What Fitter Nederland does

Fitter Nederland is a Dutch organizational health and wellbeing consultancy founded in 2013 by Marije de Vries and Ilona and headquartered in Arnhem, Netherlands. The company targets large Dutch employers (HR directors, CHROs, executive leadership, and teams) with an integrated 'Gezond Presteren' (Healthy Performance) offering that spans organizational consulting, team programs, and individual coaching, supported by preventive medical examinations and biomarker-based personal health programs. Named enterprise clients include ASML, TenneT, Alliander (since 2014), Eneco, Enexis, Canon Production Printing, Ricoh, PGGM, Gemeente Rotterdam, Universiteit Utrecht, Nationale Politie, and Albert Heijn. The core product portfolio includes Persoonlijk Fitplan (a 4-month biomarker-based individual program with hormonal, microbiome, cortisol, and circadian testing via GAMEDI), STERK (a 6-month mental resilience program co-developed with former Special Forces operators Erik Wegewijs and Bas Kremer), Gericht Groeien (3-6 month advisory engagement), Duurzaam Excelleren (full-year organizational program for 1000+ employee organizations), Gezond Presteren for Teams (12-week team program), and Preventief Medisch Onderzoek (PMO) executed with VitaValue. The Gezond Presteren Index (GPI) is a proprietary diagnostic instrument covering 9 organizational domains, and complementary entity Dag & Nacht Vitaal (founded 2022 with Dr. Alexander van Eekelen) addresses shift workers and 24/7 operations.

Name

Fitter Nederland

Legal name

Fitter Nederland

Website

https://fitternederland.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitter Nederland is a Dutch organizational health consultancy that designs and delivers wellbeing, resilience, and performance programs (including Persoonlijk Fitplan, STERK, Gericht Groeien, Duurzaam Excelleren, and PMO) for large Dutch employers such as ASML, TenneT, Alliander, and Eneco, with distribution through major Dutch learning platforms and employer vitality portals.

Ownership category

akta.pro rank

Product category

Corporate Wellness and Organizational Health Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Management & Productivity Consulting (BPAHAGAL)

akta.pro secondary industry

Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Corporate wellness programs
• Employee wellbeing consulting
• Organizational health development
• Workplace resilience training
• Preventive occupational health

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Organizational Consulting & Program Development: Advisory and consulting engagements for organizations including 'Gericht Groeien' (3-6 month programs) and 'Duurzaam Excelleren' (annual programs). Programs include strategy, execution, communication, and ongoing management.
2. Training & Workshop Delivery: Team training, workshops, masterclasses, and keynotes delivered to organizations. Available in Dutch, English, and German.
3. Persoonlijk Fitplan Subscriptions: 4-month personal health programs with 5 contact moments including individual sessions, webinars, and group meetings. Programs available through learning platforms and employer portals.
4. STERK Resilience Program: 6-month resilience development program in blended or online format. Includes webinars, live sessions, and personal coaching.
5. Preventief Medisch Onderzoek (PMO): Preventive Medical Examination conducted in partnership with VitaValue, combining health measurements with personal guidance and follow-up programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fitter Nederland delivers integrated employee well-being and organizational development programs in the Netherlands, combining organizational consulting, team training, workshops, and individual coaching around its proprietary Gezond Presteren (Healthy Performance) framework. The company sells long-running structured engagements such as Gericht Groeien and Duurzaam Excelleren to large enterprises, biomarker-driven individual programs like Persoonlijk Fitplan, the STERK resilience program co-developed with former Special Forces operators, and team programs supported by the Gezond Presteren Index diagnostic tool.

