VHC Jongens

Name

VHC Jongens

Legal name

VHC Jongens BV

Website

https://vhcjongensbv.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

VHC Jongens is a Dutch family-owned B2B food wholesaler serving professional HORECA operators in Noord-Holland, delivering fresh produce, meat (Ragazzi), fish, dairy, and convenience products through its own fleet.

Ownership category

akta.pro rank

Product category

Food Wholesale Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Food wholesale distribution
• Horeca supply services
• Fresh produce wholesale
• Meat and fish supply
• Convenience food products

Headquarters

HQ city

Oostzaan

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. B2B Food Wholesale: VHC Jongens generates revenue through wholesale distribution of food products to professional HORECA businesses. They offer a broad assortment including AGF, frozen foods, non-food, beverages, meat, fish, dairy, and specialty items. The company operates as a total supplier for the professional hospitality industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VHC Jongens is a family-owned Dutch wholesaler acting as a 'totaalleverancier' for professional HORECA businesses in Noord-Holland, supplying a comprehensive assortment of AGF, frozen foods, beverages, dry groceries, non-food items, meat, fish, dairy, and convenience products. All fresh, butchery, and fish departments operate under one roof in Oostzaan, with sales conducted exclusively to registered businesses via account managers, an inside sales team, and the bestellen.vhcjongensbv.nl ordering platform. The offering is rounded out by the Experience Center (workshops, masterclasses, training) and the Chefs Gemak convenience-food sub-brand.

Product overview

VHC Jongens is a family-owned wholesale supplier for professional hospitality (horeca) in North Holland, operating as a total solutions provider. The core offering centers on their comprehensive product assortment spanning fresh produce (AGF), frozen foods, beverages, dry groceries, non-food items, and specialized categories including their in-house butcher shop (Ragazzi), fish, meat products, dairy, confectionery, and vegan/vegetarian options. The company operates the proprietary bestellen.vhcjongensbv.nl ordering platform and supports multiple product sub-brands including Chefs Gemak (convenience foods) and Ragazzi (premium meats). Additional services include an Experience Center offering culinary workshops, training, and inspiration programs, plus the Vers van Dichtbij platform for locally sourced regional products. The company has two locations in Oostzaan (near Amsterdam) and Almere.

Differentiator

Problem solved

Functional benefit

Brands

• Chefs Gemak: An innovative solution by VHC Jongens for chefs striving for culinary perfection without spending hours in the kitchen. A concept featuring ready-to-use convenience products.
• Ragazzi

Products and services

• VHC Jongens Order Platform (bestellen.vhcjongensbv.nl) Online self-serve ordering platform for registered professional HORECA customers to browse the assortment, place orders, and manage accounts across all categories (fresh produce, frozen, beverages, meat, fish, dairy, non-food, convenience). Accessible via PC, tablet and phone.
• Assortiment (Total Wholesale Range) Comprehensive wholesale product assortment for professional HORECA covering AGF (fruit and vegetables), frozen products, beverages, dry groceries (DKW), non-food items, fresh meat from the in-house butcher shop, vegan and vegetarian options, fish, meat products, confectionery, and dairy. Sold exclusively to registered businesses.
• Chefs Gemak (convenience sub-brand) Sub-brand of convenience food solutions for chefs seeking culinary results without extensive kitchen preparation, including ready-to-use products, recipes, and seasonal magazines (voorjaar/zomer and najaar/winter editions).
• Ragazzi (Horecaslagerij / in-house butcher) In-house butcher shop of VHC Jongens, established in 2014, delivering daily top-quality meat, game and poultry to HORECA customers with full in-house quality control and short order-to-delivery times.
• Experience Center (workshops, training and inspiration) Educational and inspirational facility at VHC Jongens offering workshops, training sessions, inspiration days, excursions, and masterclasses for HORECA professionals. Hosts Horeca Vakcollege partnership programs for industry training.
• Vers van Dichtbij (local sourcing platform) Platform that enables HORECA customers to order directly from local farmers, supporting regional and sustainable sourcing of fresh products within North Holland.
• Maxivers (food & beverage wholesale subsidiary) Wholly-owned subsidiary of VHC Jongens that serves as a food & beverage wholesaler for large HORECA accounts, healthcare institutions, and airline caterers, expanding VHC Jongens' reach into new market segments.

