Social-Ability
Social-Ability Limited is a UK social venture that sells the Magic Table 360 interactive light projector and The Happiness Programme subscription to care homes, NHS trusts, local authorities, libraries, and schools for residents with dementia, learning disabilities, and rehabilitation needs.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Social-Ability does
Social-Ability Limited is a UK-based private limited company (registered in England and Wales, company number 12023769, headquartered in Tonbridge, Kent) that develops interactive light projection technology for people living with cognitive challenges. Its core product is the Magic Table 360, a portable interactive projector on a wheeled stand that displays games and activities on tables, floors, ceilings, or beds and responds to hand, arm, and foot movements. The hardware is bundled with a subscription content library of over 140 games spanning musical, movement, mindfulness, cognitive, social, competition, and calming categories, and is supported by a member portal, training modules, and a Happiness Tracker reporting system that feeds into CQC Quality Statement evidence.
The company operates a B2B, enterprise field-sales go-to-market targeting UK care homes, NHS trusts, local authorities, public libraries, schools (SEND), and community venues. Revenue is generated primarily through a recurring monthly subscription fee with a minimum initial term that auto-renews annually, supplemented by additional charges for installation, maintenance, and out-of-scope services. Pricing is not publicly disclosed. Named enterprise customers include Barchester Healthcare, HC-One, Voyage Care, Caring Homes, Signature, Runwood Homes, New Care, and Fitzroy; NHS deployments include Sheffield Teaching Hospitals, North Bristol NHS Trust, and University Hospital Southampton ICU; local authority deployments span Sheffield, Kirklees, Buckinghamshire, and others.
Social-Ability is structured as a social venture tracking outcomes through a proprietary Happiness Index, with preferred partner status at the Alzheimer's Society and NAPA Recognised Activity Supplier accreditation. International case studies indicate activity or pilots in Ireland, France (Korian, EHPAD Manon Des Sources), Canada (The Ottawa Hospital, Phoebe Allentown), and the USA, supported by a North America phone line. The leadership team is led by Managing Director John Ramsay, a former Linklaters corporate lawyer who joined after personally caring for his father with dementia. No external institutional funding rounds are disclosed.
Social-Ability firmographics
Firmographics- Name
- Social-Ability
- Legal name
- Social-Ability Limited
- Website
- https://social-ability.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social-Ability Limited is a UK social venture that sells the Magic Table 360 interactive light projector and The Happiness Programme subscription to care homes, NHS trusts, local authorities, libraries, and schools for residents with dementia, learning disabilities, and rehabilitation needs.
- Ownership category
- akta.pro rank
Social-Ability industry classification
Industry- Product category
- Dementia Care Technology
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where Social-Ability is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Social-Ability business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Happiness Programme Subscription: The primary revenue stream is a Monthly Service Fee charged to subscribers for access to the Magic Table 360 hardware, over 140 games and activities, training modules, reporting tools, and ongoing support. The subscription auto-renews annually after the Minimum Initial Term.
- Additional Charges: Additional Charges for extra services including installation, maintenance call-outs where equipment is not faulty, and other services outside the standard subscription scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Social-Ability product offering
Product offeringCore offering
Social-Ability sells the Happiness Programme, a B2B subscription bundle that combines its proprietary Magic Table 360 interactive light projector with over 140 care-specific games, structured training from a Social Impact team, and outcome reporting. The Magic Table 360 projects interactive games onto any surface (tables, floors, ceilings, beds) and responds to hand, arm, and foot movements, designed for care homes, NHS hospitals, libraries, schools and local authorities serving people with dementia, learning disabilities, rehabilitation needs and palliative care requirements.
Product overview
Social-Ability's product portfolio is organized as a platform-plus-services model centered on The Happiness Programme, which combines the Magic Table 360 interactive light projector with a structured subscription programme. The Magic Table 360 is the core hardware product—an interactive light projector with motion sensors that projects over 140 games onto any surface and responds to physical movements. The Happiness Programme provides the accompanying service layer including training, support, reporting, and content access. Happy Memories is a personalization add-on module that enables photo uploads for customized experiences. The Happiness Programme Portal serves as the member access point for all programme features. The offering is designed for care homes, NHS/hospitals, libraries, schools, and community care settings serving people with dementia, learning disabilities, rehabilitation needs, and palliative care requirements.
Differentiator
Problem solved
Functional benefit
Brands
- The Happiness Programme: A first-of-its-kind initiative using interactive light technology to provide meaningful activities for people living with cognitive challenges. Includes structured training, support, content, and reporting alongside the Magic Table 360 technology.
- Magic Table 360
- Happy Memories
Quantifiable outcome
- 94% of subscribers extremely likely to recommend the Happiness Programme (survey score 8-10/10)
- +8 more outcomes
Companies that use Social-Ability
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
Social-Ability technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Social-Ability partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Alzheimer's SocietycoreSocial-Ability is a preferred partner of Alzheimer's Society, shown with partner logo on website footer indicating a strategic relationship supporting dementia care initiatives.
