Stensballegaard Golf Club

What Stensballegaard Golf Club does

Stensballegaard Golf Club is a private, member-owned association golf club founded in 2008 and operating on a 381-hectare estate between Horsens city and Horsens Fjord in East Jutland, Denmark, under a lease with the Ahlefeldt-Laurvig family. The core asset is a 27-hole championship course laid out in three 9-hole loops (Guldberg, Brakør, Elbæk) designed by the internationally recognized firm von Hagge, Smelek & Baril — the same architects behind Le Golf National and Les Bordes — complemented by a 9-hole Par-3 Pay & Play course, one of only seven TrackMan Range facilities in Denmark, and a 1,200 m² putting green. The club hosted the Challenge Tour in 2012 and operates with approximately 900 members across ten membership tiers ranging from junior (1,000 DKK/yr for under-9s) to full membership (8,500 DKK first year, 9,000–9,200 DKK thereafter), plus Par-3, Flex 9-hole, Golf4Friends, Long-Distance, Winter, Academy, Student, and Super Senior categories.

The business model is multi-streamed, anchored by annual subscription membership fees, supplemented by green fees and Pay & Play revenue, individual and group PGA instruction led by Rasmus Baun Norup and Oliver Hougaard, and on-site amenity income from an independently operated Brasserie restaurant (100+ seats), a GolfNetwork Denmark pro shop, and equipment/facility rental (buggies, bag lockers, Skrædderens Hus guesthouse, motorhome pitches). Corporate revenue flows through the Stensballegaard Business Club — a structured sponsorship network of 80+ partner companies across Birdie (15,000 DKK), Eagle (25,000 DKK), and Albatros (35,000 DKK) tiers, with branch exclusivity at the top tier — and through Company Day and Golf for Sjov corporate events. Distribution is direct-to-consumer via GolfBox (45-day member booking window), supplemented by Golfamore and Leisure Breaks third-party cards and Cross Country reciprocal partnerships with Odense Eventyr Golf, Royal Oak, Hørsholm Golf, and from 2026 Himmerland Resort, plus PLUS4 discounts at Silkeborg, Lübker, and Lyngbygaard. Tee-time booking, tournament registration, and handicap management are processed through the GolfBox platform.

Customer segmentation spans general golfers from beginners to elite (six Denmark Tournament elite teams and approximately 60 competitive players aged 14–75), juniors (ages 0–18 with weekly training and summer camps), seniors (55+ Monday section, Super Senior 70+ Par-3 tier), and corporate clients. Technology investment is concentrated in TrackMan Range swing-tracking and a rainwater recycling system (Catch Basin Drainage into three lakes for circular irrigation, green-energy heating, and solar-covered estate electricity). The club is governed by an elected board of 5–7 directors serving two-year terms; Niels Kirkegaard became chairman in March 2026 succeeding Christian Preuthun, and Holger Westman has served as Club Manager for ten years.

Name

Stensballegaard Golf Club

Legal name

Stensballegaard Golfklub

Website

https://stensballegaardgolf.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Stensballegaard Golf Club operates a 27-hole championship course, Par-3 course, and TrackMan Range near Horsens, Denmark, serving ~900 members, corporate sponsors, and golf guests with memberships, PGA instruction, events, and a Business Club of 80+ partners.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club membership
• Championship golf course
• Corporate golf events
• Golf instruction services
• Clubhouse hospitality

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees across multiple tiers (full membership, golf4friends, juniors, flex, long-distance, winter, academy) constitute the primary recurring revenue stream. Full membership starts at 8,500 DKK in the first year, then 9,000-9,200 DKK thereafter.
2. Green Fees: Green fees charged to guests and non-members for playing the 27-hole course, 9-hole loops, and Par 3 Pay & Play. Starting from 350 DKK. Also includes Pay & Play and golf stays.
3. Golf Instruction: Individual lessons, group training, winter training, and golf travel trips organized by the club's PGA professionals (Rasmus Baun Norup and Oliver Hougaard). Prices range from 250 DKK per lesson (student) to 1,375 DKK for 5 lessons (Head Pro).
4. Pro Shop (Golfshop): On-site golf shop operated by GolfNetwork Denmark, selling equipment and apparel. Revenue from equipment and merchandise sales.
5. Restaurant / Brasserie: Brasserie Stensballegaard restaurant on-site, operated by Maria & Claus Bang, serving members, guests, and larger parties. Open to all with capacity for over 100 diners.
6. Corporate Sponsorships & Business Club: Three-tiered sponsorship program (Birdie at 15,000 DKK, Eagle at 25,000 DKK, Albatros at 35,000 DKK) with over 80 partner companies in the Business Club network. Additional revenue from sponsor tournaments and corporate events.
7. Equipment & Facility Rental: Revenue from buggy rental (300 DKK per round, 7,000 DKK season pass), bag locker rental (700-1,700 DKK per year), cabin/storage rental, and motorhome/caravan pitches (100 DKK per night).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Stensballegaard Golf Club operates a 27-hole championship golf course plus a 9-hole Par 3 Pay & Play course on the Stensballegaard estate near Horsens, Denmark. The club sells annual memberships across multiple tiers, charges green fees to guests, delivers PGA golf instruction, and operates a TrackMan Range, on-site golf shop, Brasserie Stensballegaard restaurant, guest house, and corporate event hosting.

