Staycharge LLC
Staycharge LLC operates a UK destination EV charging network for hotels, pubs, and hospitality venues under a zero-capex revenue-share model, pairing Autel MaxiCharger hardware with the Monta software platform and monetizing through per-session fees, membership subscriptions, and adjacent solar and energy brokerage services.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Staycharge LLC does
Staycharge LLC, operating legally as The Digital Asset Group Ltd, is a UK-based private company building a destination electric vehicle charging network for hotels, pubs, and hospitality venues. Founded in 2018 by CEO David Pedrini — a telecoms and network infrastructure veteran with over 20 years of experience — the company deploys commercial-grade Autel MaxiCharger hardware (7kW AC Wallbox through 240kW DC Fast units) at partner venues under a zero-capex revenue-share model, where Stay Charge funds installation, maintenance, and software while venues earn a commission per charging session. The platform runs on Monta's OCPP-certified charging software, which powers the driver-facing mobile app, operator dashboard, contactless payment processing, and automatic member rate recognition across 1,000+ operators in 25+ countries.
The company monetizes through four streams: per-session commissions to venues (transaction fees), two-tier EV driver memberships — Explorer at £4.99/month with £0.47/kWh rates and EV Elite at £8.99/month with £0.35/kWh rates — energy brokerage fees via its Utilitrack partnership, and commercial solar installation revenue through Sunevo Solar. As of late 2025, the network spans 25+ partner venues across England, Scotland, and Wales, with 2,000+ subscribed EV drivers. The company holds OZEV-approved installer status, NICEIC Approved Contractor certification, BS 7671 compliance, and TPI Registered Energy Broker credentials, collectively enabling direct access to government Workplace Charging Scheme grants of up to £500 per socket.
Operationally, Stay Charge combines a field-sales GTM motion for venue acquisition (free site surveys, zero-capex offers, 4-week installation timelines) with a product-led consumer motion through the Monta app (self-serve map discovery, contactless tap-and-go payment, automatic member rate application). Headcount sits at 51-100 employees, and the company is bootstrapped with no disclosed institutional funding. Beyond core EV charging, Stay Charge has evolved into an adjacent energy services provider, layering commercial solar deployment and energy contract renegotiation onto its venue relationships — positioning itself as a comprehensive energy partner for UK hospitality operators.
Staycharge LLC firmographics
Firmographics- Name
- Staycharge LLC
- Legal name
- The Digital Asset Group Ltd
- Website
- https://staycharge.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Staycharge LLC operates a UK destination EV charging network for hotels, pubs, and hospitality venues under a zero-capex revenue-share model, pairing Autel MaxiCharger hardware with the Monta software platform and monetizing through per-session fees, membership subscriptions, and adjacent solar and energy brokerage services.
- Ownership category
- akta.pro rank
Staycharge LLC industry classification
Industry- Product category
- Destination EV Charging Network Services
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL)
Keywords
Where Staycharge LLC is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Staycharge LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Venue Commission on Charging Sessions: Hotels and venues earn a commission on every charging session conducted at their location. Guests pay per kWh via Monta app or contactless card, and the venue receives a share of revenue.
- EV Driver Membership Subscriptions: Two membership tiers: Explorer (£4.99/month, £0.47/kWh) and EV Elite (£8.99/month, £0.35/kWh). Members enjoy reduced rates at every Stay Charge venue with no overstay fees. Free Explorer account available.
- Energy Brokerage Services: Stay Charge, through Utilitrack Ltd, acts as a Third Party Intermediary (TPI) to negotiate and renegotiate commercial energy contracts for venue partners, earning brokerage fees from energy suppliers.
- Commercial Solar Installation: Partners with Sunevo Solar for commercial solar PV, hybrid inverters, and battery storage installations for hotels and venues, generating revenue through the service partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Explorer membership - £4.99/month for reduced charging rates |
| Subscription | Monthly | EV Elite membership - £8.99/month for maximum savings |
| Usage-based | Pay-as-you-go | Non-member standard rate |
| Other | Other | Venue installation - zero upfront cost |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Staycharge LLC product offering
Product offeringCore offering
Stay Charge builds and operates a UK-wide destination EV charging network installed at hotels, pubs, and hospitality venues on a zero-capital-expenditure basis, installing Autel MaxiCharger hardware at venues and operating it through the Monta charging platform. EV drivers access the network via contactless card or the Monta app with discounted per-kWh rates through Explorer (£4.99/month) and EV Elite (£8.99/month) memberships. Adjacent offerings include commercial solar PV installation via Sunevo Solar and commercial energy brokerage through Utilitrack Ltd.
