and in 2024 became the first eventbyrå ever to win Byråprofil's Årets Eventbyrå award, subsequently winning multiple HSMAI, Sponsor- og Eventprisen, Eventex, and Bea World honors in 2024–2025.
Z Event firmographics
Firmographics- Name
- Z Event
- Legal name
- Z Event AS
- Website
- https://zevent.no
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Z Event AS is a Norwegian full-service event agency delivering event production, corporate travel, and destination management services to mid-sized and large enterprises and associations, operating from offices in Oslo, Trondheim, and Bergen.
- Ownership category
- akta.pro rank
Z Event industry classification
Industry- Product category
- Corporate Event Management
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ)
- akta.pro secondary industry
- General & Multi-Industry Trade Show Organizers (THAHABAA)
Keywords
Where Z Event is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Z Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Management and Production: Full-service event agency revenue from planning, concept development, and execution of conferences, kick-offs, seminars, Christmas parties, corporate travels, exhibitions, launches, and awards ceremonies. Services include physical, digital, and hybrid events. Revenue is project-based with custom pricing.
- Corporate Travel and DMC (Destination Management): Specialized corporate travel services including group trips in Norway and abroad. Services cover flights, hotels, activities, and complete logistics. Z DMC is a prioritized growth area with focus on international corporate groups seeking unique Norway experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Z Event product offering
Product offeringCore offering
Z Event AS is a Norwegian full-service event agency that plans, produces, and executes corporate events including conferences, kick-offs, leadership gatherings, seminars, Christmas parties, awards ceremonies, trade shows, and product launches. The company also operates corporate travel (Bedriftsreiser) and a Destination Management Company (Z DMC) for international groups seeking Norway experiences, serving medium and large enterprises across Norway through offices in Oslo, Trondheim, and Bergen.
Product overview
Z Event is a nationwide Norwegian event agency offering three integrated service lines: Event (professional event planning and production), Bedriftsreiser (Corporate Travel), and DMC (Destination Management Company). The company operates across three offices in Oslo, Bergen, and Trondheim, delivering over 300 events annually for medium and large enterprises in both private and public sectors. The Event service serves as the core offering covering conferences, seminars, kick-offs, Christmas parties, and trade shows; Bedriftsreiser handles corporate travel and group tours; and DMC provides destination management for international groups visiting Norway. All services operate under the unified Z Event brand following the merger with Kite Kommunikasjon og Event in 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Z DMC: Destination Management Company (DMC) division focused on international corporate groups seeking unique travel and event experiences in Norway.
Products and services
- Event Professional event planning and execution services including conferences, kick-offs, leadership gatherings, seminars, Christmas parties, awards ceremonies, trade shows, and launch events for medium and large enterprises in both private and public sectors. Delivered as physical, digital, or hybrid events.
- Bedriftsreiser (Corporate Travel) Tailored corporate travel and group tours both domestically and internationally, covering flights, hotels, and memorable activities. Specializes in Norwegian hidden gems for sustainable and cost-effective short-distance trips.
- Z DMC (Destination Management Company) Destination management services through Z DMC, offering customized experiences for international groups and clients seeking unique trips and events in Norway. Prioritized growth area with focus on international corporate groups seeking unique Norway experiences.
Quantifiable outcome
- Telenor B2E event achieved 92% satisfaction rate, 84% increased internal pride, 86% rated professional content as very good
- +4 more outcomes
Companies that use Z Event
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Z Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Z Event partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- FyrverkmajorFyrverk (event company from HK Alliansen and Trondheim Stage) merged with Z Event Trondheim. The combined team strengthens local expertise in Trondheim and Trøndelag region. Fyrverk founders became co-owners in DSD Explore.
- Kite Kommunikasjon og EventcoreKite merged into Z Event in 2024, combining two strong event agencies. Both were known for strategic understanding, custom solutions, solid quality, and professionalism. The merged company operates under the Z Event name with combined team of 50+ people.
- Y StorymajorY Story is a communications agency under DSD Explore that develops strategy into culture through creative concepts. Their expertise in internal communication and campaigns complements Z Event's experiential approach.
- Crazy Coyote EventsmajorCrazy Coyote is an activity company in Trondheim offering team activities and events for 10-1000 participants. They are co-located with Z Event Trondheim and share resources and expertise.
- Fjord Travel NorwayminorFjord Travel Norway is a travel company in Bergen under DSD Explore that offers tours and experiences across Norway for international tourists. They share office space with Z Event Bergen.
- Nord DDB OslominorCollaboration partner for McDonald's Palmesus activation. Awards were shared with Nord DDB Oslo, Palmesus, NoSleepTillBrooklyn, and McDonald's Norge.
