SmartUp
- Company typePrivate
- Founded2020
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SmartUp firmographics
Firmographics- Name
- SmartUp
- Legal name
- SmartUp AI SpA
- Website
- https://getsmartup.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SmartUp industry classification
Industry- Product category
- Enterprise AI Operations Platform
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where SmartUp is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
SmartUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- AI Operations Execution — Modular Agent Solutions: SmartUp deploys pre-built agent modules (SmartOrders, SmartVOC, SmartDocs, SmartLogistics, SmartAudits, SmartSupply) that automate specific business operations. Revenue appears to derive from deploying and running AI agent teams that execute operations inside client ERP/WMS/CMS systems. Deployment includes co-building phase, with revenue tied to operational outcomes (transactions processed, coverage achieved, GMV managed). The model is enterprise-focused with 20+ companies in production, processing $100M+ GMV per year. PoC in days, production in 2–4 weeks, payback in under one month suggests outcome/performance-based dynamics, though exact pricing mechanics are not publicly disclosed.
- Deployment and Co-Building Services: Three-phase deployment model (Discover & Design, Co-build & Implement, Production & Scale) suggests professional services or structured implementation fees embedded in the commercial engagement. The co-building approach — building alongside client teams with measurable advancement criteria — implies engagement-based revenue components alongside recurring platform/subscription fees.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
SmartUp product offering
Product offeringCore offering
SmartUp deploys pre-built AI agent teams that execute enterprise operations directly inside client ERP, WMS, and CRM systems. The platform comprises six production modules — SmartOrders (B2B order ingestion to ERP), SmartVOC (100% call auditing), SmartDocs (multimodal document processing), SmartLogistics (BOL-to-WMS with voice driver coordination), SmartAudits (continuous compliance monitoring), and SmartSupply (autonomous procurement into SAP MM). Agents ingest any channel (WhatsApp, email, voice, PDF, photo, Excel), validate against master data and business rules, decide with autonomous routing, and execute with a full audit trail.
Product overview
SmartUp is an AI-powered operations execution platform that positions itself as the execution layer between chaotic operational inputs (WhatsApp, email, voice, PDF, photo, Excel) and enterprise back-office systems (SAP, Oracle, Salesforce, Datex WMS). The platform comprises six production-proven agent modules: SmartOrders (B2B order processing, 98.5% E2E precision), SmartVOC (100% call center auditing with compliance/revenue leak detection), SmartDocs (1M+ documents/month multimodal processing), SmartLogistics (BOL-to-WMS automation with voice agents, $50M+ goods managed), SmartAudits (continuous compliance monitoring at 100K+ reports/month), and SmartSupply (24/7 autonomous procurement into SAP MM). These modules share a unified execution architecture: ingest → validate → decide → execute. The platform is built on proprietary internal infrastructure (ShapeUp for human-agent workspaces, Protocols for orchestration, Nexus for client visibility) and uses Anthropic Claude models for NLP under the hood. The company operates its own business on the same agent infrastructure it sells.
Differentiator
Problem solved
Functional benefit
Brands
- SmartOrders: B2B order processing module that ingests orders from any channel (WhatsApp, email, voice, PDF, photo, Excel) and executes clean transactions in ERP systems with 99.4% accuracy.
- SmartVOC
- SmartDocs
- SmartLogistics
- SmartAudits
- SmartSupply
- ShapeUp
- Protocols
- Nexus
Products and services
- SmartOrders B2B order processing module that ingests orders from any channel (WhatsApp voice/photo, email, PDF, phone, Excel, web portal/API) and executes clean, validated transactions directly into the client's ERP. Achieves 98.5% end-to-end precision with 6 layers of deterministic validation.
- SmartVOC
- SmartDocs
- SmartLogistics
- SmartAudits
- SmartSupply
Quantifiable outcome
- $100M+ GMV processed per year by SmartUp agents
- +12 more outcomes
Companies that use SmartUp
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
SmartUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability12 records
Feature13 records
SmartUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meta / WhatsAppcoreSmartUp is integrated with WhatsApp Business Platform as a Tech Provider. The company is currently in Meta's review process to formally operate as a WhatsApp Business Platform Tech Provider. SmartUp connects to client WhatsApp Business Accounts (WABA) to send and receive messages on their behalf, process conversations via AI agents, and integrate results into client systems. The integration processes messages, attachments, voice notes, and webhook events. Client opt-in consent is required per Meta's business messaging policy. SmartUp is not yet formally approved as a WhatsApp Business Solution Provider.
