Seniorsoft

What Seniorsoft does

Seniorsoft Development Co., Ltd. (บริษัท ซีเนียร์ซอฟท์ ดีเวลลอปเม้นท์ จำกัด) is a privately held Thai software firm founded in 1996 and headquartered in Bangkok (Bangkapi). The company develops and sells an integrated POS and ERP software ecosystem — flagship product SeniorSoft ProMaxx, plus vertical add-ons SeniorSoft Pasta (restaurants), Chocco 2 (cafés/bakeries), GABANA (cloud POS), myOrder/myPasta (mobile ordering), Giftory (loyalty), MaxxPoint (points), Account (accounting), e-Marketplace (O2O/Shopee integration), and mobile/tablet billing via myMaxx — primarily to Thai SME retailers and food-and-beverage operators.

The underlying technology is a Windows-based stack built with Visual Basic and PowerBuilder on SQL databases, augmented by the Seniorsoft Gateway cloud platform for inter-branch synchronization (iConnect), cloud reporting (iReport), scheduled email reporting (@Mail), and inter-branch inventory (iStock). Recent platform additions include e-Tax Invoice integration with Thailand's Revenue Department via INET (etax.one.th), Beam Payment multi-wallet QR/card acceptance, KBank EDC terminal integration, Cyklone cash-recycling reconciliation, PEAK accounting two-way sync, and a 2024 AI-powered LINE-based reporting assistant (inLINE). Certifications include ISO/IEC 29110 and Software House ID No. 0518.

Seniorsoft monetizes through four streams: one-time software licenses (StartUp through Enterprise/Wisdom editions), recurring annual support and maintenance subscriptions, hardware resale (POS terminals, scanners, printers, scales, EDC readers), and professional services (implementation, training, on-site installation). Pricing is quote-based with no public tiers. Distribution combines direct enterprise field sales, six company branch offices across Thailand (Bangkok, Ladprao, Bang Khae, Chiang Mai, Udon Thani, Hat Yai), and three authorized regional distributors (Werk Solution, Rajsima IT Computer, SmartUp Technology), plus self-serve online quotation. The company claims 45,000–50,000+ customers and is currently extending its website into Lao language, signaling initial cross-border intent beyond Thailand.

Name

Seniorsoft

Legal name

บริษัท ซีเนียร์ซอฟท์ ดีเวลลอปเม้นท์ จำกัด (Seniorsoft Development Co., Ltd.)

Website

https://seniorsoft.co.th

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Seniorsoft Development Co., Ltd. is a Thai software firm that sells an integrated POS, inventory, and ERP platform — built on Windows with a cloud Gateway layer — to roughly 45,000–50,000 SME retailers, restaurants, and food-and-beverage operators across Thailand, monetizing via licenses, recurring support, hardware resale, and services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Licenses: Sale of POS, accounting, and business management software licenses with various editions (StartUp Edition, Business, Platinum, Enterprise)
2. Software Support & Maintenance: Annual maintenance and support services including updates and technical assistance
3. Hardware Sales: Sale of POS terminals, barcode scanners, cash drawers, printers, and other retail hardware
4. Professional Services: Implementation, training, and on-site software installation services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Seniorsoft develops, sells, and supports POS, inventory management, accounting, and restaurant management software for Thai SME retailers, restaurants, and multi-branch wholesale businesses. The flagship product SeniorSoft ProMaxx is a modular ERP/POS platform available in StartUp, Business, Platinum, Enterprise, and Wisdom editions, complemented by a hardware portfolio (POS terminals, barcode scanners, printers, EDC readers, scales) and an ecosystem of add-on modules for loyalty, mobile ordering, AI reporting, and e-Tax compliance.

Product overview

Seniorsoft Development Co., Ltd. is a Thai business software company founded in 1996 (operating as Senior98, then SeniorSoft Professional, now ProMaxx). The company provides an integrated ERP and POS software ecosystem primarily for SME retail, restaurant, and wholesale businesses in Thailand. The flagship product is SeniorSoft ProMaxx — a modular ERP/POS platform with multiple editions (StartUp through Enterprise, Wisdom). It is complemented by vertical-specific restaurant POS solutions (SeniorSoft Pasta for full-service restaurants, SeniorSoft Chocco 2 for cafes/bakeries/milk-tea shops), customer-facing mobile ordering (myPasta, myOrder), loyalty programs (Giftory/Giftory Premium, MaxxPoint), mobile billing (myMaxx), cloud-based branch management (iConnect, iReport, @Mail, iStock), accounting (Account), cloud POS on mobile/tablet (GABANA), and O2O e-commerce (e-Marketplace). Recent additions include AI-powered LINE reporting (inLINE), remote work access (SeniorSoft Anywhere), Thai QR and multi-payment integrations (Beam Payment, KBank EDC), e-Tax Invoice via INET, automated cash handling (Cyklone), and a comprehensive hardware portfolio (POS terminals, scanners, printers, scales, EDC readers). The product portfolio collectively covers POS, inventory management, multi-branch operations, loyalty/CPM, accounting, e-commerce, and AI-assisted business intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Giftory: Loyalty points and rewards management system for retail businesses
• ProMaxx
• myOrder
• myPasta
• myMaxx
• iCONNECT
• iReport
• @Mail
• Pasta
• Chocco
• Account
• Gabana
• MaxxPoint
• e-Marketplace

