What Quality Media does

Quality Media is a female-founded, bootstrapped performance advertising agency that delivers an integrated stack of four core services for direct-to-consumer brands: Publisher & Creator Whitelisting, Performance Creative, Full-Service Paid Media, and Performance Influencer. The agency's distinctive technical foundation is a portfolio of owned editorial publications—most prominently The Quality Edit (90% reader trust rating), Parents Edit, and Juniper Pet—that provide exclusive whitelisted distribution channels for paid media, combining third-party editorial credibility with paid amplification. Its production system includes a proprietary 'World Cup of Creative Testing' framework that runs persona-led creative testing on structured 10-week cycles, an end-to-end creator vetting and UGC production pipeline, and AI-assisted creative production supporting text, image, video, and audio (including ASMR format) ad creative. Quality Media is certified as a Google Ads and Google Campaign Manager partner, with supporting integrations to HubSpot and Klaviyo.

The business model is professional services-based, with full-service and co-managed engagement options priced via consultation (no public rate card). Customers are primarily enterprise and mid-market DTC brands concentrated in Health & Wellness, Beauty, Food & Beverage, Baby & Parenting, Apparel, and Home & Lifestyle, with named clients including Hello Fresh, Starz, Our Place, GNC, Ritual (4+ year relationship), Hiya, Ghia, Hyperice, KORA Organics, and LaserAway. The company reports 32% higher Return on Advertising Spend, 20% lower Customer Acquisition Cost, and $500M+ in incremental client revenue across engagements, with case-study-specific outcomes including 56% lower CPA (Ritual), 40% incremental scale (Hiya), and 27% ROAS improvement (KORA Organics). Go-to-market is enterprise field sales via direct consultation booking, supported by case-study-led content marketing, organic social (Instagram, LinkedIn), and earned media in Forbes, USA Today, Entrepreneur, Inc., and The Cut.

Founded by former Ritual marketing and growth leaders Lauren Kleinman and Lee Joselowitz (with Scott Silver also listed as founder), Quality Media operates as a remote-first US company with 11-50 employees, no external institutional investment, and a recent acquisition of Juniper (June 2025) signaling continued vertical expansion of its owned publication network.

Name

Quality Media

Legal name

Quality Media

Website

https://qualitymedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Media is a female-founded, bootstrapped performance advertising agency that combines paid media, performance creative, and whitelisted distribution through its owned editorial publications to drive customer acquisition for direct-to-consumer brands across health, beauty, food, and lifestyle verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Studio City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full-Service Paid Media Management: End-to-end campaign management across Meta, Google, TikTok, and other platforms. Agency operates as an extension of client teams, handling strategy, execution, and optimization.
2. Performance Creative Services: Creative production and testing services including UGC, branded content, motion graphics, AI-assisted creative, and editorial-led content. Offered à la carte or as part of full-service partnership.
3. Publisher & Creator Whitelisting: Whitelisted paid media through trusted publishers and creators. Includes access to owned publisher networks (The Quality Edit, Parents Edit, Juniper Pet) and vetted creator partnerships.
4. Performance Influencer Programs: Influencer strategy, sourcing, vetting, briefing, campaign management, and performance tracking with whitelisted influencer ads for paid amplification.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Quality Media is a performance advertising agency that delivers an integrated suite of services for direct-to-consumer (DTC) brands: Publisher & Creator Whitelisting, Performance Creative, Full-Service Paid Media management across Meta, Google, and TikTok, and Performance Influencer programs. The agency combines thumb-stopping creative, full-funnel paid media, and third-party authority through owned editorial properties (The Quality Edit, Parents Edit, Juniper Pet) to drive scalable growth.

Product overview

Quality Media is a female-founded performance advertising agency offering an integrated suite of four core services: Publisher & Creator Whitelisting, Performance Creative, Full-Service Paid Media, and Performance Influencer. These services work together as a unified model combining thumb-stopping creative, full-funnel paid media management, and third-party authority through the company's owned editorial properties including The Quality Edit, Parents Edit, and Juniper Pet. The company specializes in transforming paid social strategy, influencer partnerships, and branded content into scalable growth for DTC brands.

