XCampaign

What XCampaign does

XCampaign is a Swiss email marketing platform operated by KünzlerBachmann Directmarketing AG, headquartered in Brüttisellen, Switzerland, and in operation since 2002. The platform delivers professional email marketing services including campaign management, marketing automation, A/B/C testing, transactional and trigger-based mailings, multi-language delivery, and SMS sending. Its core technology stack features a REST API (XML/JSON) for CRM and e-commerce integrations, an optional XCRYPTO external encryption unit that ensures sensitive customer data remains unreadable to the platform operator, and a ChatGPT integration for AI-assisted copy generation. The product portfolio is structured as two tiers: XCAMPAIGN Light, a self-serve, freemium offering for small businesses and organizations, and XCAMPAIGN Professional (Pro Start, Pro Business, Pro Enterprise) targeting mid-market and enterprise customers, supplemented by add-on modules including Voucher Server, Analytics, Single Sign-On, SMS Sending, and Address Rental from KünzlerBachmann's address database.

The business model combines tiered recurring subscriptions (CHF 29/mo Light paid up to custom multi-year Pro Enterprise contracts), degressive CPM pricing for email-volume overages, professional services for template design and CRM integration, and managed services for optional add-ons. Go-to-market is hybrid: a sales-led motion with personalized demos and custom quotes for enterprise, a product-led growth funnel via the Light self-serve platform, and a channel-partner program of agencies and freelancers across Switzerland, Germany, Austria, Spain, and Czech Republic. The customer base comprises 175+ accounts including UBS, Swiss Life, Migros, Nestlé, Swisscom, Flughafen Zürich, Johnson & Johnson, and other regulated-industry enterprises, sending 2.1B+ emails annually at a 99% delivery rate. Hosting is Swiss-based at ISO 27001 certified data centers, with CSA Certified Sender status (2024), M3AAWG membership, and GDPR/Swiss DSG compliance as core compliance assets.

Name

XCampaign

Legal name

KünzlerBachmann Directmarketing AG

Website

https://xcampaign.info

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

XCampaign is a Swiss email marketing platform, operated by KünzlerBachmann Directmarketing AG since 2002, serving small businesses via the freemium XCAMPAIGN Light and mid-market and enterprise customers via XCAMPAIGN Professional with marketing automation, CRM integration, and AI-assisted content generation.

Ownership category

akta.pro rank

Headquarters

HQ city

Brüttisellen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with XCAMPAIGN Light (free/basic), Pro Start, Pro Business, and Pro Enterprise plans. Revenue generated through monthly/annual subscriptions with different feature sets and email volume allowances.
2. Professional Services: Additional services including custom newsletter template design, campaign creation support, CRM integration assistance, and automated workflow configuration.
3. Optional Add-on Services: Premium services including XCRYPTO encryption, Voucher Server, SMS sending, address rental from KünzlerBachmann database, and SSO integration.
4. Email Volume Overage: Degressive CPM pricing model for additional email volumes beyond included allowances in Pro plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

XCAMPAIGN is a professional Swiss email marketing platform that enables businesses to create, send, and analyze email campaigns and newsletters at scale. The platform provides marketing automation with behavioral triggers, A/B/C testing, CRM integration via REST API, multi-language email delivery, SMS sending, and an optional external encryption unit (XCRYPTO) for protecting sensitive customer data. It serves both small businesses via a self-serve Light tier and mid-to-large enterprises via the Professional tier with dedicated support.

Product overview

XCAMPAIGN is an email marketing platform developed by KünzlerBachmann Directmarketing AG, operating since 2002 with over 20 years of experience. The portfolio consists of two main tiers: XCAMPAIGN Light (entry-level solution for small businesses with up to 10,000 emails/month) and XCAMPAIGN Professional (full-featured platform for mid-to-large enterprises with unlimited emails, advanced automation, API access, and A/B testing). The ecosystem includes optional add-on modules: XCRYPTO (encryption for sensitive data), Voucher Server (personalized coupon code generation), Analytics (customer segmentation and campaign KPIs), and SMS Sending (multi-channel communication). The platform integrates with major CRM systems (Salesforce, SAP, Oracle, Dynamics, bsi) via REST API and supports ChatGPT integration for AI-powered text generation.

Differentiator

Problem solved

Functional benefit

Brands

• XCAMPAIGN Light: Simple email marketing solution for small businesses and sports clubs with up to thousands of recipients
• XCAMPAIGN Professional
• XCRYPTO
• XCAMPAIGN Pro-Enterprise