Product overview

Stensballegaard Golf Club operates a golf resort centred on a 27-hole championship course (3 nine-hole loops: Guldberg, Brakør, Elbæk) designed by von Hagge, Smelek & Baril, complemented by a 9-hole Par-3 Pay & Play course and a TrackMan Range. The club's offering spans golf instruction (PGA teaching with TrackMan/video analysis), a golf shop, Brasserie Stensballegaard restaurant, on-site accommodation (Skrædderens Hus guest house and motorhome parking), and a comprehensive suite of membership programs (Full, Junior, Golf4Friends, Flex, Senior, etc.). Business services include the Stensballegaard Business Club sponsorship network, Company Day and Golf for Sjov corporate events, and a meeting room for corporate hire. All services are accessible through GolfBox for tee time booking, tournament registration, and lesson scheduling. The club also runs section programs for seniors, ladies, and mens members, junior development, and organised golf travel.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Championship Golf Course (Guldberg, Brakør, and Elbæk loops) A 27-hole championship golf course designed by von Hagge, Smelek & Baril, consisting of three 9-hole loops (Guldberg, Brakør, Elbæk) combinable into different 18-hole configurations. Hosted the Challenge Tour in 2012. Sold to members (via membership) and guests (via green fees).
• Par-3 Pay & Play Course A 9-hole Par-3 course with holes ranging from 75m to 150m, open year-round for Pay & Play and used as the primary venue for beginner training and the Golf for Sjov corporate concept. Sold to guests and beginners.
• TrackMan Range A top-modern indoor/outdoor driving range system powered by TrackMan technology, one of seven facilities in Denmark with this capability. Open to all guests for data-driven swing analysis and practice in all weather conditions. Sold to members and walk-in guests.
• Golf Instruction (PGA Teaching) Professional golf instruction delivered by PGA Professional Rasmus Baun Norup and PGA student Oliver Hougaard, offering individual lessons, group training, winter training, and training trips. Uses TrackMan data and video analysis. Sold to members and guests ranging from beginners to advanced players.
• Golf Shop On-site golf shop operated by GolfNetwork Denmark, offering equipment, apparel, and golf merchandise. Open to members and the public.
• Brasserie Stensballegaard Restaurant Restaurant with seating for over 100 guests, offering classic Danish dishes and seasonal menus with views over the golf course and Horsens Fjord. Open to members, golfers, guests, and private groups.
• Stensballegaard Business Club Corporate sponsorship and networking program offering Albatros (35,000 DKK), Eagle (25,000 DKK), and Birdie (15,000 DKK) partnership tiers with benefits including greenfee tickets, training cards, Business Club participation, and golf travel opportunities. Serves over 80 partner companies.
• Skrædderens Hus Guest House On-site guest house accommodating 2-6 people, located 2 minutes from the club. Available for members and guests at 995 DKK per night for two persons plus 150 DKK per extra person. Ideal for golf stays and small groups.
• Conference & Meeting Room (Clubhouse) Clubhouse meeting room seating approximately 35 people with large screen, PC connectivity, free WiFi, and terrace overlooking the course and Horsens Fjord. Available for corporate hire and events.
• Membership Programs Range of membership tiers including Full Membership (first year: 8,500 DKK, then 9,200 DKK), Junior (0-18 years, 1,000-2,450 DKK), Golf4Friends (19-35 years, 3,300-9,000 DKK), Beginner (995 DKK), Flex 9-hole (6,000 DKK), Par-3 (3,850 DKK), Super Senior 70+ (2,300 DKK), Long Distance (4,900 DKK), Winter (1,995 DKK), and Academy (2,200 DKK). Each tier includes distinct pricing, facility access, and member benefits.
• Corporate Events (Company Day & Golf for Sjov) Business event offerings including Company Day for corporate groups and Golf for Sjov on the Par-3 course, featuring professional instruction, equipment lending, and flexible group pricing (325 DKK/person for 4-8, 275 DKK for 9-16, 250 DKK for 17+). Sold directly to corporate clients.
• Golf Travel and Training Trips Club-organised training trips south twice yearly, combining practice, professional coaching, and social activities. Past destinations include Alicante and Mallorca. Sold to members and Business Club participants.
• Motorhome and Caravan Parking Overnight motorhome and caravan parking adjacent to the clubhouse with electricity hookups (3 outlets) at 100 DKK per night per unit, with access to clubhouse facilities. Sold to visiting golfers and guests.
• Junior Golf Program Comprehensive junior program for ages 6-18 with weekly training (Monday evenings), summer camps, DGU tournament participation, and a youth development pathway including elite team placement. Sold via junior memberships (1,000-2,450 DKK/year by age).

