What Strawberry does

Strawberry is a family-owned audio-visual integration company founded in New Zealand in 1987 (with stated 38+ years of AV experience referencing activity from the mid-1980s). The company operates exclusively across the South Island of New Zealand through four regional offices — Dunedin (headquarters), Christchurch, Queenstown, and Invercargill — delivering integrated audio, video, lighting, control, and HVAC automation systems to three core customer segments: luxury residential homes, commercial buildings and hospitality venues, and live event productions.

The business operates as an independent, multi-vendor systems integrator rather than a single-platform reseller, selecting best-in-class components from manufacturer partners including Crestron, QSC Q-SYS, Philips Dynalite, RTI, Lutron, Sonos, JBL, Biamp, Yamaha, Dynaudio, Triad, and Dante-networked audio infrastructure. Service delivery follows a five-stage process: consultation, design, project management, installation, and ongoing maintenance and support. Projects are fully bespoke — no public pricing exists, and all engagements are scoped through direct consultation.

Strawberry's commercial model rests on two revenue streams: project-based AV systems integration for residential and commercial clients (professional services revenue tied to scope and equipment specification), and events production and dry-hire services for events of all scales across the South Island. The company targets premium and mid-market positioning in each segment, with project showcases including the Ayrburn hospitality precinct (51 audio zones, 1,000+ light fixtures), university and government facilities (Otago University, Te Kaika Wellness Hub), award-winning luxury residences (Cascata, Copper House, Beech House), and long-standing event partnerships (ILT Christmas Variety Show since 2003, Otago Polyfest since 1993). The company holds no patents, has raised no external funding, and has made no disclosed acquisitions, operating instead as a privately-held family business with 11-50 employees.

Name

Strawberry

Legal name

Strawberry

Website

https://strawberrysound.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Strawberry is a family-owned New Zealand AV integrator, founded in 1987 and operating across the South Island from offices in Dunedin, Christchurch, Queenstown, and Invercargill, delivering design, installation, and maintenance of integrated audio, video, lighting, and control systems to luxury residential, commercial, and event-production clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AV Systems Integration (Commercial & Residential): Design, supply, installation, and commissioning of integrated audio-visual systems for commercial buildings, venues, and high-end residential homes. Revenue is generated through project-based contracts with fees tied to system scope, equipment specification, and installation complexity. The company acts as an independent integrator, sourcing best-in-class products from manufacturer partners.
2. Events AV Production & Hire: Comprehensive audio visual production and dry-hire services for events of all scales across the South Island. Services include equipment rental (audio, lighting, vision, staging), full production management, and live streaming. Revenue is generated per event through rental fees, production service charges, and equipment hire rates.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Strawberry is a family-owned New Zealand AV integrator that designs, supplies, installs, commissions, and maintains integrated audio, video, and control systems for residential homes, commercial buildings/venues, and live events across the South Island. As an independent integrator, the company sources best-in-class products from multiple manufacturers (Crestron, QSC, Philips Dynalite, Sonos, JBL, Lutron, etc.) and delivers turn-key, end-to-end solutions emphasizing aesthetic discretion and seamless multi-system control.

Product overview

Strawberry is a family-owned New Zealand AV integrator with over 38 years of experience providing integrated, turn-key technology solutions. The company operates three core service divisions: Residential (architectural AV, home automation, multi-room audio, lighting control, motorized shades, and security); Commercial (background music systems, video walls, boardrooms, lecture theatres, and lighting control with energy-saving features); and Events (production and hire services for conferences, concerts, festivals, theatre, award events, live streaming, and community events). Services are delivered through a structured process encompassing consultation, design, project management, installation, and ongoing maintenance and support. As an independent integrator, Strawberry selects best-in-class products from manufacturer partners including Crestron, Q-SYS, Philips Dynalite, Sonos, JBL, Yamaha, RTI, Samsung, Sony, Panasonic, and others to meet specific project requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Audio Visual Solutions Architectural AV solutions for high-end residential homes including multi-room audio systems, surround sound, home automation, motorized window treatments, lighting control, and security surveillance systems. Designed for homeowners, architects, interior designers, and custom builders seeking invisible, intuitive technology that blends with interior design.
• Commercial Audio Visual Solutions Specialised technical AV design for commercial buildings and venues including background music systems, video walls, boardrooms, lecture theatres, lighting control, and energy-saving solutions such as daylight harvesting. Targeted at offices, hospitality venues, wellness centres, educational institutions, and multi-venue hospitality precincts.
• Events Production & Hire Services Comprehensive audio visual production and hire services for events of all scales across the South Island. Covers conferences, concerts, festivals, theatre, award events, live streaming, exhibitions, sporting events, and community events. Includes both full production management with technicians and equipment-only dry hire options.
• Installation Services Professional AV installation including pre-built racks, on-site delivery, programming, and testing, delivered by fully trained in-house engineers holding current vendor certifications across Crestron, Dynalite, QSC, and other major platforms.
• Design Services AV consultation and bespoke production design for live music, corporate events, residential, and commercial installations, including full cost breakdowns and bills of materials.
• Project Management Services End-to-end project management coordinating deliveries, installation scheduling, and commissioning to meet project milestones, supported by process-based project management software.
• Maintenance and Support Services Ongoing technical support, preventative maintenance, system reprogramming, and upgrades for installed AV systems throughout the customer relationship lifecycle.
• Consultation Services Expert AV consultation working with architects, specifiers, and clients to develop appropriate audio visual systems for residential or commercial fit-outs.