Differentiator

Problem solved

Functional benefit

Brands

• The Quality Edit: Owned editorial publication with 90% trust rating, featuring consumer recommendations and reviews across beauty, wellness, home, and lifestyle.
• Parents Edit
• Juniper Pet

Products and services

• Publisher & Creator Whitelisting Third-party validation service that delivers whitelisted paid media through trusted publishers and creators, with performance-ready creative built for scalable distribution.
• Performance Creative Performance-driven creative production and testing system designed to scale, including UGC production, branded ads, motion graphics, and AI-assisted creative across multiple platforms.
• Full-Service Paid Media End-to-end paid acquisition service across Meta, Google, TikTok, and other major channels, including campaign setup, management, creative integration, and performance optimization.
• Performance Influencer Influencer partnership programs designed for scalable conversion, including influencer sourcing, vetting, briefing, campaign management, and whitelisted paid ads.
• The Quality Edit Owned editorial property delivering consumer recommendations and reviews across beauty, wellness, home, and lifestyle with a 90% trust rating among readers, used as a whitelisted distribution channel.
• Parents Edit Owned editorial platform providing expert-backed guidance for modern parents, reaching a highly engaged audience actively seeking trusted parenting advice, used for whitelisted paid media.
• Juniper Pet Owned pet-focused editorial content platform covering pet health, care, and wellbeing, built for pet owners seeking trusted recommendations and proven solutions, used for whitelisted paid media.

Quantifiable outcome

• 32% Higher Return on Advertising Spend for clients
• +5 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• KlaviyosupportingTechnology or IntegrationKlaviyo is listed as a supporting partner, providing email marketing and customer data platform integration capabilities.
• Google AdscoreTechnology or IntegrationCertified Google Ads partner providing paid search and display advertising capabilities across Google's ad network.
• HubSpotsupportingTechnology or IntegrationCertified HubSpot partner for CRM and marketing automation integration.
• Google Campaign ManagercoreTechnology or IntegrationCertified partner for campaign management and ad serving across display, video, and mobile inventory.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MediaMonks: Global creative and media agency (part of S4 Capital) offering content production, paid media, and influencer services at scale. Competes for enterprise creative and paid media work but operates across a much broader client base.
• Known (known.co): Established performance marketing and content agency serving enterprise consumer brands including streaming and entertainment. Overlaps with Quality Media on creative production and media buying for brand clients.

Direct peers

• AMP Agency: Performance-driven marketing agency offering paid media, creative, influencer, and content production for consumer brands. Competes in the same paid social and performance creative categories.
• Disruptive Advertising: Performance digital marketing agency focused on paid media and creative for e-commerce and DTC brands. Comparable client mix and emphasis on performance creative iteration.
• Hawke Media: Full-service digital marketing agency focused on DTC and e-commerce brands, offering paid media, creative, and influencer services. Directly comparable service stack and client profile to Quality Media.
• Structured Agency: DTC-focused performance marketing agency offering paid social, creative production, and influencer whitelisting. Direct competitor in the same niche performance creative + whitelisting category.
• Adapts Media: DTC performance creative and paid media agency with integrated influencer and UGC offerings. Closely comparable integrated service stack and client profile.
• Power Digital Marketing: Performance marketing agency serving mid-market and enterprise DTC brands across paid media, SEO, creative, and influencer. Directly competes for the same enterprise DTC client base with a similarly integrated service offering.
• Yellowhammer: Performance marketing and creative agency serving DTC and Amazon brands. Comparable emphasis on paid creative testing and full-funnel media management for consumer brands.
• Tinuiti: Large independent performance marketing agency covering paid social, search, and programmatic for DTC and retail clients. Overlaps with Quality Media on full-funnel paid media management and creative production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-quality-media
• Instagraminstagram.com/qualitymediaagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Media