What Baby Give Back does

Baby Give Back Limited is a Queensland-registered charity founded in 2017 by Carly Fradgley, operating from headquarters in Varsity Lakes (Gold Coast) with regional hubs in Townsville and Lismore. The organization collects, sorts, packs, and redistributes quality preloved children's clothing and new essentials to families with children aged newborn to five who are experiencing poverty, health issues, homelessness, domestic violence, or disaster-related loss. Two core product lines form the operational backbone: Clothing Boxes (assorted second-hand clothing in sizes 00000 to 5 plus an age-appropriate gift) and Safe Start Boxes (essentials for a newborn's first weeks). Items are distributed exclusively through a network of 290 registered social service agencies, hospitals, health services, and caseworkers rather than directly to families, preserving a judgement-free support model.

The organization does not rely on proprietary technology platforms; operations are manual and volunteer-driven from two warehouses, supported by an off-the-shelf stack including Raisely for donation processing, MailChimp for email marketing, Salesforce for CRM, TFA Forms for partner registration, and Google Maps for collection point discovery. The volunteer base of 945+ individuals contributed more than 12,500 hours in 2025, providing cost-advantaged labor that underpins throughput.

Baby Give Back is funded through six revenue streams: in-kind clothing donations from the public, one-off and recurring financial donations (including monthly giving), corporate partnerships and sponsorship, workplace giving via payroll programs, bequests (Gifts in Wills), and community fundraising events on the Raisely platform. There is no fee-for-service pricing because items are provided free of charge to eligible families. The charity holds Deductible Gift Recipient (DGR) status, enabling tax-deductible receipts for financial donors, and operates only within Queensland and Northern New South Wales, with disaster response capabilities pre-positioned with Foodbank Queensland.

Name

Baby Give Back

Legal name

Baby Give Back Limited

Website

https://babygiveback.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Baby Give Back is a Queensland-registered charity that collects and redistributes quality preloved clothing, nappies, and baby essentials to vulnerable families with children aged 0-5, distributed through 290 partner social service agencies across Queensland and Northern NSW.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakes Creek

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Item Donations: The public donates second-hand clothing, nappies, and baby essentials. These in-kind donations are the primary source of inventory for distribution to families.
2. Financial Donations: One-off and recurring financial donations from individuals and corporations. Monthly giving programs provide steady income. Donations help keep the warehouse operational and fill gaps in essential items needed most.
3. Corporate Partnerships & Sponsorship: Corporate giving, program sponsorship, corporate volunteering days (with associated fees), and matching partner programs. Financial support from businesses helps fund core programs and reach more families.
4. Workplace Giving: Automated payroll donations through employers' workplace giving programs. Donations are tax-deductible and reduce gross taxable income.
5. Gifts in Wills: Bequests left to Baby Give Back in supporters' wills, creating a lasting legacy of care and hope for future vulnerable children.
6. Fundraising: Community and corporate fundraising events, personal fitness challenges, and online fundraising pages through the Raisely platform.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Baby Give Back collects, sorts and packages quality preloved clothing and new baby essentials (nappies, wipes, etc.) for redistribution to vulnerable families with children aged 0-5. Distribution occurs exclusively through registered social service agencies, caseworkers and health networks, who assess family need and collect orders on behalf of clients. The charity also runs rapid natural disaster response for families impacted by floods, cyclones and other events in Queensland and Northern NSW.

Product overview

Baby Give Back is a Queensland charity operating as a single unified service rather than a platform-plus-modules architecture. The organization provides two core product offerings: Clothing Boxes (quality preloved clothing for children newborn to age 5) and Safe Start Boxes (essential baby items for vulnerable new mothers). Both products are distributed through social service agencies and health networks via caseworkers. Additional offerings include Corporate Volunteering (Team Impact Experiences for businesses), Donation Drives, Workplace Giving programs, and Collection Points partnerships. The organization operates warehouses in Gold Coast (Varsity Lakes headquarters) and Townsville, with a network of collection drop-off points across Queensland and Northern NSW.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 12,741 children supported in 2025 alone - more than tripled since 2020
• +4 more outcomes

Named customers6 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered key and core.

