Tanuki Interactive

What Tanuki Interactive does

Tanuki Interactive is a Corvallis, Oregon-based web development and digital marketing agency founded in 2008 by David Fry and organized as an Oregon LLC. The firm offers four integrated service lines: web development, cloud hosting, online advertising, and long-term support, delivered to a mixed client base spanning government (Washington Traffic Safety Commission), enterprise hospitality (Naish International, Aqua-Aston Hospitality), nonprofit and cultural organizations (Aloha Festivals, Cyber Hawaii), small businesses (Mazama Brewing, Bashful Bob's Windows & Doors, Maui Powder Works), and early-stage ventures (Ocean Network). The business is bootstrapped with no external funding and operates at a 1-10 employee scale, with David Fry as Founder & Lead Developer and Sue Fry as VP Client Services forming the publicly known core team.

The company's technical stack is grounded in open-source LAMP-style infrastructure: PHP-based content systems including WordPress, Magento, and Drupal; CSS and JavaScript on the front end; and ColdFusion for legacy client environments. Backend infrastructure runs on Linux with Apache and Nginx serving and MySQL for data, complemented by a microservices architecture capability for modern projects. A WordPress Long-Term Support (LTS) framework is positioned as a differentiated offering, alongside web accessibility auditing services. Rather than pushing rebuilds, Tanuki explicitly preserves and maintains legacy client systems — a positioning that produces durable multi-year engagements.

Revenue is generated through project-based web development work, recurring cloud hosting fees, online advertising management retainers, and long-term support contracts. Several client relationships (notably Naish International and Aqua-Aston Hospitality) have persisted for 15+ years, providing a stable retainer base. In 2023 the firm adopted a carbon-neutral operating commitment as a positioning signal. The overall business model is a classic small services agency: hourly/project fees plus monthly recurring revenue from hosting and maintenance, with no productized software revenue or marketplace dynamics.

Name

Tanuki Interactive

Legal name

Tanuki Interactive LLC

Website

https://tanuki.team

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Tanuki Interactive is a Corvallis, Oregon-based web development and digital marketing agency founded in 2008, serving government, hospitality, nonprofit, and small-business clients with web development, cloud hosting, online advertising, and long-term support services.

Ownership category

akta.pro rank

Headquarters

HQ city

Corvallis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Development Services: Custom web development including website building, plugin functionality, theme customization, and microservice applications. Revenue is generated through project-based work and ongoing maintenance contracts.
2. Cloud Hosting Services: Advisory and management services for web hosting configurations, WordPress hosting, content delivery networks, and microservice hosting on Linux-based systems.
3. Online Advertising Management: Management of web advertising campaigns including search advertising (Google Ads), social advertising (Facebook, Reddit, LinkedIn), and community-based media promotion. Revenue generated through campaign management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tanuki Interactive is a full-service digital agency that designs, develops, hosts, markets, and maintains websites for businesses and organizations. The firm builds custom websites, customizes WordPress themes and plugins, hosts sites on Linux-based infrastructure, manages search and social advertising campaigns, and provides ongoing maintenance and security updates. Clients range from local small businesses to government agencies, hospitality brands, and nonprofits across the United States.

Product overview

Tanuki Interactive is a full-service digital strategy, web development, and online marketing company serving clients since 2008. The company operates as a single unified service offering rather than a platform-plus-modules architecture. The core product portfolio consists of four primary service lines: Web Development (custom software, plugins, microservices), Cloud Hosting (WordPress hosting, CDNs, Linux server administration), Online Advertising (search and social advertising campaigns), and Long Term Support (maintenance, security updates, content management). These four core services are supported by additional offerings including Web Design, Web Accessibility, Brand Stewardship, Web Analytics, QA Testing, Website Optimization, Copywriting, Email & Social, and Search Engine Optimization. The company maintains specialized sub-services in WordPress Hosting with staging environments, Content Delivery Networks, Microservices Hosting, Legacy Code Maintenance, Search Advertising, Social Advertising, and Community Promotion. Tanuki Interactive is headquartered in Corvallis, Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Custom website development, plugin functionality, theme and plugin customization, and microservices applications development for businesses and organizations, using PHP, CSS, Foundation and Bootstrap frameworks, WordPress, and related technologies.
• Cloud Hosting Web hosting advisory and management, WordPress hosting with staging environments, content delivery network implementation, and Linux-based microservices hosting for client websites and applications.
• Online Advertising Management of pay-per-click search advertising (Google Ads) and social advertising campaigns (Facebook, Reddit, LinkedIn), including data analysis and campaign optimization for businesses and organizations.
• Long Term Support Ongoing website maintenance, security updates, WordPress core/plugin/theme updates, backup procedures, staging environment testing, and responsive content update services aimed at sustaining search engine rankings and site functionality for clients over many years.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Huemor: Boutique web design and development agency serving SMB and mid-market clients. Comparable in size, service breadth (design, dev, hosting-style retainers), and SMB/government client mix.
• Human Made: WordPress and enterprise content platform agency with full-service development and long-term support offerings. Overlap with Tanuki on WordPress expertise, ongoing support contracts, and microservices-style custom builds.
• 10up: WordPress-centric agency providing web engineering, design, and support. Comparable as a specialized development firm with similar service pillars (build, host, support) targeting enterprise and content-heavy clients.
• Big Drop Inc: Boutique digital agency offering custom web design, development, and branding services. Comparable as a similarly sized full-service shop targeting SMBs and mid-market clients.
• WebDevStudios: WordPress-focused digital agency offering custom development, hosting, and ongoing support for SMB and enterprise clients. Most directly comparable peer given shared WordPress specialization, maintenance framework, and full-service dev/support model.
• TheeDigital: Digital agency providing web design, development, SEO, and online advertising for SMBs. Directly comparable given bundled service offerings spanning development and paid media management.
• Orbit Media Studios: Chicago-based web design and development agency focused on SMB and B2B clients with ongoing support retainers. Comparable full-service offering and client-segment focus to Tanuki.

Others

• WP Engine: Managed WordPress hosting platform serving SMBs, agencies, and enterprises. Tanuki currently uses WP Engine-powered infrastructure; comparable as a hosting-side peer in the WordPress ecosystem, though Tanuki is an agency rather than a platform.

Broad incumbents

• SmartSites: Mid-sized full-service digital agency with a much larger headcount serving SMB and mid-market clients across web, SEO, and paid media. Comparable service stack but operates at materially greater scale than Tanuki.
• Thrive Internet Marketing Agency: Large multi-service digital marketing and web development agency serving SMBs across the U.S. Comparable breadth of services but with national scale, larger teams, and broader channel coverage than Tanuki.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/tanukimaui
• Facebookfacebook.com/tanukiinteractive
• LinkedInlinkedin.com/company/tanuki-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanuki Interactive