Product overview
Stay Charge operates as a unified hospitality EV charging network combining hardware, software, and energy services. The core offering is the Stay Charge EV Charging Network — a platform of partner hotel and venue charging locations managed through the Monta software stack. Hardware products include the Autel MaxiCharger family (7kW AC Wallbox, 22kW AC Elite, DC Fast up to 240kW, and DC Compact up to 47kW), installed at partner venues under the No Capex EV Charging Partnership model where Stay Charge funds everything. On the software side, the Monta Mobile App serves drivers while the Monta operator dashboard serves venue hosts, both powered by the Monta platform. Membership tiers Explorer (£4.99/mo) and EV Elite (£8.99/mo) provide differentiated pricing and benefits. Complementary services include Stay Charge Solar (commercial solar PV with Sunevo hardware), the Energy Brokerage Service (leveraging Utilitrack for commercial energy procurement), and the Venue Survey Service for partner onboarding. Together these form a vertically integrated offering: charging infrastructure deployed at venues, a software platform connecting drivers and hosts, and adjacent energy services (solar and brokerage) all under one commercial roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Stay Charge EV Charging Network A UK-wide hotel and venue EV charging network enabling electric vehicle drivers to charge at partner hotels, pubs, restaurants, and retreats. Offers destination charging with reduced member rates from £0.35/kWh, zero overstay fees, 24/7 availability, and contactless card payment via the Monta charging platform.
- No Capex EV Charging Partnership A zero-capital-expenditure model for hotel and venue owners where Stay Charge provides, installs, and maintains premium Autel MaxiCharger hardware at no upfront cost. Venues earn revenue from every charging session while Stay Charge handles all installation, maintenance, software, and support.
- Explorer Membership Entry-level membership tier at £4.99/month offering £0.47/kWh charging rates at all Stay Charge venues, zero overstay fees, 24/7 charger access, contactless payment, mobile app access, trip planner, and priority customer support.
- EV Elite Membership Premium membership tier at £8.99/month offering the lowest charging rate of £0.35/kWh at all Stay Charge venues, zero overstay fees, exclusive member experiences, VIP support and concierge, and early access to new destinations.
- Stay Charge Solar Commercial solar panel installation service for hotels and venues, including premium monocrystalline solar panels, hybrid inverters, and lithium battery storage. Provided through a partnership with Sunevo Solar for hardware supply, with certified UK installers handling design and installation.
- Energy Brokerage Services Commercial energy procurement and tariff renegotiation service for hotels and venues, facilitated through Utilitrack Ltd as a TPI-registered energy broker. Provides access to negotiated rates from major UK energy suppliers including British Gas, EDF, E.ON, Octopus Energy, SSE, and others.
Quantifiable outcome
- 55% cheaper than public rapid networks (£0.35/kWh vs £0.79+ at Ionity)
- +3 more outcomes
Companies that use Staycharge LLC
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Staycharge LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Staycharge LLC partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Monta ApScoreMonta is the charging platform powering the Stay Charge network, providing the driver app, operator dashboard, payment processing, and session management. Stay Charge member rates are automatically recognized via Monta. Platform serves 1,000+ operators across 25+ countries and is OCPP certified.
- Autel RoboticscoreAutel supplies the MaxiCharger hardware line including AC Wallbox (7kW), AC Elite (22kW), DC Fast (up to 240kW), and DC Compact models. Chargers are IP55-rated, have 4G/WiFi/Bluetooth connectivity, 15-year lifespan, and are trusted by major charging networks globally.
- Utilitrack LtdcoreStay Charge uses Utilitrack Ltd as the energy brokerage partner. Utilitrack is a TPI (Third Party Intermediary) registered with the Retail Energy Code, handling commercial energy contract negotiation and renegotiation for venue partners.
- Sunevo SolarcoreSunevo Solar is the solar hardware partner providing premium monocrystalline panels, hybrid inverters, and lithium battery storage for Stay Charge's commercial solar offerings. TÜV Rheinland verified manufacturer with 4.8/5 store rating and 100% on-time delivery.
- OZEV (Office for Zero Emission Vehicles)coreUK government body administering the Workplace Charging Scheme. Stay Charge is an OZEV-approved installer, eligible to deliver up to £500 per socket in grants to UK businesses.