Scale indicators17 records
Recent moves2 records
Expansion highlights6 records
SmartUp competitors and assessment
Company assessmentDirect peers
- Aisera: AI agent platform for enterprise service operations, with autonomous agents that resolve tickets, take actions inside CRMs/ERPs, and audit interactions. Competes head-to-head with SmartUp's execution layer narrative for enterprise AI agent spend.
- Salesforce Agentforce: Salesforce's agentic AI platform for autonomous CRM and ERP execution. SmartUp explicitly displaced Salesforce Agentforce at Gili Sports via SmartOrders inside Salesforce CRM, making it the most direct competitive comparable for the SmartOrders/SmartSupply modules.
- Workato: Enterprise automation and integration platform (iPaaS) that orchestrates workflows across SAP, Salesforce, Workday, and other systems. Comparable to SmartUp's protocol-driven orchestration across ERP/WMS/CRM and similar mid-to-large enterprise buyer profile.
- Yellow.ai: Enterprise AI agent platform for customer service automation across voice, chat, and email with enterprise integrations. Comparable to SmartUp's SmartVOC and SmartOrders capabilities and similar enterprise CX operations buyer.
- Kore.ai: Enterprise conversational AI and agent platform for customer service, HR, and operations automation. Directly comparable to SmartUp's SmartVOC (call auditing) and SmartOrders (agent-led transactions) capabilities on the same enterprise buyer persona.
- Cognigy: Enterprise conversational and agentic AI platform focused on customer service automation across voice and chat. Directly comparable to SmartUp's SmartVOC module for 100% call auditing, compliance scoring, and revenue leak detection.
- UiPath: Enterprise RPA and AI automation platform used for end-to-end process automation including ERP, document processing, and contact center workflows. Competes with SmartUp's full stack, particularly SmartOrders and SmartDocs, on the same enterprise automation budget.
- Celonis: Process mining and execution platform that identifies and automates operational workflows inside enterprise systems. Closely comparable to SmartUp's "execution layer" positioning, with similar deep ERP integration and outcome-based deployments.
Broad incumbents
- Microsoft Copilot Studio: Microsoft's enterprise agent and copilot platform integrated with the broader Microsoft Cloud, Dynamics, and Azure stack. A broad incumbent that competes for the same enterprise AI agent budget with bundled distribution advantages SmartUp lacks.
- Automation Anywhere: Larger incumbent in RPA and AI-driven process automation with broader platform footprint and larger enterprise sales organization. Overlaps with SmartUp's automation narrative but does not specialize in the multimodal ingestion + deterministic validation niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SmartUp social profiles
Digital presenceSmartUp compliance and trust
Trust signalCompliance1 record
SmartUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartUp leadership team
Management profileNumber of profiles
Profiles6 records
SmartUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartUp
What does SmartUp do?
SmartUp deploys pre-built AI agent teams that execute enterprise operations directly inside client ERP, WMS, and CRM systems. The platform comprises six production modules — SmartOrders (B2B order ingestion to ERP), SmartVOC (100% call auditing), SmartDocs (multimodal document processing), SmartLogistics (BOL-to-WMS with voice driver coordination), SmartAudits (continuous compliance monitoring), and SmartSupply (autonomous procurement into SAP MM). Agents ingest any channel (WhatsApp, email, voice, PDF, photo, Excel), validate against master data and business rules, decide with autonomous routing, and execute with a full audit trail.
Is SmartUp a public or private company?
SmartUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartUp founded?
SmartUp was founded in 2020. It employs 11 to 50 people.
Where is SmartUp based?
SmartUp is headquartered in Santiago, Chile, in the Latin America region.
How does SmartUp make money?
Two revenue lines are on record. AI Operations Execution — Modular Agent Solutions are the primary driver. The others are deployment and Co-Building Services.
Who are SmartUp's main competitors?
Direct peers on record are Aisera, Salesforce Agentforce, Workato, Yellow.ai, Kore.ai, Cognigy, UiPath and Celonis. Broad incumbents are Microsoft Copilot Studio and Automation Anywhere.
Does SmartUp have an API?
No public API is recorded for SmartUp.
What industry is SmartUp in?
SmartUp's product category is Enterprise AI Operations Platform. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 51321 and its SIC code is 7372.