Product overview

Fitter Nederland offers an integrated portfolio of workplace health and organizational development solutions centered on the 'Gezond Presteren' (Healthy Performance) philosophy. The core offerings include Persoonlijk Fitplan (individual health programs with biomarker testing), STERK (6-month resilience training with Special Forces methodology), Gericht Groeien (organizational advisory), Duurzaam Excelleren (full-year organizational programs), Gezond Presteren for Teams (12-week team program), and PMO (preventive medical examinations). Programs are available through major Dutch learning platforms (Archipel, Springest, Studytube, Edubookers) and include specialized tracks for women's health, sleep, stress, nutrition, and irregular shift work. The company operates from Arnhem with a network of over 500 professionals across the Netherlands and collaborates with partners including former Special Forces officers, GAMEDI for medical diagnostics, and VitaValue for health examinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Persoonlijk Fitplan Innovative 4-month health and development program that combines biochemical diagnostics (hormonal balance, microbiome, stress response, circadian rhythm) via Gamedi laboratory testing with personal specialist coaching, deepening webinars, and micro-learnings in a secure online environment. It is targeted at individual professionals and is unique in the Netherlands for addressing the underlying physiology of health changes.
• STERK Six-month resilience development program co-developed with former Special Forces officers Erik Wegewijs and Bas Kremer that teaches seven elements of resilience (Vision, Health & Energy, Perseverance, Collaboration, Deliberate Reasoning, Calmness & Recovery, Momentum) to build a lasting mental-resilience mindset. It is delivered in blended, fully online, or in-company formats and is available via Archipel, Studytube, and Springest.
• Gericht Groeien Three-to-six-month advisory and guidance trajectory for organizations that want to structure health and sustainable employability, including the Gezond Presteren Index (GPI) covering nine organizational domains (interventions, terms, environment, leadership, team development, performance management, people analytics, engagement, recruitment) to identify priorities and actions. Designed for Dutch organizations ready for the next step in workplace health.
• Duurzaam Excelleren Full-year organizational program for large Dutch companies of 1,000+ employees focused on building a healthy-performance culture, covering leadership, energy, lifestyle, collaboration, resilience, ownership, development and behavior change across strategic planning, facilitation, coaching, communication, and execution. Available through organizational partnerships.
• Gezond Presteren (Teams) Twelve-week program for teams that works on three pillars — strengthening recovery, increasing resilience, and enhancing personal agency — and addresses energy, load capacity, and sustainable team performance through collective effort and personal coaching.
• Workshops, Masterclasses & Keynotes Flexible workshop series (60, 90, or 180 minutes) and masterclasses covering energy, lifestyle, recovery, resilience, women's health, irregular work, nutrition, and Special Forces mindset, available in Dutch, English, or German. Targeted at organizations seeking engaging learning sessions.
• STERK Incompany Custom organizational resilience trajectory developed with Erik Wegewijs and Bas Kremer that applies Special Forces-derived mission-oriented thinking, mental resilience, connective leadership, and powerful teamwork, including live sessions and webinars for 20+ participants.
• Preventief Medisch Onderzoek (PMO) Comprehensive preventive medical examination delivered in partnership with VitaValue, combining scientific health measurements with personal guidance and effective follow-up programs, and including the PAGO (Periodic Occupational Health Examination) required by Dutch law, executed under ISO 9001 and ISO 27001 certification.
• Vrouwengezondheid Specialized health program for women experiencing changes in energy, mood, menstrual patterns, recovery, or balance due to pregnancy or menopause, including the Neurohormonal Screening Plus test and personal guidance.
• Slaap & Herstel Personalized program addressing sleep difficulties using the Melatonin Plus saliva test to analyze sleep-wake system regulation, delivered through a 4-month trajectory with webinars and one-on-one sessions.
• Mentale Fitheid & Stress Program for professionals seeking to strengthen energy, mental resilience, and focus, using the Aanhoudende Stress & Uitputting Plus biomarker test that analyzes cortisol, DHEA, hormones, and neurotransmitters, paired with personal coaching.
• Gezonde Voeding & Darmen Program analyzing the gut microbiome through the Darmmicrobioom Basis stool test to support digestion, energy, and overall health, including personal dietary guidance.
• Projectondersteuning Project support offering that helps organizations move from ambition to action with lasting results, providing hands-on guidance from initiation through execution, illustrated by the PGGM case.
• Communicatie & Activatie Communication and activation service that brings core values to life through powerful communication, activating campaigns, and activities that create genuine engagement, bridging thinking and doing, illustrated by the Alliander case.
• Leren & Ontwikkelen Service that designs practice-oriented, inspiring, and measurably effective learning programs that strengthen energy, motivation, and skills within organizations, illustrated by the Universiteit Utrecht case.
• People Analytics Data-linked advisory approach combining analytics with proven strategies and interventions, making invisible risks and opportunities visible and creating support for targeted actions toward sustainable employability, executed with the DataStudent econometric expertise.
• Leiderschap Leadership development service delivered through coaching, training, and custom programs that help leaders inspire, connect, and make impactful decisions at every level of the organization.
• Persoonlijke Coaching Personal coaching and learning development tracks tailored to individual life phase, goals, and ambitions, including executive trajectories and dedicated support for irregular shift workers.
• Events Event organization service covering leadership days, health festivals, kickstart events, team days, and custom events around strategic HR or organizational themes, executed in partnership with Pink Lemon Events.