- British Gas, EDF Energy, E.ON, Octopus Energy, SSE, Scottish Power, Shell Energy, OVO Energy, Good Energy, Drax, SEFE EnergysupportingStay Charge's energy supplier panel through Utilitrack provides venue partners with access to negotiated commercial energy rates from all major UK suppliers and specialist providers.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Staycharge LLC competitors and assessment
Company assessmentBroad incumbents
- ChargePoint: ChargePoint operates one of the world's largest EV charging networks with a software-led model, serving workplace, hospitality, retail, and public charging globally. Comparable to Stay Charge as a network operator with destination/hospitality venue partnerships, though at vastly larger scale and broader geographic reach.
- Webasto: Webasto is a global automotive supplier with a growing EV charging solutions portfolio (Webasto Charging Solutions) serving hospitality, workplace, and fleet customers across Europe and North America. Comparable as an EV charging hardware and solutions provider with destination/hospitality focus, but operating at significantly larger scale and with proprietary hardware.
- Shell Recharge: Shell Recharge operates UK and European EV charging including the former NewMotion network, with locations at Shell forecourts, retail parks, and destination venues. Comparable as a destination/public CPO, with substantially greater capital base and broader European footprint.
- BP Pulse: BP Pulse is the UK charging subsidiary of BP, operating one of the country's largest charging networks across rapid hubs, workplace, and home charging. Comparable as a UK CPO targeting both public and destination use cases, but with materially greater capital backing and broader category coverage.
Direct peers
- GRIDSERVE: GRIDSERVE operates the GRIDNET UK EV charging network with a mix of destination and high-power charging hubs, including Electric Forecourts near motorways. Most comparable to Stay Charge as a UK-focused network operator pursuing both rapid and destination use cases, though GRIDSERVE is more capital-intensive and motorway-anchored.
- GeniePoint (Engie): GeniePoint is a UK-wide EV charging network operated by Engie, deploying chargers at supermarkets, hotels, and hospitality venues. Comparable to Stay Charge as a UK CPO with venue partnerships in hospitality-adjacent sectors.
- Osprey Charging: Osprey Charging operates a UK-wide rapid EV charging network with strong destination and en-route coverage. Comparable to Stay Charge as a destination-charging CPO targeting high-traffic venues, though predominantly DC rapid rather than AC destination.
- Char.gy: Char.gy operates UK public EV charging infrastructure including destination and on-street chargers, with a similar venue-partnership model. Comparable as a UK destination CPO, though typically focused on lamp-post and residential curtilage rather than hospitality venues.
- InstaVolt: InstaVolt is one of the largest UK rapid-charging networks, deploying DC fast chargers at motorway services, supermarkets, and hospitality-adjacent sites. Comparable to Stay Charge as a UK CPO targeting high-utilization public/destination locations, though it focuses on rapid DC rather than AC destination charging.
- Pod Point: Pod Point (owned by EDF) provides UK EV charging solutions across home, workplace, and public destinations, including hotels and hospitality venues. Directly comparable to Stay Charge as a UK CPO with workplace/destination charging focus and similar customer verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Staycharge LLC social profiles
Digital presenceStaycharge LLC compliance and trust
Trust signalCompliance8 records
Staycharge LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staycharge LLC leadership team
Management profileNumber of profiles
Profiles1 record
Staycharge LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staycharge LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staycharge LLC
What does Staycharge LLC do?
Stay Charge builds and operates a UK-wide destination EV charging network installed at hotels, pubs, and hospitality venues on a zero-capital-expenditure basis, installing Autel MaxiCharger hardware at venues and operating it through the Monta charging platform. EV drivers access the network via contactless card or the Monta app with discounted per-kWh rates through Explorer (£4.99/month) and EV Elite (£8.99/month) memberships. Adjacent offerings include commercial solar PV installation via Sunevo Solar and commercial energy brokerage through Utilitrack Ltd.
Is Staycharge LLC a public or private company?
Staycharge LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Staycharge LLC founded?
Staycharge LLC was founded in 2018. It employs 51 to 100 people.
Where is Staycharge LLC based?
Staycharge LLC is headquartered in London, United Kingdom, in the Europe region.
How does Staycharge LLC make money?
Four revenue lines are on record. Venue Commission on Charging Sessions are the primary driver. The others are EV Driver Membership Subscriptions, energy Brokerage Services and commercial Solar Installation.
Who are Staycharge LLC's main competitors?
Broad incumbents on record are ChargePoint, Webasto, Shell Recharge and BP Pulse. Direct peers are GRIDSERVE, GeniePoint (Engie), Osprey Charging, Char.gy, InstaVolt and Pod Point.
Does Staycharge LLC have an API?
No public API is recorded for Staycharge LLC.
What industry is Staycharge LLC in?
Staycharge LLC's product category is Destination EV Charging Network Services. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAI, EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing). Its NAICS code is 5321 and its SIC code is 4911.