Team Olivia

What Team Olivia does

Team Olivia is a Swedish personal assistance group (Sveriges ledande assistansgrupp) operating as a multi-brand platform of 12 subsidiary companies delivering personal assistance, companion services (ledsagarservice), rehabilitation, speech therapy, physiotherapy, and home care to functionally impaired individuals across Sweden. Founded in 2001 and headquartered in Danderyd, the group employs between 5,001 and 10,000 staff and serves as a holding structure in which each acquired brand is retained with its own name, local leadership, customer relationships, and geographic identity rather than being absorbed into a unified operating company. Subsidiaries include Olivia Personlig Assistans, Kura Omsorg, Nordströms Assistans, Bonzi, Inre Kraft, OP Assistans, Vi Omsorg, Rehab Assistans, Assistanslotsen, Aktiv Assistans, Olivia Rehabilitering, and Bättre Assistans, with specialty positioning such as autism expertise (Bättre Assistans) and neurological rehabilitation (Olivia Rehabilitering).

The business model is a roll-up platform play: Team Olivia acquires or partners with independent assistansbolag and provides shared back-office services (LSS legal expertise, HR, leadership training, finance, marketing) under the productized 'Verksamhetsstöd' offering, while partner companies retain operational autonomy. Revenue is generated almost entirely through Swedish government-funded assistance compensation (assistansersättning) administered by Försäkringskassan under the LSS framework (Lagen om stöd och service till vissa funktionshindrade), making this a B2G/B2B2G model where individual end-customers do not pay directly for core services. The group historically executed over 20 acquisitions between 2014 and 2018 to build its current footprint.

Team Olivia has recently divested its Danish operations and is undergoing a leadership transition: former CEO Mats Johannesson is departing to lead Swedavia effective early May 2026, with Ola Klingenborg now serving as Group CEO and Nina Grönberg as Group CFO. Core technology is not disclosed and there is no evidence of proprietary AI/ML capability, with the business fundamentally labor-intensive in nature. Go-to-market combines direct business development outreach to prospective partner companies, content marketing and SEO across the 12 brand websites, employer branding via Teamtailor, and political advocacy at events such as Almedalen.

Name

Team Olivia

Legal name

Team Olivia AB

Website

https://teamoliviagroup.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Team Olivia is a Swedish personal assistance group operating 12 subsidiary brands delivering personal assistance, rehabilitation, and home care to functionally impaired individuals across Sweden, funded primarily via government LSS compensation while preserving each subsidiary's local brand and autonomy.

Ownership category

akta.pro rank

Product category

Personal Assistance Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Vocational Rehabilitation Services (624310), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGACAG), Disability Services & Independent Living Support (BPAGAEAG), Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM)

Keywords

• Personal assistance services
• Disability care services
• LSS support services
• Rehabilitation services
• Elderly care services

Headquarters

HQ city

Danderyd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Assistance Services: Team Olivia generates revenue through 12 subsidiary brands providing personal assistance (personlig assistans), companion services (ledsagarservice), rehabilitation, and care services to individuals across Sweden. Services are delivered through local operating companies under a unified group structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Team Olivia is a Swedish personal assistance group operating through 12 independent subsidiary brands that provide personal assistance (personlig assistans), companion services (ledsagarservice), rehabilitation, home care, and respite services to individuals with functional impairments, neurological diagnoses, and autism across Sweden. Services are primarily funded through Swedish government assistance compensation (assistansersättning) administered by Försäkringskassan under LSS regulations. The group also provides business support services (Verksamhetsstöd) — including LSS legal expertise, HR, finance, and marketing — to independent assistance companies that join the group while retaining their own brands.