Products and services

• SeniorSoft ProMaxx Flagship ERP and POS management software for inventory control, sales (POS), receipt and tax invoice printing, multi-branch management, and back-office operations. Available in StartUp, Business, Platinum, Enterprise, and Wisdom editions with unlimited branch support in Enterprise edition. Designed for Thai SME retail and wholesale businesses.
• SeniorSoft Pasta Restaurant management system with touch-screen POS, wireless food ordering, reservation management, and dine-in/takeaway ordering status. Connects to inventory, sales, POS, accounting, balance sheet, and profit and loss systems. For full-service restaurants.
• SeniorSoft Chocco 2 Food and beverage shop management system with cup sticker printing showing queue numbers, ordered items, and flavor selections. Designed for coffee shops, bakeries, and milk-tea shops.
• SeniorSoft myOrder Online ordering and order management system enabling customers to shop and order via QR code or shared links on social media channels. Stores can advertise products and manage orders from anywhere.
• SeniorSoft myPasta Self-ordering mobile system for restaurant customers. Diners can order food using their own mobile phones when seated. Works with restaurant POS integration and supports New Normal lifestyle.
• SeniorSoft Giftory / Giftory Premium Point accumulation and loyalty management system for retail and restaurant businesses. CRM module for custom loyalty programs. Giftory App available on iOS and Android for customer self-service.
• SeniorSoft Account Accounting software for ledger accounts, trial balance, profit and loss statements, and balance sheets. Software House ID No.0518. Designed for ease of use without accounting expertise.
• SeniorSoft GABANA Cloud-based POS operating on mobile and tablet devices. Supports sales, bill printing, and built-in analytics reporting. O2O (online-to-offline) integrated with e-Marketplace.
• SeniorSoft myMaxx Mobile and tablet-based billing and order management system for field sales. Sales can be recorded anywhere, anytime, with a single mobile device handling all billing.
• SeniorSoft Hardware (POS Terminals, Scanners, Printers, Scales, EDC) Complete range of POS hardware including all-in-one terminals (SPOS-MAXX with Intel Core i5, Android EDC Swift 2 Pro), barcode scanners (MINDEO CS3290, SNS-HR2081SF), slip printers (R880NP, S260), barcode printers (TSC TTP-244), weight scales, cash drawers, displays, and EDC card readers (GHL-EDC, SmartCard Reader).
• SeniorSoft iConnect Branch management and data exchange system via cloud. Supports scheduled automatic data synchronization between branches and enables real-time multi-branch data sharing with Seniorsoft Gateway.
• SeniorSoft iReport Cloud-based online reporting system accessible via smartphone. Inter-branch data monitoring via Seniorsoft Gateway. Available on all editions including StartUp Free Edition.
• SeniorSoft Counter & Barcode Counter (inventory counting program) compares physical stock with program records. Barcode (barcode sticker printing program) for product labeling.
• SeniorSoft e-Marketplace O2O order and inventory management system integrating online orders with physical store POS. Features professional-level order management and inventory control. Supports Shopee platform integration for order synchronization.
• SeniorSoft MaxxPoint Point accumulation system for retail businesses. No app download required, no loyalty card needed. Designed for easy first-day deployment to build customer loyalty.
• SeniorSoft iStock Inter-branch inventory control system via Seniorsoft Gateway using cloud technology. Requires iConnect activation for use.
• SeniorSoft @Mail Sales report delivery via email with scheduled timing. Supports up to 10 email addresses per branch. Enables sales monitoring without logging into the system.
• inLINE: AI Report By Seniorsoft AI-powered reporting system delivered via LINE chat. Users can query sales and business data using natural language and receive instant AI-generated responses and reports.
• SeniorSoft Anywhere Work-from-anywhere solution enabling remote access to the POS and ERP system. Part of the Smart SME Solution suite for breaking location constraints.