Quantifiable outcome

• Energy savings and reduced unnecessary power consumption through daylight harvesting, occupancy sensors, and automated scheduling in commercial installations (e.g., Otago University's Pathway & English Language Centre)
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core.

• JBLcoreTechnology or IntegrationJBL Professional division products are used in Strawberry's events production, including the JBL VTX PA system deployed at large events such as the ILT Christmas Variety Show.
• SonoscoreTechnology or IntegrationSonos multi-room audio platform is used across residential installations for streaming music throughout homes and grouping rooms.
• YamahacoreTechnology or IntegrationYamaha audio products including amplifiers and AV receivers are used in residential media room installations.
• TriadcoreTechnology or IntegrationTriad custom architectural speakers are specified for high-end residential installations requiring bespoke speaker solutions tailored to each installation.
• QSCcoreTechnology or IntegrationQSC Q-SYS audio, video, and control platform is deployed for large commercial precinct installations, providing integrated controls of music, lighting, and HVAC across multiple venues.
• BiampcoreTechnology or IntegrationBiamp audio equipment is used in wellness and fitness spaces for multi-zone audio distribution, providing distinct sound profiles for different functional areas.
• CrestroncoreTechnology or IntegrationCrestron is a primary control and automation platform for Strawberry's commercial and residential projects. Strawberry is an approved Crestron system installer. Crestron Home and room control systems manage AV, lighting, HVAC, and security from centralised platforms.
• Philips DynalitecoreTechnology or IntegrationPhilips Dynalite lighting control systems are a core platform used across Strawberry's residential and commercial installations. The company won a Dynalite Partner Award using the platform's automation logic for energy saving and occupant comfort.
• RTI (Remote Technologies Inc.)coreTechnology or IntegrationRTI smart home and commercial control and automation solutions are used for customised iPad apps and touchscreen control interfaces in Strawberry's installations.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams is integrated into Strawberry's commercial AV systems (e.g., Crestron UC systems at Te Kaika Wellness Hub) for video conferencing and collaboration.
• ZoomcoreTechnology or IntegrationZoom video conferencing software is supported through Strawberry's AV integrations for virtual collaboration in commercial and educational settings.
• LutroncoreTechnology or IntegrationLutron motorized window treatments and shading systems are a core technology partner. Used extensively in residential installations (Fairway Views, Hidden Retreat, Cascata) for quiet, low-voltage motorized blinds and curtain tracks with aligned hem-bar stops.
• Philips Dynalite (Lighting)coreTechnology or IntegrationUsed alongside Lutron in some installations for comprehensive lighting control. Dynalite systems provide automation logic, DALI fixture control, and occupancy-based scheduling across residential and commercial projects.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• SoundCrew: NZ AV and event production company with hire, lighting, and live event services — overlapping with Strawberry's events division on South Island production work.
• Production Shed: NZ-based AV production and hire company covering events, festivals, and corporate functions. Comparable events production business model though more hire-focused than integrated install.
• AVW Group: Trans-Tasman AV integration and event production company serving Australia and New Zealand corporate, government, and events clients. Closest comparable in size and integrated AV+events model, though Australia-headquartered.

Direct peers

• Electric Factory: NZ-based residential AV, home theatre, and smart home integrator competing for similar high-end residential contracts in the premium housing market.
• Amber Technology (NZ): New Zealand AV distributor and integrator with comparable commercial, residential, and events reach across both islands. Direct competitor for integration projects and equipment supply in NZ.
• Smart Home Solutions: NZ residential smart home and AV integrator operating in similar premium home automation, lighting control, and multi-room audio space, particularly in Auckland/North Island.
• Halcyon Lighting & AV: NZ integrator providing residential and commercial lighting control and AV solutions using Dynalite, Lutron, and audio platforms. Comparable premium integrator positioning in residential smart home and commercial control.

Broad incumbents

• NSW Communications (NW Group): Larger Australian commercial AV integrator with established national footprint, comparable corporate, education, and government AV integration practice but with broader geographic reach.

Others

• Crestron Electronics: Strawberry's primary control platform vendor. As the platform supplier rather than integrator, not a direct competitor but the dominant ecosystem Strawberry's commercial work is built on; competing dealer/integrator networks are an indirect threat.
• Lutron Electronics: Core technology partner for Strawberry's residential lighting and shading work. As a manufacturer, not a competitor, but its direct-to-consumer push (Ra Select, Caséta) could partially commoditise the integrator's residential value-add.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strawberry