Quantifiable outcome

• 30% CO2 reduction target by 2030

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Ragazzi (VHC Jongens' own butcher shop)coreStrategic or Co-development Partner · 1 January 2014VHC Jongens' own in-house butcher shop established in 2014. Delivers daily top-quality meat, game, and poultry. Enables full control over quality and minimum time between order and delivery.
• Horeca VakcollegecoreStrategic or Co-development PartnerEducational partnership providing training and courses for HORECA professionals. Part of VHC Jongens Experience Center offerings.
• ATL SeafoodcoreStrategic or Co-development PartnerPremium seafood supplier offering fresh fish caught daily. Their representatives have HORECA backgrounds and experience in hotels, brasseries, and starred restaurants. Delivers MSC and ASC certified sustainable seafood products. Vandaag besteld, morgen in huis.
• Knook AGFcoreStrategic or Co-development PartnerAGF (Aardappelen, Groenten, Fruit) specialist providing fresh-cut produce. 24-hour operation based in Purmerend with high-tech processing facilities. Delivers ready-to-cook vegetables and fruit to HORECA nationwide.
• Koninklijke Schmidt Zeevis RotterdamcoreStrategic or Co-development PartnerPremium fish supplier offering over 130 fish species daily. Products are fresh-filed to order based on customer specifications. Nightly deliveries from Rotterdam to Oostzaan.
• Vlees van Groen (Slagerij Groen)coreStrategic or Co-development PartnerArtisanal butcher supplying meat products to Ragazzi, VHC Jongens' own butcher shop. Produces sous vide cooked meat, sausages, hamburgers, and meatballs. Over 30 years of experience in butchery and catering.
• Kaasfort AmsterdamcoreStrategic or Co-development PartnerCheese specialist ripening and storing 300 types of artisanal cheeses. Cheese sourced from small-scale European cheesemakers and further aged in nine different rooms with controlled humidity and temperature.
• Bellamy'scoreStrategic or Co-development PartnerArtisanal fresh product supplier offering soups, sauces, dressings, mayonnaises, and fonds. Products are ready-to-use, saving prep time. Distributed exclusively through VHC Jongens.
• Bakkers BrigadecoreStrategic or Co-development PartnerArtisanal bakery producing daily fresh bread and pastry. Family business based in Ouderkerk aan de Amstel and Amsterdam. Delivers to HORECA, catering, wholesale, retail, and healthcare sectors. Exclusive to VHC Jongens.
• MaxiverscoreChannel Partner/ Reseller/ DistributorSubsidiary of VHC Jongens (3 years). Food & beverage wholesale serving large HORECA, healthcare institutions, and airline caterers. Expands VHC Jongens' reach into new market segments.
• Euro-ToquesminorOthersEuropean culinary association partnership.
• InspiriumminorOthersPartner for culinary inspiration and innovation.
• Amsterdam MademinorGTM or Marketing PartnerLocal brand initiative promoting Amsterdam-based products and businesses.
• FHC FormulebeheerminorOthersFormula/format management partner for HORECA concepts.
• BIGsmilegroepminorOthersHospitality industry partner group.
• Number1 CateringminorOthersCatering partner for HORECA collaboration.
• De Hollandse Pilsener FabriekminorOthersCraft beer partner providing Dutch pilsener and seasonal beers.
• ScheerderminorOthersBeverage partner for HORECA supply.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Deli XL: Dutch foodservice wholesaler (under Bidfood) focused on restaurants, hotels and catering; overlapping assortment and customer base with VHC Jongens, with a national delivery network.
• Hanos: Dutch cash-and-carry and delivery wholesaler for HORECA and institutional customers, with strong fresh, meat and fish categories — directly overlaps with VHC Jongens' foodservice wholesale model across comparable SKU breadth.
• Bidfood Netherlands: Major Dutch foodservice distributor (part of Bidcorp) serving HORECA, healthcare and institutional customers with multi-category wholesale — comparable in customer mix, assortment breadth, and sustainability investments, but operating nationally.
• Sligro Food Group: Largest Dutch foodservice wholesaler, serving HORECA and large-scale consumption across the Netherlands with a broad assortment spanning fresh, frozen, beverage and non-food — directly comparable to VHC Jongens' total-supplier positioning but at national scale.

Regional players

• De Kweker: Regional HORECA-focused food wholesaler in the greater Amsterdam area, with comparable assortment, next-day delivery model, and customer segment — a regional peer overlapping on geography and target customers.
• Baas Groothandel: Amsterdam-region HORECA wholesaler with fresh produce, meat and dry grocery assortment — comparable regional positioning to VHC Jongens in Noord-Holland with similar total-supplier ambitions for professional hospitality.
• Martin Gaus Groothandel: Dutch HORECA wholesaler serving restaurants, hotels and catering across the Netherlands with comparable total-supplier positioning, fresh categories and same-day/next-day delivery service.

Broad incumbents

• Metro Cash & Carry Nederland: International cash-and-carry and foodservice wholesaler operating in the Netherlands; serves HORECA and small businesses with a broad assortment — a broad incumbent that competes on price and scale rather than regional specialization.
• Lekkerland: European foodservice and convenience distribution specialist (part of REWE Group) with a substantial Dutch operation in out-of-home consumption — broader in category scope but overlapping on HORECA and institutional supply.

Emerging players

• Picnic: Dutch online-first grocery operator with proprietary logistics technology and a rapidly growing B2B arm; an emerging adjacent competitor that could pressure traditional HORECA wholesalers on digital ordering experience and delivery efficiency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vhcj
• Instagraminstagram.com/vhcj
• LinkedInlinkedin.com/company/vhc-jongens

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VHC Jongens