Products and services

• XCAMPAIGN Professional Full-featured professional email marketing platform for mid-to-large businesses. Includes unlimited emails, advanced database segmentation, A/B testing, transactional emails, SMS sending, REST API, XCRYPTO encryption option, personalized content based on recipient preferences, automated mailings triggered by events, multilingual support, and dedicated support team.
• XCAMPAIGN Light Simple email marketing solution for small businesses, sports clubs, and organizations. Offers a free tier with 3,000 emails/month and a paid tier with 10,000 emails/month. Includes intuitive email campaigns, recipient import/export, detailed campaign reports, professional email templates, and high security.
• XCRYPTO Optional encryption service providing the highest level of security for sensitive customer data. Encryption occurs within an external XCRYPTO unit operated separately from XCAMPAIGN. Data stored in XCAMPAIGN is unreadable without XCRYPTO and cannot be decrypted even by support staff. Primarily used in the banking sector and for processing highly sensitive data.
• Voucher Server External coupon management application for sending personalized voucher codes with any type of email mailing. Allows generating or importing custom vouchers, stored in voucher lists selectable in XCAMPAIGN. Generates vouchers on defined templates and uses them individually for each mailshot.
• XCAMPAIGN Analytics Analytics service for customer segmentation and campaign performance insights. Provides customer acquisition, cross-selling, and churn prevention insights with KPIs for individual CRM campaign management and strategic planning including lifecycle, customer value, typology, purchase probability, and development potential.
• Single Sign-On (SSO) Authentication service enabling users to access XCAMPAIGN with single credentials via SSO integration. Allows controlled user administration and role management by customer administrators, with activity logging and user account monitoring for Joiner-Mover-Leaver process.
• SMS Sending SMS campaign capability allowing personalized SMS messages to customers, either standalone or combined with email for multi-channel communication to reach recipients at the right time on the right channel.
• Address Rental Service providing access to the high-quality profile database from KünzlerBachmann Directmarketing AG for renting recipient profiles tailored to specific campaign needs. Leverages 40+ years of Swiss dialogue marketing data.

Quantifiable outcome

• 99% email delivery rate
• +2 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group)coreStrategic or Co-development PartnerXCAMPAIGN is a member of M3AAWG, the world's largest working group combating online abuse. Membership provides access to latest cybersecurity trends and solutions, enabling rapid response to new threats and better protection for customer data and communications.
• KünzlerBachmann Directmarketing AGcoreStrategic or Co-development PartnerParent company and leading dialog marketing service provider in Switzerland for over 40 years. Provides address data, CRM systems, email technology, and comprehensive campaign support to XCAMPAIGN customers.
• CSA (Certified Senders Alliance)coreTechnology or IntegrationSingle point of contact for whitelisting services. XCAMPAIGN's sending servers are CSA certified, recognized as legitimate email senders by major email service providers.
• ECO (German Internet Industry Association)minorStrategic or Co-development PartnerUmbrella organization for German internet industry providing industry standards and best practices support.
• IAB Switzerland AssociationminorStrategic or Co-development PartnerIndustry association representing digital advertising sector in Switzerland, supporting industry standards and professional development.
• DataCentric Solutions S.A.U.minorChannel Partner/ Reseller/ DistributorData solutions specialist for customer-oriented solutions, technologies, and information. Offers address rental services for email marketing campaigns in Spain.
• Goldbach Group AGminorChannel Partner/ Reseller/ DistributorAdvertising marketer in DACH region for TV, radio, print, online, outdoor advertising, and performance marketing.
• Bühler & Bühler AGminorChannel Partner/ Reseller/ DistributorCommunication, content, and design agency providing marketing services in partnership.
• pdc Marketing + Information Technology AGminorChannel Partner/ Reseller/ DistributorFull-service agency for customer management and marketing automation services.
• WERBEKONTOR AGminorChannel Partner/ Reseller/ DistributorAgency for integrated communication in print and digital areas.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce Marketing Cloud: Enterprise marketing cloud with email, mobile, social, advertising, and data management capabilities, deeply integrated with Salesforce CRM. Competes with XCAMPAIGN Pro Enterprise for large regulated enterprises (including Swiss banks and insurers on XCAMPAIGN's roster).
• HubSpot Marketing Hub: Broad marketing automation and CRM platform offering email, landing pages, workflows, and analytics as part of a wider suite. Competes with XCAMPAIGN Pro Enterprise for mid-market and enterprise marketing teams seeking integrated martech stacks.
• Adobe Campaign: Enterprise cross-channel campaign management offering from Adobe Experience Cloud with email, mobile, and offline orchestration. Competes with XCAMPAIGN Pro Enterprise for sophisticated multinational marketing operations.

Direct peers

• Brevo (formerly Sendinblue): European-headquartered email and SMS marketing platform serving SMB and mid-market with tiered subscriptions, transactional email, and CRM-style contact management. Most direct competitor to XCAMPAIGN given similar European focus, multilingual support, and SMB-to-enterprise tiering.
• Klaviyo: Ecommerce-focused email and SMS marketing platform with deep Shopify, BigCommerce, and CRM integrations and behavioral automation. Comparable in API-first architecture, automation triggers (abandoned cart, browse, post-purchase), and high-volume sending to XCAMPAIGN's enterprise tier.
• ActiveCampaign: SMB and mid-market marketing automation platform combining email, CRM, and sales automation with deep segmentation. Comparable product overlap in automation, A/B testing, CRM integration, and tiered SMB-to-enterprise pricing.
• GetResponse: Polish-origin email marketing and marketing automation platform with European SMB and mid-market focus, offering landing pages, webinars, and CRM-like functionality. Closely comparable to XCAMPAIGN's Light-to-Pro tiered model and European SMB emphasis.
• Mailchimp (Intuit): Global leader in email marketing and automation for SMBs and mid-market, now part of Intuit. Comparable freemium-to-enterprise tiering, automation, A/B testing, and CRM integrations mirror XCAMPAIGN's product surface.
• CleverReach: German-headquartered email marketing SaaS serving European SMB and mid-market with newsletter, automation, and white-label agency features. Most direct German-speaking regional competitor to XCAMPAIGN given similar DACH focus and tiered offerings.
• Inxmail: German email marketing specialist focused on enterprise customers in DACH with strong data protection and on-premise/hosted-in-Germany positioning. Comparable regulatory-driven value proposition and enterprise email marketing focus to XCAMPAIGN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/xcampaign.info

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XCampaign