Quantifiable outcome

• 45,000+ businesses using Seniorsoft solutions
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Werk Solution Co., Ltd. (บริษัท เวอร์คโซลูชั่น๑ จำกัด)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Eastern Thailand region covering Rayong and surrounding provinces. Located at 103/14-15 Moo 6, Tumbol Thapma, Amphur Muang, Rayong 21000. Contact: 081-996-2163, 095-502-9428
• Rajsima IT Computer (หจก. ราชสีมา ไอที คอมพิวเตอร์)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Northeast Thailand region covering Nakhon Ratchasima and surrounding provinces. Located at 324 Mittraphap Road, Tambon Nai Muang, Amphur Muang, Nakhon Ratchasima 30000. Contact: 044-272-160
• SmartUp Technology Co., Ltd. (บริษัท สมาร์ทอัพ เทคโนโลยี จำกัด)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Southern Thailand region covering Surat Thani. Located at 235/94 Moo 4, Amphur Road, Tambon Makham Tia, Amphur Muang, Surat Thani 84000. Contact: 077-905950, Website: www.smartup.co.th
• Kasikorn Bank (KBank)coreTechnology or IntegrationPayment integration partnership for EDC (electronic data capture) machines and K Business Privilege services. Enables merchants to accept card payments through KBank terminals integrated with Seniorsoft POS systems.
• INET (อินเทอร์เน็ต ประเทศไทย)coreTechnology or IntegrationService provider for e-Tax Invoice and e-Receipt integration via etax.one.th platform. Enables automated submission of electronic tax documents to Thailand's Revenue Department.
• Beam PaymentcoreTechnology or IntegrationPayment gateway partnership providing QR payment acceptance including Thai QR, ShopeePay, TrueMoney, LinePay, WeChat Pay, and Beam Bolt+ card reader integration.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lightspeed: Lightspeed is a global cloud POS and commerce platform serving retail and restaurant SMBs with omnichannel inventory and payments. It is a broad incumbent in the same POS category Seniorsoft targets, with greater international scale but less Thai-specific localization.
• Square (Block): Square (Block) provides integrated POS, payments, and software for small businesses globally. It is a broad incumbent whose hardware-plus-software-plus-payments stack overlaps Seniorsoft's combined POS, hardware, and Beam/KBank payment gateway offering for Thai SMEs.
• Shopify POS: Shopify POS extends Shopify's commerce platform into in-store retail checkout and inventory. It is a broad incumbent whose e-commerce-plus-POS approach parallels Seniorsoft's e-Marketplace + ProMaxx integration targeting omni-channel Thai retailers.

Direct peers

• HashMicro: HashMicro is a Southeast Asia-headquartered ERP/POS vendor selling modular business software (accounting, inventory, POS, CRM) to SMEs and mid-market firms. Its product breadth and SE Asia GTM make it a directly comparable regional peer to Seniorsoft's ProMaxx suite.
• FlowAccount: FlowAccount is a Thailand-based cloud accounting and POS platform targeting Thai SMEs with invoicing, expense, and inventory workflows. It is the closest direct competitor to Seniorsoft's ProMaxx within the same Thai SME retail/F&B segment and shares an SMB horizontal GTM motion.
• Toast: Toast is a leading cloud-based POS and restaurant management platform purpose-built for the F&B vertical. It directly parallels Seniorsoft's Pasta, Chocco, and myPasta product lines in restaurant/cafe POS functionality, though it is far larger and US-centric.
• TouchBistro: TouchBistro is an iPad-based POS system built specifically for restaurants, offering ordering, payments, and table management. It is a direct peer in restaurant POS functionality, comparable to Seniorsoft's Pasta and myPasta products for full-service and quick-service F&B.
• PEAK: PEAK is a long-established Thai accounting and business management software vendor that is directly integrated with Seniorsoft via 'SeniorSoft Link Account PEAK'. It competes with and complements Seniorsoft's accounting module for Thai SMEs.

Emerging players

• ReadyPlanet: ReadyPlanet is a Thai SME-focused software provider offering website, e-commerce, and business management tools. It is an emerging player with partial overlap in serving Thai SMBs through digital commerce and operational software, comparable to Seniorsoft's e-Marketplace and GABANA offerings.

Others

• INET: INET (อินเทอร์เน็ตประเทศไทย) is the Thai e-Tax service provider integrated with Seniorsoft for e-Tax Invoice and e-Receipt submissions. It is an enabling ecosystem partner rather than a direct competitor, but a critical dependency for Seniorsoft's tax-compliance value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmRNtB39jcxY59N25vRQcKA
• Facebookfacebook.com/seniorsoft
• Instagraminstagram.com/seniorsoft_development
• LinkedInlinkedin.com/company/seniorsoft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniorsoft