Jansen Hoveniers

What Jansen Hoveniers does

Jansen Hoveniers, legally operating as Jansen Hoveniersbedrijf B.V., is a Dutch horticultural and landscaping company headquartered in Sint Willebrord, Netherlands. Founded approximately three decades ago, the firm specializes in the design, construction, and maintenance of high-end residential and commercial gardens. Its primary client base consists of affluent private individuals seeking bespoke outdoor spaces — including villa gardens, penthouse terraces, wellness gardens, rooftop gardens, and castle gardens — alongside a secondary segment of commercial businesses seeking distinctive outdoor environments that reflect brand identity. The company employs 29 people daily, of whom 21 work as active gardeners (hoveniers), and operates a structured apprenticeship pipeline through partnerships with educational institution Curio and the SBB recognition framework.

The company's service offering spans the full garden lifecycle. Garden design services are delivered in collaboration with reputable garden architects and presented to clients through 3D visualization prior to construction. Garden construction covers planting, paving, water features, pools, and luxury outdoor elements delivered on a project basis. Garden maintenance provides recurring revenue through ongoing relationships with existing clients, complemented by ancillary services such as robot mower sales and installation, outdoor lighting design, and irrigation systems. A publicly showcased portfolio of 40+ completed projects demonstrates capability across modern, rustic, wellness, castle, and international garden styles.

Jansen Hoveniers generates revenue through four primary streams: project-based garden design delivered as professional services, one-time garden construction and installation, recurring garden maintenance contracts, and hardware sales of robot mowers. The go-to-market motion is exclusively direct field sales — garden designers and project leaders visit clients on-site for consultation, with all services quoted individually following in-person assessment. The company is a member of Vakgroep Hoveniers, a professional network of specialized gardeners, and serves markets across the Dutch regions of Brabant, Rotterdam, Zeeland, and Drechtsteden, with international projects completed in Belgium (Vlaanderen), France, and South Africa.

Name

Jansen Hoveniers

Legal name

Jansen Hoveniersbedrijf B.V.

Website

https://jansenhoveniers.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Jansen Hoveniers is a Dutch garden design, construction, and maintenance firm headquartered in Sint Willebrord, Netherlands, serving affluent residential and commercial clients across the Netherlands, Belgium, France, and South Africa with bespoke outdoor spaces and recurring maintenance contracts.

Ownership category

akta.pro rank

Product category

Landscaping and Garden Design Services

NAICS

Landscaping Services (561730), Landscaping Services (56173), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Commercial Landscape Design & Installation (HSAIABAJ), Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Garden design services
• Landscape construction
• Garden maintenance
• Rooftop gardens
• Outdoor landscaping

Headquarters

HQ city

Sint Willebrord

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Garden Design: Custom garden design services created in collaboration with garden architects, producing unique 3D-visualized plans tailored to each client's wishes.
2. Garden Construction / Installation: Full-service garden installation covering planting, paving, water features, pools, and luxury outdoor elements. Project-based, one-time revenue per garden.
3. Garden Maintenance: Ongoing garden maintenance services for existing clients, providing recurring revenue relationships with repeat customers.
4. Robot Mower Sales and Installation: Sales and installation of robot mowers (automowers) with perimeter wire installation, guidance wire setup, and app-based control configuration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Jansen Hoveniers designs, builds, and maintains high-end gardens and outdoor spaces for private residential and commercial clients. Services span bespoke garden design (presented via 3D video visualization), full-scale garden construction including planting, paving, water features, and pools, and ongoing garden maintenance, with specialized offerings in rooftop and balcony gardens, outdoor lighting, irrigation systems, and robot mower installation. The company operates primarily in the Netherlands and selectively internationally (Belgium, France, South Africa).

Product overview

Jansen Hoveniers is a garden design, construction, and maintenance company offering a comprehensive suite of services for private and business clients. Their core offerings include custom garden design with 3D video presentations, professional garden construction, and ongoing garden maintenance. The company specializes in high-end, exclusive gardens including roof gardens, balcony gardens, wellness gardens, and luxury residential gardens. The product portfolio centers around five core services: Tuinontwerp (Garden Design), Tuinaanleg (Garden Construction), Tuinonderhoud (Garden Maintenance), Daktuin (Roof Gardens), and Balkontuinen (Balcony Gardens), complemented by ancillary services such as robot lawn mower installation, outdoor lighting design, and irrigation systems. The company showcases over 40 garden project portfolios demonstrating their work across various styles including modern, rustic, wellness, and castle gardens, with international projects in Belgium, France, and South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinontwerp (Garden Design) Custom garden design services that work with renowned garden architects to create dream gardens, ponds, or roof gardens appealing to all senses. Designers create personalized garden plans and show clients a 3D video of the proposed garden. Targeted at private residential and commercial clients.
• Tuinaanleg (Garden Construction) Professional garden construction and installation services covering planting, paving, and building garden structures using techniques such as ceramic tiles in drainage mortar. Targeted at private and commercial clients.
• Tuinonderhoud (Garden Maintenance) Ongoing garden maintenance services including lawn mowing (including robot mowers), pruning, weeding, fertilization, and seasonal care for existing gardens. Targeted at existing clients and recurring customers.
• Daktuin (Roof Garden) Design and construction of roof gardens that provide extra living space and a unique outdoor experience, requiring specialized knowledge of structural load capacity. Targeted at urban residential and commercial clients.
• Balkontuinen (Balcony Gardens) Design and installation of gardens for balconies and small outdoor spaces. Targeted at urban residential clients.
• Robotmaaier Services (Robot Lawn Mower Installation and Sales) Installation and sales of robot lawn mowers (automowers) for small and large lawns, with app control capabilities for iOS and Android, including boundary wire installation. Targeted at existing and prospective maintenance clients.
• Buitenverlichting (Outdoor Lighting) Design and installation of outdoor lighting plans including ground spots, underwater pool lighting, hanging lamps, and integrated lighting systems. Targeted at private and commercial clients as part of larger garden projects.
• Beregeningssystemen (Irrigation Systems) Installation of automatic irrigation/sprinkler systems for gardens, including system maintenance and winterization services. Targeted at existing and prospective garden clients.