- NAPAcoreNational Association for Providers of Activities for Older People (NAPA) recognises Social-Ability as a NAPA Recognised Activity Supplier. NAPA activities logo appears on website indicating preferred supplier status.
- University PartnersminorData sharing with university partners for the purposes of advancing research and product innovations.
- Credit Reference AgenciesminorCredit reference agencies used for soft searches on organisations signing up for trials.
Scale indicators6 records
Recent moves6 records
Expansion highlights2 records
Social-Ability competitors and assessment
Company assessmentDirect peers
- OM Interactive: UK provider of the Mobii interactive projection system and sensory projection solutions used in care homes, NHS settings and special schools. Competes head-on with Social-Ability in the care-sector interactive light projection category, with overlapping customer profiles and similar projection-movement game mechanics.
- Tovertafel (Active Cues): Dutch-origin developer of the Tovertafel, an interactive light projection product for people with dementia and learning disabilities. Closely mirrors Social-Ability's Magic Table 360 in core concept, target customers (care homes, healthcare), and category of interactive-projection serious games, making it the most direct comparable.
Others
- Dementia Adventure: UK charity delivering dementia-friendly holidays, training and community programmes. Overlapping mission and care-sector relationships, but operates as a social-impact services provider rather than a technology product company.
- Music Health (Vibrainz / Music Health Inc.): Digital therapeutics company using personalised music to support people with dementia and cognitive decline. Thematically and clinically adjacent to Social-Ability's dementia engagement mission, though it is a software/music-therapy platform rather than a hardware-based solution.
- Playlist for Life: UK charity promoting personalised music playlists for people with dementia. Comparable as a non-pharmacological dementia engagement intervention sharing the same mission and buyer audience (care homes, NHS, families), and is referenced in Social-Ability's care outcomes framework.
Emerging players
- Reminiscence Learning: UK company producing interactive reminiscence and activity products for people with dementia, including sensory and projection-based resources. Smaller niche player overlapping with Social-Ability's dementia engagement use case, but with a more limited content-and-hardware bundle.
- GrandPad: Simplified tablet and engagement platform designed for older adults and their families, used by care providers to support residents. Comparable as a hardware-plus-subscription engagement product for older adults, but with a broader consumer/family use case rather than care-home projection games.
- Relish (formerly Active Minds): UK-based supplier of dementia activity products, games, and sensory tools to care homes and families. Comparable as a dementia-engagement product business serving overlapping B2B care home buyers, though it focuses on physical activity products rather than projection technology.
- Lifted: UK dementia care app providing activity ideas, care guidance and engagement tools for family carers and care home staff. Comparable in the dementia engagement and caregiver support category, but delivered as a mobile app rather than a hardware-plus-programme subscription.
Broad incumbents
- Care Hub (CareLineLive / Birdie): UK-based home care software platforms serving similar care home and domiciliary care operators as Social-Ability's enterprise customers. Comparable as a B2B care-sector technology vendor, though focused on care management, rostering and medication rather than activity engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Social-Ability social profiles
Digital presenceSocial-Ability compliance and trust
Trust signalCompliance1 record
Social-Ability financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social-Ability leadership team
Management profileNumber of profiles
Profiles1 record
Social-Ability funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social-Ability M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social-Ability
What does Social-Ability do?
Social-Ability sells the Happiness Programme, a B2B subscription bundle that combines its proprietary Magic Table 360 interactive light projector with over 140 care-specific games, structured training from a Social Impact team, and outcome reporting. The Magic Table 360 projects interactive games onto any surface (tables, floors, ceilings, beds) and responds to hand, arm, and foot movements, designed for care homes, NHS hospitals, libraries, schools and local authorities serving people with dementia, learning disabilities, rehabilitation needs and palliative care requirements.
Is Social-Ability a public or private company?
Social-Ability is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social-Ability founded?
Social-Ability was founded in -1. It employs 11 to 50 people.
Where is Social-Ability based?
Social-Ability is headquartered in London, United Kingdom, in the Europe region.
How does Social-Ability make money?
Two revenue lines are on record. Happiness Programme Subscription is the primary driver. The others are additional Charges.
Who are Social-Ability's main competitors?
Direct peers on record are OM Interactive and Tovertafel (Active Cues). Others are Dementia Adventure, Music Health (Vibrainz / Music Health Inc.) and Playlist for Life. Emerging players are Reminiscence Learning, GrandPad, Relish (formerly Active Minds) and Lifted. Care Hub (CareLineLive / Birdie) is listed as a broad incumbent.
Does Social-Ability have an API?
No public API is recorded for Social-Ability.
What industry is Social-Ability in?
Social-Ability's product category is Dementia Care Technology. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech). Its NAICS code is 624120 and its SIC code is 8300.