Quantifiable outcome

• Over 900 active members reported, with documented membership growth
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

36 partnerships are on record, tiered flagship, core and minor.

• Ejner HesselflagshipGTM or Marketing PartnerAlbatros-level sponsor (top tier at 35,000 DKK/year). Automotive dealer providing visibility at top sponsorship level in the Business Club network.
• Human TrustflagshipGTM or Marketing PartnerAlbatros-level sponsor. HR/business consulting firm active in the sponsor network.
• Østjyllands MurerserviceflagshipGTM or Marketing PartnerAlbatros-level sponsor. Local trade business in the top-tier sponsorship category.
• Borregaard InvestflagshipGTM or Marketing PartnerAlbatros-level sponsor. Investment company at top sponsorship tier.
• AirTjekflagshipGTM or Marketing PartnerAlbatros-level sponsor. Air quality/tjek services company.
• RoesgaardflagshipGTM or Marketing PartnerAlbatros-level sponsor. Accounting firm providing financial services to the sponsor network.
• Sparekassen KronjyllandflagshipGTM or Marketing PartnerAlbatros-level sponsor. Regional savings bank in the top sponsorship tier.
• HIN A/SflagshipGTM or Marketing PartnerAlbatros-level sponsor. Business services company.
• BluezonelifeflagshipGTM or Marketing PartnerAlbatros-level sponsor. Provides golf fitness training specifically designed for members of Stensballegaard Golf Club — exclusive golf fitness holds on Monday evenings and Friday mornings.
• Louis NielsenflagshipGTM or Marketing PartnerAlbatros-level sponsor. Optician offering 30% discount on glasses (from 795 DKK group) and free eye tests to all members.
• SchurflagshipGTM or Marketing PartnerAlbatros-level sponsor. Packaging/industrial company.
• Codex AdvokaterflagshipGTM or Marketing PartnerAlbatros-level sponsor. Law firm offering free, non-obligatory legal business review to all members.
• BravidacoreGTM or Marketing PartnerEagle-level sponsor (25,000 DKK/year). Multi-technical installation services company at the second sponsorship tier.
• Martinsen Rådgivning & RevisioncoreGTM or Marketing PartnerEagle-level sponsor. Accounting and advisory firm.
• UdviklingsbasencoreGTM or Marketing PartnerEagle-level sponsor. Business development services.
• Grædstrup StålcoreGTM or Marketing PartnerEagle-level sponsor. Steel products company.
• mpluscoreGTM or Marketing PartnerEagle-level sponsor. Business services company.
• Rema 1000coreGTM or Marketing PartnerEagle-level sponsor. Supermarket chain offering sponsor visibility.
• Dagnæs GlaslagercoreGTM or Marketing PartnerEagle-level sponsor. Glass/lumber supplier.
• MetalmaskinercoreGTM or Marketing PartnerEagle-level sponsor. Metal machinery company.
• Nybolig ErhvervcoreGTM or Marketing PartnerEagle-level sponsor. Commercial real estate services.
• Rosenberg MalerfirmacoreGTM or Marketing PartnerEagle-level sponsor. Painting contractor.
• SydbankcoreGTM or Marketing PartnerEagle-level sponsor. Regional bank.
• Odense Eventyr GolfcoreStrategic or Co-development PartnerCross Country partner. Full members receive 2 free rounds per year at this course as part of the Cross Country membership benefit.
• Royal Oak GolfcoreStrategic or Co-development PartnerCross Country partner. Full members receive 2 free rounds per year as part of the Cross Country membership benefit.
• Hørsholm GolfcoreStrategic or Co-development PartnerCross Country partner. Full members receive 2 free rounds per year as part of the Cross Country membership benefit.
• Himmerland ResortcoreStrategic or Co-development PartnerNew Cross Country partner from 2026. Full members receive 2 free rounds per year as part of the Cross Country benefit. Also offers 33% greenfee discount on both 18-hole courses and Par 3 course.
• GolfamorecoreStrategic or Co-development PartnerGolf card program partner. Club sells Golfamore cards to members with discounts and promotions (e.g., free ECCO kit). Golfamore PLUS allows repeat visits to partner courses at half greenfee.
• Silkeborg GolfklubminorStrategic or Co-development PartnerPLUS4 exclusive greenfee partnership. Members play with 33% discount year-round at Silkeborg Golfklub as part of the PLUS4 collaboration.