Quantifiable outcome

• 30+ years of garden design and construction experience with over 40 completed projects showcased on their website

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Vakgroep HovenierscoreStrategic or Co-development PartnerJansen Hoveniers is an active member of Vakgroep Hoveniers, a professional network of specialized gardeners. Through this membership they share knowledge, exchange expertise with other specialized gardeners, and ensure their gardens are realized and maintained to the highest industry standards.
• CuriocoreStrategic or Co-development PartnerCurio is the educational institution providing the VHG-branch opleiding (branch-specific horticultural/garden training) for apprentices. Jansen Hoveniers offers BBL (work-based learning) positions where apprentices work 4 days per week and attend classes 1 evening per week, with Jansen Hoveniers covering the cost of education. Upon completion, apprentices receive a diploma as 'Vakbekwaam hovenier' (qualified gardener).
• SBB (Stichting Samenwerking Beroepsonderwijs Bedrijfsleven)coreOthersJansen Hoveniers is an SBB recognized learning company (SBB erkend leerbedrijf) and has certified practical trainers (gecertificeerde praktijkopleiders). This recognition allows them to officially receive and train apprentices in the Netherlands.
• Knops TuindesignminorStrategic or Co-development PartnerGarden architect firm Knops Tuindesign collaborates with Jansen Hoveniers on specific projects. Referenced in the 'Villatuin met allure' and 'Luxe tuin Etten-Leur' projects as the garden architect partner.
• Brouwers HoutbouwminorStrategic or Co-development PartnerWood construction company Brouwers Houtbouw is a recurring partner on Jansen Hoveniers projects. Referenced across multiple projects including 'Moderne stadstuin', 'Chique wellness tuin', 'Luxury loft garden', and 'Luxe tuin Etten-Leur' as the wood construction (tuinkamers, vlonders, overkappingen) partner.
• Bouwman ZwembadenminorStrategic or Co-development PartnerPool construction company Bouwman Zwembaden collaborates with Jansen Hoveniers on projects involving pools and aquatic features. Referenced in the 'Moderne stadstuin', 'Luxury loft garden', 'Chique wellness tuin', 'Luxe tuin Etten-Leur', and 'Moderne tuin Etten-Leur' projects as the pool partner.
• Buro BuitenlustminorStrategic or Co-development PartnerGarden architect Buro Buitenlust is referenced as the garden architect partner in the 'Luxe tuin Breda' project.
• VSB WellnessminorStrategic or Co-development PartnerVSB Wellness is referenced as the pool/wellness builder for the 'Villatuin met allure' project.
• TriviumminorStrategic or Co-development PartnerTrivium is mentioned in connection with ceramics/tiles in the 'Villatuin met allure' project.
• Sterck ZwembadenminorStrategic or Co-development PartnerSterck Zwembaden is the energy-efficient custom pool manufacturer referenced in the 'Luxe tuin Breda' project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brinkman Group: Major Dutch horticultural supplier providing inputs, equipment, and project support to professional growers and landscapers. Broad incumbent in the horticulture supply chain adjacent to Jansen Hoveniers' installation and maintenance work.
• Koninklijke Ginkel Groep: Larger Dutch landscaping and grounds-maintenance group with broader commercial, public-sector, and residential exposure. Operates in the same industry but at greater scale and with a less specialized, lower-end luxury focus than Jansen Hoveniers.

Regional players

• Randle Siddeley Associates: Internationally recognized luxury landscape design practice serving high-net-worth residential clients across the UK and Europe. Comparable premium positioning, design-led approach, and integrated delivery model.
• The Garden Builders: UK-based premium garden design and build firm serving affluent residential clients. Same end-to-end design-through-construction model and luxury-segment positioning, but operating in the United Kingdom rather than the Netherlands.

Direct peers

• Verspeek Hoveniers: Dutch garden designer and installer focused on high-end residential projects. Comparable full-lifecycle service offering and premium customer segment.
• Luiten Tuinen: Premium Dutch garden designer and installer with a similar design-through-construction service offering for private clients. Comparable high-end residential positioning and project-based delivery model.
• Drieklomp Tuinen: Dutch premium garden design, construction, and maintenance firm operating in the high-end residential segment. Directly comparable to Jansen Hoveniers in target customer (affluent homeowners), service mix (design-through-maintenance), and regional Dutch market focus.
• Tuinvisie: Dutch landscape designer and installer offering custom garden design, construction, and maintenance for residential clients. Overlapping customer base, project-based delivery, and premium-segment positioning.
• Jonkers Hoveniers: Dutch hoveniersbedrijf offering design, construction, and maintenance of gardens for private clients. Directly comparable service scope and target market to Jansen Hoveniers.

Peers

• Curio (VHG-branch opleiding):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HoveniersJansen
• Facebookfacebook.com/jansenhovenier
• LinkedInlinkedin.com/company/jansen-hoveniers
• Instagraminstagram.com/jansen_hoveniers
• Pinterestnl.pinterest.com/jansenhoveniers
• Xx.com/JansenHovenier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jansen Hoveniers