Quantifiable outcome

• 20-25% reduction in fatigue during (night) shifts
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Erik Wegewijs & Bas KremercoreStrategic or Co-development PartnerStrategic partnership with former Special Forces operators Erik Wegewijs and Bas Kremer for developing and delivering STERK program (mental resilience and personal leadership). They bring military experience in team building, resilience under pressure, and mission-oriented thinking. Jointly developed incompany and individual resilience programs.
• Gamedi (Danial Chamanmah)coreTechnology or IntegrationPartnership with Gamedi for innovative health analyses and Persoonlijk Fitplan diagnostics. Gamedi specializes in microbiome and bioactive substances with lab expertise from Ganzimmun (25 years experience). Provides basis for precise health recommendations and scientific research in collaboration with Erasmus MC.
• Dr. Alexander van EekelencoreStrategic or Co-development PartnerCo-founded Dag & Nacht Vitaal in 2022. Psychophysiologist and researcher, Dutch authority on irregular work, biological rhythms, and safety. Provides scientific and practical insights for improving performance and health in shift work environments.
• DataStudent (Luc Oudenes)supportingTechnology or IntegrationPartnership for people analytics using Luc Oudenes' econometric expertise and DataStudent network of young data experts. Provides dashboarding, AI, and data translation to concrete insights.
• Pink Lemon EventssupportingImplementation/ SI/ Consulting PartnerEvent organization partnership for corporate events from leadership days to health festivals. Pink Lemon Events handles creative concept, atmosphere, production, technology, and logistics while Fitter Nederland provides content expertise.
• VitaValuecoreStrategic or Co-development PartnerPartnership for Preventief Medisch Onderzoek (PMO) execution. VitaValue conducts health measurements using validated instruments while Fitter Nederland provides follow-up programs and support.
• Erasmus MCsupportingStrategic or Co-development PartnerResearch partnership with Erasmus MC for scientific validation of health programs, particularly regarding microbiome health and lifestyle effects on recovery and performance.
• SprekershuyssupportingChannel Partner/ Reseller/ DistributorSpeaker partnership for inspirational names and keynote speakers including Kluun and other recognized speakers for events and leadership days.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Limeade: Employee wellbeing and engagement platform combining wellbeing content, analytics, and program management — competing for enterprise HR budgets with a broader tech-enabled offering.
• Headspace for Work: Global digital mental health and mindfulness platform sold into enterprise HR — overlapping with Fitter Nederland's mental resilience offering but at global scale with a pure-software model.

Direct peers

• OpenUp: Dutch-founded mental health platform for employers offering on-demand coaching, mindfulness, and wellbeing content via a digital platform — competing for the same Dutch enterprise HR wallet with a tech-led model.
• NIPED: Dutch corporate wellbeing platform focused on vitality, prevention, and organizational health measurement for Dutch employers — directly comparable in target buyer and offering overlap.
• Bedrijfsfitness Nederland: Dutch corporate fitness and wellness network giving employees discounted access to gyms and wellbeing services — a competing channel for the same employer vitality budget Fitter Nederland targets.
• HumanTotalCare (ArboNed): Largest Dutch occupational health and employee wellbeing provider offering PMO, vitality programs, and organizational health consulting directly to large Dutch enterprises — the same enterprise HR buyer Fitter Nederland serves.
• Wellbe (Work & Wellbeing): Dutch workplace wellbeing provider offering organizational health programs, PMO services, and vitality consulting — comparable in delivery model and Dutch enterprise focus.

Others

• Springest (now Springest/GoodHabitz group): Dutch learning and development marketplace that distributes Fitter Nederland's programs alongside other learning content — adjacent ecosystem participant rather than direct competitor.
• Menzis (health insurer): Dutch health insurer whose employer vitality portal distributes Persoonlijk Fitplan and other Fitter Nederland programs — a channel partner and potential reimbursement pathway rather than direct competitor.

Regional players

• Stans (Stans.nl): Dutch organizational development consultancy focused on team vitality, leadership, and healthy performance — directly comparable in delivery model and Dutch mid-market enterprise segment.

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fitternederland
• LinkedInlinkedin.com/company/fitternederland
• Instagraminstagram.com/fitternederland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitter Nederland