• Lübker GolfminorStrategic or Co-development PartnerPLUS4 exclusive greenfee partnership. 33% discount for full members at Lübker Golf.
• Lyngbygaard GolfminorStrategic or Co-development PartnerPLUS4 exclusive greenfee partnership. 33% discount for full members.
• 8700 Driving AcademyminorGTM or Marketing PartnerDriving school partner. Members get a free extra double driving lesson (value 1,200 DKK) and voucher for Par 3 or buggy rental when a family member enrolls for a license.
• SMASH Padelcenter StensballeminorGTM or Marketing PartnerPadel center partner. All members get 30% discount on court rental and can book 8 weeks ahead (vs. 4 normally).
• Brasserie StensballegaardcoreStrategic or Co-development PartnerOn-site restaurant operated by Maria & Claus Bang. Open to all (members, guests, public) with 100+ seating capacity. Provides dining services for club events, tournaments, and corporate functions.
• Caddie GolfrejserminorStrategic or Co-development PartnerSpecialized golf travel agency since 2009, focused on quality service and personal expert advice. Organizes Caddie Golf Open tournament and associated international trips.
• GolfersGlobeminorStrategic or Co-development PartnerOrganizer of Race to Thailand 2026, a nationwide amateur golf tournament across 13 Danish clubs. Prize pool of approximately 250,000 DKK.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lübker Golf (Lübker Golf Resort): Danish premium golf resort in Jutland with multiple courses. PLUS4 partner of Stensballegaard; comparable in championship-level course offering, premium membership tiers, and resort-style amenities (lodging, F&B).
• Silkeborg Golfklub: Danish member-owned golf club in Jutland, PLUS4 partner. Directly comparable in scale (similar membership size), section structure (senior/ladies/men's), and tournament participation in regional Danish golf circuits.
• Hørsholm Golf Club: Premium Danish golf club in the affluent Hørsholm area north of Copenhagen. Existing Cross Country partner; comparable in membership-based operations, championship course offering, and corporate event focus.
• Odense Eventyr Golf: Danish member golf club and Cross Country partner. Comparable in club size, membership tiers, and event hosting (weddings, corporate outings) with similar geographic catchment area dynamics in the Funen region.
• Himmerland Resort (Himmerland Golf & Spa Resort): A premium Danish golf resort with multiple 18-hole courses and spa/lodging facilities. Directly comparable as a Danish full-service golf destination and existing Cross Country partner; similar premium positioning and member/guest mix.
• Royal Oak Golf Club: A Danish member-owned golf club that is a Cross Country partner of Stensballegaard. Comparable in business model (membership tiers, green fees, clubhouse amenities) and target market (regional Danish golfers seeking premium facilities).
• Lyngbygaard Golf: Danish golf club and PLUS4 partner. Comparable member-based model, green fee pricing structure, and cross-club partnership participation within the Danish golf ecosystem.

Others

• TrackMan (TrackMan Golf): Technology provider whose TrackMan Range system powers Stensballegaard's driving range. Relevant as an enabling technology partner and ecosystem participant rather than a competitor; comparable as a shared feature across premium Danish golf facilities.

Regional players

• Holstebro Golfklub: Danish Jutland-based golf club serving the West Jutland catchment. Comparable in member-owned structure and regional tournament participation, though serving a different geography than Stensballegaard's East Jutland focus.

Broad incumbents

• Barsebäck Golf & Sports Resort: Swedish premium golf resort near Malmö with multiple courses and lodging. Comparable as a Scandinavian championship-level golf destination with resort amenities, cross-border member base, and corporate hospitality offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stensballegaardgolf
• LinkedInlinkedin.com/company/stensballegaard-golf
• Xx.com/stensballegaard

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stensballegaard Golf Club