Pretty Much Nomads

What Pretty Much Nomads does

Pretty Much Nomads is a Prague-based B2B marketing consultancy targeting technology companies in the Czech Republic and Central Europe, delivered as a solo practitioner model by founder Vladana Bačová with supporting contractors. Founded in April 2020 as a bootstrapped Czech s.r.o., the firm offers four structured service tiers: Funnel Teardown (a 90-minute diagnostic identifying three revenue-leakage areas), Fractional CMO (recurring senior marketing leadership), Expert On-Demand (a 10-hour advisory block), and Workshops (team training across seven B2B marketing topics). All services are priced at a transparent 5,000 CZK/hour (approx. USD 215) excluding VAT and are delivered in both Czech and English, with a native English speaker in the delivery network to support cross-border engagements.

The firm's go-to-market is sales-led and relationship-driven, relying on direct consultation bookings via Google Calendar, named-client testimonials, podcast appearances, and a public-speaking circuit that includes WebExpo 2023, CopyCamp, and the Content Design Meetup at Mews HQ. The operator is self-claimed as the first certified UX writer in the Czech Republic, and the firm is positioned as "AI-native," using third-party generative AI tools to compress what would typically be a full marketing department into a single-person operation. Client logos span software, cybersecurity, insurance, betting, and IT services — including eMan, Fincentrum & Swiss Life Select, GoodAccess, IceWarp, PII Tools, Tipsport, Tietoevry, and Applifting — indicating an established enterprise and mid-market book of business concentrated in the Czech tech ecosystem.

Beyond services, the founder is also building Contesaur, a proprietary B2B SaaS product in marketing analytics housed under the Pretty Much Nomads umbrella. This dual model — consulting hours plus a productized SaaS — represents a deliberate architectural choice to monetize both strategic advisory and tooling. The firm is privately held, bootstrapped, has no external institutional capital, no recorded M&A activity, and no disclosed revenue figures.

Name

Pretty Much Nomads

Legal name

Pretty Much Nomads s.r.o.

Website

https://prettymuchnomads.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pretty Much Nomads is a Prague-based, founder-operated B2B marketing consultancy offering fractional CMO services, funnel diagnostics, and training workshops to Central European technology firms in Czech and English, and also develops the Contesaur SaaS product.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Fractional CMO Services: Ongoing senior marketing leadership engagement where Vladana takes over team management, vendors, KPIs, and budget. Revenue generated through recurring retainer arrangements for sustained engagement.
2. Expert On-Demand: Block of 10 hours of senior marketing expertise for GTM reviews, team mentoring, key page rewrites, or crisis consultations. One-time purchase of consulting hours.
3. Funnel Teardown: 90-minute focused session analyzing client's funnel to identify three areas of revenue leakage. Delivers immediate action plan for first fixes.
4. Hourly Consultation: Ad-hoc 60-minute consultations at 5,000 CZK/hour without VAT for immediate project support.
5. Workshops: Practical B2B marketing efficiency workshops delivered to client teams, covering AI in marketing, B2B customer success, LinkedIn content, UX Writing, trade show optimization, sales funnel mapping, and content planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pretty Much Nomads is a B2B marketing consultancy delivering senior marketing leadership and content strategy to technology companies. Core offerings include a 90-minute Funnel Teardown diagnostic, ongoing Fractional CMO engagements that take over team management, vendors, KPIs and budget, an Expert On-Demand block of 10 senior consulting hours, and practical marketing workshops on AI, LinkedIn, UX writing, trade shows, funnel mapping and content planning. Services are delivered in Czech and English by the founder Vladana Bačová, with AI tools used to compress department-scale work into solo-operator delivery.

Product overview

Pretty Much Nomads is a marketing strategy consultancy for B2B tech founders, offering a portfolio of four service tiers: Funnel Teardown (90-minute funnel analysis), Fractional CMO (senior marketing leadership), Expert On-Demand (hourly consulting), and Workshops (team training). The company also owns Contesaur, a B2B SaaS product. Services are delivered in both Czech and English, targeting technology companies in Central Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Contesaur: A SaaS product built by Vladana Bačová. The website mentions 'Buduju vlastní SaaS (Contesaur)' indicating this is a product of the founder, potentially under the Pretty Much Nomads umbrella.

Products and services

• Funnel Teardown 90-minute consulting session analyzing the client's marketing funnel to identify three areas where money is leaking; client leaves with an actionable plan for immediate first fixes. Intended as a low-commitment entry point for B2B tech companies whose marketing is not delivering leads.
• Fractional CMO External marketing director service for B2B tech founders; takes over team management, vendors, KPIs, and budget on a recurring basis so founders can return to product and business. Targets companies that need senior marketing leadership but view a full-time CMO as premature or unnecessary cost.
• Expert On-Demand Block of 10 hours of senior marketing expertise for GTM review, team mentoring, key page rewrites, or crisis consultations, priced at 5,000 CZK/hour excluding VAT. Positioned as a low-commitment first step for teams that have a system but occasionally need a senior brain on call.
• Workshopy (Workshops) Practical B2B marketing efficiency workshops designed for next-day implementation, covering AI in marketing, LinkedIn content, UX Writing, trade show optimization, sales funnel mapping, and content planning. Delivered to client teams in Czech and English.
• Contesaur Owned B2B SaaS product in the marketing analytics space, built by the founder of Pretty Much Nomads to gain firsthand experience with fundraising, GTM, and user acquisition challenges that B2B tech founders face.

Quantifiable outcome

• Funnel Teardown identifies 3 specific areas of revenue leakage in 90-minute session
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kalungi: B2B SaaS-focused fractional CMO and marketing services firm serving mid-market tech companies. Comparable in target customer (B2B SaaS founders) and service model (fractional senior marketing leadership), but operates as a larger agency.
• Animalz: Premium B2B content marketing agency focused on SaaS and tech companies. Directly comparable as a content marketing and copywriting specialist serving B2B tech founders — overlapping target buyer and service offering (content strategy, copywriting, GTM content).
• Chief Outsiders: One of the largest US fractional CMO firms with a network of 100+ part-time CMOs serving B2B tech and SaaS companies. Direct comparable to Pretty Much Nomads' fractional CMO service tier, though at much larger scale and US-focused.
• Grow and Convert: B2B content marketing agency with a focus on SEO-driven content that drives leads, comparable to Pretty Much Nomads' funnel optimization and content strategy services for B2B tech firms.
• Foundation Marketing: B2B SaaS marketing agency providing fractional CMO, content, and demand generation services to tech companies. Comparable target customer (B2B SaaS founders) and similar service portfolio.

Regional players

• Semrush: Czech-founded (Prague-headquartered) martech platform serving global marketers. Regional peer based on shared Czech origin; broadly related to marketing/SEO but is a software vendor rather than a consultancy.
• Storyboarder: Czech content marketing and copywriting agency serving B2B clients. Regional peer in the Czech content marketing space — comparable target geography and service type (content marketing for Czech B2B companies).

Emerging players

• Section: Business education and fractional executive platform focused on helping leaders (including CMOs) upskill. Comparable in that it serves marketing leaders seeking senior expertise, though positioned as education rather than outsourced marketing leadership.
• Content Design London: UK-based content design consultancy specializing in UX writing and content strategy, with practitioner certifications (Content Design London Certificate). Direct comparable in UX writing/content design niche, the founder's credentialed specialty.

Broad incumbents

• Reforge: Established growth/marketing strategy education and community platform serving senior product and marketing leaders at tech companies. Broadly comparable in serving B2B tech marketing leaders, though positioned as education/community rather than outsourced CMO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MuchNomads
• Facebookfacebook.com/prettymuchnomads
• LinkedInlinkedin.com/company/prettymuchnomads

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pretty Much Nomads