- Crazy CoyoteminorCrazy Coyote was involved in developing the supplier camp for Bitastad Selskapsreisen, bringing expertise in creating engaging supplier activities.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
Z Event competitors and assessment
Company assessmentDirect peers
- Gyro: Oslo-based full-service event and communications agency competing for the same mid-sized and large Norwegian enterprise clients. Several Z Event alumni and recent hires (e.g., Linn Halstensen at Bergen) came from Gyro, indicating comparable positioning in strategy-led corporate event production.
- DMC Nordic: Nordic destination management company focused on inbound corporate groups — directly competes with Z DMC for international incentive and conference groups coming to Norway. Rikke Edland, now heading Z DMC sales, previously held the MICE Manager role at DMC Nordic.
- Momentium Group: Norwegian event agency group with multi-brand structure across Oslo and other Nordic cities. Directly comparable full-service corporate event offering and recent M&A-driven consolidation play, paralleling Z Event's Kite/Fyrvek strategy.
- Universal Production: Nordic event and production agency producing large-scale corporate events and brand activations in Norway. Overlapping client base in enterprise conferences, kick-offs, and consumer-facing brand experiences (e.g., McDonald's, Telenor-tier accounts).
- Apriil Event & Congress: Norwegian event and congress agency part of the Apriil group, with similar full-service positioning for corporate and association clients. Direct overlap on NHO Årskonferanse and similar large-scale Norwegian association conferences; Z Event hired Jan Olav Åmdal and Harald Riisnæs directly from Apriil.
- Plan-B Group: Norwegian event and experience agency based in Oslo with strong corporate client roster. Comparable full-service offering for conferences, kick-offs, and travel; Linn Halstensen joined Z Event Bergen from Plan-B in her prior career path.
- Liwlig: Leading Norwegian full-service event and communication agency headquartered in Oslo. Direct competitor in the same Norwegian corporate event market with overlapping client verticals (enterprise kick-offs, conferences, travel); recent hires at Z Event (Thea Bjørhall-Førde, Ragnhild Kårmo, Jonas Bertelsen) came directly from Liwlig, evidencing head-to-head competition for talent and accounts.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency operating in the experiential marketing space. Larger, well-capitalized incumbent competing for the same multinational brand-activation budgets that Z Event serves (e.g., McDonald's Palmesus); threat intensifies if global brands centralize European event spend.
- MCI Group: Global association meetings, events, and association management company. Larger incumbent that competes with Z Event for Norwegian association congresses and enterprise meetings; broader geographic and association-management footprint makes it a strategic threat particularly on multi-country bids.
Others
- Fjord Travel Norway: Sister company under DSD Explore offering tours and experiences across Norway. Not a competitor but an adjacent ecosystem partner; co-located with Z Event Bergen and shares corporate travel demand signals, useful as a benchmark for inbound tourism DMC economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Z Event social profiles
Digital presenceZ Event compliance and trust
Trust signalCompliance1 record
Z Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
Z Event leadership team
Management profileNumber of profiles
Profiles10 records
Z Event subsidiaries and ownership
Company hierarchySubsidiaries1 record
Z Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Z Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Z Event
What does Z Event do?
Z Event AS is a Norwegian full-service event agency that plans, produces, and executes corporate events including conferences, kick-offs, leadership gatherings, seminars, Christmas parties, awards ceremonies, trade shows, and product launches. The company also operates corporate travel (Bedriftsreiser) and a Destination Management Company (Z DMC) for international groups seeking Norway experiences, serving medium and large enterprises across Norway through offices in Oslo, Trondheim, and Bergen.
Is Z Event a public or private company?
Z Event is a private company. It is classified as corporate owned and is currently operating.
When was Z Event founded?
Z Event was founded in 2007. It employs 11 to 50 people.
Where is Z Event based?
Z Event is headquartered in Oslo, Norway, in the Europe region.
How does Z Event make money?
Two revenue lines are on record. Event Management and Production is the primary driver. The others are corporate Travel and DMC (Destination Management).
Who are Z Event's main competitors?
Direct peers on record are Gyro, DMC Nordic, Momentium Group, Universal Production, Apriil Event & Congress, Plan-B Group and Liwlig. Broad incumbents are Jack Morton Worldwide and MCI Group. Fjord Travel Norway is listed as an others.
Does Z Event have an API?
No public API is recorded for Z Event.
What industry is Z Event in?
Z Event's product category is Corporate Event Management. Its primary akta.pro industry code is THAHAIAJ, Corporate Event Program Management (Annual Planning, Calendaring & Budgeting), with a secondary code of THAHABAA, General & Multi-Industry Trade Show Organizers. Its NAICS code is 561920 and its SIC code is 7900.