Petstar

Name

Petstar

Legal name

Petstar

Website

https://petstar.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Petstar provides ShakeYourTail, a cloud-based scheduling and CRM SaaS for dog grooming businesses, offering booking, client and pet records, automated reminders, payments, and marketing tools across nine countries.

Ownership category

akta.pro rank

Product category

Pet Grooming Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

akta.pro secondary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Pet grooming software
• Appointment scheduling SaaS
• Salon management software
• Vertical CRM platform
• Online booking system

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Monthly or annual subscription tiers providing access to scheduling, CRM, client management, and notification features. Annual subscriptions include up to 10% discount.
2. SMS Credits: Included SMS credits vary by tier (100-300 per month). Rollover of unused credits to next billing month. Additional SMS bundles available for purchase when credits exhausted.
3. Marketing Campaign Credits: Campaign credits deducted when sending marketing emails or SMS campaigns. Tier 3 includes 1 credit, Tier 4 includes 4 credits per billing cycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Petstar operates ShakeYourTail, a cloud-based online scheduling and CRM SaaS platform purpose-built for dog grooming businesses. The platform centralises appointment booking, client and pet records, automated email/SMS reminders, online booking, payment and deposit collection, e-contracts, marketing campaigns, reporting, and multi-site management, delivered through four progressive subscription tiers ranging from a free tier to £45 per month.

Product overview

Petstar operates as a product company offering ShakeYourTail, a unified cloud-based dog grooming management platform. The platform is available in four subscription tiers (Free, Core at £15/month, Business at £35/month, and Enterprise at £45/month) that progressively unlock features including scheduling, client and pet management, automated notifications, online booking, payments and deposits, e-contracts, marketing campaigns, reporting, and multi-site management. The product is accessible via PC, laptop, iPad, tablet, or mobile devices with standard internet connection.

Differentiator

Problem solved

Functional benefit

Brands

• ShakeYourTail: Online scheduling and CRM service for dog grooming businesses, providing appointment management, client and pet records, automated reminders, online booking, payments, and marketing tools.

Products and services

• ShakeYourTail Cloud-based online scheduling and CRM SaaS platform for dog grooming businesses, providing colour-coded appointment scheduling, client and pet record management (medical notes, grooming history, vet contacts, loyalty tracking), automated email/SMS confirmations and reminders, online client booking, payment and deposit processing via Lopay and Sumup, e-contracts with digital signatures, email and SMS marketing campaigns, reports and analytics, customer registration forms, and multi-site management under a single login. Accessible via PC, laptop, iPad, tablet, or mobile with a standard internet connection. Delivered through four progressive subscription tiers (Free at £0/month, Core at £15/month, Business at £35/month, Enterprise at £45/month).

Quantifiable outcome

• 30-day free trial with no credit card required
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• LopaycoreTechnology or IntegrationLopay is a payment processing partner enabling ShakeYourTail users to take payments and deposits online. Integration allows users to connect their existing Lopay account or create a new one once logged in to process transactions.
• SumupcoreTechnology or IntegrationSumup is a payment processing partner integrated with ShakeYourTail enabling users to take payments and deposits online or over the phone. Users can connect existing Sumup accounts to process in-store and online payments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProPet Software: ProPet (ProPetware) is a kennel, daycare, and grooming management platform with scheduling, pet records, and billing — a long-standing direct competitor serving the same SMB grooming and boarding segments.
• Pawfinity: Pawfinity offers pet care business management software targeting groomers, daycares, and trainers with scheduling, client records, and payment tools — a close functional analogue for dog grooming SMEs.
• Gingr: Gingr is a leading cloud-based pet business management platform for groomers, boarders, daycares, and trainers, offering scheduling, CRM, online booking, and payment processing — the most direct functional competitor to ShakeYourTail in the dog grooming vertical.
• PetDesk: PetDesk is a client engagement and appointment platform for veterinary and pet care businesses, offering reminders, online booking, and a pet parent app — overlapping directly with ShakeYourTail's automated reminders, online booking, and client engagement features.
• Time To Pet: Time To Pet provides pet-sitting and dog-walking business software with client/pet management, scheduling, automated billing, and mobile apps, directly comparable to ShakeYourTail's CRM and scheduling capabilities for pet care professionals.
• Revelation Pets: Revelation Pets provides pet-specific business software for groomers and pet care services including scheduling, client/pet records, and online booking, comparable in scope and customer profile to ShakeYourTail.
• PetSites (123Pet Software): 123Pet / PetSites is a software suite for pet businesses including grooming salons with scheduling, kennel management, and CRM features — directly comparable vertically integrated pet SaaS.

Regional players

• 11pets: 11pets is a Nordic-rooted pet care management platform with CRM, booking, and reminders primarily serving European pet service businesses, comparable in functionality but with a regional focus overlapping Petstar's European markets.

Broad incumbents

• Square Appointments: Square Appointments is a horizontal scheduling and CRM platform from Block that competes for the same SMB grooming customer base with payments, reminders, and online booking — a broad incumbent offering overlapping capabilities.
• IDEXX ePetHealth: ePetHealth is the IDEXX-operated pet parent engagement and CRM platform built on a veterinary stack that competes for client engagement and reminder mindshare in the broader pet services ecosystem, including grooming-adjacent workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ShakeYourTail_App
• Facebookfacebook.com/PetGroomingSoftware
• Instagraminstagram.com/instashakeyourtail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petstar