Product overview

Team Olivia is Sweden's leading personal assistance group (Sveriges ledande assistansgrupp), operating as a multi-brand platform comprising 12 independent sub-brands: Kura Omsorg, Olivia Personlig Assistans, Nordström Assistans, Bonzi, Inre Kraft, OP Assistans, Vi Omsorg, Rehab Assistans, Assistanslotsen, Aktiv Assistans, Olivia Rehabilitering, and Bättre Assistans. Each sub-brand maintains its own identity, culture, and local presence while benefiting from shared support functions including LSS legal expertise, HR support, leadership training, financial services, and marketing. The group provides personal assistance services across Sweden through its network of twelve local operations, offering services such as personal assistance, escort service, home care, rehabilitation, speech therapy, and physiotherapy for individuals with disabilities, neurological diagnoses, and autism. Team Olivia also offers business development support for companies seeking to join the group, combining the stability of a large national organization with the personalized care of local operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Assistance Services Personal assistance, companion services (ledsagarservice), respite care, and home care delivered to individuals with functional impairments across Sweden, funded via Swedish government assistance compensation (assistansersättning) under LSS regulations.
• Olivia Rehabilitering Rehabilitation, speech therapy, and physiotherapy services for individuals with neurological diagnoses, delivered from Danderyd under the Team Olivia group.
• Verksamhetsstöd (Business Support Services)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Kura OmsorgcoreOthersKura helps individuals get the right to assistance and correct decisions about assistance. Operates in Örebro, Trollhättan, Örnsköldsvik, Lidköping. Founded 2007. Part of the Team Olivia group as a subsidiary brand.
• Olivia Personlig AssistanscoreOthersOlivia provides personal assistance always available to customers. Operates nationwide with offices in Stockholm, Göteborg, Linköping, Uppsala, Växjö. Founded 2002. Flagship brand of Team Olivia.
• Nordström AssistanscoreOthersNordström is the assistance company for those who want to experience, be challenged and have fun. Operates in Stockholm, Malmö, Jönköping, Gällivare, and Gotland. Founded 1998.
• BonzicoreOthersBonzi provides personal support for children, adults, and families with disabilities. Personal assistance, escorting, and respite care. Located in Stockholm. Founded 2011.
• Inre KraftcoreOthersInre Kraft gives individuals the power to live as they want with personal assistance and home care in northern Swedish nature. Located in Boden, Luleå, Piteå, and Haparanda. Founded 2004.
• OP AssistanscoreOthersOP Assistans delivers assistance customers can trust, with quality at every step. Located in Gävle and Ockelbo. Founded 1998.
• Vi OmsorgcoreOthersA more personal assistance in Dalarna where everyone can be included as they are. Located in Mora and Borlänge. Founded 1995.
• Rehab AssistanscoreOthersPersonal assistance that creates joy of life with heart, rehabilitation, and human presence. Located in Härnösand and Örnsköldsvik. Founded 2007.
• AssistanslotsencoreOthersAssistanslotsen delivers personal assistance with the heart as a compass. Located in Östersund. Founded 2001.
• Aktiv AssistanscoreOthersAktiv Assistans is assistance customers can rely on, in everyday life, in changes, and on the path to their dreams. Located in Umeå and Lycksele. Founded 2010.
• Olivia RehabiliteringcoreOthersOlivia Rehabilitering offers rehabilitation, speech therapy, and physiotherapy for individuals with neurological diagnoses. Located in Danderyd. Founded 2010.
• Bättre AssistanscoreOthersBättre Assistans specializes in assistance for people with autism, with structure, responsiveness, and over 35 years of experience. Located in Boden. Founded 2010.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ambea: Ambea is a listed Swedish care provider operating in elderly care, disability services and social care. Its disability and individual/family services overlap with Team Olivia's LSS personal assistance offering, though Ambea also runs nursing homes and is more diversified.
• Praktikertjänst: Praktikertjänst is a large Swedish healthcare cooperative with rehabilitation, physiotherapy and speech therapy services that overlap with Olivia Rehabilitering. Its broader healthcare focus makes it a partial incumbent comparable on Team Olivia's specialty rehabilitation subsidiary.
• Attendo: Attendo is one of the largest Nordic care operators, with broad exposure to elderly care, disability services and personal assistance in Sweden. It overlaps with Team Olivia in LSS personal assistance but is a broader diversified incumbent rather than an assistance-pure-play.
• Aleris: Aleris is a Nordic care and healthcare operator that provides home care, rehabilitation, and personal assistance services in Sweden. It overlaps with Team Olivia in personal assistance and rehabilitation, but as a broader Nordic healthcare/care provider rather than an assistance specialist.

Others

• Olivia (Denmark / Norwegian operations - historical): Team Olivia previously operated Olivia-branded personal assistance and child welfare entities in Denmark and Norway (e.g., Olivia Kletten AS, Olivia Solhaugen AS, Connexa Barnevern, Søbæksskolen ApS) — all since divested. As historical operations they illustrate the comparable Nordic LSS/barnevern model Team Olivia once pursued outside Sweden.

Direct peers

• Humana AB: Humana is a major Nordic provider of personal assistance, elderly care and individual/family services with significant Swedish LSS exposure. It is publicly listed and competes with Team Olivia for both individual LSS customers and for acquisition targets among independent assistansbolag.
• Frösunda: Frösunda is one of Sweden's largest personal assistance (LSS) providers and a direct competitor in the same assistansbolag market. Like Team Olivia, it serves functionally impaired individuals through personal assistance hours funded by assistansersättning, making it the closest head-to-head comparable.

Regional players

• Tiohundra: Tiohundra is a publicly owned care provider in northern Stockholm (Norrtälje) offering LSS personal assistance and elderly care. It is a comparable LSS provider in the same Swedish regulatory framework, though regionally concentrated rather than nationwide.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A31 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Olivia