• BDO AustraliakeyStrategic or Co-development Partner · 17 December 2025BDO Australia's Brisbane branch participates in the BCaring Program, a two-year giving initiative combining financial support, volunteering, and workplace engagement. BDO volunteers completed quality checking of donated children's clothing, helping 45 children in one afternoon.
• Garbutt Neighbourhood CentrekeyStrategic or Co-development Partner · 29 July 2025Local community center in Townsville that launched a collaborative wrap-around service alongside Baby Give Back, Orange Sky, and Thread Together. The service provides free laundry, clothing, and support all in one trusted location.
• Orange Sky AustraliakeyStrategic or Co-development Partner · 29 July 2025Collaborative partner in the Townsville wrap-around service providing free laundry services and friendly connection alongside Baby Give Back's clothing distribution.
• Foodbank QueenslandkeyStrategic or Co-development Partner · 1 April 2025Partner for natural disaster response and emergency supply distribution. Foodbank Queensland holds Baby Give Back's disaster stock for rapid activation during crises.
• Dr Josephine Cheung Obstetrics and GynaecologykeyStrategic or Co-development Partner · 1 September 2021Major partner and sponsor of the Buckle Up Baby 2021 appeal, which aimed to secure 500 car seats for vulnerable children. Dr Cheung contributed to community awareness and promotion of the campaign.
• Little Scholars School of Early LearningcoreStrategic or Co-development PartnerFoundation Partner and official Early Learning Partner since late 2020. Little Scholars provides ongoing financial support, fundraising (raising over $75,000 across their centers for Giving Day), volunteer shirt sponsorship, and support for the volunteer Kids Zone. Jae and his team have been instrumental supporters since Baby Give Back's early days at Burleigh.
• Ray White Sanctuary CovecoreStrategic or Co-development PartnerFoundation Partner hosting a collection point at their Hope Island office and providing ongoing support for Baby Give Back's operations.
• esmi SkincarecoreStrategic or Co-development PartnerFoundation Partner providing support for Baby Give Back's initiatives and events including High Tea events with exclusive prize donations.
• Sci-Fleet ToyotakeyStrategic or Co-development PartnerKey Supporter providing ongoing partnership support for Baby Give Back's mission.
• Thread TogetherkeyStrategic or Co-development PartnerKey Supporter and collaborative partner. Thread Together provides brand-new adult clothing for the wrap-around service at Garbutt Neighbourhood Centre in Townsville, working alongside Baby Give Back's children's clothing distribution.
• One Tree Children's ServiceskeyStrategic or Co-development PartnerPartner connected to the local childcare centre, playgroup, local Council, public health clinic, and Aboriginal Health Service in Kowanyama. Working with Baby Give Back to provide wraparound support to remote Gulf communities.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Baby2Baby: US-based nonprofit distributing clothing, diapers, and essentials to children in poverty through a network of partner agencies. Near-identical product and distribution model; differs by geography and scale.
• St Kilda Mums: Victoria-based charity that directly inspired Baby Give Back, redistributing essential baby and children's items to vulnerable families through agency referrals. Closest functional and mission peer, differing primarily by state focus.
• Good360 Australia: Australian charity redistributing new, excess goods from retailers and manufacturers to disadvantaged communities. Closely comparable model of redirecting unused items to families in need, though broader in product category.
• Thread Together: Australian charity distributing new clothing to people in need, already partnered with Baby Give Back in Townsville wrap-around services. Operates a directly comparable clothing-redistribution model with similar volunteer-driven logistics.

Broad incumbents

• The Smith Family: Large Australian children's charity focused on education and family support. Overlapping beneficiary base (disadvantaged children/families) and national footprint, but services differ (sponsorship, learning programs) rather than material aid.
• Mission Australia: Major Australian social-services charity supporting people experiencing hardship and homelessness. Comparable target population and crisis-response orientation, but with a broader social-services model rather than material-aid focus.
• Dress for Success: Global nonprofit providing clothing and professional attire to people in need. Comparable in operating a clothing-focused aid model for vulnerable populations, but with adult/professional focus rather than infant/child.
• Salvation Army Australia: Major Australian charitable operator with extensive family and emergency relief services. Overlaps in providing material aid and disaster response, but as part of a much broader social services portfolio.
• Vinnies (St Vincent de Paul Society Australia): Large Australian welfare charity providing material assistance including clothing and household goods. Comparable material-aid function, but operates as a national multi-service organisation rather than focused on children0-5.

Others

• Foodbank Queensland: Queensland food-relief charity and active Baby Give Back partner for disaster-response logistics. Comparable warehouse-based redistribution model and disaster-response capability, but food-focused rather than children's clothing/essentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/babygiveback
• LinkedInlinkedin.com/company/baby-give-back

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baby Give Back